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Beginning Social Media Marketing for Awesome Small Businesses

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Beginner Social Media 
For the Awesome Small Business Owner 
with your happy-to-be-here host 
Amber Turrill

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Why You’re Here: 
• You’re awesome. 
• You know how to use your personal social 
media accounts, but have no clue how this...

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So Who Am I Anyway? 
• Amber Turrill, Director of Be-Vast Marketing 
• I help clients all over the world work social 
medi...

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Beginning Social Media Marketing for Awesome Small Businesses

  1. 1. Beginner Social Media For the Awesome Small Business Owner with your happy-to-be-here host Amber Turrill
  2. 2. Why You’re Here: • You’re awesome. • You know how to use your personal social media accounts, but have no clue how this will translate over into business. • You’re ready to take steps to get new customers and increase your branding via social – or have someone do it for you. • You’re awesome.
  3. 3. So Who Am I Anyway? • Amber Turrill, Director of Be-Vast Marketing • I help clients all over the world work social media for their own profit – including the Grammys! • Why I do it – social media is fun. Interaction is fun! • I’ll take your questions at anytime
  4. 4. Social Media – An Introduction • Social media is not just Facebook, Twitter, etc. - social media is a method of communication • Many people forget other people are at the other end of the computer - for businesses, they forget those people are clients • Social media is basically like taking someone's business and private lives, throwing them out there for the world to see and having everyone dine out on things • Manage Your Reputation
  5. 5. Businesses Use Social Media To: Brand & Share
  6. 6. Businesses Use Social Media To: Sell
  7. 7. Businesses Use Social Media To: Interact/Get a Feel for What Clients Need
  8. 8. Branding • What the heck is branding? • Do you recognize branding?
  9. 9. Branding • The key to branding is brand engagement. • Without the client there to recognize the branding, does a brand really exist? • Monitoring client responses
  10. 10. You MUST Have a Strategy. • Social Media Strategy Part I: Identify what your business will actually use social media for. • Branding? • Selling? • Communicating? • D: All of the above
  11. 11. Which Networks Are You On? • Facebook • Twitter • LinkedIn • Youtube • Instagram • Determine networks based on need. • Knowem.com
  12. 12. Which Networks Are You On?
  13. 13. Seriously. SET. SOME. GOALS. GOALSGOALSGOALSGOALSGOALSGOALSGOALSGOALS
  14. 14. Determining Your Goals • Who are you? • What are you selling? • Is there ROI involved (Return on Investment)? What should the ROI be? What are you investing? • Followers, $, visits to website, etc. • Strengths and weaknesses of each network • Many folks don’t do this in a linear fashion.
  15. 15. The Time Factor • Creating graphics • Creating content/narrowing down a marketing message • Monitoring data • Changing up strategy • Communicating with customers
  16. 16. Graphics • Hire out (Elance.com, Odesk.com, Craigslist) – • Keep it basic • Dimensions • GIMP/Photoshop • CONSISTENCY IS KEY!
  17. 17. Graphics
  18. 18. Graphics
  19. 19. Graphics https://www.facebook.com/CoverPhotoSize or GOOGLE IT
  20. 20. Creating Content • 30/30/30 Rule: Your postings should be: 30% about interesting news stories related to resources that could help your users, 30% about stuff you’re selling, 30% blog posts and info from your site, and 10% random pictures that you find interesting, and you can use to engage your audience. • Hootsuite (Hootsuite.com) • Google Docs
  21. 21. Creating Content • Facebook ads/Edgerank • Twitter followers/hashtags • Think of it like talking to strangers
  22. 22. Facebook Ads
  23. 23. Facebook Ads
  24. 24. Monitoring Data • Google Analytics • Facebook Insights • Bit.ly • Twellow (& other examples) • Other data monitoring examples
  25. 25. Communicating With Customers • What to do • What not to do (never backtrack!) • How to apologize
  26. 26. Breaking It All Down • Don't start without a strategy • Conceptualize your strategy - write it out. In fact you should do this with ALL your marketing (creating funnels). • Have great materials before you start recruiting followers. • Invite friends to like your page • DO NOT hire a following service • Make time based on what you can handle • Be prepared for changes • HAVE FUN
  27. 27. THANK YOU! Let me know if you need help – I’m always here for you! Amber Turrill (512) 296-5065 (text ok) amber@be-vast.com

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