Social media tips & tricks


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Statistics, tips, and tricks for 5 social media platforms - Facebook, Twitter, Google+, LinkedIn, and Pinterest.

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  • Facebook is the #1 social marketing tool for brands (83% in 2012). Twitter (53% in 2012) is #2.
  • 67% of customers will like a FB page to save 25% or more.28% of consumers share deals through social media.17% will tweet or retweet a deal to save 25% or more.12% have looked for deals on social media sites using their smartphones.
  • By knowing who you are talking to you can choose the social media most frequently used by your audience and offer them the information they are looking for while positioning your brand most effectively.Be clear about what results you want, how they will be measured, and the timeframe for comparison. Determine how and how often you will measure results based upon your goals set forth in your plan.When people land on your page you want it to look complete so they are more likely to follow you. It's also important to add a bio and links to your website and other social media accounts.Share across all of your social media pages. This doesn’t mean posting the same content on all but rather making sure you can refer from one to another."Offer news, tips and other insightful, relevant information about your industry or business. Get your followers engaged and build relationships. Don’t just sell all the time or blast them with promotional messages. Become friends first! If you build it, the business results will come. 
  • Here are the latest facts and figures from its earnings call for the first quarter of 2013Read more at 
  • Facebook: with Photos get 53% more Likes, 104% more comments and 84% more click-throughs.Posts with 80 characters or less get 66% more engagement.Updates that include a question receive 100% more engagement than those that don’t!Brands who post 1 or 2 times a day receive 40% more engagement than those who post 3 or more times a day! During the week, the most active user time is 3pm (11am and 8pm are also popular) and the busiest day of the week is Wednesday.
  • Twitter is the fastest growing social network in the world by active users according to a GlobalWebIndex Study.Read more at 
  • Twitter: Research and figure out how best to use Twitter for your business. It’s important to define your goals for being on twitter and then to find your voice in support of that.2. Share 4 articles from other people and engage in 1 conversation, for each (1) self-promotional tweet you send.3. Twitter Lists to filter accounts into important groups. Tweetdeck to scan lists and schedule posts. Triberr to curate great blog posts to share from others. Buffer when there is just too much great stuff out there and you want to spread my sharing out over a few days. 4. Hashtags are a great way to have your content exposed to people outside your circle, but try not to over-use them. You should know what hashtags to use and when to use them for the greatest effect.5. Try to find different ways to engage with people and test new approaches. Retweet, thank, follow, comment – use different ways of engagement to personalize the experience.
  • Pinterest: of being the one to repin, be the creator of the content and give everyone else the opportunity to repin what you created. It could be pictures you have taken or a graphic you created. Be a leader.Red is a power and high energy color. Orange gives off a feeling of fun. Green is about stability while blue gives people a feeling off trust. Think about the colors you're using when you create something to share.The best times to share on Pinterest are 1pm-3pm (CST) and 7pm-Midnight (CST) with the peak time being Saturday mornings. Worst times are 4pm to 7pm – avoid posting in the late afternoon.Once you pin an image from your website, people can click on it and come back to read the article and possibly become a lead. I wouldn't recommend doing this every day but the right combination of your blog images, original images and sharing other peoples images can lead to a successful Pinterest campaign.Don't wait for people to come to you, be proactive. The Pinterestseach feature allows you to find trending topics and people (or businesses) that share the same interests as you. Find these connections and engage by liking, commenting and repinning some of their activity. It's possible to develop relationships with people through images. Give, by repinning, and you shall receive, by others repinning you.
  • more at 
  • Google+: & up a business page with the company logo and images, and take advantage of the “about” section to clearly describe exactly what it is you do. Be sure to include a link to the company website to make it easy for Google Search to connect the two.Creating a prioritized list of circles is another important marketing tip so that viewers can easily see your business focus and encourage them to explore further. Circles should be created on a micro level by working on a business format by adding names to customer’s business and brands having their own circles.The +1 feature is a way  for Google+ users to mark online content. When a user clicks on the +1 button, the information is saved to the user’s profile, and it can be shared socially within that person’s different circles.Create a video hangout to help consumers learn more about your products & services by interacting with you in real time.Search results are affected by the people you are friends with on Google+. Social interactions may hold more importance than links. Sites on Google+ tend to be indexed more quickly. +1 links rank higher in search results.
  • more at 
  • Linked In: default, LinkedIn assigns you a URL that uses a numeric code (which doesn't mean anything). However, you can go into your settings and click on "Public Profile" to get the option to use your company name in your URL (e.g. Groups can essentially provide you with free market research if you spend time browsing in the right places. One of the best ways to build your business’s reputation on LinkedIn is to ask for recommendations from customers, clients or business partners. Recommendations from others will show up in their profile, meaning that their own network will see it, which gives you a much wider reach than your own network. LinkedIn has detailed search criteria in their Advanced Search, which can help you search for potential connections or other networking opportunities. As well as keywords, names, location and company, you can also search industries, groups, seniority, experience, function, company size and several other categories to allow you to target your efforts and reach contacts in a more focused way than some of the more traditional approaches. In an informal check of LinkedIn search strength, I did a Google search of 20 contacts. In every case, regardless of how visible they are on the web, LinkedIn profiles appeared on the first page with the vast majority appearing in the first five results. Keep your profile current to highlight your experience and expertise at all times. It can serve as a great way to share your history not only with other LinkedIn members but anyone online given the strength of search results.
  • Social media tips & tricks

    1. 1. Tips & Tricks of Social Media Marketing Vicki Dirksen & Betsy McCloskey Plaid Swan August 2013
    2. 2. 74% of brand marketers saw an increase in website traffic after investing just 6 hours per week on social media. 70% of brand fan questions on social media aren’t responded to. 83% of social media customer service users have walked away from a purchase after a bad experience – compared to 49% of non-users. Social Media For Business
    3. 3. Who Uses What?
    4. 4. Reasons Customers Interact with Companies in Social Media Discount – 61% Purchase – 55% Reviews & Product Rankings – 53% General Information – 53% Exclusive Information – 52% Learn About New Products – 51% Submit Opinions on Products – 49% Customer Service – 37% Event Participation – 34% Feel Connected – 33% Submit Ideas for New Products – 30% Be a Part of a Community – 22% IBM Institute for Business Values
    5. 5. 1. Identify who your target audience is. 2. Have a plan & measure results. 3. Complete your profile. 4. Cross promote. 5. Build relationships. Tips for Any Social Media
    6. 6. Daily active users have reached 665 million Monthly active users have passed 1.1 billion for the first time 751 million mobile users access Facebook every month Mobile only active users total 189 million Mobile now generates 30% of its ad revenue up from 23% at the end of 2012 1 out of every 7 minutes spent online is spent on Facebook! Facebook: By The Numbers
    7. 7. 5 Tips/Tricks for Facebook 1. Make sure your post has a photo. 2. Keep it brief. 3. Ask a question. 4. Quality not quantity matters. 5. Be on time.
    8. 8. 44% growth from June 2012 to March 2013 288 million monthly active users Over 500 million registered accounts 340 million tweets per day +11 accounts added every second 40% have never sent a single tweet Fastest growing age demographic is 55 to 64 year olds Twitter: By The Numbers
    9. 9. 1. Listen before you tweet to find your voice. 2. Share great content & engage with people. 3. Use Twitter tools but don’t over rely on them. 4. Use hashtags sparingly. 5. Mix it up. 5 Tips/Tricks for Twitter
    10. 10. The average Pinterest user has 171 pins, 229 followers, 3 boards, and 28 likes. Pinterest is now the third most popular social network in the US. 19% of female internet users are on Pinterest. Over 20% of Facebook users are on Pinterest daily. Pinterest: By The Numbers
    11. 11. 1. Share original content. 2. Think about colors. 3. Know when to post. 4. Share from your website. 5. Use search. 5 Tips/Tricks for Pinterest
    12. 12. Google+ is now the second largest social network. 359 million monthly active users. Active users base grew by 33% from June 2012 to March 2013. 80% of users log in at least once per week. 60% of users log in every day. 42% of users are single. Google+: By The Numbers
    13. 13. 1. Claim your Google+ Business page before someone else does. 2. Organize and prioritize your circles. 3. Offer the option to +1 your online content. 4. Use hangouts to communicate on a personal level. 5. Participating may help your website search engine ranking. 5 Tips/Tricks for Google +
    14. 14. The largest professional business network on the planet. Over 200 million users. 2 new users join every second. 64% of users are outside the US. 81% of users belong to at least one group. 61% use it primarily for professional networking. 42% update their profile information regularly. Linked In: By The Numbers
    15. 15. 1. Create a vanity URL. 2. Listen to your market with LinkedIn Groups. 3. Get recommendations. 4. Use LinkedIn search. 5. Use your profile as a destination. 5 Tips/Tricks for Linked In
    16. 16. Thank You!