Digital User Experience Strategies: A Roadmap for the Post 2.0 World

The document outlines a roadmap for developing digital user experience strategies in the post-Web 2.0 era, emphasizing the need for organizations to understand and adapt to changing user behaviors influenced by technology. It discusses the importance of stakeholder visioning, digital assessments, and operationalizing user experience into overall business strategy to create a unified approach that enhances customer engagement. The paper highlights both the significance of user-centered design and the necessity of continuous innovation for organizational success in a rapidly evolving digital landscape.