social media for business wendy forbes. owner. wendy92, llc.
state of social* females 18-34 most active men more likely to visit LinkedInusers spend 53.5 billion minutes on Facebook age 55+ on SoMe via mobile doubled Tumblr tripled its audience this year *Nielsen 09/11
Over 80% of Americans are on a social network *Nielsen 09/11there’s a conversation going on about your company or organization whether you like it or not.
Businesses that post at least 1X daily will reach 22% of their fans in a given week. *Comscore 2011time to engage. but how?
best practicesbe transparent - clearly identify yourself and company be ethical be relevantpersonalize and be personable thank people
shift conversation Make the negative more positive Make the positive more inﬂuential Give the neutral something to believe
No Silver Bullet Can’t make bad product good Can’t stop a bad story Can’t squelch dissent Can’t make money overnight
Sunny-side Up Can show you care Can build trust Can correct misperceptions Can address grievances Can reward advocates Can provide information
pragmatic advice* Daily in AM & PM:Check Twitter using a tool like Hootsuite or TweetdeckCheck LinkedIn and respond to messages or comment Check Facebook for questions/comments *How to Create a Social Media Marketing Schedule, Entrepreneur Magazine, Nov 11, 2011
pragmatic advice* Weekly: Build Twitter lists to target audienceSave searches on company name, service or product Scan LinkedIn for questions you can answer Send LinkedIn invites to your contacts Ask for LinkedIn recommendation Add new content to Facebook *How to Create a Social Media Marketing Schedule, Entrepreneur Magazine, Nov 11, 2011
pragmatic advice*Monday: Schedule Tweets using Hootsuite or Tweetdeck M/W/F: Join Twitter convos on trending topics, add status updates to Facebook Tuesday & Thursday: Respond to blog comments Fridays: Check your trafﬁc on website using Google Analytics *How to Create a Social Media Marketing Schedule, Entrepreneur Magazine, Nov 11, 2011