The top 5 problems we come across as an agency and how SEO is really not dead but evolved.

1. EOIN O’NEILL
HEAD OF SEO

4. YOU SO
DEAD
YOU DEAD

5. 0
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SEARCH TREND FOR “SEO”
TIME
SEARCH
INTEREST

6. 0
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SEARCH TREND FOR “SEO TOOLS”
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SEARCH
INTEREST

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SEARCH INTEREST FOR “APP SEO”
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SEARCH
INTEREST

8. 0
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SEARCH INTEREST FOR “MOBILE SEO”
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SEARCH
INTEREST

12. Are the basic SEO principles right?
What will make the most difference right now?
How do we know this worked?
What should we do next?

13. ..quite a lot

14. • A site owner wants to appear for
keywords where they are simply not
demonstrating much relevance or
authority
• Sites are often designed just to sell to
the audience already on the site and not
to attract a search audience still looking
• Lots more content isn’t necessarily the
answer but you are going to struggle to
rank for a range of keywords with a
single page website

16. –
Vanity visibility for terms people
don’t really look for but sound right
No research into what people are
actually looking for
A strategy not based on prioritisation
and opportunity will only lead to
lengthy battles against a barely
moving target

18. –
Search engines take page load speeds
as a measure of user experience quite
seriously
Speed impacts rankings and quite
crucially conversions
For every 1 second of improvement
= Up to 2% increased conversions
Reduced page load by 2.2s
= 15% increase in downloads

20. Getting your content crawled and
understood can’t be taken for granted
Geo-targeting continues to be a real
challenge for many internationally
operating sites
What sometimes appear like non-
priority issues can build in significance
over time and the damage can be long
term

22. –
Where a site that fails to demonstrate a
basic link profile that demonstrates it is a
credible operator in a given sector/topic.
Where a link profile where all links are to
a single page. Showing very little
diversification across the site
Where the site doesn’t actively exploit
internal link opportunities

24. Is your content a bit thin to be credible?
Have you really researched what people look for?
Can you make your site faster?
Have you been ignoring those technical issues?
Is your link profile letting you down?