SlideShare a Scribd company logo
GASTRONOMY BLOGGER EVENT
SOCIALMEDIA HAS GROWNUP
MAY 2015
@TugAgency
@SimonJenkins09
#TugTalks
How to find youraudience
Therole of data
Paid Media
Mobile & Social
AMA– ask me anything!
TODAY’S INGREDIENTS
THECOMMON APPROACH
CREATE| PUBLISH| SITBACK
Thecommon processforbloggersistocreatecontent,publishitandsit-backand waitfor
fame…
Audiences tendtogroworganically,butyoucan findyouraudience.Overthepast2or3
years,Socialplatformshavebecome a lotmore advanced:
Usekeywordstofindyouraudienceacrossmultipleplatforms;users
discussingsimilarsubjects/themes.
Engagewiththeaudience;genuineconversationratherthan‘saleschat’.
People don’tlikeintrusionorbeingsoldat.
Measuretheeffectofit.Comparetheanalytics(Socialreferrals)from
previousblogpostsagainstyourproactiveapproach.
THEROLE OF DATA
EVERYONE’SBEST FRIEND…
Socialhasgrownuprecently.Like ouroldercousinsSEO andPaidMedia,thereisnowa
hostofdatathatcan improvetheperformanceofa campaign:
“FoodBlog” hasbeenused 40,309timesin thelast30days
TheUKcontributed37.3%ofthesementions
So,yourblogisone of 15,031
Usingdata,wecanbegintosee what
people aretalkingabout,wherethey’re
doingitand whenthey’redoingit.
Itallowsyoutopiggybackpopular
themesoftopicsandseewhenthe
conversationisatitspeak.
PAID MEDIA
LET’SDISPELLA COMMONMYTH…
Youcan stillreachpeoplewithoutPaidMedia.PaidSocialallowsyoutoreachamplified
audiences,aswellaslearnalotaboutthebehaviours,traitsandcharacteristicsofyour
audience.
Youdon’tneedbigbudgetstorunaPaidcampaign.Smallburstscan oftengiveusmore
insightintoacampaign.
Constantlyevaluatingthedataallowsustogainsagreaterinsightintowhatworkswithour
audienceversusthatwhichdoesn’t.
MOBILE & SOCIAL
A STEP ABOVETHE REST…
Socialhasgrownup…LikePaidandSEO, SocialhasmovedintotheworldofMobile.
Imageoptimisation:Ensure imagesaresizedcorrectlyforeachchannel.
Video optimisation:Uploadvideosdirectlytochannelstoensureauto-play
Copy: Ensuringcopyiskepttosensibleamount;i.e.doesn’tbringupthe‘seemore’button.
Biographies:Areyourbiographiesconcise? Dotheygive aninstantsnapshotofwhatyou
do?
Calls toaction:FacebookCTAsandTwitterCards
TRY NEW THINGS
BE BRAVE…
TWITTER ANALYTICS TWITTER CARDS CTAs
15th – 19th JUNE
TUG_LIFE EXPO
ASK ME ANYTHING
SERIOUSLY…ANYTHING
DoI needspecifictoolsforSocial Media?
Howmuch shouldI bespendingonPaidMedia?
HowoftenshouldI beposting?
Whatdoes‘good’looklike?
Simon,what’sthebestwaytomake Pesto?
ShouldIbe oneverySocialplatform?
Simon Jenkins
Social MediaDirector
@SimonJenkins09
www.TugAgency.com
Facebook.com/TugAgency
Twitter.com/TugAgency
LinkedIn.com/TugAgency
Tug,
61 Charlotte Rd,
Shoreditch,
London,
EC2A 3QT.

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A Taste of Digital: Social Media Has Grown Up by Simon Jenkins

  • 1. GASTRONOMY BLOGGER EVENT SOCIALMEDIA HAS GROWNUP MAY 2015 @TugAgency @SimonJenkins09 #TugTalks
  • 2. How to find youraudience Therole of data Paid Media Mobile & Social AMA– ask me anything! TODAY’S INGREDIENTS
  • 3. THECOMMON APPROACH CREATE| PUBLISH| SITBACK Thecommon processforbloggersistocreatecontent,publishitandsit-backand waitfor fame… Audiences tendtogroworganically,butyoucan findyouraudience.Overthepast2or3 years,Socialplatformshavebecome a lotmore advanced: Usekeywordstofindyouraudienceacrossmultipleplatforms;users discussingsimilarsubjects/themes. Engagewiththeaudience;genuineconversationratherthan‘saleschat’. People don’tlikeintrusionorbeingsoldat. Measuretheeffectofit.Comparetheanalytics(Socialreferrals)from previousblogpostsagainstyourproactiveapproach.
  • 4. THEROLE OF DATA EVERYONE’SBEST FRIEND… Socialhasgrownuprecently.Like ouroldercousinsSEO andPaidMedia,thereisnowa hostofdatathatcan improvetheperformanceofa campaign: “FoodBlog” hasbeenused 40,309timesin thelast30days TheUKcontributed37.3%ofthesementions So,yourblogisone of 15,031 Usingdata,wecanbegintosee what people aretalkingabout,wherethey’re doingitand whenthey’redoingit. Itallowsyoutopiggybackpopular themesoftopicsandseewhenthe conversationisatitspeak.
  • 5. PAID MEDIA LET’SDISPELLA COMMONMYTH… Youcan stillreachpeoplewithoutPaidMedia.PaidSocialallowsyoutoreachamplified audiences,aswellaslearnalotaboutthebehaviours,traitsandcharacteristicsofyour audience. Youdon’tneedbigbudgetstorunaPaidcampaign.Smallburstscan oftengiveusmore insightintoacampaign. Constantlyevaluatingthedataallowsustogainsagreaterinsightintowhatworkswithour audienceversusthatwhichdoesn’t.
  • 6. MOBILE & SOCIAL A STEP ABOVETHE REST… Socialhasgrownup…LikePaidandSEO, SocialhasmovedintotheworldofMobile. Imageoptimisation:Ensure imagesaresizedcorrectlyforeachchannel. Video optimisation:Uploadvideosdirectlytochannelstoensureauto-play Copy: Ensuringcopyiskepttosensibleamount;i.e.doesn’tbringupthe‘seemore’button. Biographies:Areyourbiographiesconcise? Dotheygive aninstantsnapshotofwhatyou do? Calls toaction:FacebookCTAsandTwitterCards
  • 7. TRY NEW THINGS BE BRAVE… TWITTER ANALYTICS TWITTER CARDS CTAs
  • 8. 15th – 19th JUNE TUG_LIFE EXPO
  • 9. ASK ME ANYTHING SERIOUSLY…ANYTHING DoI needspecifictoolsforSocial Media? Howmuch shouldI bespendingonPaidMedia? HowoftenshouldI beposting? Whatdoes‘good’looklike? Simon,what’sthebestwaytomake Pesto? ShouldIbe oneverySocialplatform?