Social Media for Business

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Presentation by Wendy Forbes of Wendy92, LLC given to the La Luz Chapter of the American Business Women's Association on November 17, 2011 at the MCM Elegante in Albuquerque, NM

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  • Social Media for Business

    1. 1. social media for business wendy forbes. owner. wendy92, llc.
    2. 2. state of social* females 18-34 most active men more likely to visit LinkedInusers spend 53.5 billion minutes on Facebook age 55+ on SoMe via mobile doubled Tumblr tripled its audience this year *Nielsen 09/11
    3. 3. Over 80% of Americans are on a social network *Nielsen 09/11there’s a conversation going on about your company or organization whether you like it or not.
    4. 4. Businesses that post at least 1X daily will reach 22% of their fans in a given week. *Comscore 2011time to engage. but how?
    5. 5. first things first
    6. 6. the 3 pillars your story your customer your competition
    7. 7. strategic plan what do you want to accomplish? whom do you want talk to?which social media platforms, software etc., should you use? how will you measure success?
    8. 8. the audience creators critics collectors joiners spectators *Forrester, “social technographics” 2009
    9. 9. segment messagingawareness consideration purchase loyalty
    10. 10. pre-launch checklist select your team define roles adopt policies choose accounts schedule + budget
    11. 11. outreachattract your audience with original news and content
    12. 12. outreach drives traffic
    13. 13. bookmark it increases amplification
    14. 14. communityenable the crowd with conversation
    15. 15. community drives consideration
    16. 16. opportunity guide the intrigued
    17. 17. support drives loyalty
    18. 18. best practicesbe transparent - clearly identify yourself and company be ethical be relevantpersonalize and be personable thank people
    19. 19. shift conversation Make the negative more positive Make the positive more influential Give the neutral something to believe
    20. 20. No Silver Bullet Can’t make bad product good Can’t stop a bad story Can’t squelch dissent Can’t make money overnight
    21. 21. Sunny-side Up Can show you care Can build trust Can correct misperceptions Can address grievances Can reward advocates Can provide information
    22. 22. pragmatic advice* Daily in AM & PM:Check Twitter using a tool like Hootsuite or TweetdeckCheck LinkedIn and respond to messages or comment Check Facebook for questions/comments *How to Create a Social Media Marketing Schedule, Entrepreneur Magazine, Nov 11, 2011
    23. 23. pragmatic advice* Weekly: Build Twitter lists to target audienceSave searches on company name, service or product Scan LinkedIn for questions you can answer Send LinkedIn invites to your contacts Ask for LinkedIn recommendation Add new content to Facebook *How to Create a Social Media Marketing Schedule, Entrepreneur Magazine, Nov 11, 2011
    24. 24. pragmatic advice*Monday: Schedule Tweets using Hootsuite or Tweetdeck M/W/F: Join Twitter convos on trending topics, add status updates to Facebook Tuesday & Thursday: Respond to blog comments Fridays: Check your traffic on website using Google Analytics *How to Create a Social Media Marketing Schedule, Entrepreneur Magazine, Nov 11, 2011
    25. 25. questions?
    26. 26. thank you. have fun.
    27. 27. connect with www.wendy92.com text wendy92 to 72727 call 505.750.4892

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