Ann Longley gave a presentation on augmenting impact with digital for charities and non-profits. She discussed the challenges facing civil society in the digital age, and how organizations can create a digital vision and transformation strategy. She emphasized starting with organizational change and bringing in digital experts. Partnerships, new ways of working like design thinking, and building resilience can help non-profits reap rewards from digital and futureproof their organizations.

1. Augmenting impact with digital:
BHP Charity Conference 2018
Ann Longley
Interim Digital Director, Prince’s Trust,
Founder, Something New Together
07 Nov 2018

2. Topics For Today
State of the nation
Creating a vision and
making it real
Reaping the rewards

3. Participation
Prize
“This is a go-to book for anyone working in communications,
or studying public relations, with a specific interest in the non-
profit sector…. I am delighted it has been published; it is
much needed.” – Jon Snow, Newscaster, Channel 4
First question will receive a complimentary
copy of the book.
Routledge are offering a 20% discount here
The Digital Chapter is available for free here

4. Topics For Today
State of the nation
Creating a vision and
making it real
Reaping the rewards

5. The Challenge Before Us -
Navigating The Next Industrial Revolution
196918701784 Now

8. Digital first companies like Google and Amazon now
set our expectations for convenience and ease

10. Digital Powers Everything From
Book Buying To Banking

11. Drones are now used to plant trees.

12. Facial recognition technology is being used in China to aid law enforcement.

13. Watch

14. Sector Challenges
“A fourth industrial revolution (4IR) is
sweeping the world, with rapid
advances in AI, mobility and
advanced manufacturing.
But civil society is playing little role in
this revolution, whether as a user of
technologies, a shaper or an
influencer.”
Geoff Mulgan, CEO, Nesta
Source

15. The government is turning to start-ups for assistance

19. The Government To Help NGO’S Develop
Digital Solutions To Deal With Social Challenges
“The use of social media, big data and
artificial intelligence are beginning to
reach the social sector and there is
increasing awareness that adoption of
digital techniques can make charities
more resilient and sustainable.“
… the rate of adoption is slow by
comparison to other sectors and
action is needed to encourage the
take-up of digital solutions by such
bodies. (10/08/18)
Source

20. Funds are being made available from a range of sources

21. Civil Society Responses

22. CRUK raised £8M in 6 days thanks to #NMUS

24. Branded Content
Cultural institutions are investing in high quality content to promote events

25. Clouds over Sidra, an immersive VR film about Syria, exceeded fundraising targets by 70% by generating empathy

26. AidTech uses blockchain to transparently disperse humanitarian aid perserving the dignity of beneficiaries

27. Parkinson’s UK has put digital front and centre enabling it to pioneer

28. Organisations now exist to support the non-profit sector with digital transformation

29. Topics For Today
State of the nation
Creating a vision and
making it real
Reaping the rewards

30. What Do We Mean By Digital?
Source: https://digitalblog.coop.co.uk/2016/06/14/what-we-mean-when-we-say-digital/

31. Transformation Is Needed To Mature

32. What kind of change are you pursuing?
Catching up? Keeping up? Leaping ahead?

33. Leverage Tools To Help You Mature
https://digitalmaturity.co.uk

34. https://www.datakind.org

35. Start Your Transformation Journey
Source: https://www.protiviti.com

36. Change Needs To Start With You

37. The Most Difficult
Thing Is The
Decision To Act,
The Rest Is
Merely Tenacity
Amelia Earhart

38. Get Started
Digitising business processes helped this Community Foundation achieve significant cost and time savings

39. Partnerships Are A Good Way To Go
https://www.moorfields.nhs.uk/content/latest-updates-deepmind-health

40. To Thrive Bring Digital Pros In-House
Source

41. Evolve Your Organisational Design
Source

42. Devise A Strategy That Supports And
Enables Your Organisational Objectives
Source

43. Introduce New Ways Of Working
Source: Eric Ries, The Start Up Way

44. Fast Track Progress With
Design Thinking
Source: Google Ventures Design Sprint
Day 1 Day 2 Day 3 Day 4 Day 5
* Understand Diverge * Decide Prototype * Validate
• Who are the users
• What are their needs
• What is the context
• Competitor review
• Formulate strategy
• Envision
• Develop lots
of solutions
• Ideate
• Choose the best idea
• Storyboard the idea
• Build something
quick and dirty to
show the users
• Focus on
usability not
making it
beautiful
• Show the prototype
to real users
outside the
organisation
• Learn what doesn’t
work

45. Image source: https://www.tes.com
Design Sprints Close The Gap
Between Strategy And Delivery
Watch Telegrah Case Study1:35 mins

46. The Cost Of Not Progressing?

47. Lack of ConfidenceSkill Gaps No clear direction
Digital skills should exist
at all levels of the
organisation and be
accessible to everyone
across all departments.
No understanding what
‘good’ looks like can
hamper success.
Without a clear focus, it
is difficult to manage
activity and evaluate
progress.
Top Blockers

48. Top Tips
1. Embrace transformation
2. Change starts with you
3. Partnerships can help
4. Bring in digital pros and
evolve your organisational
design
5. Introduce new ways of
working

49. Topics For Today
State of the nation
Creating a vision and
making it real
Reaping the rewards

50. Futureproof Your Organisation
ScaleEfficiency Relevance

51. Build In Optimism And Resilence
Experience design and digital herald
new ways of working
‘How might we?’ P&G’s problem solving
approach helps overcome obstacles.
Proactive stakeholder engagement
drives advocacy.
Customer-centric toolset (personas and
customer journey mapping) help you
laser focus on ‘customers’.
Technology is the easy part!

52. Become An Agile Enterprise

53. Be nimble enough to embrace
new digital opportunities

54. Your employees will become your ambassadors

55. and we will be prepared for anything
including the robots!

56. Thank You
Please contact ann@annlongley.net to continue our conversation.

57. Ann Longley
Digital Strategist and SNT Founder
Currently Digital Director, Prince’s Trust (Interim)
Former Digital Transformation Director, DEC & Group
Head of Social Media, Hays
Visiting Lecturer at Greenwich University
Award-winning creative digital strategist with deep
experience helping enterprises evolve their
organisational design and cultures for the digital age.
Co-author of Beyond Clicks for Causes: Enabling
Agile Digital Communications in Communicating
Causes.

58. Selected Client Experience