Bloggers: This is How to Make Brands Work for YOU
•Download as PPTX, PDF•
0 likes•546 views
This document provides tips for bloggers on how to work with brands. It suggests that bloggers can form partnerships with brands where both parties benefit - brands get exposure to bloggers' readers and SEO-friendly links, while bloggers gain access to exclusive content like expert interviews and infographics to publish on their sites. By creating unique, high-quality content in collaboration with brands, bloggers attract more readers and gain advertising opportunities without compromising their integrity by publishing sponsored posts.
Report
Share
Report
Share
Recommended
Help, what content does my ecommerce site need? - SEMRush webinar January 2016
This document summarizes a seminar about developing effective product content for e-commerce websites. It discusses challenges like large product catalogs and lack of product knowledge. It emphasizes that good content needs to go beyond unique descriptions and address the entire customer journey. The presenter outlines key questions to consider like defining the target market and their needs, understanding product benefits, and using the audience's own language. Content should be commissioned through a content strategy that focuses on being useful, answering questions, and proving value to search engines.
Getting top rank in Google -small business guide
This document provides a step-by-step guide for getting Google ranking for small business websites. It recommends choosing a domain related to the business name and niche, designing a mobile-friendly website with over 20 pages of unique content, optimizing the site for keywords and usability, and ongoing efforts like blogging, social media sharing, and analyzing user metrics to improve the site over time. Proper configuration in tools like Webmaster and Analytics is also advised. The author is an SEO consultant who offers website audits and suggestions.
Killing the giants: how to beat big brands in search
Winning organic market share in SERPs dominated by big brands with huge budgets may seem like a fairytale in today's modern organic landscape. However, that need not be the case. In this webinar, Ross Tavendale shows you blow for blow how he took a small business (less than 1m turnover) and grew their organic presence to beat out Tripadvisor's, HomeAway and Holiday Lettings for their core terms.
SEO talk at Bath Spa Uni
Noisy Little Monkey is a digital marketing agency located in the UK. The document provides an overview of the agency's services including search engine optimization, digital publishing, and social media marketing. It lists the agency's leadership team and specialists. Throughout the document are tips, links and explanations about search engine algorithms, content optimization, and how Google interprets various on-page signals. The document also includes a hypothetical example of how the agency would help a marketing manager address his online marketing needs.
Marketstein: How to Bring Your Content Back to Life
Is the state of your content downright scary?
Even with Halloween right around the corner, your content strategy should focus on offering fewer tricks and a lot more treats for your audience. However, this can be difficult when your content experience is patched together from the same blueprint as Frankenstein's monster.
In this presentation, we discuss what it really takes to reanimate your content and revive your barren resource center.
INBOUND16: Creating Really Good-Looking Websites That Convert
Jessica Meher, VP of Enterprise Marketing at InVision, gave a presentation at #INBOUND16 about creating websites that convert visitors. Some of the key points from her presentation included:
1) Great user experience (UX) is equivalent to great design.
2) Websites should be designed for usability, not just aesthetics.
3) Poor or irrelevant content can kill conversion rates.
4) Conventions should not hinder creativity when it comes to design.
5) Reducing friction in the user experience can significantly increase conversion rates.
Syed ifraajamal final-deck-live
Many have predicted the death of guest posting, but Syed Irfan Ajmal joins SEMrush with an effective step by step process proving that guest posting is still affective, alive and kicking.
Get ready to discover how he increased the monthly ROI of a client business to $200K using some good old fashion guest posting. He will walk you through the entire process and answer any questions you may have on implementing guest posting in your business.
In this webinar we will cover:
How to do keyword research so you can find the low hanging fruits (using SEMrush)
Linkreator Research (finding the right people to send your emails to)
Email outreach (how to construct your email using psychology principles for maximum impact)
Precautions (you can't miss this if you want to ensure your outreach is a success)
Email Automation + Competitive Intelligence: A Blueprint for Stronger Custome...
Building and maintaining strong relationships with your customers (and potential customers) is critical to the success of your business. After all, happy customers equal a more successful business. This presentation focuses on helping you learn how to build trust with your audience by delivering relevant, educational content in a personal, consistent way.
Recommended
Help, what content does my ecommerce site need? - SEMRush webinar January 2016
This document summarizes a seminar about developing effective product content for e-commerce websites. It discusses challenges like large product catalogs and lack of product knowledge. It emphasizes that good content needs to go beyond unique descriptions and address the entire customer journey. The presenter outlines key questions to consider like defining the target market and their needs, understanding product benefits, and using the audience's own language. Content should be commissioned through a content strategy that focuses on being useful, answering questions, and proving value to search engines.
Getting top rank in Google -small business guide
This document provides a step-by-step guide for getting Google ranking for small business websites. It recommends choosing a domain related to the business name and niche, designing a mobile-friendly website with over 20 pages of unique content, optimizing the site for keywords and usability, and ongoing efforts like blogging, social media sharing, and analyzing user metrics to improve the site over time. Proper configuration in tools like Webmaster and Analytics is also advised. The author is an SEO consultant who offers website audits and suggestions.
Killing the giants: how to beat big brands in search
Winning organic market share in SERPs dominated by big brands with huge budgets may seem like a fairytale in today's modern organic landscape. However, that need not be the case. In this webinar, Ross Tavendale shows you blow for blow how he took a small business (less than 1m turnover) and grew their organic presence to beat out Tripadvisor's, HomeAway and Holiday Lettings for their core terms.
SEO talk at Bath Spa Uni
Noisy Little Monkey is a digital marketing agency located in the UK. The document provides an overview of the agency's services including search engine optimization, digital publishing, and social media marketing. It lists the agency's leadership team and specialists. Throughout the document are tips, links and explanations about search engine algorithms, content optimization, and how Google interprets various on-page signals. The document also includes a hypothetical example of how the agency would help a marketing manager address his online marketing needs.
Marketstein: How to Bring Your Content Back to Life
Is the state of your content downright scary?
Even with Halloween right around the corner, your content strategy should focus on offering fewer tricks and a lot more treats for your audience. However, this can be difficult when your content experience is patched together from the same blueprint as Frankenstein's monster.
In this presentation, we discuss what it really takes to reanimate your content and revive your barren resource center.
INBOUND16: Creating Really Good-Looking Websites That Convert
Jessica Meher, VP of Enterprise Marketing at InVision, gave a presentation at #INBOUND16 about creating websites that convert visitors. Some of the key points from her presentation included:
1) Great user experience (UX) is equivalent to great design.
2) Websites should be designed for usability, not just aesthetics.
3) Poor or irrelevant content can kill conversion rates.
4) Conventions should not hinder creativity when it comes to design.
5) Reducing friction in the user experience can significantly increase conversion rates.
Syed ifraajamal final-deck-live
Many have predicted the death of guest posting, but Syed Irfan Ajmal joins SEMrush with an effective step by step process proving that guest posting is still affective, alive and kicking.
Get ready to discover how he increased the monthly ROI of a client business to $200K using some good old fashion guest posting. He will walk you through the entire process and answer any questions you may have on implementing guest posting in your business.
In this webinar we will cover:
How to do keyword research so you can find the low hanging fruits (using SEMrush)
Linkreator Research (finding the right people to send your emails to)
Email outreach (how to construct your email using psychology principles for maximum impact)
Precautions (you can't miss this if you want to ensure your outreach is a success)
Email Automation + Competitive Intelligence: A Blueprint for Stronger Custome...
Building and maintaining strong relationships with your customers (and potential customers) is critical to the success of your business. After all, happy customers equal a more successful business. This presentation focuses on helping you learn how to build trust with your audience by delivering relevant, educational content in a personal, consistent way.
New Age Marketing
My slide deck for my talk at the Far Eastern University. Target audience were marketing students. About SEO, ethics, and my story on starting out as an SEO specialist
Brighton seo seo-without-traffic
With an ever-changing digital landscape, there’s been a clear shift in how SEO is best implemented. Google’s shifting algorithm, the introduction of machine learning and focus on brand search mean that standard SEO practices need to adapt to the change.
It’s not simply a case of thinking outside the box, you need to steer clear of the more obvious SEO tactics and instead become more user-centric. In this talk, Hannah covers the most important aspects of SEO you need to consider when trying to convert high rankings into high traffic.
How to Improve Your Content Experience With CUPs and Redirect Rules
URLs are a significant part of any content experience. New features like Customized URL Paths (CUPs) and Redirect Rules have put all of your Hub URLs fully in your control.
In this presentation, Uberflip’s Director of Customer Success, Sam Brennand, shares how you can optimize your Uberflip URLs to improve your content experiences.
3 Steps to Turn Mobile Visitors into Customers Using Psychology and Personali...
Discover the mobile user's state of mind. Mobile visitors expect more and it's time to deliver. Discover the world of mobile conversion optimization and learn how to create better customer journeys for your mobile visitors that actually convert. you'll learn
Current stats and numbers of your mobile customers
How to identify key behaviors of your mobile customers
Go beyond responsive design and deliver custom experiences
In this webinar, you will learn:
*Current stats and numbers of your mobile customers
*How to identify key behaviors of your mobile customers
*How to go beyond responsive design and deliver custom experiences
Creating a Culture of Content and Collaboration Within Your B2B Organization
Content is no longer only in the marketing department's domain. Content fuels the entire buyer journey, which means that every corner of your organization uses content to fulfill their function, from Marketing, to Sales, to Customer Success. The best way to secure company-wide content buy-in is to cultivate a culture of content.
But what exactly does having a 'culture of content' entail, and how can you build one?
In this presentation, Uberflip's Hana Abaza and TINYpulse's Kevin Nakao share their tried-and-tested tips for creating a culture of content.
Getting To The Top Of Google - May 2014
This document provides tips and strategies for search engine optimization (SEO). It discusses how Google determines relevance and recommends focusing on quality, relevant content rather than keyword stuffing. It also emphasizes the importance of internal links, outbound links from trusted sources, and having a diverse but relevant link profile. Additional tips include using search term research, including relevant keywords on pages, creating fresh content, submitting sitemaps, and behaving like a trusted brand through authentic online profiles and offline marketing. The overall message is that SEO focuses on things rather than strings and understanding how search engines work.
Pubcon - Localized Geotargeting with AdWords
Think beyond simply picking a location to target your AdWords ads, and learn the pluses and pitfalls that exist.
Seo for e commerce - Peter Mesarec - Ecommerce Day 2019 Croatia
5 things that make or break the SEO success of e-commerce website. Change this 5 things and your e-commerce will be an organic success and Google will rank it much better.
Search Engine Optimisation
1. The document provides tips and strategies for search engine optimization (SEO), including optimizing content, keywords, links, and social media to improve search engine rankings.
2. It emphasizes the importance of quality, relevant content and links from trusted sources in determining a page's relevance to search queries.
3. Additional tips include conducting keyword research, optimizing page titles, meta descriptions, and images with alt text, and claiming local business listings on search engines and directories.
BRAVE March 2014
This document provides tips and strategies for search engine optimization (SEO). It discusses how Google determines relevance and recommends focusing on quality, relevant content rather than keyword stuffing. It emphasizes building trustworthy, high-quality links from relevant websites and domains. The document also stresses the importance of technical SEO best practices like submitting sitemaps and verifying websites with search engines.
20 Lessons I learned Making Over 6 Figure $$ From Amazon Affiliate Niche Site
20 Lessons I learned Making Over 6 Figure $$ From Amazon Affiliate Niche Site
My presentation @Amazon Affiliate Bangladesh Meetup at Bangabandhu International Conference Center in Dhaka.
Thanks to Edu-Maker authority for helping us organizing such a niche event :)
Glocalise your online marketing
This document discusses strategies for optimizing online marketing at a local level. It covers localizing website content using language attributes, establishing consistent business information across citations and profiles, and obtaining local backlinks through community involvement and high-quality local content. The presenter emphasizes fixing naming, address and phone number inconsistencies, using local business schema markup, and prioritizing local activities that build trustworthy connections.
SearchLove London 2019 - Stacey MacNaught - Actioning Search Intent: What to ...
Search Intent analysis can give us a ton of really insightful data. But what do we do with it all? In this session, Stacey talks us through using data acquired through Search Intent to create revenue and traffic driving assets on your website. She'll share practical examples of using this data to win back previously lost rankings and generate more ££ through organic search.
Getting To The Top Of Google
This document provides tips and strategies for search engine optimization (SEO). It discusses how Google determines relevance and recommends focusing on quality, accessible content that is highly relevant to the target keywords. It also emphasizes building trustworthy backlinks from a diverse set of websites and behaving like a trusted brand through real-world presence and involvement in online communities. The overall message is that SEO requires a holistic approach across content, technical setup, and social engagement, with the goal of providing great experiences for users rather than just rankings.
Breaking Down the Top B2B Content of 2015
The document summarizes top performing B2B content from 2015 as identified by Uberflip and BuzzSumo research. It identifies common content types such as research reports, how-to posts, trends reports, reference assets/eBooks, product launches, curation posts, case studies, and tools. Examples are provided for each category. The document then discusses factors that influence content success such as content, relevance, distribution, and consistency. It provides tips for creating top performing content and engaging audiences.
Orlando SEO Company Secrets
This document provides tips from an Orlando SEO company on how to optimize a business for search engine results. It recommends utilizing online reviews to showcase customer feedback, checking title tags and keyword density in web pages, updating the Google My Business page regularly, and doing keyword research tailored to location to target local searches. The SEO company offers a free initial consultation to evaluate a business's needs and discuss ongoing SEO services.
SearchLove London 2015 | Tamara Gielen | Leveraging the Hidden Power of Email...
Discover which key lifecycle stage-specific campaigns can and should be automated. In this session Tamara will guide us through how to get started with lifecycle email campaigns, by sharing examples and best practices, and of course how to avoid those common pitfalls.
SEO Week: Basics of SEO Day One
This webinar reviews the most common SEO mistakes made by new and experienced website owners. We’ll identify the biggest mistakes and we’ll give advice on preventing them moving forward.
Entrepreneurship: Key to Financial Freedom
This document contains a series of tweets by SEO Hacker School about achieving financial freedom and stability through entrepreneurship and business ownership. Some key points made include: gaining work experience as an employee first before starting a business; controlling expenses through budgeting to ensure revenue exceeds expenses; and that entrepreneurship can provide a steady revenue stream to fuel your financial plans long-term. The account shares their own experience of working for HP before starting their own SEO business with their first major client.
7 Things To NOT Do For SEO
Don't include duplicate content, repeatedly use the same keywords, or guest post solely for links, as these practices can negatively impact SEO scores. Additionally, avoid excessive ads, paid backlinks, and slow page loads, as they provide poor user experiences that search engines may penalize. The key is creating unique, relevant, and fast-loading content to naturally build high-quality backlinks and optimize a website for search engines.
Google Analytics Tutorial
This is a complete, comprehensive Tutorial of Google Analytics. Learn the value of Google Analytics and how you can make the most out of it.
Google It: The Nuts and Bolts of Search Engine Optimization
Babson College and Connelly Partners present an overview of SEO and how content creators can make an impact.
More Related Content
What's hot
New Age Marketing
My slide deck for my talk at the Far Eastern University. Target audience were marketing students. About SEO, ethics, and my story on starting out as an SEO specialist
Brighton seo seo-without-traffic
With an ever-changing digital landscape, there’s been a clear shift in how SEO is best implemented. Google’s shifting algorithm, the introduction of machine learning and focus on brand search mean that standard SEO practices need to adapt to the change.
It’s not simply a case of thinking outside the box, you need to steer clear of the more obvious SEO tactics and instead become more user-centric. In this talk, Hannah covers the most important aspects of SEO you need to consider when trying to convert high rankings into high traffic.
How to Improve Your Content Experience With CUPs and Redirect Rules
URLs are a significant part of any content experience. New features like Customized URL Paths (CUPs) and Redirect Rules have put all of your Hub URLs fully in your control.
In this presentation, Uberflip’s Director of Customer Success, Sam Brennand, shares how you can optimize your Uberflip URLs to improve your content experiences.
3 Steps to Turn Mobile Visitors into Customers Using Psychology and Personali...
Discover the mobile user's state of mind. Mobile visitors expect more and it's time to deliver. Discover the world of mobile conversion optimization and learn how to create better customer journeys for your mobile visitors that actually convert. you'll learn
Current stats and numbers of your mobile customers
How to identify key behaviors of your mobile customers
Go beyond responsive design and deliver custom experiences
In this webinar, you will learn:
*Current stats and numbers of your mobile customers
*How to identify key behaviors of your mobile customers
*How to go beyond responsive design and deliver custom experiences
Creating a Culture of Content and Collaboration Within Your B2B Organization
Content is no longer only in the marketing department's domain. Content fuels the entire buyer journey, which means that every corner of your organization uses content to fulfill their function, from Marketing, to Sales, to Customer Success. The best way to secure company-wide content buy-in is to cultivate a culture of content.
But what exactly does having a 'culture of content' entail, and how can you build one?
In this presentation, Uberflip's Hana Abaza and TINYpulse's Kevin Nakao share their tried-and-tested tips for creating a culture of content.
Getting To The Top Of Google - May 2014
This document provides tips and strategies for search engine optimization (SEO). It discusses how Google determines relevance and recommends focusing on quality, relevant content rather than keyword stuffing. It also emphasizes the importance of internal links, outbound links from trusted sources, and having a diverse but relevant link profile. Additional tips include using search term research, including relevant keywords on pages, creating fresh content, submitting sitemaps, and behaving like a trusted brand through authentic online profiles and offline marketing. The overall message is that SEO focuses on things rather than strings and understanding how search engines work.
Pubcon - Localized Geotargeting with AdWords
Think beyond simply picking a location to target your AdWords ads, and learn the pluses and pitfalls that exist.
Seo for e commerce - Peter Mesarec - Ecommerce Day 2019 Croatia
5 things that make or break the SEO success of e-commerce website. Change this 5 things and your e-commerce will be an organic success and Google will rank it much better.
Search Engine Optimisation
1. The document provides tips and strategies for search engine optimization (SEO), including optimizing content, keywords, links, and social media to improve search engine rankings.
2. It emphasizes the importance of quality, relevant content and links from trusted sources in determining a page's relevance to search queries.
3. Additional tips include conducting keyword research, optimizing page titles, meta descriptions, and images with alt text, and claiming local business listings on search engines and directories.
BRAVE March 2014
This document provides tips and strategies for search engine optimization (SEO). It discusses how Google determines relevance and recommends focusing on quality, relevant content rather than keyword stuffing. It emphasizes building trustworthy, high-quality links from relevant websites and domains. The document also stresses the importance of technical SEO best practices like submitting sitemaps and verifying websites with search engines.
20 Lessons I learned Making Over 6 Figure $$ From Amazon Affiliate Niche Site
20 Lessons I learned Making Over 6 Figure $$ From Amazon Affiliate Niche Site
My presentation @Amazon Affiliate Bangladesh Meetup at Bangabandhu International Conference Center in Dhaka.
Thanks to Edu-Maker authority for helping us organizing such a niche event :)
Glocalise your online marketing
This document discusses strategies for optimizing online marketing at a local level. It covers localizing website content using language attributes, establishing consistent business information across citations and profiles, and obtaining local backlinks through community involvement and high-quality local content. The presenter emphasizes fixing naming, address and phone number inconsistencies, using local business schema markup, and prioritizing local activities that build trustworthy connections.
SearchLove London 2019 - Stacey MacNaught - Actioning Search Intent: What to ...
Search Intent analysis can give us a ton of really insightful data. But what do we do with it all? In this session, Stacey talks us through using data acquired through Search Intent to create revenue and traffic driving assets on your website. She'll share practical examples of using this data to win back previously lost rankings and generate more ££ through organic search.
Getting To The Top Of Google
This document provides tips and strategies for search engine optimization (SEO). It discusses how Google determines relevance and recommends focusing on quality, accessible content that is highly relevant to the target keywords. It also emphasizes building trustworthy backlinks from a diverse set of websites and behaving like a trusted brand through real-world presence and involvement in online communities. The overall message is that SEO requires a holistic approach across content, technical setup, and social engagement, with the goal of providing great experiences for users rather than just rankings.
Breaking Down the Top B2B Content of 2015
The document summarizes top performing B2B content from 2015 as identified by Uberflip and BuzzSumo research. It identifies common content types such as research reports, how-to posts, trends reports, reference assets/eBooks, product launches, curation posts, case studies, and tools. Examples are provided for each category. The document then discusses factors that influence content success such as content, relevance, distribution, and consistency. It provides tips for creating top performing content and engaging audiences.
Orlando SEO Company Secrets
This document provides tips from an Orlando SEO company on how to optimize a business for search engine results. It recommends utilizing online reviews to showcase customer feedback, checking title tags and keyword density in web pages, updating the Google My Business page regularly, and doing keyword research tailored to location to target local searches. The SEO company offers a free initial consultation to evaluate a business's needs and discuss ongoing SEO services.
SearchLove London 2015 | Tamara Gielen | Leveraging the Hidden Power of Email...
Discover which key lifecycle stage-specific campaigns can and should be automated. In this session Tamara will guide us through how to get started with lifecycle email campaigns, by sharing examples and best practices, and of course how to avoid those common pitfalls.
SEO Week: Basics of SEO Day One
This webinar reviews the most common SEO mistakes made by new and experienced website owners. We’ll identify the biggest mistakes and we’ll give advice on preventing them moving forward.
Entrepreneurship: Key to Financial Freedom
This document contains a series of tweets by SEO Hacker School about achieving financial freedom and stability through entrepreneurship and business ownership. Some key points made include: gaining work experience as an employee first before starting a business; controlling expenses through budgeting to ensure revenue exceeds expenses; and that entrepreneurship can provide a steady revenue stream to fuel your financial plans long-term. The account shares their own experience of working for HP before starting their own SEO business with their first major client.
7 Things To NOT Do For SEO
Don't include duplicate content, repeatedly use the same keywords, or guest post solely for links, as these practices can negatively impact SEO scores. Additionally, avoid excessive ads, paid backlinks, and slow page loads, as they provide poor user experiences that search engines may penalize. The key is creating unique, relevant, and fast-loading content to naturally build high-quality backlinks and optimize a website for search engines.
What's hot (20)
How to Improve Your Content Experience With CUPs and Redirect Rules
How to Improve Your Content Experience With CUPs and Redirect Rules
3 Steps to Turn Mobile Visitors into Customers Using Psychology and Personali...
3 Steps to Turn Mobile Visitors into Customers Using Psychology and Personali...
Creating a Culture of Content and Collaboration Within Your B2B Organization
Creating a Culture of Content and Collaboration Within Your B2B Organization
Seo for e commerce - Peter Mesarec - Ecommerce Day 2019 Croatia
Seo for e commerce - Peter Mesarec - Ecommerce Day 2019 Croatia
20 Lessons I learned Making Over 6 Figure $$ From Amazon Affiliate Niche Site
20 Lessons I learned Making Over 6 Figure $$ From Amazon Affiliate Niche Site
SearchLove London 2019 - Stacey MacNaught - Actioning Search Intent: What to ...
SearchLove London 2019 - Stacey MacNaught - Actioning Search Intent: What to ...
SearchLove London 2015 | Tamara Gielen | Leveraging the Hidden Power of Email...
SearchLove London 2015 | Tamara Gielen | Leveraging the Hidden Power of Email...
Similar to Bloggers: This is How to Make Brands Work for YOU
Google Analytics Tutorial
This is a complete, comprehensive Tutorial of Google Analytics. Learn the value of Google Analytics and how you can make the most out of it.
Google It: The Nuts and Bolts of Search Engine Optimization
Babson College and Connelly Partners present an overview of SEO and how content creators can make an impact.
Nexus Media
This document discusses strategies for successful digital marketing and search engine optimization (SEO) that goes beyond basic SEO and search engine marketing (SEM). It emphasizes the importance of real content strategies (RCS) that focus on things like persuasive copy, engaging images and videos. The core principles for RCS SEO success outlined are to innovate, dedicate efforts to understanding audiences, educate audiences with high-quality content, and accommodate audiences' needs.
The new seo and why you need to understand it - Presentation Transcript
Talk to accompany presentation at http://www.slideshare.net/ClaireRobinsonAyres/the-new-seo-and-why-you-need-to-understand-it
BriceMcBeth.com Content Shortcuts for Conversions
In this one-day workshop, Brice provided his proprietary strategies, content & tools that can get you THINKING BIG about your next content projects! In this highly-interactive coaching session, we discussed:
1. How to more quickly and effectively write blog content
2. The hidden costs of a traditional SEO strategy
3. How to ensure that your content produces an optimal ROI
4. Brice's 7 Step Shortcut Process for Content Development that turns secondary content into primary content.
5. Brice's checklist for guaranteeing eyeballs from ideal clients
6. How to leverage proven networks for your content to create content equity!
Learn more about Brice McBeth's workshops at BriceMcBeth.com!
Using SEO to increase your website traffic
SEO is essentially the process of increasing the natural or organic ranking of your website on a search result page by making improvements to your website and content. This is often referred to as ‘natural’ or ‘organic’ traffic. Find out here how you can harness the power of SEO for your website.
Mobile business empire
The Internet is a tool, a highly effective tool for mass marketing. However,
you have to understand the technology to make it work for you. Hopefully,
you have had enough exposure to the Internet on your own to recognize
some of the terms like forums, websites, blogs, and email.
3 Steps to Online Marketing Success
The document discusses the importance of search engine optimization (SEO) for local businesses. It outlines a three step process for SEO success: 1) identifying relevant keywords, 2) on-page optimization of titles, headers, descriptions and content, and 3) off-page optimization through link building from other sites using the target keywords. Proper optimization can help businesses rank higher in search engines like Google and gain more exposure, customers, and business from online marketing.
Search engine optimisation seminar - Glos/Bris Autumn 2010
The presentation slides for the Search engine optimisation half-day seminar, run by Business Link in Gloucestershire and Bristol in October and November 2010.
SEO Predictions for 2013 & Beyond
SEO is not what it once was, but do you know why. This presentation will dive deeper into the history and current state of SEO, as this will allow us to better predict the future. This slide deck was created for @HubSpot's New Hampshire User Group (@HUGNH) presentation.
SEO for Enterprise: Stuff You Can Do Yourself!
SEO is dead. But is it? Well, it doesn't matter anyway because in the enterprise we have NO TIME and NO RESOURCES anyway. Well, this deck is here to save you. Here are about 9 things you can do yourself without the need for anyone else. Get after it.
Mobile business empire
Mobile Business Empire-Your business on the run inside this eBook, you will discover the topics about embracing the online environment,long term business ideas, target hot markets, create an automated sales system, create self perpetuating communities,get as many affiliate as possible.
Why most bloggers fail and stop blogging (19 reasons)
Are you a blogger and struggling for traffic or your blog is moving towards failure? There are many reasons why bloggers fail and stop blogging.
Here I’ll tell you some of the best reason why blogs fail.
How to get to the top of google in 2020 by letruongan.com
This document provides an introduction to a book about search engine optimization (SEO) and getting to the top of Google search results. It discusses why the book was written, who it is for, and what kinds of results readers can expect. Case studies are provided of businesses that achieved large increases in traffic, leads and sales by implementing the strategies in the book. The introduction emphasizes that SEO principles are simple at their core and the book aims to clearly explain effective techniques that have been tested in the real world.
Maximising your Exposure on Google | GrowSEO
This document provides tips for optimizing a website to maximize exposure on Google searches. It discusses choosing relevant keywords, optimizing the URL, page title, meta description and keywords, adding relevant content, engaging on social media with blogs and articles, creating landing pages, and getting high-quality backlinks. It also describes two services, GrowReport and GrowLink, that can help with SEO implementation and ongoing optimization.
Mobile business empire
Introducing Mobile Business Empire – Your Business on the
Run! Inside this eBook, you will discover the topics about
embracing the online enviroment,long term business ideas,
target hot markets, create an automate sales system,
create selfperpetuating communities, get as many
Thin Content is THE Top SEO Issue
Technical SEO is so many things -- canonicals, parameters, hreflang, schema, robots.txt. Crawlable code and appropriate markup are part of an SEO's job, but they aren't where the competitive advantage lies. Google says content and links are the top ranking factors. So where should an SEO spend 80% of their time to beat the competition? An SEO's top priority should be content. Stories from Jeff Bezos and WaPo, Rand Fishkin and Pricenomics illustrate the case.
SEO is a Hoax: Why Search Ranking isn't the Priority of a Startup
The document discusses using blogs and content to sell products and services. It outlines some common challenges with content creation and SEO, including that it requires a significant time investment to produce enough content to be effective. It then presents Brice McBeth's 7-step process for curating existing content to produce new, uniquely valuable content more quickly. This involves identifying valuable third-party content, adding your own commentary, keywords, and calls-to-action, and sharing it on your own blog and other sites to gain exposure and traffic. The document emphasizes leveraging other publishers' audiences and networks to amplify your content's reach.
Mobile business empire
This document provides guidance on setting up automated online marketing systems using various internet technologies and strategies. It discusses establishing niche websites and blogs focused on specific topics or markets. It emphasizes using search engine optimization techniques like keyword research and fresh content to drive traffic. It also recommends setting up forums, email lists, and sales funnels to capture leads and turn visitors into customers through free offers and sales pages with automated email follow-ups. The goal is to develop self-sustaining online communities and marketing systems that generate ongoing profits with minimal ongoing effort.
The SEO Formula for Driving Success
Driving internet marketing success via SEO requires a formula focused around research, planning, great content, and on-page optimization. In this presentation I talk about what really matters in SEO and the core steps for success.
Similar to Bloggers: This is How to Make Brands Work for YOU (20)
Google It: The Nuts and Bolts of Search Engine Optimization
Google It: The Nuts and Bolts of Search Engine Optimization
The new seo and why you need to understand it - Presentation Transcript
The new seo and why you need to understand it - Presentation Transcript
Search engine optimisation seminar - Glos/Bris Autumn 2010
Search engine optimisation seminar - Glos/Bris Autumn 2010
Why most bloggers fail and stop blogging (19 reasons)
Why most bloggers fail and stop blogging (19 reasons)
How to get to the top of google in 2020 by letruongan.com
How to get to the top of google in 2020 by letruongan.com
SEO is a Hoax: Why Search Ranking isn't the Priority of a Startup
SEO is a Hoax: Why Search Ranking isn't the Priority of a Startup
More from Tug Agency
Eoin O'Neill - SEO in real life
This document discusses trends in search engine optimization (SEO) over time from 2004 to 2016. It shows increasing search interest over time for general terms like "SEO" as well as topics like "SEO tools", "app SEO", and "mobile SEO". The document then asks and answers questions about basic SEO principles and priorities. It argues that site owners often focus on irrelevant keywords without research. It also emphasizes the importance of page speed, technical issues like crawling, and developing a strong internal and external link profile.
Gerald Murphy - Life on mobile
This document discusses life on mobile and practical local SEO. It covers the history and evolution of mobile technology. It is noted that mobile is one of the most under-researched areas academically. The document outlines what is known about mobile search behavior and how it differs from desktop. It also discusses boredom and mobile interaction, and how Google Now aims to support task continuation and help bored searchers. The presentation provides tips for local SEO, including setting up a Google My Business account, keyword research, and keeping content fresh. It concludes by suggesting that mobile will continue to evolve search through conversational interfaces and a more personalized experience.
Paul Bongers - SEARCH EXPERIENCE OPTIMIZATION IN 2016
This document summarizes a presentation about search experience optimization in 2016. It discusses how traditional SEO factors like keyword density and backlinks are less important, and content should be optimized for relevance and user intent. Mobile search is also growing rapidly, so content needs to be optimized for mobile with considerations like app integrations. Machine learning and artificial intelligence are improving search results, and content should be analyzed holistically using data to understand topics and focus on the user experience. Industry-specific factors also impact search rankings. The key is understanding topics through data and focusing on relevant content that meets user intentions across search and other channels.
Twitter: Measuring the Unconscious
The document discusses research conducted on the unconscious influences of content on Twitter. It measured concepts like memory, emotional intensity, and sense of personal relevance. The research found that content with active Twitter engagement scored higher on these measures than online norms. It also discusses factors that increase brand consideration, like using promotional tweets, having many followers, and varying the tone of voice used in tweets.
Microsoft: Predicting the future with Search
This document discusses three topics: semantics which is understanding relationships between words in natural language, big data which is bringing together various data sources to gain insights, and wisdom of the crowds where collective intelligence of many individuals is greater than few experts. It then provides examples of using these concepts for analyzing search queries and predicting events. The document encourages readers to use Bing Ads Intelligence tool to create their own data insights from big data and predictive search capabilities.
A Taste of Digital: Social Media Has Grown Up by Simon Jenkins
Slide deck from Social Media Director Simon Jenkins' presentation on Social Media at Tug Agency's 'A Taste of Digital' event (28/05/2015)
A Taste of Digital: Search and Mobile by Eoin O'Neill
Slide deck from SEO Director Eoin O'Neill's presentation on Search and Mobile at Tug Agency's 'A Taste of Digital' event (28/05/2015)
How to Do Keyword Research for Small Businesses
If you're trying to figure out how to get your website to rank in Google, these are some of the things you should consider.
How to Create Newsworthy Content
Finding things to write about can be difficult for bloggers. Here is how to get the most out of your content by using resources already available to you.
How to Create a Media Kit for your Blog
The steps and tips to creating a successful media kit, including how to format it and what PR people are looking to see in it.
Off-Page SEO for Bloggers and Small Websites
The basics of SEO metrics and terminology, as well as how to use off-page SEO tactics to increase rankings for your blog or small website.
Social Media Week 2013: How to build a social community from scratch
Building a robust community on social media can often be an expensive and time-consuming prospect. Targeting, audience profiling, brand tone of voice and conversational planning are all key parts to getting the community right from the get-go. Tug recently undertook the task of building the social media community for Bombardier Beer, creating one of the largest ale communities on Facebook. The core campaign objective was to grow the Facebook and Twitter communities; develop the social media profiles into a key channel for brand messaging and consumer engagement to drive beer sales.
In this event for Social Media Week 2013, community building is the focus, showing you how to go about creating and growing a community on social media from scratch. It is common on social media to find communities that have become less reactive to engagement efforts made by community managers that have worked on the brand for long periods of time.
Social Search SES 2013
"Activating the Social-Search Dynamic." Presenting at the SES Conference, Nick Beck, Managing Director of Tug, explained how brands that seek performance from social media must embrace the dynamic between social and search.
More from Tug Agency (14)
Paul Bongers - SEARCH EXPERIENCE OPTIMIZATION IN 2016
Paul Bongers - SEARCH EXPERIENCE OPTIMIZATION IN 2016
A Taste of Digital: Social Media Has Grown Up by Simon Jenkins
A Taste of Digital: Social Media Has Grown Up by Simon Jenkins
A Taste of Digital: Search and Mobile by Eoin O'Neill
A Taste of Digital: Search and Mobile by Eoin O'Neill
Social Media Week 2013: How to build a social community from scratch
Social Media Week 2013: How to build a social community from scratch
Social Search Presentation - Social Media Week 2012
Social Search Presentation - Social Media Week 2012
Recently uploaded
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastPodcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Etsy Marketing Guide - Tips For Selling Digital Products
This guide is for those who are selling digital products on Etsy platform.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Recently uploaded (20)
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Bloggers: This is How to Make Brands Work for YOU
- 1. HOW TO MAKE BRANDS WORK FOR YOU!
- 2. IAN FERGUSSON SEO ACCOUNT MANAGER WORKING WITH BRANDS AND BLOGGERS FOR 5 YEARS WHAT’S THIS SESSION ABOUT?
- 3. WHAT’S THIS SESSION ABOUT?
- 4. WHAT’S THIS SESSION ABOUT? BRIDGING THE GAP BETWEEN BLOGGERS AND BRANDS
- 5. EQUIPING YOU WITH TECHNIQUES TO WORK WITH BRANDS
- 6. WHAT DO PEOPLE WANT FROM YOU AS A BLOGGER?
- 7. THEY DONT WANT YOUR SOUL THEY WANT YOUR TALENTS GOOGLE BRANDS READERS I WANT THE WEB FULL OF AMAZING CONTENT I WANT TO CREATE AMAZING CONTENT I WANT TO READ AMAZING CONTENT EVERYONE IS WORKING TOWARDS CREATING AMAZING CONTENT (Some just do it better than others)
- 8. IN THE PAST BRANDS WANTED TO PLACE PRE-WRITTEN CONTENT WITH LINKS IN IT
- 9. AND BLOGGERS WOULD GET PAID FOR IT! CASH COW
- 10. GOOGLE WEBMASTER QUALITY UPDATE – DON’T SELL LINKS
- 11. GOOGLE ONLY WANT AMAZING CONTENT UPDATE #2
- 12. BRANDS HAD TO GET SMARTER!!
- 13. WHAT IF BRANDS AND BLOGGERS CREATED A PARTNERSHIP
- 14. GOOGLE WOULD GET WORLD CLASS CONTENT – SEO THUMBS UP
- 15. BRANDS WOULD GET EXPOSURE TO YOUR READERS – AND GOOGLE FRIENDLY SEO LINKS
- 16. YOU READERS WILL COME BACK FOR MORE UNIQUE CONTENT
- 17. SO WHAT DO YOU GET?
- 18. MORE MONEY? BUT WAIT . . . .
- 19. GOOGLE WEBMASTER QUALITY UPDATE – DON’T SELL LINKS
- 20. WHAT ABOUT OPENING A DOOR TO THE WORLD OF BRANDS
- 22. FREE ADVERTISING
- 23. INTERNAL DATA / INFOGRAPHICS
- 24. BE A BRAND AMBASSADOR OR VOICE OF THE BRAND
- 25. REVIEW SERVICES AND BECOME A CRITIC
- 26. BUT WHY SHOULD I DO ALL THIS?
- 27. GOOGLE ONLY WANT AMAZING CONTENT UPDATE #2
- 28. YOU READERS WILL COME BACK FOR MORE UNIQUE CONTENT
- 29. MORE MONEY?
- 31. YOU ARE IN CONTROL
- 32. TOP TIPS. WORK WITH BRANDS TO DEVELOP CONTENT UTILISE WHAT THEY HAVE TO OFFER DON’T SELL YOUR INTEGRITY ONLY TAKE QUALITY PAID CONTENT GOOGLE LOVES GREAT CONTENT SO MAKE SURE THAT’S WHAT YOU ARE CREATING!
- 33. THANK YOU
- 34. QUESTION TIME?