Pinterest: How your company can benefit from one of the Web's fastest growing social platforms
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This presentation talks about the super fast growth of the social media platform Pinterest and provides tips for why and how your company needs to be using it to increase business, generate leads, increase brand awareness and achieve a number of other marketing goals. Pinterest is now one of the leading social media platforms and for companies that offer visually appealing products and services, it's time to get on board the Pinterest train or risk being left behind.
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Pinterest: How your company can benefit from one of the Web's fastest growing social platforms
- 1. How your company can benefit from one of the Web’s fastest growing social platforms
- 2. So what exactly is Pinterest
- 3. It’s a virtual bulletin board where users collect and share photos of interests and hobbies.
- 4. So... how is that valuable to my business??
- 5. Statistically... is the largest social network after &
- 6. as of February 2013 (Reuters) Grown 2,700% since May 2011 The platform sends more site referral traffic than YouTube, Google+, and LinkedIn
- 7. The average user spends 16 minutes on the site per visit Is 24-35 years old Spends 70% more money than visitors referred from non-social channels
- 8. Insert your brand here! Retailer’s Dream...
- 9. 80% of pins are “repins” (compared to Twitter where 5% of tweets are retweets)
- 10. 1. Start a Business Account 2. Verify your website 3. Add the “Pin it” button to your site 4. Track your results with Analytics feature
- 11. Tips for Success! ...do not just self promote ✔ Give users a sense of who you are as a brand and what you like. Act as a resource for target customers. Create Boards that reflect your brand’s lifestyle...
- 12. Be social! Pin: • consistently • generously • a mixture of content
- 13. take notes from thesepin-savvy companies! 4 brands on the right track:
- 14. Just remember: Pinterest is about sharing your lifestyle and what you love. Help your audience to engage with your brand and lifestyle If you’re lucky, your followers will help you go viral.
- 15. Image sources • h6p://readwrite.com/2013/06/18/the-‐disappoinBng-‐tale-‐ of-‐pinterests-‐long-‐awaited-‐api#awesm=~oarMznNRBt0sQq • h6p://www.jeNullas.com/2012/08/31/how-‐5-‐creaBve-‐ brands-‐pin-‐on-‐pinterest/ • h6p://www.usatoday.com/story/life/people/2013/05/30/ grumpy-‐cat-‐lands-‐film-‐deal/2371905/ • h6p://www.businessinsider.com/pinterest-‐beats-‐as-‐social-‐ commerce-‐tool-‐2013-‐55 • h6p://socialmediatoday.com/melissamegginson/1464631/ viral-‐pins-‐family-‐tree • h6p://blog.webvideocrew.com/arBcle/view/id/132/ sf_highlight/Pinterest+MarkeBng
- 16. Statistics found: • h6p://www.digiday.com/brands/15-‐stats-‐ retailers-‐should-‐know-‐about-‐pinterest/ • h6p://workreimagined.aarp.org/start-‐a-‐ business/12-‐things-‐you-‐should-‐know-‐about-‐ pinterest/ • h6p://mashable.com/2012/02/25/pinterest-‐ user-‐demographics/