How to Tackle Social Media in the Time of Coronavirus & Times of UnrestJulia Campbell
Human behavior is shifting towards online and digital as we social distance and slowly open our economies, carefully, to slow the spread of COVID-19. People are staying inside, working remotely, and as a result, the in-person events, gatherings, and other celebrations that so many of us have counted on to build our communities are changing.
Nonprofits, libraries, and organizations across the globe are asking:
How can we continue to post on social media about changes occuring due to the pandemic?
How can we stay focused on mission-related content while still addressing COVID-19 and current events and unrest?
How do we as communicators start thinking about the best ways to get our message across and to connect with our followers in a different way, in this new environment?
We'll tackle all of these questions and more, and you'll be on your way to creating a crisis-proof social media strategy to guide your organization in years to come.
Bio: Julia Campbell is nonprofit consultant and speaker, focused on digital storytelling, social media marketing, and online fundraising. She is the author of two books, a mom of two kids, and a Returned Peace Corps Volunteer. Her passion is to get organizations and change makers to stop spinning their wheels and start getting real results using digital tools. Julia wrote her book Storytelling in the Digital Age: A Guide for Nonprofits as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published this year.
You can check out her thoughts and ideas at www.jcsocialmarketing.com/blog.
5 Social Media Storytelling Trends for NonprofitsJulia Campbell
Julia Campbell is a digital marketing consultant and author who runs the social marketing agency JC Social Marketing. She provides insights on current social media trends for nonprofits. Some key trends she discusses include the growing popularity of TikTok and social media stories across platforms like Instagram and Facebook. She also covers livestreaming, emerging audio platforms, and takeovers as effective social media storytelling techniques for nonprofits.
How to Update Your Social Media Marketing Strategy for 2021Julia Campbell
Learn How to Adjust Your Social Media Marketing Strategy for your nonprofit after a tumultuous 2020!
The COVID-19 pandemic, the election, and racial justice protests of 2020 have upended the entire nonprofit landscape. It is no longer business as usual for nonprofit fundraisers.
With all the noise on social media, physical distancing, and serious ethical considerations clouding the platforms, how can we continue to reach our audiences and spread our messages online?
In this webinar, nonprofit social media experts Julia Campbell and Susu Wong will review important shifts in the social media landscape that nonprofits need to understand; discuss ways to stay relevant on social media in times of uncertainty; and provide a framework for your 2021 social media marketing strategy.
Julia Campbell was recently named one of the 25 most influential nonprofit thought leaders and one of the seven nonprofit thought leaders to follow on Twitter during the coronavirus crisis. Julia Campbell is on a mission to make the digital world a better place.
She is the author of two books, a mom of two kids, and a Returned Peace Corps Volunteer. Her passion is to get organizations and change makers to stop spinning their wheels and start getting real results using digital tools. You can check out her thoughts and ideas at www.jcsocialmarketing.com/blog.
Susu Wong is the Founder and Principal of Tomo360, a digital marketing agency that helps businesses and nonprofits with their websites, graphic design, social media and email marketing, SEO and more!
Using her diverse business experience, Susu and the Tomo360 team have successfully helped hundreds of clients to fulfill their digital marketing needs. Susu has a unique combination of marketing, business, and technical experience that provides a well-rounded advantage to her clients.
She is also a Co-Founder of Women Accelerators, a nonprofit organization that is passionate about promoting the advancement of women.
8 Ways Experienced Marketers & Entrepreneurs Leverage Social Listening Mention
Learn 8 ways marketers and entrepreneurs are leveraging media monitoring and social listening to benefit their businesses from General Assembly, Light in the Box, CMX Summit, Mailjet, Groove, Instapage, and Marketing Land.
Dunkin' Brands: Dunkin' and influencers, presented by Melanie CohnSocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, Dunkin' Brands' Melanie Cohn explains how they work with influencers to produce beautiful content, test new innovations, drive loyalty, and achieve scalable reach.
She talks specifically about influencer campaigns connected with pumpkin season, Valentine's Day, and their own loyalty program.
10 Current Trends in Digital Marketing That Will Shape Your Cooperative Commu...Julia Campbell
This document discusses 10 digital marketing trends for nonprofits in 2021: artificial intelligence and chatbots, visual search, the Internet of Things, Alexa skills, livestreaming, augmented and virtual reality, 360-degree photos, ephemeral content and stories, TikTok, and influencer marketing/takeovers. It provides examples and recommendations for how nonprofits can utilize these trends, including using chatbots for customer service, integrating visual search on websites, creating Alexa skills, livestreaming events, using 360 photos, leveraging stories on social platforms, creating TikTok videos, and partnering with influencers. The document aims to help nonprofits strategically decide which trends to pursue.
This document provides an overview and agenda for a social media training session presented by Monique Ramsey and Courtney. It introduces the presenters and their backgrounds in marketing, social media, and the medical field. The agenda outlines topics that will be covered including social media strategy, Facebook, Google+, Twitter, Pinterest, Instagram, and LinkedIn. It also includes polls to gauge the audience's current social media use and two opportunities to win a free consultation. The goal is to provide tips, best practices, and help attendees cultivate their online communities.
Content Falling Flat? How to Overcome the Content Distribution Hurdle in 8 Ea...Mention
Buyers are 60% down the buyer’s journey before they engage
with a brand or person. You have to be proactive in reaching
them early on.
In order to be heard over the noise that is the Internet, you have to hand deliver your content to your target audience.
This presentation explains how!
How to Tackle Social Media in the Time of Coronavirus & Times of UnrestJulia Campbell
Human behavior is shifting towards online and digital as we social distance and slowly open our economies, carefully, to slow the spread of COVID-19. People are staying inside, working remotely, and as a result, the in-person events, gatherings, and other celebrations that so many of us have counted on to build our communities are changing.
Nonprofits, libraries, and organizations across the globe are asking:
How can we continue to post on social media about changes occuring due to the pandemic?
How can we stay focused on mission-related content while still addressing COVID-19 and current events and unrest?
How do we as communicators start thinking about the best ways to get our message across and to connect with our followers in a different way, in this new environment?
We'll tackle all of these questions and more, and you'll be on your way to creating a crisis-proof social media strategy to guide your organization in years to come.
Bio: Julia Campbell is nonprofit consultant and speaker, focused on digital storytelling, social media marketing, and online fundraising. She is the author of two books, a mom of two kids, and a Returned Peace Corps Volunteer. Her passion is to get organizations and change makers to stop spinning their wheels and start getting real results using digital tools. Julia wrote her book Storytelling in the Digital Age: A Guide for Nonprofits as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published this year.
You can check out her thoughts and ideas at www.jcsocialmarketing.com/blog.
5 Social Media Storytelling Trends for NonprofitsJulia Campbell
Julia Campbell is a digital marketing consultant and author who runs the social marketing agency JC Social Marketing. She provides insights on current social media trends for nonprofits. Some key trends she discusses include the growing popularity of TikTok and social media stories across platforms like Instagram and Facebook. She also covers livestreaming, emerging audio platforms, and takeovers as effective social media storytelling techniques for nonprofits.
How to Update Your Social Media Marketing Strategy for 2021Julia Campbell
Learn How to Adjust Your Social Media Marketing Strategy for your nonprofit after a tumultuous 2020!
The COVID-19 pandemic, the election, and racial justice protests of 2020 have upended the entire nonprofit landscape. It is no longer business as usual for nonprofit fundraisers.
With all the noise on social media, physical distancing, and serious ethical considerations clouding the platforms, how can we continue to reach our audiences and spread our messages online?
In this webinar, nonprofit social media experts Julia Campbell and Susu Wong will review important shifts in the social media landscape that nonprofits need to understand; discuss ways to stay relevant on social media in times of uncertainty; and provide a framework for your 2021 social media marketing strategy.
Julia Campbell was recently named one of the 25 most influential nonprofit thought leaders and one of the seven nonprofit thought leaders to follow on Twitter during the coronavirus crisis. Julia Campbell is on a mission to make the digital world a better place.
She is the author of two books, a mom of two kids, and a Returned Peace Corps Volunteer. Her passion is to get organizations and change makers to stop spinning their wheels and start getting real results using digital tools. You can check out her thoughts and ideas at www.jcsocialmarketing.com/blog.
Susu Wong is the Founder and Principal of Tomo360, a digital marketing agency that helps businesses and nonprofits with their websites, graphic design, social media and email marketing, SEO and more!
Using her diverse business experience, Susu and the Tomo360 team have successfully helped hundreds of clients to fulfill their digital marketing needs. Susu has a unique combination of marketing, business, and technical experience that provides a well-rounded advantage to her clients.
She is also a Co-Founder of Women Accelerators, a nonprofit organization that is passionate about promoting the advancement of women.
8 Ways Experienced Marketers & Entrepreneurs Leverage Social Listening Mention
Learn 8 ways marketers and entrepreneurs are leveraging media monitoring and social listening to benefit their businesses from General Assembly, Light in the Box, CMX Summit, Mailjet, Groove, Instapage, and Marketing Land.
Dunkin' Brands: Dunkin' and influencers, presented by Melanie CohnSocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, Dunkin' Brands' Melanie Cohn explains how they work with influencers to produce beautiful content, test new innovations, drive loyalty, and achieve scalable reach.
She talks specifically about influencer campaigns connected with pumpkin season, Valentine's Day, and their own loyalty program.
10 Current Trends in Digital Marketing That Will Shape Your Cooperative Commu...Julia Campbell
This document discusses 10 digital marketing trends for nonprofits in 2021: artificial intelligence and chatbots, visual search, the Internet of Things, Alexa skills, livestreaming, augmented and virtual reality, 360-degree photos, ephemeral content and stories, TikTok, and influencer marketing/takeovers. It provides examples and recommendations for how nonprofits can utilize these trends, including using chatbots for customer service, integrating visual search on websites, creating Alexa skills, livestreaming events, using 360 photos, leveraging stories on social platforms, creating TikTok videos, and partnering with influencers. The document aims to help nonprofits strategically decide which trends to pursue.
This document provides an overview and agenda for a social media training session presented by Monique Ramsey and Courtney. It introduces the presenters and their backgrounds in marketing, social media, and the medical field. The agenda outlines topics that will be covered including social media strategy, Facebook, Google+, Twitter, Pinterest, Instagram, and LinkedIn. It also includes polls to gauge the audience's current social media use and two opportunities to win a free consultation. The goal is to provide tips, best practices, and help attendees cultivate their online communities.
Content Falling Flat? How to Overcome the Content Distribution Hurdle in 8 Ea...Mention
Buyers are 60% down the buyer’s journey before they engage
with a brand or person. You have to be proactive in reaching
them early on.
In order to be heard over the noise that is the Internet, you have to hand deliver your content to your target audience.
This presentation explains how!
How to Build Community and Actually Drive Donations Using Social MediaJulia Campbell
In today’s digitally driven world, people have more messages coming at them than ever before, with multiple screens and devices being used at all-time high rates.This workshop will examine how nonprofit fundraisers need to adapt to the realities of our distracted, digital world, and how charities of all sizes can continue to attract new supporters, raise awareness for their cause, and drive donations using these tools.
Nonprofit Online Awareness Campaigns - What Works and How To Do ItJulia Campbell
To cut through the clutter and get your message heard on digital channels, especially social media, can seem like a Herculean feat. For nonprofits that have little to no marketing staff, how can they build their online communities, grow engagement, and strengthen connections with supporters through a dynamic online awareness campaign?
In this small group, deep dive intensive workshop, we will review actual case studies from nonprofits that had success with their online awareness and marketing campaigns. Using their examples, we will go into detail each step necessary to run a successful online awareness and marketing campaign for your nonprofit.
During this 2 hour, small group workshop, you will learn:
How to plan and prepare for a successful campaign
How to set SMART goals for the campaign
How to set up your website, email, and social media channels for maximum success
How to identify and recruit Social Media Ambassadors to spread the word
How to launch your campaign with a bang
How to use a Campaign Calendar to consistently promote the campaign after launch
How to measure the success of the campaign
How to build on momentum and keep your new supporters motivated and engaged after the campaign
About our Presenter: Julia C. Campbell, Digital Marketing Strategist, Founder of J Campbell Social Marketing. Julia Campbell has been involved with the social good sector her whole life, from coordinating food drives as a child to volunteering at homeless shelters in high school to assisting NGOs in Senegal, West Africa and beyond.
In her current position, she consults and trains nonprofits on the best ways to use digital tools to raise money and awareness for their organizations. Her blog is consistently featured in the list of Top 150 Nonprofit Blogs in the world, and she is currently publishing a book on storytelling and social media with Charity Channel Press.
Social Media: A Strategic Business Imperative to Drive Revenue, Market Share, Growth, Engagement, and Your Online Brand.
This talk was given by Monique Ramsey of Cosmetic Social Media to the San Diego Organization of Healthcare Leaders (SOHL) on March 27, 2017.
One of the most common topics we get asked is about Facebook fans - specifically how to get more of them. But did you know that having too many of the wrong kind of fans can actually damage your Facebook stats? This presentation discusses various ways, both online and offline, to grow your fan base (likes) with the RIGHT kind of fans. #MedicalMarketing #SocialMedia #CosmeticSurgery #Dermatology #PlasticSurgery #Facebook #Likes #Fans #Statistics #VCS2013
Social Media and Your Circle of Influence, Past, Present, and FutureKevin Mullett
Social Media and Your Circle of Influence, Past, Present, and Future. Presented at Trine University for the Ketner School of Business by Kevin Mullett.
A look at how college business students can use social media and online reputation management to differentiate themselves and their businesses from others.
Social Media Marketing for Non-Profits by Matt O'Brien Mint SocialMatthew O'Brien
Http://www.MintSocial.com - On October 15th, 2010, the presentation below was given to Maricopa Association of Governments and the many non-profits across Arizona that shared the morning with me to learn about how to leverage social media to help the poor, the hungry, the homeless and to reach people in crisis across Arizona.
The first thing to note is that non-profit organizations have an advantage over other businesses when it comes to social media marketing. The reason is simple; non-profit organizations have a common mission for helping those in need. Therefore, their marketing message is genuine and does not need to be modified to fit what social media demands (selfless promotion vs. shameless self-promotion). For example, a business that takes their brochure content and promotes it through their social media channels will most certainly get a much low level of engagement with their audience and run the risk of being perceived as a self serving marketer. Contrary to this is the non-profit that typically has a mission of serving those in need and can utilize their 'off the shelf' marketing content because it has a more selfless message for helping others. Isn't this what social media marketing is all about by having a third party promoting a message to benefit another?
2016 Social Media Trends Chattanooga Apartment AssociationAnsley Sudderth
The document provides an overview of 8 social media trends for property managers in 2016 presented by Ansley Sudderth. The trends discussed include: creating "youtility" or useful content, the explosion of visual marketing, the importance of going mobile, advocacy through employee contests, real-time marketing, cross-functional team integration, maintaining a presence on multiple social platforms, and using micro-video and live streaming. The presentation emphasizes the importance of visual content, mobile optimization, and creating useful content that adds value for consumers.
Mobile apps and social media have greatly impacted how people communicate through social media. People frequently use messaging apps and social platforms on their phones to chat with connections. Journalists now use social media to live tweet events, curate content, and drive traffic to their websites. However, it can be difficult to verify the credibility of news stories shared on social media. Podcasts, Spotify, and other music/news apps have also changed how people listen to content on the go. Monitoring tools and analytics are helpful for tracking key influencers and metrics to improve social media strategies. While social media provides opportunities to engage customers, it also carries risks like damage to one's reputation or business if not handled properly through best practices and team collaboration.
Cultural Shift in Marketing - Pubcon NOLA 2013 PresentationMatt Siltala
Matt Siltala's Slide Deck presentation from Pubcon NOLA 2013 talking about Integrating Social Media into an overall strategy and the cultural shift going on in marketing.
This document discusses how moms are actively using various social media platforms like Facebook, Twitter, blogs, Flickr and more both personally and for their businesses. It provides definitions of social media and the results of a poll of moms on which sites they use most and how often. The document then focuses on specific platforms like blogging, Facebook, Twitter and provides tips on using each effectively for business purposes. It concludes by encouraging moms to make social media an integral part of their marketing strategy.
3 Reasons you're looking for the wrong influencersJoão Romão
Marketers and Social Media professionals are focusing on Influencers. On this post, I try do dismistify some common beliefs and practices.
Know your influencers on http://getsocial.io
Presentation by Wendy Forbes of Wendy92, LLC given to the La Luz Chapter of the American Business Women's Association on November 17, 2011 at the MCM Elegante in Albuquerque, NM
How to Influence Viral Marketing and Word of Mouth CommunicationsWebbed Marketing
On October 14, 2009 Bill Balderaz talked about Internet Marketing: Applications, Opportunities and Challenges for Toledo-Area Businesses. Panel Session on Social Networks Marketing, Case Studies, and “Tips to Take Home” with Kevin David, Bill Balderaz and Michael Temple.
An Introduction to Social Media and MarketingSarah Sloan
This document summarizes a presentation about using social media in business. It introduces the presenter and discusses how social media is changing society through connectivity. Examples of popular social media platforms for business use like Facebook, Twitter, LinkedIn and Pinterest are provided. Best practices from companies like Paramount Pictures and West Jet are highlighted. Risks when social media goes wrong for companies like HMV and Starbucks are also examined. The presentation concludes with a challenge for participants to find examples of social media delivering value to customers and a question period.
The document discusses how the marketing landscape is changing as people no longer want to be marketed to directly and technology enables new ways of consuming media. It outlines 4 ways society is changing: people want information and services immediately; demographics are less important as interests cross traditional groups; personalization will be key as marketing shifts to individual-level data and preferences; and emotional factors drive most purchasing decisions over rational ones. The tips provided for future marketing include sharing your company values, personalizing messaging for different customer segments, using customer data to optimize marketing, and remembering that customers are human beings primarily motivated by heart over head.
Social Media and Nordea Savings and Asset ManagementPeter Svarre
This document discusses how real companies can use social media. It notes that the internet is no longer just another medium like newspapers or television, but has mediated our interactions and identities. It has three main points for how companies can use social media: 1) Deportalization, where the company is present on many external sites and platforms, not just its own website. 2) Transparency, where the company openly shares information across social media. 3) Cultural change within the company, where social media is used for product development, marketing, communications, and the company embraces this new way of interacting with customers and employees. It cautions that companies must be ready to lose some control and trust external channels and ensure employees are comfortable with social
Social media marketing involves companies paying influencers and celebrities to promote products on their social media profiles. As social media grew in popularity in the 2000s, influencers and celebrities amassed large followings, making them appealing to businesses looking to advertise. Now companies pay to display ads on platforms and also pay influencers directly to make posts or videos about products. This type of marketing is effective because followers are more likely to be interested in a product if their favorite influencer recommends it. Social media marketing will likely continue growing in importance as a way for companies to promote products into the future.
This document provides guidance on using online technology and social media for organizations. It discusses several major social media platforms like Facebook, Twitter, and LinkedIn. It emphasizes creating an online presence on these channels to connect with supporters and expand outreach. The document also stresses engaging in two-way communication and sharing high-quality content regularly to build an online community and drive people to take action offline.
This document discusses best practices in social media across multiple topics. It covers how mobile devices have impacted social media, how journalists use social media, popular social media and music streaming sites and apps, blogging, tools for social media monitoring and engagement, risks of social media for businesses and individuals, and trends around collaboration on virtual teams. It also provides discussion questions about the impact of mobile on social media, how traditional media is adapting, and the role of collaboration.
Mobile apps and social media allow people to share information about their interests, habits, and social connections. People engage most on social media through texting, direct messages on platforms like Facebook, Instagram, and Twitter. Journalists use social media to live tweet from news events, drive traffic to stories by sharing links, and question how many shared stories are truly credible. Podcasts, Spotify and Pandora let people share music with friends while apps also provide news and content for those on the go. Blogging gives individuals control over their content while professional bloggers must follow guidelines. Metrics and analytics help gauge social media responses to inform future decisions. Collaboration promotes creativity and encourages learning best practices in using social media.
This document summarizes a mobile app project called "Movies Taste" that aims to provide a convenient way for users to search for and connect with others who share their interests in movies. The app will categorize movies by genre, connect users in a social community based on common interests, and match users to relevant ads. It will use APIs, databases, and techniques like search optimization, interface design, and testing to achieve these goals. The project aims to learn skills in app development, APIs, databases, performance, quality control, and risk management.
How to Build Community and Actually Drive Donations Using Social MediaJulia Campbell
In today’s digitally driven world, people have more messages coming at them than ever before, with multiple screens and devices being used at all-time high rates.This workshop will examine how nonprofit fundraisers need to adapt to the realities of our distracted, digital world, and how charities of all sizes can continue to attract new supporters, raise awareness for their cause, and drive donations using these tools.
Nonprofit Online Awareness Campaigns - What Works and How To Do ItJulia Campbell
To cut through the clutter and get your message heard on digital channels, especially social media, can seem like a Herculean feat. For nonprofits that have little to no marketing staff, how can they build their online communities, grow engagement, and strengthen connections with supporters through a dynamic online awareness campaign?
In this small group, deep dive intensive workshop, we will review actual case studies from nonprofits that had success with their online awareness and marketing campaigns. Using their examples, we will go into detail each step necessary to run a successful online awareness and marketing campaign for your nonprofit.
During this 2 hour, small group workshop, you will learn:
How to plan and prepare for a successful campaign
How to set SMART goals for the campaign
How to set up your website, email, and social media channels for maximum success
How to identify and recruit Social Media Ambassadors to spread the word
How to launch your campaign with a bang
How to use a Campaign Calendar to consistently promote the campaign after launch
How to measure the success of the campaign
How to build on momentum and keep your new supporters motivated and engaged after the campaign
About our Presenter: Julia C. Campbell, Digital Marketing Strategist, Founder of J Campbell Social Marketing. Julia Campbell has been involved with the social good sector her whole life, from coordinating food drives as a child to volunteering at homeless shelters in high school to assisting NGOs in Senegal, West Africa and beyond.
In her current position, she consults and trains nonprofits on the best ways to use digital tools to raise money and awareness for their organizations. Her blog is consistently featured in the list of Top 150 Nonprofit Blogs in the world, and she is currently publishing a book on storytelling and social media with Charity Channel Press.
Social Media: A Strategic Business Imperative to Drive Revenue, Market Share, Growth, Engagement, and Your Online Brand.
This talk was given by Monique Ramsey of Cosmetic Social Media to the San Diego Organization of Healthcare Leaders (SOHL) on March 27, 2017.
One of the most common topics we get asked is about Facebook fans - specifically how to get more of them. But did you know that having too many of the wrong kind of fans can actually damage your Facebook stats? This presentation discusses various ways, both online and offline, to grow your fan base (likes) with the RIGHT kind of fans. #MedicalMarketing #SocialMedia #CosmeticSurgery #Dermatology #PlasticSurgery #Facebook #Likes #Fans #Statistics #VCS2013
Social Media and Your Circle of Influence, Past, Present, and FutureKevin Mullett
Social Media and Your Circle of Influence, Past, Present, and Future. Presented at Trine University for the Ketner School of Business by Kevin Mullett.
A look at how college business students can use social media and online reputation management to differentiate themselves and their businesses from others.
Social Media Marketing for Non-Profits by Matt O'Brien Mint SocialMatthew O'Brien
Http://www.MintSocial.com - On October 15th, 2010, the presentation below was given to Maricopa Association of Governments and the many non-profits across Arizona that shared the morning with me to learn about how to leverage social media to help the poor, the hungry, the homeless and to reach people in crisis across Arizona.
The first thing to note is that non-profit organizations have an advantage over other businesses when it comes to social media marketing. The reason is simple; non-profit organizations have a common mission for helping those in need. Therefore, their marketing message is genuine and does not need to be modified to fit what social media demands (selfless promotion vs. shameless self-promotion). For example, a business that takes their brochure content and promotes it through their social media channels will most certainly get a much low level of engagement with their audience and run the risk of being perceived as a self serving marketer. Contrary to this is the non-profit that typically has a mission of serving those in need and can utilize their 'off the shelf' marketing content because it has a more selfless message for helping others. Isn't this what social media marketing is all about by having a third party promoting a message to benefit another?
2016 Social Media Trends Chattanooga Apartment AssociationAnsley Sudderth
The document provides an overview of 8 social media trends for property managers in 2016 presented by Ansley Sudderth. The trends discussed include: creating "youtility" or useful content, the explosion of visual marketing, the importance of going mobile, advocacy through employee contests, real-time marketing, cross-functional team integration, maintaining a presence on multiple social platforms, and using micro-video and live streaming. The presentation emphasizes the importance of visual content, mobile optimization, and creating useful content that adds value for consumers.
Mobile apps and social media have greatly impacted how people communicate through social media. People frequently use messaging apps and social platforms on their phones to chat with connections. Journalists now use social media to live tweet events, curate content, and drive traffic to their websites. However, it can be difficult to verify the credibility of news stories shared on social media. Podcasts, Spotify, and other music/news apps have also changed how people listen to content on the go. Monitoring tools and analytics are helpful for tracking key influencers and metrics to improve social media strategies. While social media provides opportunities to engage customers, it also carries risks like damage to one's reputation or business if not handled properly through best practices and team collaboration.
Cultural Shift in Marketing - Pubcon NOLA 2013 PresentationMatt Siltala
Matt Siltala's Slide Deck presentation from Pubcon NOLA 2013 talking about Integrating Social Media into an overall strategy and the cultural shift going on in marketing.
This document discusses how moms are actively using various social media platforms like Facebook, Twitter, blogs, Flickr and more both personally and for their businesses. It provides definitions of social media and the results of a poll of moms on which sites they use most and how often. The document then focuses on specific platforms like blogging, Facebook, Twitter and provides tips on using each effectively for business purposes. It concludes by encouraging moms to make social media an integral part of their marketing strategy.
3 Reasons you're looking for the wrong influencersJoão Romão
Marketers and Social Media professionals are focusing on Influencers. On this post, I try do dismistify some common beliefs and practices.
Know your influencers on http://getsocial.io
Presentation by Wendy Forbes of Wendy92, LLC given to the La Luz Chapter of the American Business Women's Association on November 17, 2011 at the MCM Elegante in Albuquerque, NM
How to Influence Viral Marketing and Word of Mouth CommunicationsWebbed Marketing
On October 14, 2009 Bill Balderaz talked about Internet Marketing: Applications, Opportunities and Challenges for Toledo-Area Businesses. Panel Session on Social Networks Marketing, Case Studies, and “Tips to Take Home” with Kevin David, Bill Balderaz and Michael Temple.
An Introduction to Social Media and MarketingSarah Sloan
This document summarizes a presentation about using social media in business. It introduces the presenter and discusses how social media is changing society through connectivity. Examples of popular social media platforms for business use like Facebook, Twitter, LinkedIn and Pinterest are provided. Best practices from companies like Paramount Pictures and West Jet are highlighted. Risks when social media goes wrong for companies like HMV and Starbucks are also examined. The presentation concludes with a challenge for participants to find examples of social media delivering value to customers and a question period.
The document discusses how the marketing landscape is changing as people no longer want to be marketed to directly and technology enables new ways of consuming media. It outlines 4 ways society is changing: people want information and services immediately; demographics are less important as interests cross traditional groups; personalization will be key as marketing shifts to individual-level data and preferences; and emotional factors drive most purchasing decisions over rational ones. The tips provided for future marketing include sharing your company values, personalizing messaging for different customer segments, using customer data to optimize marketing, and remembering that customers are human beings primarily motivated by heart over head.
Social Media and Nordea Savings and Asset ManagementPeter Svarre
This document discusses how real companies can use social media. It notes that the internet is no longer just another medium like newspapers or television, but has mediated our interactions and identities. It has three main points for how companies can use social media: 1) Deportalization, where the company is present on many external sites and platforms, not just its own website. 2) Transparency, where the company openly shares information across social media. 3) Cultural change within the company, where social media is used for product development, marketing, communications, and the company embraces this new way of interacting with customers and employees. It cautions that companies must be ready to lose some control and trust external channels and ensure employees are comfortable with social
Social media marketing involves companies paying influencers and celebrities to promote products on their social media profiles. As social media grew in popularity in the 2000s, influencers and celebrities amassed large followings, making them appealing to businesses looking to advertise. Now companies pay to display ads on platforms and also pay influencers directly to make posts or videos about products. This type of marketing is effective because followers are more likely to be interested in a product if their favorite influencer recommends it. Social media marketing will likely continue growing in importance as a way for companies to promote products into the future.
This document provides guidance on using online technology and social media for organizations. It discusses several major social media platforms like Facebook, Twitter, and LinkedIn. It emphasizes creating an online presence on these channels to connect with supporters and expand outreach. The document also stresses engaging in two-way communication and sharing high-quality content regularly to build an online community and drive people to take action offline.
This document discusses best practices in social media across multiple topics. It covers how mobile devices have impacted social media, how journalists use social media, popular social media and music streaming sites and apps, blogging, tools for social media monitoring and engagement, risks of social media for businesses and individuals, and trends around collaboration on virtual teams. It also provides discussion questions about the impact of mobile on social media, how traditional media is adapting, and the role of collaboration.
Mobile apps and social media allow people to share information about their interests, habits, and social connections. People engage most on social media through texting, direct messages on platforms like Facebook, Instagram, and Twitter. Journalists use social media to live tweet from news events, drive traffic to stories by sharing links, and question how many shared stories are truly credible. Podcasts, Spotify and Pandora let people share music with friends while apps also provide news and content for those on the go. Blogging gives individuals control over their content while professional bloggers must follow guidelines. Metrics and analytics help gauge social media responses to inform future decisions. Collaboration promotes creativity and encourages learning best practices in using social media.
This document summarizes a mobile app project called "Movies Taste" that aims to provide a convenient way for users to search for and connect with others who share their interests in movies. The app will categorize movies by genre, connect users in a social community based on common interests, and match users to relevant ads. It will use APIs, databases, and techniques like search optimization, interface design, and testing to achieve these goals. The project aims to learn skills in app development, APIs, databases, performance, quality control, and risk management.
Charile Howe was assigned multiple roles in the crew as the director, scriptwriter, cinematographer, and lighting technician due to his experience and creative skills. Waka Ramanlal was chosen for roles in editing, visual effects, sound editing, and dialogue editing due to his skills in those areas. Charles Clatworthy was selected as the producer and for roles in makeup, costumes, locations, and continuity due to his organizational skills and knowledge. Both Waka and Charles were also assigned roles in the film's cast as the two main characters.
Performance Analysis of OSTBC MIMO Using Precoder with ZF & MMSE EqualizerIJERA Editor
In this paper, a bit error rate analysis is presented for multiple-input–multiple-output (MIMO) system with finite-bit feedback is considered in PSK modulation technique, where a transmit signal consists of a rotational precoder followed by an orthogonal space–time block code (OSTBC) which achieve full diversity when a linear receiver, such as, zeroforcing (ZF) or minimum mean square (MMSE), is used. By choosing different parameters, codes with different symbol rates and orthogonally can be obtained .In this paper, we compare the performance of a family of space-time codes. Simulations show how the precoders obtained by our proposed criterion and method perform better bit error rate reduction compared to the existing ones.
This document introduces Shawna's two daughters, LaDonna who is 2 years old and Patricia who is 9 months old. It also contains symbols representing playing pattycake and sounds, as well as expressions of affection and admiration for one of the daughters.
This document provides an overview of teaching network infrastructure, database concepts, and web application development using Amazon Web Services (AWS) cloud services. It discusses using AWS tools like Amazon EC2, VPC, S3, RDS, and CloudFormation for introductory, intermediate, and advanced lessons. Example lesson plans cover topics ranging from basic infrastructure setup to advanced automation and configuration management using tools like Chef and Puppet.
Jupiter is the largest planet in our solar system with a mass of 1.898 trillion kg and an equatorial diameter of 142,984 km. It has 67 known moons and a surface temperature of -108°C. Jupiter orbits the sun every 11.8 years and is known for its Great Red Spot, a massive storm that has raged for centuries.
W naszej szkole praktykujemy od kilku lat wspólne śniadania w klasie. 8 listopada, oprócz zjedzenia kanapek, także je przygotowaliśmy. Dzieci przyniosły produkty, głównie warzywa i owoce, a także jogurty, aby śniadanie było pełnowartościowe. Zjedliśmy je przy wspólnym stole. Aby idea zdrowego odżywania pozostała z nami na dłużej, podsumowaliśmy akcję plastycznie, w formie kolażu pt. 12 zasad zdrowego odżywania wg Instytutu Matki i Dziecka. Utworzyliśmy plakat, który zawisł w sali i będzie nam przypominał o akcji "Śniadanie Daje Moc".
This document provides guidelines for fluid and electrolyte management of newborn infants in the intensive care nursery. It discusses the unique fluid and electrolyte requirements of newborns, how these requirements vary based on factors like gestational age and weight. The document provides detailed guidance on initial fluid administration, electrolyte management, and treatment of common electrolyte abnormalities in newborns such as hyponatremia.
This document provides information about the four seasons - spring, summer, winter, and autumn. For each season, it lists a one or two word description of the typical weather conditions. Spring is described as a time when snow is melting and flowers bloom. Summer is described as the hottest and sunniest time of the year. Winter is described as the coldest season with lots of snow. Autumn is described as dry but colder than summer.
1. The document traces the ownership history of a property located at 217 Spring Street (referred to as "Locus") through 9 transactions between 1993 and 2013.
2. In 2012, Hometown Bank initiated foreclosure proceedings against Sheila D. Hall and Martin C. Smith for breach of their mortgage on the property.
3. Through foreclosure, Hometown Bank took ownership and then conveyed the property to John F. Colby.
4. In 2013, unpaid property taxes on the land were assessed under the name of the supposed present owner, John F. Colby.
Fresin Fries aims to open a fast food outlet in Pakistan selling gourmet fries in cones with sauces. The founders will own the company equally. They will open the first location in a busy shopping mall in Lahore. Their target customers are young people and families. The document provides details on the company's products, competitors, staffing needs, costs, and financial projections. It presents strategies for marketing, operations and expansion of the franchise to other cities in Pakistan.
This document provides information about CGB Publishing, the publisher of Franchising USA Magazine and other franchise publications. It discusses CGB Publishing's focus on providing credible and reliable editorial content written by industry experts. It also details CGB Publishing's multi-media approach to connecting franchisors with franchisees through print, online, and mobile formats. Advertising solutions for franchisors are also presented, including options for front cover placement, inside covers, profiles, and online ads.
Lessons 2,6,7 Constitution, Fwa, Civ Control Of Mil Doherty 1 Sep 09runningman825
The document provides an overview of the US Constitution and civilian control of the military. It discusses how the Constitution establishes a framework for national security and divides powers between the President, Congress, and military. It also examines how some of these powers have evolved over time, such as the President's dominance in foreign policy. The document emphasizes that civilian control is key to democracy and accountability is important to ensure the military serves the people and government.
The document provides an overview of computers including their definition, origin, and uses. It defines a computer as an electronic device that can accept data as input, manipulate it, and produce information as output. It notes the ENIAC was the first general-purpose electronic computer, designed in 1946 to calculate artillery firing tables. The document then lists some common uses of computers in schools, government offices, businesses, hospitals, and homes. It also briefly discusses the evolution of mobile phones and technology.
The document summarizes the author's experience and key learnings from attending the Social Fresh conference in Tampa, Florida. The conference had over 300 attendees and featured presentations from influencers like Chris Brogan and Jay Baer. The author shares their top 3 takeaways from the event: 1) Social media is about real people, not just profiles; 2) Big data is increasingly important for social media insights and targeting; and 3) Mobile engagement is critical as people spend more time on their devices.
A New Era in Nonprofit Marketing: Why Winging It with Social Media No Longer ...4Good.org
If you’ve dipped your toe in the social media waters, do you wonder why you aren’t reaching more people or raising more dollars? If you haven’t yet begun, have you considered what social media marketing might do to help you reach – or not reach — your goals? This webinar will explore why winging it no longer works in 2013 (e.g., putting up a page and sporadically begging for ‘likes’ and ‘follows’) and help you dive gracefully into the deep end. Plus, we’ll discuss the resources needed to achieve success and how to measure the return on your investment and engagement.
Social Media Changed Events Forever. Here is Proof!Julius Solaris
1) Social media has changed events forever by creating continuous online communities that extend beyond the event itself.
2) Research found that over 80% of event professionals use social media for marketing and feedback but many do not use it effectively due to lack of management buy-in or proper resources.
3) The top learnings from the research include benchmarking audiences' social media usage, process mapping how social media adds value, focusing on network selection over demographics, having a content plan, and measuring social media efforts.
Our 2016 Social Media Survival Guide provides the What, Why and How to succeed this year, with a look at the Three Core Pillars of Social Media – Data, Creative & Amplification.
Social Media 101: Things Have Changed Since School Let Out - John BlueJohn Blue
This presentation was shared via a National Agri-Marketing Association webinar on September 14, 2017. This SlideShare contains the slides and notes of the presentation, typos and all.
Links mentioned in the presentation can be found at http://bitly.com/some-101-ref-info
John Blue, with Truffle Media Networks, offers information on how social media from the last couple of years has changed and what those changes mean to your practices in public relations, marketing, and advertising.
Additionally, John provides strategic digital planning information on monitoring & measuring the social spaces of the future, along with approaches to understanding a social channel's value for campaigns.
The document discusses how Gravity Thinking uses social intelligence to understand consumer conversations and develop marketing strategies for clients. It provides examples of how Gravity Thinking analyzed social media discussions regarding brands like Philips, Sailor Jerry rum, Maximuscle, Gaggia coffee machines and air fryers to develop targeted strategies addressing consumer interests and concerns.
The document discusses the changing landscape of communications and the rise of social media. It notes that consumers are increasingly forming opinions online through social media and that brands must learn to engage in dialogue to build advocacy and trust. The document provides advice on developing a social media strategy, including listening to audiences, creating a plan to participate and engage communities, and measuring success through key metrics. It emphasizes the importance of an integrated approach and having conversations to influence audiences rather than trying to control messages.
The document discusses the changing landscape of corporate communications and the rise of social media. It notes that consumers are increasingly forming opinions online through social media and that brands must learn to engage in dialogue to build advocacy and trust. The presentation recommends that companies integrate social media into their strategies to better understand customer needs, reach audiences cost-effectively, and participate in conversations rather than try to control the message. It provides tips on how to effectively engage through social listening, planning, participation and evaluation.
Articles Include:
The Facebook Marketer's Guide To Advertising On Instagram
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The document summarizes key points from a presentation on social media marketing for businesses. It discusses how social media has changed marketing through real-time conversation and participation. It provides advice on listening to customers, engaging on various social media platforms, and establishing social media best practices and policies for businesses.
This document summarizes a Girl Geek Dinner social media workshop held in Melbourne. It includes presentations on corporate social media strategies from Kat Loughrey, grassroots social media strategies from Tamsien West, and personal social media strategies from Jess Genevieve Brown. The document provides tips and examples from brands like Oreo and the Australian Open on how to effectively use social media for businesses. It also discusses how to build an engaged community without a budget and tips for personal social media use and content creation.
1) The document provides guidance for non-profits on developing an effective social media strategy, emphasizing the importance of understanding target audiences and inspiring meaningful engagement and action through compelling content.
2) It stresses the need to secure organizational buy-in, develop a detailed plan that integrates social media with other strategies, and go beyond just posting to actively engage followers.
3) The document also highlights measuring social media success through relevant metrics that track meaningful outcomes rather than just activities, and ensuring goals and resources are properly aligned.
LSS@Social Media Week: Paul McCrudden Social Media And The Consumer OpportunityLocal Social Summit
The document discusses the opportunities for consumers to leverage their social media data and influence brands. As social media and mobile technology evolves, individuals are more comfortable sharing information online using their real identities. This results in new opportunities for consumers to challenge brands using tools like aggregating their own social media content and metrics to understand their relationships and behaviors. The document suggests consumers could invoice companies for the time and attention spent engaging with their brands. It also discusses how brands could embrace these changes by having more personalized marketing, understanding word-of-mouth influence, and competing for consumers' near-future attention through real-time communication and rewards.
This presentation covers basic concepts, various social media platforms, the exponential growth of social media, case studies on how social media has benefited businesses and a detailed road map for building one's social media presence on the web.
10 Social Best Practices from the Best Social Brands of 2013Ben Grossman
You see the biggest brands in the world winning the social media war and are left wondering: How can my business get the most out of social? This presentation explores how to leverage best practices from the biggest and best social brands in the world for your company (that may not have a big budget). This 2013 round-up of social media anecdotes offers 10 actionable recommendations to help your business go to the next level. It was originally presented at Hubspot's INBOUND 2013.
Digital dealer aaol presentation aaispRalph Paglia
This document summarizes key points from a seminar on maximizing social media and networking to benefit car dealerships. It discusses analyzing existing social platforms to understand customer behaviors and preferences in order to build relationships and drive word-of-mouth referrals. Specific platforms like Facebook, Twitter, and blogs are examined along with tools to track engagement and return on investment from social media strategies. Case studies demonstrate how fan pages and social media presence can increase sales, customer loyalty, and brand attachment. Guidelines are provided for effective social media marketing for car dealerships.
The document discusses the future of social media being social business. It outlines the author Ha Vo's journey towards social business and their belief that social media's essence is to be social. The author then demonstrates social business concepts through interactions and emphasizes the importance of building real relationships through social media. They encourage businesses to think about providing relevant service to customers and their networks while being conscious of word-of-mouth interactions.
Social media research of the future is here right nowThinkNow Research
As small business owners, we all dream of a place where we don’t have to guess what people want or like to do. In this place, we have a 360-view of their favorite places to eat, drink, and play. We are invited into conversations among friends about pressures and pain points, brand fails, and unicorns. In this place, millions of people capture life’s rawest and rarest moments in photos and live stream putting a face and story to issues our products are anxious to provide for, our services delighted to solve.
The evolution of social media, growth in mobile and GPS, and increasing confidence in online identity mean there are now great opportunities for consumers to challenge companies.
This presentation was first given at Social Media Week, London, 2010.
Similar to A Taste of Digital: Social Media Has Grown Up by Simon Jenkins (20)
This document discusses trends in search engine optimization (SEO) over time from 2004 to 2016. It shows increasing search interest over time for general terms like "SEO" as well as topics like "SEO tools", "app SEO", and "mobile SEO". The document then asks and answers questions about basic SEO principles and priorities. It argues that site owners often focus on irrelevant keywords without research. It also emphasizes the importance of page speed, technical issues like crawling, and developing a strong internal and external link profile.
This document discusses life on mobile and practical local SEO. It covers the history and evolution of mobile technology. It is noted that mobile is one of the most under-researched areas academically. The document outlines what is known about mobile search behavior and how it differs from desktop. It also discusses boredom and mobile interaction, and how Google Now aims to support task continuation and help bored searchers. The presentation provides tips for local SEO, including setting up a Google My Business account, keyword research, and keeping content fresh. It concludes by suggesting that mobile will continue to evolve search through conversational interfaces and a more personalized experience.
Paul Bongers - SEARCH EXPERIENCE OPTIMIZATION IN 2016Tug Agency
This document summarizes a presentation about search experience optimization in 2016. It discusses how traditional SEO factors like keyword density and backlinks are less important, and content should be optimized for relevance and user intent. Mobile search is also growing rapidly, so content needs to be optimized for mobile with considerations like app integrations. Machine learning and artificial intelligence are improving search results, and content should be analyzed holistically using data to understand topics and focus on the user experience. Industry-specific factors also impact search rankings. The key is understanding topics through data and focusing on relevant content that meets user intentions across search and other channels.
The document discusses research conducted on the unconscious influences of content on Twitter. It measured concepts like memory, emotional intensity, and sense of personal relevance. The research found that content with active Twitter engagement scored higher on these measures than online norms. It also discusses factors that increase brand consideration, like using promotional tweets, having many followers, and varying the tone of voice used in tweets.
Microsoft: Predicting the future with SearchTug Agency
This document discusses three topics: semantics which is understanding relationships between words in natural language, big data which is bringing together various data sources to gain insights, and wisdom of the crowds where collective intelligence of many individuals is greater than few experts. It then provides examples of using these concepts for analyzing search queries and predicting events. The document encourages readers to use Bing Ads Intelligence tool to create their own data insights from big data and predictive search capabilities.
Bloggers: This is How to Make Brands Work for YOUTug Agency
This document provides tips for bloggers on how to work with brands. It suggests that bloggers can form partnerships with brands where both parties benefit - brands get exposure to bloggers' readers and SEO-friendly links, while bloggers gain access to exclusive content like expert interviews and infographics to publish on their sites. By creating unique, high-quality content in collaboration with brands, bloggers attract more readers and gain advertising opportunities without compromising their integrity by publishing sponsored posts.
Finding things to write about can be difficult for bloggers. Here is how to get the most out of your content by using resources already available to you.
Social Media Week 2013: How to build a social community from scratchTug Agency
Building a robust community on social media can often be an expensive and time-consuming prospect. Targeting, audience profiling, brand tone of voice and conversational planning are all key parts to getting the community right from the get-go. Tug recently undertook the task of building the social media community for Bombardier Beer, creating one of the largest ale communities on Facebook. The core campaign objective was to grow the Facebook and Twitter communities; develop the social media profiles into a key channel for brand messaging and consumer engagement to drive beer sales.
In this event for Social Media Week 2013, community building is the focus, showing you how to go about creating and growing a community on social media from scratch. It is common on social media to find communities that have become less reactive to engagement efforts made by community managers that have worked on the brand for long periods of time.
"Activating the Social-Search Dynamic." Presenting at the SES Conference, Nick Beck, Managing Director of Tug, explained how brands that seek performance from social media must embrace the dynamic between social and search.
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
This presentation by Juraj Čorba, Chair of OECD Working Party on Artificial Intelligence Governance (AIGO), was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
Carrer goals.pptx and their importance in real lifeartemacademy2
Career goals serve as a roadmap for individuals, guiding them toward achieving long-term professional aspirations and personal fulfillment. Establishing clear career goals enables professionals to focus their efforts on developing specific skills, gaining relevant experience, and making strategic decisions that align with their desired career trajectory. By setting both short-term and long-term objectives, individuals can systematically track their progress, make necessary adjustments, and stay motivated. Short-term goals often include acquiring new qualifications, mastering particular competencies, or securing a specific role, while long-term goals might encompass reaching executive positions, becoming industry experts, or launching entrepreneurial ventures.
Moreover, having well-defined career goals fosters a sense of purpose and direction, enhancing job satisfaction and overall productivity. It encourages continuous learning and adaptation, as professionals remain attuned to industry trends and evolving job market demands. Career goals also facilitate better time management and resource allocation, as individuals prioritize tasks and opportunities that advance their professional growth. In addition, articulating career goals can aid in networking and mentorship, as it allows individuals to communicate their aspirations clearly to potential mentors, colleagues, and employers, thereby opening doors to valuable guidance and support. Ultimately, career goals are integral to personal and professional development, driving individuals toward sustained success and fulfillment in their chosen fields.
Why Psychological Safety Matters for Software Teams - ACE 2024 - Ben Linders.pdfBen Linders
Psychological safety in teams is important; team members must feel safe and able to communicate and collaborate effectively to deliver value. It’s also necessary to build long-lasting teams since things will happen and relationships will be strained.
But, how safe is a team? How can we determine if there are any factors that make the team unsafe or have an impact on the team’s culture?
In this mini-workshop, we’ll play games for psychological safety and team culture utilizing a deck of coaching cards, The Psychological Safety Cards. We will learn how to use gamification to gain a better understanding of what’s going on in teams. Individuals share what they have learned from working in teams, what has impacted the team’s safety and culture, and what has led to positive change.
Different game formats will be played in groups in parallel. Examples are an ice-breaker to get people talking about psychological safety, a constellation where people take positions about aspects of psychological safety in their team or organization, and collaborative card games where people work together to create an environment that fosters psychological safety.
This presentation by Professor Alex Robson, Deputy Chair of Australia’s Productivity Commission, was made during the discussion “Competition and Regulation in Professions and Occupations” held at the 77th meeting of the OECD Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found at oe.cd/crps.
This presentation was uploaded with the author’s consent.
This presentation by Yong Lim, Professor of Economic Law at Seoul National University School of Law, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
This presentation by Nathaniel Lane, Associate Professor in Economics at Oxford University, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
Mastering the Concepts Tested in the Databricks Certified Data Engineer Assoc...SkillCertProExams
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Collapsing Narratives: Exploring Non-Linearity • a micro report by Rosie WellsRosie Wells
Insight: In a landscape where traditional narrative structures are giving way to fragmented and non-linear forms of storytelling, there lies immense potential for creativity and exploration.
'Collapsing Narratives: Exploring Non-Linearity' is a micro report from Rosie Wells.
Rosie Wells is an Arts & Cultural Strategist uniquely positioned at the intersection of grassroots and mainstream storytelling.
Their work is focused on developing meaningful and lasting connections that can drive social change.
Please download this presentation to enjoy the hyperlinks!
This presentation by OECD, OECD Secretariat, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
XP 2024 presentation: A New Look to Leadershipsamililja
Presentation slides from XP2024 conference, Bolzano IT. The slides describe a new view to leadership and combines it with anthro-complexity (aka cynefin).
This presentation by OECD, OECD Secretariat, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...Suzanne Lagerweij
This is a workshop about communication and collaboration. We will experience how we can analyze the reasons for resistance to change (exercise 1) and practice how to improve our conversation style and be more in control and effective in the way we communicate (exercise 2).
This session will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
Abstract:
Let’s talk about powerful conversations! We all know how to lead a constructive conversation, right? Then why is it so difficult to have those conversations with people at work, especially those in powerful positions that show resistance to change?
Learning to control and direct conversations takes understanding and practice.
We can combine our innate empathy with our analytical skills to gain a deeper understanding of complex situations at work. Join this session to learn how to prepare for difficult conversations and how to improve our agile conversations in order to be more influential without power. We will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
In the session you will experience how preparing and reflecting on your conversation can help you be more influential at work. You will learn how to communicate more effectively with the people needed to achieve positive change. You will leave with a self-revised version of a difficult conversation and a practical model to use when you get back to work.
Come learn more on how to become a real influencer!