This document provides a comprehensive guide on designing low-cost PCB antennas specifically for 2.4GHz applications, such as Bluetooth Low Energy (BLE) systems. It discusses the importance of antenna design in ensuring optimal wireless performance and outlines different types of antennas, including wire, PCB, and chip antennas, alongside their respective advantages, limitations, and application scenarios. The document also covers various critical parameters and considerations for antenna performance, such as return loss, bandwidth, and the impact of the PCB layout and environmental factors on the antenna's effectiveness.