YouTube Google+ Platform & Ad Offering OverviewNadia James
Educated LinkedIn's EMEA Sales Organization (Marketing, Talent & Sales Solutions) on alternative social media and digital offerings within the market. Objective of the training was to support sellers in practicing consultative selling.
This is a series of lectures I gave at Birkbeck College - clearly the notes are not extensive but if anyone would like to chat them through then feel free to talk directly to me.
SocialTV Overview presentation delivered June 26, 2012 in Hollywood to studio marketing, media and agency executives. The goal was to overview technologies, but in the volatile, evolving and nascent space of SocialTV we thought it was better to define, rame and propose new ways to engage in the space. This deck is the resulting distillation.
YouTube Google+ Platform & Ad Offering OverviewNadia James
Educated LinkedIn's EMEA Sales Organization (Marketing, Talent & Sales Solutions) on alternative social media and digital offerings within the market. Objective of the training was to support sellers in practicing consultative selling.
This is a series of lectures I gave at Birkbeck College - clearly the notes are not extensive but if anyone would like to chat them through then feel free to talk directly to me.
SocialTV Overview presentation delivered June 26, 2012 in Hollywood to studio marketing, media and agency executives. The goal was to overview technologies, but in the volatile, evolving and nascent space of SocialTV we thought it was better to define, rame and propose new ways to engage in the space. This deck is the resulting distillation.
The evolution of media:
TV is powerful, but people learn through play. The digital landscape has changed and so have the ways of measuring it. Digital video is set to enhance the capability for brand recall within consumers at a much deeper level then media to date – and is challenging the very concept of mass-media. From BlueRay Live to digital signage the penetration of personal mobile media is about to change our concept of paper. It will offer far more value to advertisers than mere clicks. As the pioneer in rich media and the largest global distributor of video advertising, Dean Donaldson of Eyeblaster will show what we have learned over the last ten years, how brands are now penetrating web 2.0 and a glimpse into where digital media is going next.
SEMA 2011: Changing Landscape of Media | Automotive MarketingLevelwing
This session will take a look at the past, present, and future of media and digital marketing as it relates to auto aftermarket consumers. Attendees will learn the difference between owned, bought, and earned media and how each form of media impacts the consumer. Additionally, we will look ahead and explore the future of digital technology, media consumption, and marketing opportunities.
Overlapping a creative strategy with actionable analytics:
With ever mounting pressure to justify advertising effectiveness against the bottom line, what have we learned from the plethora of data that digital advertising has brought to bear? Is there really a single point of measurement to focus upon or do we need to look deeper to discover what consumers today are doing and apply these learning’s into carefully constructed advertising strategies? By mapping advertising delivery against a consumer life-cycle, we can now begin to develop more targeted and relevant messages that will ensure a higher conversion rate and a greater ROI for your media outlay. Dean Donaldson will demystify the online metrics and show how to get closer to delivering those DR objectives, even revealing how to justify a campaign even with a 0% CTR!
TV 2.0: Socialised & Participatory TV OnlineGary Hayes
A presentation given at a LAMP 'State of Play' Seminar - given on 25 March 2009.
TV is in major transition. Where are the opportunities across on-demand platforms? Is the old advertising model broken? Will broadband to set top box comfortably co-exist with video on the web?
* Overview of all categories of existing online video services & business models
* The challenges of broadcasting and delivering ondemand
* Social Media TV, is TV becoming always-on, participatory and shared?
* tvInnovations across broadband TV and IPTV
* New advertising models and latest video web 2.0 mashups
* Is IPTV a valid platform for video producers?
* The evolving role of public service broadcaster and online video distribution
* ABC new developments including iView, Google Earth TV & programme related services such as Gruen Transfer
* How online video will become more personalized
* Is audience contributed online content sustainable at scale?
* What does the future hold?
Fallon Brainfood: TV 2.0 – Scenarios for the Future of TelevisionAki Spicer
What happens when the television we've all come to know and love begins to embrace the audience expectations wrought upon it by the Internet, mobile and social participation? You get TV 2.0: a more personal, social and participatory engagement.
Fallon's Aki Spicer, Director of Digital Strategy, Rocky Novak, Director of Digital Development, and Jacob Abernathy, Creative Technologist will reveal their hopeful vision for television's future, and outline 5 scenarios that demonstrate how TV 2.0 will evolve the ad model and commercial creativity.
*Originally presented to Minnesota Broadcasters Association in Dec 2010.
This PPT gives a general overview of Web 2.0, discusses why and how Web 2.0 can be utilized to create great business opportunities. Examples and simple how-to-do list were included in the reading.
These are slides from a presentation by Mark Briggs at an regional conference for the Society of Professional Journalists in Pittsburgh (March 15, 2008).
Social media, emerging platforms and online advertisingMarketingatBahrain
Boye Balogun - Regional Director, Head of Digital MENA; Mindshare presented Social Media, Emerging Platforms And Online Advertising at Social Media Masters Forum 2012 in Bahrain. www.socialmediamasters.me
The evolution of media:
TV is powerful, but people learn through play. The digital landscape has changed and so have the ways of measuring it. Digital video is set to enhance the capability for brand recall within consumers at a much deeper level then media to date – and is challenging the very concept of mass-media. From BlueRay Live to digital signage the penetration of personal mobile media is about to change our concept of paper. It will offer far more value to advertisers than mere clicks. As the pioneer in rich media and the largest global distributor of video advertising, Dean Donaldson of Eyeblaster will show what we have learned over the last ten years, how brands are now penetrating web 2.0 and a glimpse into where digital media is going next.
SEMA 2011: Changing Landscape of Media | Automotive MarketingLevelwing
This session will take a look at the past, present, and future of media and digital marketing as it relates to auto aftermarket consumers. Attendees will learn the difference between owned, bought, and earned media and how each form of media impacts the consumer. Additionally, we will look ahead and explore the future of digital technology, media consumption, and marketing opportunities.
Overlapping a creative strategy with actionable analytics:
With ever mounting pressure to justify advertising effectiveness against the bottom line, what have we learned from the plethora of data that digital advertising has brought to bear? Is there really a single point of measurement to focus upon or do we need to look deeper to discover what consumers today are doing and apply these learning’s into carefully constructed advertising strategies? By mapping advertising delivery against a consumer life-cycle, we can now begin to develop more targeted and relevant messages that will ensure a higher conversion rate and a greater ROI for your media outlay. Dean Donaldson will demystify the online metrics and show how to get closer to delivering those DR objectives, even revealing how to justify a campaign even with a 0% CTR!
TV 2.0: Socialised & Participatory TV OnlineGary Hayes
A presentation given at a LAMP 'State of Play' Seminar - given on 25 March 2009.
TV is in major transition. Where are the opportunities across on-demand platforms? Is the old advertising model broken? Will broadband to set top box comfortably co-exist with video on the web?
* Overview of all categories of existing online video services & business models
* The challenges of broadcasting and delivering ondemand
* Social Media TV, is TV becoming always-on, participatory and shared?
* tvInnovations across broadband TV and IPTV
* New advertising models and latest video web 2.0 mashups
* Is IPTV a valid platform for video producers?
* The evolving role of public service broadcaster and online video distribution
* ABC new developments including iView, Google Earth TV & programme related services such as Gruen Transfer
* How online video will become more personalized
* Is audience contributed online content sustainable at scale?
* What does the future hold?
Fallon Brainfood: TV 2.0 – Scenarios for the Future of TelevisionAki Spicer
What happens when the television we've all come to know and love begins to embrace the audience expectations wrought upon it by the Internet, mobile and social participation? You get TV 2.0: a more personal, social and participatory engagement.
Fallon's Aki Spicer, Director of Digital Strategy, Rocky Novak, Director of Digital Development, and Jacob Abernathy, Creative Technologist will reveal their hopeful vision for television's future, and outline 5 scenarios that demonstrate how TV 2.0 will evolve the ad model and commercial creativity.
*Originally presented to Minnesota Broadcasters Association in Dec 2010.
This PPT gives a general overview of Web 2.0, discusses why and how Web 2.0 can be utilized to create great business opportunities. Examples and simple how-to-do list were included in the reading.
These are slides from a presentation by Mark Briggs at an regional conference for the Society of Professional Journalists in Pittsburgh (March 15, 2008).
Social media, emerging platforms and online advertisingMarketingatBahrain
Boye Balogun - Regional Director, Head of Digital MENA; Mindshare presented Social Media, Emerging Platforms And Online Advertising at Social Media Masters Forum 2012 in Bahrain. www.socialmediamasters.me
Patrice Slupowski: The evolution of tv 2013 2020 - Filmteractive LodzFilmteractive
Filmteractive 2013 Presentation of Patrice Slupowski: the evolution of TV 2013-2020 - interactive services, second screen, social & smart TV and set-top boxes.
Social Media 101: Creating Conversations In Social CirclesJoanna Peña-Bickley
This is a presentation I gave last year on the relevance of social media and the power of converting marketers thinking about creating a conversation strategies as opposed to communications strategies for their brands.
Marketers are starting to use the second screen (smartphones, tablets, PCs) to complement the first screen (TV). While it’s still early days—with tactics so far ranging from basic to innovative—this report highlights the potential here for brands, with examples to illustrate.
Why didn’t we foresee the rise of social TV?
Social TV is the biggest change in television since it was invented.
Audiences are increasingly engaging with television via second screens (laptops, mobiles and tablets) and connected TV systems. This transforms medium and industry and gives social networks key commercial roles in the TV business.
The rise of social TV raises a crucial issue for our understanding of forecasting and innovation:
Why did we not foresee this major development in television?
The Futurescape presentation Social TV, Forecasting and Innovation reveals how 1995 predictions about the future of TV missed social TV and proposes how such blind spots in forecasting can be remedied.
The presentation covers
Social TV: a synthesis of TV and social networking
1. Transforming the medium of TV
2. A radical shift in power for the TV industry
3. How does social TV power manifest itself?
Forecasting and Innovation
4. The future of TV as seen from 1995
5. What we didn’t foresee in 1995 – social TV
6. Why didn’t we anticipate it?
7. Implications for forecasting and innovation
For more insights into the future of social media and television, download our white paper How Connected Television Transforms The Business of TV (adapted from Futurescape’s strategy report, Social TV).
Personas drivers of transformation or hollow profit? Ann Longley
A short presentation describing how personas can be used effectively in product / service design and cultural transformation. It raises questions about the motivations of using personas as well as their limitations. It offers a way forward for developing meaningful personas and empowering stakeholders through participatory design.
Successful digital transformation has more to do with people than technology. Presented at Scot-Tech / Digit's Digital Future's conference, 23 Feb 2017
5 Ways Digital Will Annihilate your BusinessAnn Longley
We have all heard about businesses who have ignored digital disruption and found themselves in serious trouble. In some cases, they have become extinct.
I've scanned the market and identified x5 ways your business could get killed by digital and x5 ways you can protect yourselves from such a fate.
This presentation was delivered at the Monitoring Social Media Conference in London on Nov 17, 2009 (#msm09 on Twitter).
It is also posted on the conference Slideshare profile.
http://www.slideshare.net/oursocialtimes.
It was selected top presentation of the day on Slideshare on Dec 9, 2009.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
1. Social media:
Making it work for entertainment brands
Ann Longley, Digital Strategy Director, MEC Interaction
2. What is social media – why important?
First and foremost – it is behaviour
supported by technology.
Social media is media designed to be
disseminated through social interaction, created
using highly accessible and scalable publishing
techniques.
Social media supercharges traditional word-of-mouth so can influence what is
Social media supports the human need for
popular. It has also catalysed new forms of entertainment.
social interaction with technology, transforming
broadcast media monologues (one to many) into
social media dialogues (many to many).
It supports the democratisation of knowledge
and information, transforming people from
content consumers into content producers.
Source: Wikipedia
3. Social media and entertainment brands
Entertainment is being enriched with social features
Recommendations Audience Community Immersive
Viewing circles
and reviews participation integration experiences
A spectrum of social entertainment
4. Social media and entertainment brands
Social entertainment spectrum
Easy
Recommendations
and reviews
Community
Viewing Integration
Circles
Near Far
Immersive
Experiences
Audience
Participation
Difficult
5. Social mediaSocial media and the BBC
and entertainment brands
Quickscan of market activity – lots of it is going on
Recommendations Viewing Circles Community Audience Immersive
and reviews Integration Participation experiences
BBC :iplayer – allows audience BBC: Good radio club: a BBC: Apprentice Predictor BBC: Lost Zombies - crowd- BBC: BAFTA award winning
to forward to a friend/ share a bunch of fellow radio4 fans effectively helped viewers sourced internet movie; Spooks ARG, Savannah –
moment in the programme + tweeting along in real time actively engage and share a BBC Internet Documentary - educational project with
more social features coming listening to a 30 minute unique experience while audience invited to get Futurelab – great projects,
radio show chosen in watching during the involved in its making. underpromoted?
advance broadcast
Lost: Blogger engagement to Lost : fan generated Football 3Cs – a game for fans MySpace – Faintheart – Lost ARG
build anticipation and demand content – evidence of to play while watching crowd input (shallow
success scheduled football on TV participation)
Television without pity – Splashcast Social TV (closed C4’s Picture This, We dig tv (who wants to be a The Truth about Marika from
Audience reviews that can be due to funding problems) Landshare, millionaire); viewer in the Sweden’s Public Broadcaster
shared Sexperience programme; league tables – (produced by Company P)
C4 Skins/SkinsLife, – worth 3m viewers. Is it still going?
looking at for their long term
synergistic approach
Blinkx – great video search Jaman – find, watch, review Freak/MySpace (Internet A Swarm of Angels – a crowd Last Will, still in prototype
engine but no real social films online. Social network drama/does not involve TV) sourced film making project stage. Multi-touch
features integration/facebook with sustainability challenges entertainment – something
connect. (example of deep more near field to consider
participation) with RAD
New idea: What are the Jaman – find, watch, review Social games, e.g. Playfish, Lost Ring, Superstruct (good xbox Project Natal ;
implications of applying films online. Social network Zynga – low cost and examples but do not involve MIT’s 6th sense computing***
Amazon’s e-commerce engine integration/facebook popular/could be developed TV); Star Trek ARG for latest
to BBC program planning? connect. as able programme film release
extensions
6. Social media and entertainment brands
What could be coming to the UK?
Recommendations and reviews: V-loggers and others rate and
review television programmes
7. Social mediaSocial media and the BBC
and entertainment brands
An idea before its time?
Viewing circles: Sharing the viewing experience by watching
together and creating your own channels
8. Social media and entertainment brands
WE dig TV – still in Beta
Audience participation: Puts the user in the programme –
claims to have 3M players
9. Social media and entertainment brands
Social media and the BBC
Making it easy for the audience to take part
Audience participation: SKYNEWS has launched a free citizen
journalism iphone app; gives attribution for contributions
10. Social media and entertainment brands
Social media and the BBC
But full audience participation is difficult
Audience participation: A swarm of angels is a participatory film
community that has experienced some growing pains
11. Social mediaSocial media and the BBC
and entertainment brands
Community building is a way to reach new audiences
and have a longer term impact
Community Integration: C4 has developed a number of long term properties
linked to programmes but with a life independent of them
12. Social mediaSocial media and the BBC
and entertainment brands
What is some of the best that is out there?
Audience participation: Interactive Emmy Award Winning ARG
from Sweden’s Public Broadcaster
http://www.youtube.com/watch?v=iX_ZJkwvKR8&eurl=
http://www.thecompanyp.com/site/%3Fpage_id%3D7&feature=player_
embedded#t=421
13. Social media and entertainment brands
Schematic’s in-programme gaming
Audience participation: Enable seamless switching from watching
to playing
http://www.schematic.com
14. Social media and entertainment brands
Last will – a prototype MITE*
Immersive experiences: A compelling collaborative effort
but one that may need mass reach to succeed
* Multiplatform Interactive Theatre Experience
http://vimeo.com/groups/playful/videos/2445637
15. Social media and entertainment brands
The evolution of TV
Immersive experiences: Public and portable multi-touch screens will become
more ubiquitous in the future.
How could they work with (live/on-demand) TV?
16. Social media and entertainment brands
Identifying potential threats
Immersive experiences: to what extent will such exciting
game play erode TV viewing?
http://www.youtube.com/user/xboxprojectnatal?blend=2&ob=1
17. Social media and entertainment brands
The future of augmented reality
Immersive experiences: augmented reality and reversed
augmented reality create new pervasive programming possibilities
http://vimeo.com/5595869
18. Social media and entertainment brands
Pervasive computing: 6th sense technology from MIT
Immersive experiences: When the future arrives what will it mean
for TV and media as we know it? Time to start planning now.
http://www.youtube.com/watch?v=mUdDhWfpqxg&feature=related