1. Facebook for Professionals
Suggestion for Success:
There should be a main Facebook page with your company branding and group pages for each
of the other opportunities. Content from Facebook Groups can be available to users’ News Feed,
making it easy for your visitors to stay current on all of the group related information that matter to
them. Discussions can be then relevant to each of those subjects.
Groups are private but give you an opportunity to address a specific audience privately. Groups
are also good for internal use for teams. Groups are a great way to get feedback and follow up
with that specific group of members. This also allows for you to engage those specific audiences
that really want to understand what your company is doing, receive updates or engage privately.
This makes those who join feel elite and special to your organization.
Important when setting up a Facebook site:
Profile info:
Get a professional headshot
o This is important for a professional page that you will be talking to your potential
clients from
In left column fill out block
o with info on your company
o any kind of contact info that you feel is important
email
phone number
address (if physical location)
Info page
o Leave off personal info
o Fill in the Bio section about your background
o Add education
Add polls
o These are free and you can ask questions to get feedback from your followers
Use Events
o For webinars
o On location seminars
o Discussions or meetups
Important when setting up a Facebook Fan/Like page:
Add your logo
In left column fill out block with info on the company
Take advantage of Suggest Friends
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2. Use ads if you feel you can afford a certain amount of clicks a day
Fill out your Info Page with webpage link and any other links that make sense
Use Notes to add your blogs or add a Blog tab
Ask people to give you reviews
Content:
Post regularly
Make it relevant and sincere and open
Don’t sell (use the 80/20 rule, 80% of the time creating relevant and collaborative content
and 20% of the time selling)
Share information that you feel is important or is helpful to your audience (not personal
info unless that is what your FB audience is about)
Remember these are clients or prospective clients or followers of yours, be respectful,
open, and sincere
Use Facebook Connect
Single most popular feature used on websites
Allows users to choose to sign in with their Facebook account to post comments on a
blog or website
o Disqus as an example has integrated Facebook Connect into their platforms
Popular blogs say that they have seen more than 1/3 of their new commenter’s come
through Facebook.
Sharing Stories into your stream with Facebook Connect—ex: once you do a review on
Yelp you can push that onto your Wall as a status update (another content opportunity)
This also gives you a good picture of what your friends are doing within a website or
application—comments, uploads, and shared (Joost is a great application to leverage)
Use as a social filter—this allows you to see what your friends who have connected to the
website with their Facebook accounts find popular
It can also be used as a single sign on
UrbanSpoon uses Facebook Connect on both websites and the iPhone application. This
then allows the users to read reviews from their friends
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3. According to Facebook 2/3 of the top 100 websites in the USA and 50 percent of the
world’s top websites have implemented Facebook Connect which gives you a broad view
when delivering on stats
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