Componence ха во


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Componence ха во

  1. 1. The future of social media is social business By Ha Vo September 21st 2010 @MarkTapley, Kiev
  2. 2. Agenda  Introduction  My journey towards social business  Social business demos, please do interact!  Food for thought
  3. 3. I will be listening on Twitter #MarkTapley Or @SimplyH
  4. 4. My goal today  Is to show you our vision of social business, the future of social media.  To inspire you to use social media more conscious to improve your relations with your customers, partners, employees and friends in order to achieve better results via their networks.  To trigger you to think more creative about how to provide more relevant and better service to your customers and their network, while being conscious about the potential word-of-mouth of every interaction.
  5. 5. Why am I standing here? MY JOURNEY TOWARDS SOCIAL BUSINESS
  6. 6. Triggered by the power of word-of-mouth  78% of 26,486 say consumer recommendations are the most credible form of advertising (source: global Nielsen survey)  Online social network users were three times more likely to trust their peers’ opinions over advertising when making purchase decisions (source: JupiterResearch - March 2007)  64% of consumers reported wanting to see user ratings and reviews (source: Forrester 2008)  82% of marketers agree that collaboration with customers will prevail over marketing (source: 1to1 Media survey of the 1to1 Xchange panel - April 2008)  #1: Social Networks are the most popular sites for the coveted 18-24 year old age group. That‟s right, social networks beat search engines, web based email and most surprisingly porn (source:Time 2008)
  7. 7. Who is Ha Vo?
  8. 8. Some of my thoughts and visions  The essence of social media is to be social  The future of social media is social business in social comfort zones  Will Facebook be bigger than Google by 2013?  Can a cool search mashup be more valuable than Google?  Will my children microblog to about their health, to pay less for their insurance while get better healthcare?
  9. 9. Online is offline, it‟s about real people
  10. 10. Web 3.0: The future is social business
  11. 11. Please do interact! DEMOS ABOUT SOCIAL BUSINESS
  12. 12. Bring back real service as close as possible
  13. 13. Aggregate, personalize & interact
  14. 14. Know your visitors & interact
  15. 15. I hope I’ve inspired you FOOD FOR THOUGHT
  16. 16. I appreciate direct feedback  Who did NOT like my presentation?  Who has NOT been inspired by the demos?  Who would NOT advise my presentation to your network?
  17. 17. To consider social business  It‟s about building real relations, frequent and relevant contact is essential.  Short term campaign thinking has no space here. Social business is a program with longterm ROI.  Don’t talk about yourself, others will do that for you. We just need to listen to them and provide them relevant service.  Don‟t just think „What‟s in it for you?‟ but also „What’s in it for you and your friends?‟  Social media is a cheap and effective way to keep in touch and to initiate word-of-mouth advertising.
  18. 18. It‟s about durable interaction
  19. 19. Social media is positive ROI
  20. 20. ROI is also about interaction and inspiration  What is your viral ratio?  (Avg. # invitations per friend) * (conversion)  According to Seth Godin, >1.3 is good  Is there a group size that will grow itself?  According to Facebook for them it was „5‟  When does a group of friends grow themselves?  Viral ratio within group?  # views, likes, shares / user / period  # interactions / user / period
  21. 21. Goal: “To be found before we were looked for”
  22. 22. It has been a pleasure! THANK YOU VERY MUCH