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Social media and the consumer opportunity

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Paul McCrudden
Paul McCrudden

The evolution of social media, growth in mobile and GPS, and increasing confidence in online identity mean there are now great opportunities for consumers to challenge companies. This presentation was first given at Social Media Week, London, 2010.

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Social media and the consumer opportunity @crudden Paul McCrudden Local Social Summit @ Social Media Week: The Science of Social Media February 2010
The evolution of social media, growth in mobile and GPS, and individuals’ maturing confidence in their online identity are resulting in new opportunities for consumers to challenge brands. Brands need to start identifying how to respond effectively. Social media and the consumer opportunity
[object Object],[object Object],[object Object],[object Object],[object Object],Imagination
Eyesponge ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],The social sponge
Content and identity ,[object Object],[object Object],[object Object],[object Object],“ Thanks to easy-to-use interfaces and fine-grained privacy controls, social networks have been transformed into vast public spaces where millions of people now feel comfortable using their real identities online.” The Economist, January 2010
[object Object],[object Object],#sixweeks
#sixweeks
[object Object],#sixweeks
[object Object],[object Object],#sixweeks
Feltron Report 2009
[object Object],[object Object],[object Object],[object Object],The power of your data
FourSquare office
Case study: Brand ambassadors ,[object Object],[object Object],[object Object],[object Object]
Case study: Local space ,[object Object],[object Object]
What friends are for
Never the same network
The new behaviour
How do you make your data work for you? Value in your data
How do you make your data work for you? Value in your data
Value in your data How do you make your data work for you ?
Blippy: Money talks
Find the value in your data “ To tell people - friends, acquaintances, maybe even strangers - a little bit more about you.” Philip Kaplan, Blippy co-founder on Blippy I reckon: You should tell companies more about you.
[object Object],[object Object],Some data’s out there
Aggregate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],‘ Friends’ as commodities
[object Object],[object Object],[object Object],[object Object],How should brands embrace this?
[object Object],[object Object],[object Object],[object Object],Real-time and Future-time
[object Object],[object Object],[object Object],[object Object],Attention auction
[object Object],[object Object],[object Object],[object Object],Your ROA
Thank you @crudden Local Social Summit @ Social Media Week: The Science of Social Media February 2010 [email_address]

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Social media and the consumer opportunity

  • 1. Social media and the consumer opportunity @crudden Paul McCrudden Local Social Summit @ Social Media Week: The Science of Social Media February 2010
  • 2. The evolution of social media, growth in mobile and GPS, and individuals’ maturing confidence in their online identity are resulting in new opportunities for consumers to challenge brands. Brands need to start identifying how to respond effectively. Social media and the consumer opportunity
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  • 17. Never the same network
  • 19. How do you make your data work for you? Value in your data
  • 20. How do you make your data work for you? Value in your data
  • 21. Value in your data How do you make your data work for you ?
  • 23. Find the value in your data “ To tell people - friends, acquaintances, maybe even strangers - a little bit more about you.” Philip Kaplan, Blippy co-founder on Blippy I reckon: You should tell companies more about you.
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  • 31. Thank you @crudden Local Social Summit @ Social Media Week: The Science of Social Media February 2010 [email_address]