I explored how the digital workplace is evolving i 2017, and how systems of record and systems of engagement are at last starting to come together. With IoT, artificial intelligence, and people-centric enablement, digital workplace is at its most exciting point in recent memory. From my keynote at Enterprise Digital Arena at CeBIT today.

1. 7SUMMITS
Next Generation Digital
Enterprise Technology
#cebiteda

2. ® 2016 7Summits 2
Introduction
Dion Hinchcliffe
• ZDNet’s Enterprise Web 2.0
• http://blogs.zdnet.com/Hinchcliffe
• ebizQ’s Next-Generation Enterprises
• http://www.ebizq.net/blogs/enterprise
• 7Summits Chief Strategy Officer
• http://7summitsinc.com
• dion.hinchcliffe@7summitsinc.com
• @dhinchcliffe:
Judge

3. ‹#›@dhinchcliffe
Digital Disruption is Here Now: Evidence of Urgency

4. ‹#›@dhinchcliffe
Failure to Adapt to Technology Conditions the #1 Threat
Average Corporate Lifespan Has Fallen Dramatically As a Result

5. ‹#›@dhinchcliffe
How Traditional Change is Untenable And Why New Models are Needed
Today: Slow linear tech change by doing it all centrally
Tomorrow: Fast
exponential change by
enlisting broader
networks (people and
3rd parties at scale) to
adopt, adapt, and
transform
The Dislocation Most
Organizations Are
Heading Towards
rateofchange
increasing headwinds as legacy baggage
slows change
Ideal change rate that more
closely matches market’s
change rate
by Dion HinchcliffeFrom http://zdnet.com/blog/hinchcliffe on

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7Summits, Inc.
Most Companies Are Behind
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7. ‹#›@dhinchcliffe
Today’s Digital Vision Consensus
Access
Engagement Style
Empowerment
Touchpoints
Engagement
Reactive Proactive->
From To
Traditional Consumerized->
Corporate Solutions Self-Actualized->
Fragmented -> Omnichannel
B2B, B2C, B2Worker B2Community->

8. ‹#›@dhinchcliffe
Digital Workplace Tech in 2017
Apps
Work
Hub
Source: StepTwo + Dion Hinchcliffe
Industry
Use
Cases

9. ‹#›@dhinchcliffe
The Internet of Things: Everything Is About to Be Connected
Top Digital
Workplace
Issues:
Education
Control
Manageability
Use Cases
Everything in the workplace is about to become connected and collaborative

10. ‹#›@dhinchcliffe
We’ll Engage with “Smart Everything” Soon: AI and Conversational Interfaces

11. ‹#›@dhinchcliffe
Bots Will Be On the Front Line of Engagement, For Better or Worse
Example: A doctor digitally communicating with a patient,
with an AI listening and proving insight in real-time.

12. ‹#›@dhinchcliffe
Social Business Still the Most Strategic Digital Workplace Tech
• The use of open sharing and participation at the
core of how we work with our stakeholders and
manage our organizations
• And explicitly taking advantage of the rules (power
laws) that make digital networks uniquely powerful
• Aimed at business objectives
• Usually through social tools
• Creates or leaves behind more value at each step
in the process
• Works best with new technology
• And new thinking
• But leading companies are now
reaping major benefits today
• Estimated to be a $23 billion industry by 2019,
growing at an strong 26% annually.
Source: Technavio
Local Social Business Strategy
social business committee/
center of excellence
Local Social Business Strategy
Local Social Business Strategy
coordination,
cross-pollination,
best practice capture,
support,
governance
Social Business Strategy
global
agile & iterative
organization
external
internal

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7Summits
But Now We Are Designing for Digital Business and Industry Use Cases
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14. ‹#›@dhinchcliffe
The Coming Shifts: Less Fixed Everything, More Dynamic Connected Change
Source: GCHQ’s Boiling Frog Report, May 2016

15. ‹#›@dhinchcliffe
15
Silos of Collaboration Tools (Systems of Engagement)
Silos of Functional Tools (Systems of Record)
Productivity Apps
Sync and Share
ECM/DMS/CMS
ERP
Artificial
Intelligence
Integrated Activity
Streams From All Apps
Contextual
Value-Add
Multimodal
Comms (Video, Voice)
Analytics
+
+
+
+
Point to Point Integrations
Unified
Comms
Messaging/Chat
ESN
IBM
Connections
IoT Control and
Management, etc.
Deep App
Integration
+
Extensible Platform, Data Fabric, and Work Context
hub facilitation
by Dion HinchcliffeFrom http://zdnet.com/blog/hinchcliffe on
The Emerging Digital Workplace Hub
Key Examples:
individual
workplace
apps
digital
workplace
hubs
old
new
• Workplace Hub
• Contextual Apps
• Second-Order
Functions like AI,
IoT, etc.
The Enterprise Collaboration Shift for 2017
Industry Leaders Are Going Up the Stack to Become a Digital Workplace Hub

16. ‹#›@dhinchcliffe
Leading to the New Digital Workplace Hub

17. ‹#›@dhinchcliffe
Other Candidate Digital Technologies

18. 7SUMMITS
2) Next-Gen Building Blocks
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19. ‹#›@dhinchcliffe
"Digital is not the big breakthrough. It's the change in people's behavior."
- Gabriele Maltinti
Building Block #1

20. ‹#›@dhinchcliffe
The key: Digital engagement is a single connected continuum…
Social Businessenterprise ecosystem
customers +
world
business partners
workers
integrated vision
intranet
extranet
Internet
…with people as the fundamental building block

21. ‹#›@dhinchcliffe
So Communities Are Still The Construct - And Building Block #1
• Hierarchies,
bureaucracies,
other methods
of control have value
• But we’ve
discovered that self-
organizing groups of
people are the single
most powerful
human construct
- Open Source
- Facebook, etc.
- Blockchain
Tenet #1: Anyone can participate.
Tenet #2: Create shared value by default.
…Because They Have Most Scale, Diversity, and Connectedness

22. ‹#›@dhinchcliffe
Wirearchy
Social Business
Emergent Management
Theories, Methods for
Modern Leadership in the
Digital Age
blogs
wikis
enterprise social
networks
social CMS
unified
communications
online communities
IM/Chat
e-mail groupware
collaboration suites
digital organization
support tools
chronologicalevolution
Social Technology for
Mass Collaboration and
Self-Organization
•Inspire•Enable•Empower
crowdsourcing
•Re-imagine
•Transform
•Improve
Network
Core Business
Practices
leadership
management operations governance
hiring budgeting resource allocation
project management
product development
marketing and sales
All of This Is Leading Directly to New Ways to Manage and Work
We Started Here
We’re Starting
to Arrive Here

23. ‹#›@dhinchcliffe
Also Giving Rise to The Collaboration Paradox
23
“The More Tools We Have, The Less Connected We Seem”

24. ‹#›@dhinchcliffe
And Everyone Is Selecting and Using Digital Workplace Tech
Shadow
D
igital
W
orkplace
For Better Or Worse

25. ‹#›@dhinchcliffe
One Potential Solution: A Larger Scale, More Inclusive Solution
point-to-point
team, department,
project
enterprise-wide
all stakholders,
internal and external
Hub
B
Hub
A
A Multilayered Digital Workplace Strategy
supporting
layer
App
A
App
D
App
G
App
F App
H
App
E
App
C
App
B
App
I
search
compliance
analytics
records retention
backup security
community management governance
a mass collaboration
platform, such as ESN
or online community
that integrates well
a team-scale
collaboration
platform that
integrates
well
Customers
Partners

26. ‹#›@dhinchcliffe
Organizations Must Build a Scalable Digital Metabolism for Change
Or They Will Not Be Able to Realize These Next Gen Advances

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7Summits LLC
Conclusion: The Ultimate Sustainable Digital Workplace Tech is Platform for Change
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7Summits LLC
Most Of All, Don’t Forget: Digital Workplace is About People
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