Download as PDF, PPTX
Uploaded byAyal Levin
Transformation is not digital, it's constant
The document discusses the importance of constant transformation over a singular digital transformation, emphasizing that relevance and adaptability are critical for organizations today. It highlights how employees and consumers engage in a reality that requires flexibility and innovation, rather than a fixed digital approach. Successful organizations foster a design-driven culture and continuously optimize strategies to stay relevant in an ever-changing landscape.
In this document
Powered by AI
Introduction by Ayal Levin highlighting that transformation is a constant process, not merely a digital one.
Ayal introduces himself and Designit, a global strategic design firm with 16 offices and 550 employees.
Designit's philosophy emphasizes that everything can be designed, enhancing experiences across various domains.
Ayal shares a personal experience about seeking a loan, illustrating the frustrations with varying APRs across different bank interactions.
Discussion on the importance of seamless service experiences and the current focus on digital transformation in organizations.
Addresses common pitfalls and misconceptions regarding digital transformation, emphasizing that it is not merely a project but a continuous process.
Highlights the necessity for organizations to adapt to non-linear changes and maintain relevance in their operational environments.
Emphasizes that transformation is ongoing, driven by purpose, and requires organizations to stay relevant and adopt change.
Strategies for retaining talent and purpose-driven organizations, emphasizing shared values and individual development.
A framework for personal growth detailing how to stay relevant, adopt change, and align actions with purpose.
Jeff Bezos' quote highlights the need for continued innovation and relevance, concluding Ayal's presentation.
More Related Content
Similar to Transformation is not digital, it's constant
Transformation is not digital, it's constant
- 1. Transformation is not digital, it’sconstant Ayal Levin March, 2018
- 2. Shalom Y’all! I’m Ayal StrategicDesign Director, Designit TLV Austin native Live, work & play in TLV
- 3. NYC MED LON MAD BCN MUN STO OSL CPH TLV AAR BER TYO LIM SF MIA 16 Offices 550 Employees We’re a strategicdesign firm, working with ambitious partners to create high- impact products, services, systems and spaces – that people love. We are Designit and we are global. 3
- 4. We believe everythingcan and should be designed. And everything we design should matter. Products, services, systems and spaces – that people love. Because what matters to people, matters to business.
- 5. Experience Design We designmeaningful products, services, systems and spaces. From small projects to large scale transformations, we improve the way people live, work, and do business. Organization Design We teach and develop design- driven mindsets within organizations to increase profit, spark innovation and help leaders transform their business from the inside. Venture Design We help clients of all sizes identify, launch, brand and scale new businesses, disrupting industries & creating new revenue streams. What we do
- 6. A personal story abouta loan.
- 7. We needed a$25,000 loan to renovate our apartment
- 8.
- 9.
- 10.
- 11. Desktop double check 8.99%APR 😕 7.74% APR "
- 12. Time to callthe bank 8.99% APR 😕 7.74% APR "
- 13. Time to callthe bank 8.99% APR 😕 7.74% APR " 6.3% APR 😩
- 14. Visit to thebranch 8.99% APR 😕 7.74% APR " 6.3% APR 😩
- 15. Angry at thebanker 7.74% APR 😡 8.99% APR 😕 7.74% APR " 6.3% APR 😩
- 16. Speak with themanager 7.74% APR 3.5% APR 😵 8.99% APR 😕 7.74% APR " 6.3% APR 😩
- 17. I hate mybank I hate my bank I hate my bank I’m locked into my bank 7.74% APR 3.5% APR 😵 8.99% APR 😕 7.74% APR " 6.3% APR 😩
- 18. The problem isn’tabout a single touchpoint. They have a great digital solution. The problem is different experiences at every touchpoint. 😐
- 19. The goal shouldbe to create a seamless, human-centered service experience. 😌
- 20. Today, many organizationsare focusing on “Digital Transformation” as a key to success in our ever- changing world.
- 21. Strategic plans are builtaround “shifting to digital” • Channel conversion • Digitize products & services • Integrate new technologies • Optimize & leverage existing assets (data, IT, etc.)
- 22. There’s a built-inthesis that “Once we become fully digital, the transformation is complete”
- 23. Over 80% of digitaltransformation projects fail. Sources: Genpact, 2016; Forbes, 2017
- 24. The main reasonsfor failure: Sources: Genpact, 2016; Forbes, 2017; Wipro Digital, 2017 People Process Purpose Culture
- 25. Our reality iscomplex. The rate of change is non-linear, and digital transformation is not necessarily the end solution. For consumers For employees For organizations
- 26. People aren’t “digital”. They livein their reality. And reality means the ability to do anything, anywhere, anytime. By click, by swipe, by voice, by request… At home, in store, by car, by plane…
- 27. Employees aren’t “digital” by design. Theyhave updated expectations, needs & skills suited for today’s market reality. The reality is that today’s employees seek flexibility, empowerment and ongoing talent development.
- 28. They need tosucceed in the changing reality. Great organizations are built around shared purpose, successful culture, and adaptive processes. Organizations aren’t “digital” or “non-digital”
- 29. Today’s leading technology is nottomorrow’s Today everything is mobile & digital, tomorrow it will be AI, bio-engineering, and after that - who knows?
- 30. The biggest threatto business today, is not digital technologies or increased competition. It’s loss of relevance and inability to adapt to change.
- 31. “We always overestimate whatwe can do in two years, and we underestimate what we can do in ten years.“ Bill Gates/Mark Zuckerberg
- 32. That’s why it’s notabout digital transformation.
- 33. It’s about constant transformation. Photoby Jeremy Bishop
- 34. Constant transformation means Staying relevant Adoptingchange Driven by purpose
- 35. Photo by CallisonRTKL • User-centered working methodology • Co-creation • Visual interaction • Iterative approach Reference: Capital One Bank adopting design thinking. Stay relevant - Outside-in, design-driven organization
- 36. • Retrain • Personal developmentplans • Octopuses Reference: AT&T workforce 2020 initiative. Stay relevant - Inside-out Talent development
- 37. “We aim tomake mistakes faster than anyone else” Daniel Ek • Empower teams & individuals • Allow for mistakes • Encourage innovation Reference: Spotify company culture towards failure. Adopt change - Culture & mindset
- 38. Founded 1994 Online bookretailer Online “Walmart” Technology Co. Content creator Superstore Founded 2009 Black Car Service Ride Sharing Delivery & transportation Mobility Data as a service Founded 2004 Social Network Media platform Marketplace Building Communities Adopt change - Iterative strategies Today’s most successful companies challenge and optimize their strategies on an ongoing basis.
- 39. • Vision • Walkthe talk • Give meaning to employees and your work Reference: Designit mission statement Purpose driven - Shared values
- 40. MVT - Minimum Viable Transformation Forthe individual
- 41. MVT - Minimum Viable Transformation Forthe individual Staying relevant Adopting change Driven by purpose
- 42. • Look aroundyou - at your own job, your own role, your users, your competitors • Know your replacement - and understand why they might replace you • Identity your advantages MVT Stay relevant - Date your robot Photo by Andy Kelly
- 43. • Get usedto working differently • Adopt a changing mindset • Try to work in a different method, environment, team, etc., MVT Adopt change - Same task, different approach Photo by Designit TLV
- 44. • Quarterly personalaudit • Articulate the answers to yourself • Communicate to your surroundings why you’re doing what you’re doing MVT Driven by purpose - Ask yourself (and answer) Why? Photo by Remy Baudouin
- 45. “It is alwaysDay 1. Day 2 is stasis. Followed by irrelevance. Followed by excruciating, painful decline. Followed by death. And that is why it is always Day 1.” Jeff Bezos
- 46. 46 Ayal Levin Strategic DesignDirector ayal.levin@designit.com Thank You!