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Why Social Media Participation Matters: PR 2.0 for Marketers

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  • @Sadie - this particular page houses the slideshow only, but you can view the video with sound at http://www.hubspot.com/archive/why-social-media-participation-matters-webinar
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  • Hello,
    I can't hear anything, perhaps I am doing something wrong but I don't think to? Any ideas... I can see theslide show just have no sound. Thank you for reading
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  • This was probably the most unprofessional webinar I have attended. Too much giggling, and unneccessary commenting with 'Uh huh''s and 'Wow''s - I had to leave the webinar after 7 minutes because I was so disgusted.

    <b>[Comment posted from</b> http://www.hubspot.com/archive/why-social-media-participation-matters-webinar]
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Why Social Media Participation Matters: PR 2.0 for Marketers

  1. 1. Why Social Media Participation Matters: PR 2.0 for Marketers Presenters: Jeanne Hopkins @jeannehopkins Pamela Seiple @pamelump
  2. 2. Agenda HubSpot Inbound Marketing PR 1.0 How HubSpot plans and executes their PR 2.0 program • Basics for Social Media Success • Best Practices for integrating social media tools into your marketing mix
  3. 3. A marketer’s day…
  4. 4. Outbound Marketing
  5. 5. Outbound Marketing Is Dead 800-555-1234 Annoying Salesperson
  6. 6. The Next 50 Years?
  7. 7. PR 1.0: Planning
  8. 8. PR 1.0: How are we doing?
  9. 9. PR 1.0: Name That Product!
  10. 10. PR 1.0: The Press Release
  11. 11. PR 1.0: Landing Page
  12. 12. PR 1.0: All Links Broken
  13. 13. PR 1.0: Where did it go?
  14. 14. PR 1.0: Scorecard
  15. 15. Something to think about • “If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” •Guy Kawasaki
  16. 16. What to do? V E P A
  17. 17. Here’s what! Valuable Easy Prominent Action Oriented
  18. 18. Filling the Funnel
  19. 19. PR 2.0: Google Caffeine! Emergence of the Real-Time Web = Real-Time Conversations about Brands
  20. 20. PR 2.0: Social Media Participation Create Content Promote & Get Found Monitor/Engage in Conversation
  21. 21. PR 2.0: Create Content Company Customers Community Industry
  22. 22. PR 2.0 Case Study: Suitcase.com
  23. 23. Leads to Reader’s Digest.com
  24. 24. PR 2.0: State of the Twittersphere Major Coverage: • TechCrunch • ReadWriteWeb • The New York Times • San Francisco Chronicle • ZDNet • VentureBeat • Search Engine Guide • eMarketer • CNN • Computerworld
  25. 25. PR 2.0: Promote & Get Found • Social Media • Tools: • Facebook, Twitter, LinkedIn • Blogger/Media Relations • Tools: • Muck Rack • HARO
  26. 26. PR 2.0: Seth Godin Book Launch • Traditional media excluded • Elicited power of blogosphere • 60+ reviews from bloggers
  27. 27. PR 2.0: Monitor/Engage in Social Media • Google Alerts • Social Media Mentions • Twitter Usage
  28. 28. PR 2.0: Twitter Usage • Promote • Connect • Monitor Conversations • http://search.twitter.com • Support • Customer Relations • Product/Service Communication
  29. 29. PR 2.0: Tweet to Win an iPad!
  30. 30. Social Media Visits
  31. 31. PR 2.0: Resources • Press Release Grader • http://pressrelease.grader.com • HubSpot Study Comparing Traditional & Social Media Press Releases • http://bit.ly/3DnjW • Help a Reporter Out (HARO) • http://helpareporter.com • Muck Rack (journalists on Twitter) • http://muckrack.com
  32. 32. Marketing Takeaways Create or Leverage Content • Not just a press release Distribute via Social Media • Real-time Search Test Engagement Models Value Your Efforts Q&A

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