The document outlines five key insights for using Facebook Connect in website integration, emphasizing benefits like seamless social login and user data synchronization. It also warns of potential drawbacks, such as loss of user data and the need for significant site changes. Additionally, it encourages leveraging Facebook's brand power and provides links to resources for implementation strategies.

1. FB connect 5 things you wish you’d known before you started Toby Beresford Facebook Developer Garage London 11 Feb 2009 With a bit of help from LOLCATS

2. What is it Simple: With a single sign-on process, users can easily log in to your site and Facebook using the same account. Social: Integrate your users' Facebook social graphs with their social graphs on your site to provide better content with a social context. Seamless: Publish the actions users take on your site on Facebook. Synchronized: Keep your users' personal and friend data in sync with Facebook.

3. Making it work There’s loads of info on the Facebook Developers Wiki There are lots of plugins already Joomla, Wiki, Wordpress, Vbulletin Dave Morin did a nice vid on how to set up Facebook Connect in 8 minutes

4. 1 – It makes your site better

5. 1. Facebook Connect adds value to your site

6. 2 – dude, where’s my data

7. 2. Facebook Connect steals value from your site No email capture No name capture Harder user communications Facebook users share with Facebook friends first

8. 3 – Think before you act

9. 3. Deep site changes are required to show off Facebook friend activity I’m REALLY interested in friends who have visited your site and added content – tell me about them

10. 4 – Cool by Association

11. 4. You’re now co-marketing Facebook This is a good thing. Facebook is a super brand - don’t be ashamed to brag about your link – Intel Inside etc. Most of your users who aren’t on Facebook yet think they ought to be.

12. 5 – Copycat

13. 5. Copy what others have done Mashable – 10 great implementations http://mashable.com/2009/01/12/facebook-connect-implementations/

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