This document discusses how to create a company culture that supports digital transformation and innovation. It emphasizes empowering employees by involving them in decision making, explaining the reasons for cultural shifts, and providing them with the tools and flexible work environments needed to drive change. A digital culture fosters agility, speed, employee engagement, and attracts new talent by giving workers more autonomy and opportunities for collaboration. Leadership must set the proper organizational context to enable behaviors that advance the company's digital strategy.