"Activating the Social-Search Dynamic." Presenting at the SES Conference, Nick Beck, Managing Director of Tug, explained how brands that seek performance from social media must embrace the dynamic between social and search.
Social Search - Social Media Week PresentationBen Romberg
Ben Stirling
TUG Agency
30+ digital media professionals
Established in 2006
Specialists in PPC, SEO, SMM, affiliate marketing and display advertising
Global campaign experience
Language skills include English, Spanish, Italian, French, German, Russian, Cantonese & Korean
The Future of the Internet 1 - Social & Search = Content Marketing (Feb 2013)Paul Tansey
How Content marketing is evolving from search and social media. Dated February 2013. Social media offers a huge array of opportunities. The blurring line between social media, search and its offspring Content Marketing.
Facebook is introducing changes to its user interface and search functionality. The new user interface is designed to reduce clutter and provide personalized feeds tailored to individual users. Facebook is also introducing "graph search," which will allow users to search using natural language queries about friends, interests, and other social connections and objects within their social graph. The changes aim to make search results more relevant and personalized by understanding the social relationships and interests associated with user data.
Everything your wanted to know about the Facebook's new Search functionality called the 'search graph' and how it affects your brand page, store or privacy.
As a feature enhancement, as a search engine, and as a new ad platform, Facebook beta Graph Search announced on 1/15 has the potential to impact the brand social media landscape in a number of ways. At the conceptual level, Facebook continues to go down a path that deprecates the role of URL, or link level exploration of the Web in favor of the social graph object - this has advantages and disadvantages but it diverges from Google's approach and from the approach of most modern platforms. Whether it's the way forward for the Web as a whole or its own walled ecosystem remains to be seen (by a long shot), but for businesses seeking to keep their social media strategy calibrated for broad success, we believe the smartest course is to anchor most publishing programs in a central, URL-based, owned media hub on the Web while continuing to fully participate on Facebook's constantly evolving playing field.
So that you're as prepared as you can be as it rolls out, our global team has prepared a 15-page briefing outlining our initial perspective and recommendations regarding Facebook's Graph Search. It outlines what this new feature is, where we think it's heading, its impact to the social space, and what we will be watching out for as it develops.
Connecting Inbound Marketing for Exceptional Return, with Rand FishkinMadeline Riley
As a marketer for your organization, you’re called upon to handle the creation and promotion of content on your site, explore the various channels (social media, search, blogs, communities, etc.) for distribution, and then run analytics, reporting and optimization over your efforts.
This work can seem daunting.
In this talk, Rand will cover how to connect all of these in a way that builds more value than the sum of each part. The channels to pursue, the metrics to track, the optimization techniques — all will be explored with colorful examples and a repeatable process.
This document outlines a social media strategy proposal from Hungry Wolf Marketing. It discusses analyzing a company's current online presence, defining social media goals and conversations, and creating a tailored strategy and content plan. Hungry Wolf Marketing would perform an analysis, develop the strategy, launch tactical posts and provide ongoing reports. The scope of work, costs, and next steps would be customized based on the client's needs and budget.
Social Search - Social Media Week PresentationBen Romberg
Ben Stirling
TUG Agency
30+ digital media professionals
Established in 2006
Specialists in PPC, SEO, SMM, affiliate marketing and display advertising
Global campaign experience
Language skills include English, Spanish, Italian, French, German, Russian, Cantonese & Korean
The Future of the Internet 1 - Social & Search = Content Marketing (Feb 2013)Paul Tansey
How Content marketing is evolving from search and social media. Dated February 2013. Social media offers a huge array of opportunities. The blurring line between social media, search and its offspring Content Marketing.
Facebook is introducing changes to its user interface and search functionality. The new user interface is designed to reduce clutter and provide personalized feeds tailored to individual users. Facebook is also introducing "graph search," which will allow users to search using natural language queries about friends, interests, and other social connections and objects within their social graph. The changes aim to make search results more relevant and personalized by understanding the social relationships and interests associated with user data.
Everything your wanted to know about the Facebook's new Search functionality called the 'search graph' and how it affects your brand page, store or privacy.
As a feature enhancement, as a search engine, and as a new ad platform, Facebook beta Graph Search announced on 1/15 has the potential to impact the brand social media landscape in a number of ways. At the conceptual level, Facebook continues to go down a path that deprecates the role of URL, or link level exploration of the Web in favor of the social graph object - this has advantages and disadvantages but it diverges from Google's approach and from the approach of most modern platforms. Whether it's the way forward for the Web as a whole or its own walled ecosystem remains to be seen (by a long shot), but for businesses seeking to keep their social media strategy calibrated for broad success, we believe the smartest course is to anchor most publishing programs in a central, URL-based, owned media hub on the Web while continuing to fully participate on Facebook's constantly evolving playing field.
So that you're as prepared as you can be as it rolls out, our global team has prepared a 15-page briefing outlining our initial perspective and recommendations regarding Facebook's Graph Search. It outlines what this new feature is, where we think it's heading, its impact to the social space, and what we will be watching out for as it develops.
Connecting Inbound Marketing for Exceptional Return, with Rand FishkinMadeline Riley
As a marketer for your organization, you’re called upon to handle the creation and promotion of content on your site, explore the various channels (social media, search, blogs, communities, etc.) for distribution, and then run analytics, reporting and optimization over your efforts.
This work can seem daunting.
In this talk, Rand will cover how to connect all of these in a way that builds more value than the sum of each part. The channels to pursue, the metrics to track, the optimization techniques — all will be explored with colorful examples and a repeatable process.
This document outlines a social media strategy proposal from Hungry Wolf Marketing. It discusses analyzing a company's current online presence, defining social media goals and conversations, and creating a tailored strategy and content plan. Hungry Wolf Marketing would perform an analysis, develop the strategy, launch tactical posts and provide ongoing reports. The scope of work, costs, and next steps would be customized based on the client's needs and budget.
Facebook announced Graph Search, a new form of search based on users’ individual social graphs. The new functionality, which is only available in Beta right now, will allow Facebook users to search for people, photos and places – all through the lens of their friends. Content that used to slide down a user’s Newsfeed is now potentially ever-relevant, as users can search for people, places, photos, and similar interests. Facebook search has long been one of the untapped resources within Facebook that will now become more usable by members and, likely, more usable by brands going forward.
Is Your Facebook Page High Holiday Ready with Debra AskanaseLisa Colton
This document provides tips for optimizing a Facebook page before the Jewish High Holidays. It discusses defining the conversation and aligning goals, telling your story through engaging content, practicing real engagement to develop community, and moving people to action. The document emphasizes creating a content calendar, identifying superfans to contribute content, and letting data guide content optimization. The goal is to use Facebook to deepen commitment to the synagogue and High Holiday services.
Graph Search is Facebook's new search feature that allows users to search using natural language queries within their social graph. It understands the connections and relationships between users to provide more relevant search results. Some key points:
- Graph Search replaces the traditional blue navigation bar with a prominent search field to encourage more searching on Facebook.
- Initial categories include searching for people, photos, places, and interests within a user's social network based on connections and activities.
- The goal is to keep Facebook compelling as it becomes more ubiquitous by incentivizing users to provide more social data through features like Graph Search.
This document provides 5 tips for using Facebook Graph Search effectively: 1) Evaluate how many Facebook "Likes" you have compared to your email subscribers to ensure your page is connecting with customers. 2) Improve your People Talking About This (PTAT) score to increase engagement and search relevance. 3) Diversify your media types and use of events, applications and places to offer more engagement points. 4) Define your location strategy by claiming places, decluttering unofficial places, and ensuring your place information is accurate. 5) Integrate Facebook Open Graph into your digital assets like apps, websites and mobile to enrich customer engagement through social objects, actions and aggregation.
Social Media Bootcamp For SMPS_SouthFlorida 2012Danielle Leitch
Danielle Leitch from MoreVisibility presented A "Social Media Bootcamp"to the Society for Marketing Professional Services (SMPS), South Florida division - March 2012.
Ebriks-Social media to achieve SEO success ebriksinfotech
Here we share a presentation on the social media to achieve SEO scuccess.Social media activities leads to the better search results and hence good page rank.Ebriks seo company provides the best SEO services in the social media.if you know more about this please visit @www.ebriks.com
SES Chicago - Advanced Local Search & Social Media StrategiesLocation3 Media
Advanced Local Search and Social Media Strategies presentation from the 2012 Search Engine Strategies (SES) Chicago conference. The workshop was led by Location3 Media staff, Account Director Anne Baum and Social Media Planner Angie Pascale.
In the half-day workshop, the Location3 crew discussed how local search marketing, social media and mobile marketing are coming together, how to leverage these initiatives for national and local businesses, and what the future holds.
For more information on how these channels are converging, download our white paper: http://l3m.me/T0w3gX.
This document provides a 10-step guide to social link building. It discusses strategies like guest blogging, contests, controversy, directories, lists, defining new concepts, how-to content, badges, social networks, and content distribution. Each strategy is explained and an example is given. Tips are provided for effectively implementing each strategy to attract quality inbound links. The document emphasizes that link building is just one part of marketing and leads should be nurtured. It encourages tracking performance to improve customer acquisition.
Este novo guia vai te ensinar como aumentar as ligações de entrada por meio de:
* Redes sociais como Facebook, Twitter e Pinterest
* Blog convidado e conteúdo
* Os concursos e promoções
* E mais!
10 step guide to social link building by hub spotPeerasak C.
This document provides a 10-step guide to social link building. It discusses strategies like guest blogging, contests, controversy, directories, lists, defining new concepts, how-to content, badges, social networks, and content distribution. Each strategy is explained and an example is given. Tips are provided for effectively implementing each strategy to attract quality inbound links. The document emphasizes that link building is important for search engine optimization and exposure but must be complemented by capturing leads and nurturing relationships.
Succeeding With Social Media and FRSocial by For Rent Media SolutionsErica Campbell Byrum
This document provides an overview of social media strategies for real estate companies. It discusses measuring the impact of social media on brand reputation and sales. The presentation recommends developing a social media strategy, creating accounts on key networks like Facebook and Twitter, engaging audiences with compelling visual content and contests, and measuring engagement and reputation through analytics and reputation management tools. It also discusses partnering with For Rent Media Solutions for social media management, advertising, and reporting services.
The document discusses strategic social media measurement. It provides examples of key performance indicators (KPIs) that can be used to measure social media, such as the percentage of online conversations about a brand and the number of new subscribers gained through social media. It also discusses developing a measurement plan upfront to define objectives and KPIs, and aligning social media objectives with the overall marketing strategy and goals. Tools mentioned for social media measurement include HootSuite, HubSpot, and SAS software.
The document discusses how to effectively keep up with literature, social media, and blogs. It recommends using tools like HootSuite for social media monitoring, NetVibes for RSS feeds, and Delicious for social bookmarking. Key sources of information outlined include searching blogs, following experts on social networks, using books for big picture guidance, and curating content through tagging and sharing. The presenter emphasizes the importance of reposting quality content from experts to stay engaged without needing to constantly create original posts.
How to Balance Your PPC and SEO CampaignsVivastream
This document discusses strategies for optimizing paid search and SEO efforts together. It emphasizes using paid search query data to identify top performing organic keywords. It also recommends developing landing pages optimized for both paid and organic keywords, creating influencer outreach for high-quality backlinks, and incorporating tagged content like videos and images. Testing, tracking, and measuring performance is highlighted as important.
Understanding the Value in the Top Social Media CommunitiesBlueGlass Inc.
Understanding the direct value of engaging with top social media communities. The document discusses strategies for personal and brand social media accounts to be active members of their communities by submitting quality content, helping others, and rewarding readers to build engaged followers. It provides examples of how some brands have transformed large followings into highly engaged ones where readers participate by asking questions, posting photos, and more.
The document discusses the capabilities and features of the iPad, including its touch interface and ability to browse the web, use apps, listen to music, and play games. It also discusses the development of an app idea for a virtual tea making experience, including concepts for how users could select ingredients and simulate the process of making tea. Design concepts are presented for icons for tea types and integrating the app experience with a physical tea docking station controlled by the iPad.
The document provides guidance from a SXSW judge on how music applications are evaluated for the festival. It outlines that applications are randomly assigned to two judges who grade them out of ten. Judges look for acts that have an established fanbase, live performance experience, media exposure, and initiative in organizing tours and releases. Biographies should be succinct and avoid pretentiousness. Applications should have complete Sonicbids pages so judges aren't forced to search elsewhere for music. Acts need to demonstrate they can make good use of the festival opportunity and are ready to get exposure in Austin through scheduled performances.
The document discusses implementing SharePoint on Azure. It provides an overview of options for hosting SharePoint, including on-premises, IaaS virtual machines in Azure, and Office 365. It then covers specific use cases that are well-suited for each option and provides a code example for configuring a SharePoint farm on Azure virtual machines using PowerShell. Additional resources on deploying SharePoint on Azure VMs are also listed.
The calendar lists the meeting dates for 2014 for the L.A. Chapter of the California Society of C.P.A.'s Estate Planning Committee. The January meeting featured a discussion on estate planning for non-traditional couples led by Nicole Pearl, Esq. and Gregory Barton, CPA. There were no meetings scheduled for March and April due to tax season. Additional details on the committee can be found on their website at http://www.calcpa.org/LA/estate.
Facebook announced Graph Search, a new form of search based on users’ individual social graphs. The new functionality, which is only available in Beta right now, will allow Facebook users to search for people, photos and places – all through the lens of their friends. Content that used to slide down a user’s Newsfeed is now potentially ever-relevant, as users can search for people, places, photos, and similar interests. Facebook search has long been one of the untapped resources within Facebook that will now become more usable by members and, likely, more usable by brands going forward.
Is Your Facebook Page High Holiday Ready with Debra AskanaseLisa Colton
This document provides tips for optimizing a Facebook page before the Jewish High Holidays. It discusses defining the conversation and aligning goals, telling your story through engaging content, practicing real engagement to develop community, and moving people to action. The document emphasizes creating a content calendar, identifying superfans to contribute content, and letting data guide content optimization. The goal is to use Facebook to deepen commitment to the synagogue and High Holiday services.
Graph Search is Facebook's new search feature that allows users to search using natural language queries within their social graph. It understands the connections and relationships between users to provide more relevant search results. Some key points:
- Graph Search replaces the traditional blue navigation bar with a prominent search field to encourage more searching on Facebook.
- Initial categories include searching for people, photos, places, and interests within a user's social network based on connections and activities.
- The goal is to keep Facebook compelling as it becomes more ubiquitous by incentivizing users to provide more social data through features like Graph Search.
This document provides 5 tips for using Facebook Graph Search effectively: 1) Evaluate how many Facebook "Likes" you have compared to your email subscribers to ensure your page is connecting with customers. 2) Improve your People Talking About This (PTAT) score to increase engagement and search relevance. 3) Diversify your media types and use of events, applications and places to offer more engagement points. 4) Define your location strategy by claiming places, decluttering unofficial places, and ensuring your place information is accurate. 5) Integrate Facebook Open Graph into your digital assets like apps, websites and mobile to enrich customer engagement through social objects, actions and aggregation.
Social Media Bootcamp For SMPS_SouthFlorida 2012Danielle Leitch
Danielle Leitch from MoreVisibility presented A "Social Media Bootcamp"to the Society for Marketing Professional Services (SMPS), South Florida division - March 2012.
Ebriks-Social media to achieve SEO success ebriksinfotech
Here we share a presentation on the social media to achieve SEO scuccess.Social media activities leads to the better search results and hence good page rank.Ebriks seo company provides the best SEO services in the social media.if you know more about this please visit @www.ebriks.com
SES Chicago - Advanced Local Search & Social Media StrategiesLocation3 Media
Advanced Local Search and Social Media Strategies presentation from the 2012 Search Engine Strategies (SES) Chicago conference. The workshop was led by Location3 Media staff, Account Director Anne Baum and Social Media Planner Angie Pascale.
In the half-day workshop, the Location3 crew discussed how local search marketing, social media and mobile marketing are coming together, how to leverage these initiatives for national and local businesses, and what the future holds.
For more information on how these channels are converging, download our white paper: http://l3m.me/T0w3gX.
This document provides a 10-step guide to social link building. It discusses strategies like guest blogging, contests, controversy, directories, lists, defining new concepts, how-to content, badges, social networks, and content distribution. Each strategy is explained and an example is given. Tips are provided for effectively implementing each strategy to attract quality inbound links. The document emphasizes that link building is just one part of marketing and leads should be nurtured. It encourages tracking performance to improve customer acquisition.
Este novo guia vai te ensinar como aumentar as ligações de entrada por meio de:
* Redes sociais como Facebook, Twitter e Pinterest
* Blog convidado e conteúdo
* Os concursos e promoções
* E mais!
10 step guide to social link building by hub spotPeerasak C.
This document provides a 10-step guide to social link building. It discusses strategies like guest blogging, contests, controversy, directories, lists, defining new concepts, how-to content, badges, social networks, and content distribution. Each strategy is explained and an example is given. Tips are provided for effectively implementing each strategy to attract quality inbound links. The document emphasizes that link building is important for search engine optimization and exposure but must be complemented by capturing leads and nurturing relationships.
Succeeding With Social Media and FRSocial by For Rent Media SolutionsErica Campbell Byrum
This document provides an overview of social media strategies for real estate companies. It discusses measuring the impact of social media on brand reputation and sales. The presentation recommends developing a social media strategy, creating accounts on key networks like Facebook and Twitter, engaging audiences with compelling visual content and contests, and measuring engagement and reputation through analytics and reputation management tools. It also discusses partnering with For Rent Media Solutions for social media management, advertising, and reporting services.
The document discusses strategic social media measurement. It provides examples of key performance indicators (KPIs) that can be used to measure social media, such as the percentage of online conversations about a brand and the number of new subscribers gained through social media. It also discusses developing a measurement plan upfront to define objectives and KPIs, and aligning social media objectives with the overall marketing strategy and goals. Tools mentioned for social media measurement include HootSuite, HubSpot, and SAS software.
The document discusses how to effectively keep up with literature, social media, and blogs. It recommends using tools like HootSuite for social media monitoring, NetVibes for RSS feeds, and Delicious for social bookmarking. Key sources of information outlined include searching blogs, following experts on social networks, using books for big picture guidance, and curating content through tagging and sharing. The presenter emphasizes the importance of reposting quality content from experts to stay engaged without needing to constantly create original posts.
How to Balance Your PPC and SEO CampaignsVivastream
This document discusses strategies for optimizing paid search and SEO efforts together. It emphasizes using paid search query data to identify top performing organic keywords. It also recommends developing landing pages optimized for both paid and organic keywords, creating influencer outreach for high-quality backlinks, and incorporating tagged content like videos and images. Testing, tracking, and measuring performance is highlighted as important.
Understanding the Value in the Top Social Media CommunitiesBlueGlass Inc.
Understanding the direct value of engaging with top social media communities. The document discusses strategies for personal and brand social media accounts to be active members of their communities by submitting quality content, helping others, and rewarding readers to build engaged followers. It provides examples of how some brands have transformed large followings into highly engaged ones where readers participate by asking questions, posting photos, and more.
The document discusses the capabilities and features of the iPad, including its touch interface and ability to browse the web, use apps, listen to music, and play games. It also discusses the development of an app idea for a virtual tea making experience, including concepts for how users could select ingredients and simulate the process of making tea. Design concepts are presented for icons for tea types and integrating the app experience with a physical tea docking station controlled by the iPad.
The document provides guidance from a SXSW judge on how music applications are evaluated for the festival. It outlines that applications are randomly assigned to two judges who grade them out of ten. Judges look for acts that have an established fanbase, live performance experience, media exposure, and initiative in organizing tours and releases. Biographies should be succinct and avoid pretentiousness. Applications should have complete Sonicbids pages so judges aren't forced to search elsewhere for music. Acts need to demonstrate they can make good use of the festival opportunity and are ready to get exposure in Austin through scheduled performances.
The document discusses implementing SharePoint on Azure. It provides an overview of options for hosting SharePoint, including on-premises, IaaS virtual machines in Azure, and Office 365. It then covers specific use cases that are well-suited for each option and provides a code example for configuring a SharePoint farm on Azure virtual machines using PowerShell. Additional resources on deploying SharePoint on Azure VMs are also listed.
The calendar lists the meeting dates for 2014 for the L.A. Chapter of the California Society of C.P.A.'s Estate Planning Committee. The January meeting featured a discussion on estate planning for non-traditional couples led by Nicole Pearl, Esq. and Gregory Barton, CPA. There were no meetings scheduled for March and April due to tax season. Additional details on the committee can be found on their website at http://www.calcpa.org/LA/estate.
Viral Mechanisms and Seeding Strategies by Brian ChappellBlueGlass Inc.
This document discusses viral marketing mechanisms and seeding strategies. It defines viral marketing as when an audience markets for a company. It describes the main components of viral marketing as forwarding to friends, links in widgets, affiliate programs, and social media sharing. The document also outlines initial seeding techniques marketers can use like press releases, outreach, and paid social ads. It stresses that viruses only spread when they are easy to transmit and remind users to engage repeatedly.
This document discusses how social media can enhance search engine optimization efforts. It notes that search queries and traffic have increased massively in recent years. It explains that search results are influenced not only by traditional SEO factors like links and content but also by social signals from likes, shares and follows. The document provides tips for optimizing social media properties and content with keywords, increasing social sharing and measuring social metrics to improve search rankings.
Integrating search marketing and social mediaReading Room
A presentation on the interplay between search marketing and social media; originally prepared for a conference in Singapore. Credits to Simon Nash, Tom Voirol and Mark Kelly
Integrating search marketing and social mediaSimon Nash
My presentation on the interplay between search marketing and social media; originally prepared for a conference in Singapore. Contributions from Tom Voirol and Mark Kelly
This document discusses content marketing strategies and metrics. It begins by defining content marketing and distinguishing it from other types of marketing. It then provides examples of characteristics of effective web content topics and the purposes of content. The document outlines strategies for discovering content topics, developing on-site and off-site social content, and targeting audiences. It concludes by discussing both passive and active metrics to measure content marketing performance.
This document discusses social media and its importance for businesses. It defines social media as internet applications that allow users to create and share content. It notes that social media has transformed passive consumers into active content creators. The document then discusses why businesses need a social media presence, noting that search engines now factor social signals into rankings, meaning social media engagement can improve search visibility. It provides statistics showing the influence of social media on online consumer behavior and purchasing decisions. Finally, it offers advice on how businesses should use social media to build relationships and engage customers.
A Facebook iFrame allows you to display a custom page that you control from your content management system (CMS) within your Facebook page. It can be used to engage fans through images, text, and video. Essentially, it puts your website within your Facebook page. Google Analytics can show how much traffic comes from mobile devices like Android, iPhone, and Blackberry. A mobile page or subdomain (m. or .mobi) is recommended to optimize the experience for mobile screens.
How to Create a Dynamic Social Keyword Strategy 2.19.13451 Marketing
When you’re planning marketing communications, it is increasingly important to optimize every outlet that might populate or affect your company’s search results or “digital shelf space.” As social signals become more and more prevalent in determining organic search results and rankings, it’s essential for companies you to create a dynamic keyword strategy for social media campaigns.
Join Max Silver, Social Media Marketing Specialist at 451 Marketing, as he outlines:
The increasing impact of social media on search engine results
How to define the top keywords for your social media campaigns
How to craft and execute your brand’s strategy to enhance posts’ rankings in search engines
Advanced SEO And Social Media Integration by Brandon Uttley and Roy Morejon, ...Social Fresh Conference
This document summarizes key points about advanced SEO and social integration. It discusses how social media is impacting search results and driving online growth. Social signals from sites like Google+, Facebook, Twitter, and others are becoming important ranking factors. The document provides tips on optimizing websites and content for social sharing and building social authority to extend organic search reach. Overall it emphasizes that smart marketers integrate SEO best practices with social media strategies.
Social Media is a powerful way for organizations of every size and industry to interact with their customers, critics, fans, and partners. The introduction of Social Media has enabled users to post comments, thoughts and opinions about services and products. With the increased frequency of participation in these sites, users are quickly becoming co-contributors to your brand — making it difficult to control your own messaging. This complimentary webinar is great for marketers looking to quickly get up-to-speed on the elements of Social Media, and more importantly, how to leverage those elements to increase ROI and take control of brand positioning.
1) Social media engagement is now directly impacting search engine rankings through "social signals" like the number of times a site is mentioned or linked to on social media.
2) Google has introduced "social extensions" in AdWords like seller ratings and Google+ +1 buttons that allow social engagement directly on search engine results pages.
3) These extensions have not yet directly impacted Google's quality score metric but they are influencing key performance indicators like click-through rate and may influence quality score over time as Google considers more social factors in its algorithms. Marketers are experimenting with using these extensions to improve search advertising performance.
This document discusses social media as a "search prism" that influences the discovery, participation, and activation phases of a customer's journey. It presents Performic's approach to social search optimization, which involves optimizing a brand's presence on search engines, websites, social networks, and paid media to drive discovery, encouraging participation through engaging content and community management, and activating customers with social signals, analytics and targeted campaigns. The key is asking the right questions to understand how social media influences the customer and optimize the experience across channels.
This document discusses strategies for effective content marketing beyond just social media engagement. It emphasizes creating educational, entertaining, and exclusive content tailored to specific audiences. Metrics for both on-site content and social media content are discussed, including passive metrics like time on site and referrals as well as hard metrics like goals and social interactions. Case studies demonstrate how targeted acquisition campaigns can generate quality leads and sales. The key is to create compelling content, target a specific vertical, develop lists through participation and remarketing.
Search engine optimization and social media marketing are both critical to the success of your online marketing strategy. With the increase influence of social signals on search engine results make the relationship between SEO and SMM more important than ever before.
#Optimize your online marketing with Social Media and SEO.
Competition for attention on the search and social web is exploding and this presentation shares how to attract & engage more customers through the intersection of Social Media, SEO & Content Marketing.
Moving from tactical to strategic SEO and Social Media Marketing means being the Social SEO Hero in your organization.
Presentation by Lee Odden, CEO of TopRank Online Marketing at SMBMSP39.
Social Media: Myths & Realities of Web 2.0Monica Wright
This is a presentation conducted at the Systems Engineering Social Media Lunch & Learn on 6/24/09. Agenda covered the following:
• Define social media and its role within the marketing mix
• Web marketing and the different contexts of search and
social
• How people get socially connected and the social media
landscape
• Explore the Five Reasons for Engagement
• Review examples and case studies
• How do you start a social media campaign?
• Once you’re out there, how do you manage your online
reputation?
• What’s the ROI?
Transforming Your Business into a Social Objectviralvisions
Introducing small businesses to the notion of social objects and how they can be positioned to grow their brands using social technologies.
Paymint X small business seminar at Design Cloud, LLC.
Presented By: Michael Gaspar
Co-Founder Viral Visions, LLC
As the relationship between search and social continues to grow, it’s important for businesses to start taking one integrated approach to online strategy that considers how search and social media can work together to meet overall business objectives. This presentation gives an overview of how search and social media influence one another and also includes a few tactics to consider when taking an integrated approach to online strategy.
This document discusses trends in search engine optimization (SEO) over time from 2004 to 2016. It shows increasing search interest over time for general terms like "SEO" as well as topics like "SEO tools", "app SEO", and "mobile SEO". The document then asks and answers questions about basic SEO principles and priorities. It argues that site owners often focus on irrelevant keywords without research. It also emphasizes the importance of page speed, technical issues like crawling, and developing a strong internal and external link profile.
This document discusses life on mobile and practical local SEO. It covers the history and evolution of mobile technology. It is noted that mobile is one of the most under-researched areas academically. The document outlines what is known about mobile search behavior and how it differs from desktop. It also discusses boredom and mobile interaction, and how Google Now aims to support task continuation and help bored searchers. The presentation provides tips for local SEO, including setting up a Google My Business account, keyword research, and keeping content fresh. It concludes by suggesting that mobile will continue to evolve search through conversational interfaces and a more personalized experience.
Paul Bongers - SEARCH EXPERIENCE OPTIMIZATION IN 2016Tug Agency
This document summarizes a presentation about search experience optimization in 2016. It discusses how traditional SEO factors like keyword density and backlinks are less important, and content should be optimized for relevance and user intent. Mobile search is also growing rapidly, so content needs to be optimized for mobile with considerations like app integrations. Machine learning and artificial intelligence are improving search results, and content should be analyzed holistically using data to understand topics and focus on the user experience. Industry-specific factors also impact search rankings. The key is understanding topics through data and focusing on relevant content that meets user intentions across search and other channels.
The document discusses research conducted on the unconscious influences of content on Twitter. It measured concepts like memory, emotional intensity, and sense of personal relevance. The research found that content with active Twitter engagement scored higher on these measures than online norms. It also discusses factors that increase brand consideration, like using promotional tweets, having many followers, and varying the tone of voice used in tweets.
Microsoft: Predicting the future with SearchTug Agency
This document discusses three topics: semantics which is understanding relationships between words in natural language, big data which is bringing together various data sources to gain insights, and wisdom of the crowds where collective intelligence of many individuals is greater than few experts. It then provides examples of using these concepts for analyzing search queries and predicting events. The document encourages readers to use Bing Ads Intelligence tool to create their own data insights from big data and predictive search capabilities.
Bloggers: This is How to Make Brands Work for YOUTug Agency
This document provides tips for bloggers on how to work with brands. It suggests that bloggers can form partnerships with brands where both parties benefit - brands get exposure to bloggers' readers and SEO-friendly links, while bloggers gain access to exclusive content like expert interviews and infographics to publish on their sites. By creating unique, high-quality content in collaboration with brands, bloggers attract more readers and gain advertising opportunities without compromising their integrity by publishing sponsored posts.
Finding things to write about can be difficult for bloggers. Here is how to get the most out of your content by using resources already available to you.
Social Media Week 2013: How to build a social community from scratchTug Agency
Building a robust community on social media can often be an expensive and time-consuming prospect. Targeting, audience profiling, brand tone of voice and conversational planning are all key parts to getting the community right from the get-go. Tug recently undertook the task of building the social media community for Bombardier Beer, creating one of the largest ale communities on Facebook. The core campaign objective was to grow the Facebook and Twitter communities; develop the social media profiles into a key channel for brand messaging and consumer engagement to drive beer sales.
In this event for Social Media Week 2013, community building is the focus, showing you how to go about creating and growing a community on social media from scratch. It is common on social media to find communities that have become less reactive to engagement efforts made by community managers that have worked on the brand for long periods of time.
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1. WE BIG TRAFFIC
Social Search
What is it?
How do you deliver it?
Presented by Nick Beck, SES London 20/02/13
@tugagency
#socialsearch
2. Is this the right definition?
“ Social search is the increased connection and
overlap between search engines and social
networks and the behaviours that their users
share.
”
3. Where did social search come from?
Since 2003 there has
been a huge volume of
social media data
Social networks internal
search engines to find
people/profiles not good
enough
Now search engines make
sense of this data
4. Social search for Travel?
Social Search: Social Search:
PPC ad has Search: Paid Search: Travel
ad links to article, where Articles
multiple +1s or website to go? recommended by
likes friends
Typical travel
consideration
Search: Online cycle Search:
Aggregator
reviews and
sites e.g.
experiences
Expedia
Social Search: Social Search:
Search: Flights
Friends holiday and hotels Pages linked or
reviews and liked by friends or
suggestions followers
5. Big Players can’t agree!
Platform Current state of play Where they are headed
Social Search integration Google+ as social lead
into search listings using matched with search
internal search engine results
Social column and Roll out social column in
integrating Facebook other territories
Facebook Graph Future search products
Search, paid ads, Bing and paid ads integration
integration
Developing itself as a social Develop internal search
and search platform engine and paid ads
Not in favour of how social Continue to develop
search influences its results internal search engine
10. Tria Beauty – integrated SEO/SMM/PPC
Tug launched a “social search” campaign for
laser technology company Tria Beauty
alongside UK product launch
The approach was to combine PPC, SEO and
social media to drive organic traffic and sales
on the e-commerce site
Objectives of the campaign
1. Brand awareness
2. Establish a digital presence
3. Sell products
11. Integrating SEM & SMM channels
AWARENESS
Top of the funnel
While all channels can
influence your audience at
SEO
each stages of the ‘purchase
Target finds content through research
and surfing
cycle’
Each of the 3 chosen digital
CONSIDERATION
channels has its core strength
Social
Prospect engages with Integrated they can amplify
content, shares/reviews with friends your message and drive your
audience down a chosen
ACTION consumer journey
PPC
Consumer searches or surfs
related, clicks to site, signs up or buys
19. Twitter interactions and relationships
aid SEO
On Twitter, building
relationships with
authoritative, industry relevant
accounts aids SEO efforts.
Google recognises the Twitter
relationship between accounts
through reciprocal mentions and
re-tweets
These interactions, including
other social rankings:
followers, tweets, re-tweets
and direct links to the Twitter
account, contribute to
producing a higher account
search rank.
21. Problem 1
Content creation overlap
Content is king!
SEO Objectives: Relevance & Depth
Conversation is king!
Social Objectives: Interest & Engagement
Workflow questions:
Who defines the purpose of content? Conversation Calendar
Who creates content?
Can we kill two birds with one stone?
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September Guest Post 1 Cheap holidays 2013, multi centre holidays usa, Disney florida holidays [5 Best Holiday Destinations for Kids and Big Kids]
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September
September
Guest Post
Guest Post
1
1
Holidays to orlando 2014, Villas in Florida, Holidays in Florida
Orlando holidays 2012, Multi centre holidays 2012, Disneyworld holidays
What's New in Florida?]
[The Best Beaches In Florida] Content Calendar
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September Guest Post 1 Holidays in Florida, Disney holidays 2014, Orlando villas [5 Things To See In Disney World]
22. Problem 2
Content distribution overlap
Authority is queen!
SEO Objectives: link from relevant high
authority site
Influence is queen!
Social Objectives: mention, like etc.
from influential blogger, tweeter etc.
Workflow questions:
Who identifies influential sites, bloggers?
Who approaches influencers?
Who distributes content on social platforms?
Who distributes video content, info graphics?
23. Create strong internal processes?
Media strategy Social strategy Technical strategy
Social team
PPC team
SEO team
Targeting strategy Convo strategy KW strategy
Search ads Profile manage Content strategy
GDN ads Influence identify Site research
Display FB updates Content creation
Facebook ads Tweets Content distribute
LinkedIn ads LinkedIn Groups Link acquisition
24. Create a hybrid workforce?
JOB AD: SOCIAL SEARCH MANAGER
Conversation expert
Content marketer
Influence seeker
Social Search strategist
PR expert
Media planner
Journalist
Impersonator
Copywriter
Data analyst
Online expert
Skilled researcher
…and an ability to do repetitive tasks with a
smile
26. Nick Beck, CEO, Tug
nick.beck@tugagency.com
@tugagency
#socialsearch
Go on Like us on Facebook, you know you want to!
Editor's Notes
GWRWhat is Social Search in terms of online media Where does it crossover in campaignsHow can an agency/in house team deliver it
The holy grail they sold us
Some short case studiesEvolution of our thinking at Tug
Spectacularly out of businessSpotify competitor – embed player into devices – manufacturers pay for musicF8 announcement – but their not involvedWant to be part of the conversation
Optimised all assets around 3 key phrases3 day burstInterview, video tagging, PR distribution, tweeting, FB landing page, FB ads, PPCTimely, news announcements can be hijacked – Google wants to be seen as timely….Agency delivery: PPC AM & SEO AM – muck in
Agency delivery: 3 teams SEO PPC Social, 3 separate objectives – working to same goal
Basic model of channel integrationYet very powerfulSEO includes content distribution, online footprintSocial includes blogsPPC includes remarketing
Internal test
Started with me buying a BBQ for the office‘buy weber spirit online now’Highly engaged consumer – ready to buy4th position is Facebook notes page – affiliate super spammy
Wrote an articleLong tail keywordNo link buildingOnly mention on FB and Tweet about it
The authority of a Facebook page!Can tweeting replace link building?Agency Delivery: SEO AM
Integration between paid advertising and social media still basicSocial Search currently refers to SMM + SEOAgency Delivery: Biddable Media team
This is what people are talking aboutAgency Delivery: Social Media AE
Content calendar: Topics, link types, keywords, by monthConversation calendar: Topics, audience, platforms, by weekAgency Delivery: Social: content/conversations in houseSEO: outsource article writing
Importance of social signals for link buildingShort livedMost effective on long tailAgency Delivery:Social: community management, social posting, influencer researchSEO: content distribution – videos, articles, infoG, blogger outreach