1. The document discusses Facebook's mission to make the world more open and connected, and introduces Facebook Platform and Facebook Connect. 2. Facebook Connect allows users to easily sign in to third-party websites using their Facebook identity and brings their social graph including friends and profile information. 3. More than 8,000 websites have adopted Facebook Connect, seeing increases in user registrations, engagement, and traffic back to their sites from content shared on Facebook.

1. Developer Garage BangaloreVishu GuptaAug 28, 2009

2. Agenda1. Our Mission2. Facebook Platform3. Facebook Connect4. Facebook in India5. Questions

3. Facebook’s Mission:Give people the power to share and make the world more open and connected

4. Facebook Platform

5. Facebook Core Features

6. Facebook Core FeaturesIdentity

7. Facebook Core FeaturesSocialGraphIdentity

8. Facebook Core FeaturesSocialGraphIdentityStream

9. MobileWebSocialGraph IdentityStreamDesktopGame ConsolesFacebook PlatformWorld Wide Web

10. Continued leadership in Platform100+ConnectConnect for iPhone, xBox, Desktop…Verified AppsfbFundLaunch2008200920092008GrowthMay 20072007FacebookVerified App

11. Over 350,000Facebook Applications

12. More than one million developers and entrepreneurs

13. Over 15,000 websites and applications use connect

14. More than 180 countries have utilized platform

15. Every month, more than 70% of Facebook users engage with Platform applicationsSome Examples

16. Over 350,000 Facebook Applications

17. A more social web

18. Facebook Connect for desktop

19. Your teamsLive scoresFacebook Connect for iPhone

20. Facebook Connect for XBOX

21. Overview of Facebook Connect

22. 19Engaging with a new site is difficultThink of the steps users need to go through to sign up & engage with your content.Decide to register

23. Click “sign up”

24. Decide on the basics: Which email will I use? The usual password? User name?

25. Add extra info:BirthdayNameetc…

26. Enter a CAPTCHA

27. Confirm

28. Get sent to verify email page

29. Wait

30. Go back in your email, verify email

31. Go back to browser

32. And…… the end result is a website with no social data, no customization, and no friends 

34. 21Facebook ConnectIncrease registration, engagement and traffic on your site.Facebook Connect allows your visitors to:Share their identity and log in with 1 click

35. Bring their friends to your site, increasing engagement

36. Generate more traffic by distributing your content to Facebook’s 250 million usersIdentity & LoginFriendsDistribution

37. 22Facebook Connect makes it easy for your users2. Easy access to their friends and friend content1. User’s real identityA Connected user brings all of their rich Facebook information and friends to your site in 1 click.Decide to register

38. Click “Connect”

39. Done… a website with your real-life identity, customized content and all your friends.

40. 23Users share content back to Facebook3. Content from your site is easily distributed on Facebook, sending traffic back to your site.Content from your site gets shared to Facebook. Traffic comes back to your site.

41. 24Connect is revolutionizing the webWhat sites are seeing:Registrations 30-100%

42. User-generated content 15-60%

43. Each story published to FB generates 0.5 to 2 clicks back to the publishing siteOver 8,000 web sites have adopted Facebook Connect“It is an ingenious stab at solving several nagging problems at once. Web surfers like to socialize while they browse the internet, but many prefer to do so only with their friends rather than with perfect strangers.” - Dec 4, 2008“Supporters of this idea say such programs will help with the emergence of a new ‘social Web,’ because chatter among friends will infiltrate even sites that have been entirely unsociable thus far.”- Nov 30, 2008“Because Facebook Connect is not just a registration system, but also a marketing channel with a built-in audience of 130 million monthly active users, this program will crush competing registration systems.”- Nov 30, 2008

44. Widgets (simple XFBML tags)<fb:fanprofile_id=”britneyspears”></fb:fan><fb:comments></fb:comments>

45. 26<fb:live-stream width="400" height="500"></fb:live-stream>

46. Facebook in India

47. Facebook in IndiaSeveral million Indian users51,000 Indian developers

48. Languages Live

49. Bengali

50. Hindi

51. Punjabi

52. Tamil

53. Telugu

54. Malayalam

55. 4 more languages will be translatedIndian PartnersCricketMobileNews & MediaEducation

56. Cricket

57. Games2Win Connect Integration7, 8, 12, 13, 14On our site, we introduced an interactive strip above our games asking consumers to connect with their FB friends

58. What’s Next?1) IntegrateCheck out our video tutorials: wiki.developers.facebook.com2) Innovate3) Iterate and Grow

59. Facebook Developer Contest - IndiaBuild, Engage, Win!Create Facebook Apps

60. first prize is $4000

61. Facebook Connect Integrations

62. first prize is $4000

63. Submit your applications by September 11thVisitwww.facebook.com/developercontestindiaResourcesDocumentation: wiki.developers.facebook.comHelp: forum.developers.facebook.comVishu Guptavishu@facebook.com