Inactive Email Subscribers: Tips for Taming the Beast
Inactive email customers and subscribers are potentially the largest pain in the posterior of many digital marketers today. However your organization defines "inactives," they often can comprise one-third to one-half of your database. These unengaged subscribers are costing you significant resources: money, time, potentially inbox deliverability and, most importantly, revenue.
In this Webinar, Carey Marston, email marketing manager with SmartPak, presents a case study on how they've attacked the non-engaged challenge' and Silverpop's vice president of industry relations Loren McDonald covers several aspects and ideas for dealing with the inactivity beast, including:
Defining what is an "inactive"
Determining root causes of non-engagement
Steps to minimize inactivity
"Activating" never-engaged subscribers earlier in the process
Segmenting types of inactives
Reactivation tactics and programs
When/whether to suppress inactives
The What, Who, When, Where, Why and How of Information Capabilities Framework (ICF). The SPICE Factors would be used to determine current state, transition and future state. Slides discuss maturity model of ICF.
It's Not Them, It's You: Ignite Subscriber Relationships with Email (webinar ...WhatCounts, Inc.
When someone subscribes to your emails, where does the relationship go from there? Lifecycle email marketing takes you from disengaged subscribers and tired emails to vibrant, creative campaigns and readers who love you.
During this webinar, Lindsey Paolucci, marketing manager at True Citrus (a WhatCounts client), and Sean McGarry, strategic account manager at WhatCounts, will walk you through best practices and examples of:
A re-engagement campaign series
A subscriber anniversary campaign series
Marrying email and social media
Get ideas for your own lifecycle email marketing!
Activation Campaigns: Using Email Behavioral Data to Engage and Reactivate Yo...Yes Lifecycle Marketing
Today, marketers have access to more customer data than ever before. At the same time, low active subscriber rates suggest that brands are missing out on the opportunity to consistently engage their customers. Savvy marketers are putting subscriber data to work and executing activation campaigns to boost engagement across the board.
Activation programs aim to engage new subscribers from the get-go and wake up inactive customers with tempting offers and personalized content.
In this whitepaper, you’ll learn:
-How to identify key subscriber segments
-The three different types of activation programs
-Where email activation campaigns fit in your marketing portfolio
Leading in the new world of work – Human Resonance
With so many models and approaches – from large firms to business schools to boutiques – it is hard for companies to architect the tailored yet integrated experiences they need.
In our “Human Resonance” approach we offer what is needed.
Next level practice instead of best practice!
In this new world of work, the barriers between work and life are eliminated. The “new world of work” is one that requires a dramatic change in strategies for leadership, talent, and human resources.
A new playbook for new times
Growth, volatility, change, and disruptive technology drive companies to shift their underlying business model. It is time to address this disruption, transforming the leaders from a transaction-execution function into a dominant partner who pushes innovative solutions to managers at all levels. Unless c-level managers embraces this transformation, they will struggle to solve problems at the pace the business demands.
Today’s challenges require a new playbook – one that makes leaders more agile, forward thinking, bolder and more pushy in their solutions. Our goal in this presentation is to give business leaders fresh ideas and perspectives to shape thinking about priorities for 2015. In a growing, changing economy, business challenges abound. Yet few can be addressed successfully without new approaches to solving the people challenges that accompany them— challenges that have grown in importance and complexity.
The What, Who, When, Where, Why and How of Information Capabilities Framework (ICF). The SPICE Factors would be used to determine current state, transition and future state. Slides discuss maturity model of ICF.
It's Not Them, It's You: Ignite Subscriber Relationships with Email (webinar ...WhatCounts, Inc.
When someone subscribes to your emails, where does the relationship go from there? Lifecycle email marketing takes you from disengaged subscribers and tired emails to vibrant, creative campaigns and readers who love you.
During this webinar, Lindsey Paolucci, marketing manager at True Citrus (a WhatCounts client), and Sean McGarry, strategic account manager at WhatCounts, will walk you through best practices and examples of:
A re-engagement campaign series
A subscriber anniversary campaign series
Marrying email and social media
Get ideas for your own lifecycle email marketing!
Activation Campaigns: Using Email Behavioral Data to Engage and Reactivate Yo...Yes Lifecycle Marketing
Today, marketers have access to more customer data than ever before. At the same time, low active subscriber rates suggest that brands are missing out on the opportunity to consistently engage their customers. Savvy marketers are putting subscriber data to work and executing activation campaigns to boost engagement across the board.
Activation programs aim to engage new subscribers from the get-go and wake up inactive customers with tempting offers and personalized content.
In this whitepaper, you’ll learn:
-How to identify key subscriber segments
-The three different types of activation programs
-Where email activation campaigns fit in your marketing portfolio
Leading in the new world of work – Human Resonance
With so many models and approaches – from large firms to business schools to boutiques – it is hard for companies to architect the tailored yet integrated experiences they need.
In our “Human Resonance” approach we offer what is needed.
Next level practice instead of best practice!
In this new world of work, the barriers between work and life are eliminated. The “new world of work” is one that requires a dramatic change in strategies for leadership, talent, and human resources.
A new playbook for new times
Growth, volatility, change, and disruptive technology drive companies to shift their underlying business model. It is time to address this disruption, transforming the leaders from a transaction-execution function into a dominant partner who pushes innovative solutions to managers at all levels. Unless c-level managers embraces this transformation, they will struggle to solve problems at the pace the business demands.
Today’s challenges require a new playbook – one that makes leaders more agile, forward thinking, bolder and more pushy in their solutions. Our goal in this presentation is to give business leaders fresh ideas and perspectives to shape thinking about priorities for 2015. In a growing, changing economy, business challenges abound. Yet few can be addressed successfully without new approaches to solving the people challenges that accompany them— challenges that have grown in importance and complexity.
• 3. We’ll cover...1 What’s the point of analytics?2 A treasure map for dealing with data3 4 Google Analytics tactics you can use right now
• 4. How do you know what works? In business, we build as fast as we can. New projects, new products, and new customers.
• 5. 8*6*(9:&$2#;(/(4&6-<&><+(92=$&"#2#6>
• 6. Build
• 7. Measure
• 8. Learn
• 9. If you want to win, focus on speed The more times you go through the cycle, the better your business will be.
• 10. Analytics is critical for measuring and learning Analytics makes the Measure and Learn steps MUCH faster.
• 11. TIME FOR THETreasure Map
• 12. Guiding Principle #1 AVOID VANITY Metrics
• 13. These are vanity metrics
• 14. No connection to your business Vanity metrics make us feel good when they improve but they don’t help us grow our business.
• 15. Web analytics is vanity metrics In Google Analytics, vanity metrics are everywhere.
• 16. Vanity metrics are a distraction
• 17. Difficult to take action If pageviews go up, what should you do?
• 18. Be careful with web analytics Improving traffic doesn’t necessarily improve your business.
• 19. Google Analytics Tactic #1 1 Pageviews 2 Time on site 3 Pages/visit 4 Visits 5 Bounce rate
• 20. Guiding Principle #2 FOCUS ON Customers
• 21. How do we focus on our customers? Using customer analytics is the easiest way.
• 22. What if I don’t have customer analytics?
• 23. How can we tell what’s working?
• 24. This tells us where our customers come from
• 25. Google Analytics Tactic #2 How to Setup Google Analytics Goals
• 26. Google Analytics Tactic #3
• 27. Always ask yourself this question: I see all this data on my traffic. But where are my customers?
• 28. Guiding Principle #3 DO CUSTOMERS COME Back?
• 29. Who gets credit?
• 30. Conversions get split up
• 31. Only possible when tracking real people
• 32. This data include returning customers
• 33. Stop guessing
• 34. Guiding Principle #4 TRACK YOUR Funnel
• 35. Define your funnel
• 36. Funnels track two metrics at each step
• 37. Google Analytics Tactic #4
• 38. How to setup Google Analytics Funnels
• 39. Most businesses don’t have a single path
• 40. A customer analytics funnel
• 41. Focus on your business Instead of forcing your business to match a Google Analytics funnel, use customer analytics funnels to match your business.
• 42. Guiding Principle #5 START WITH YOUR Benchmarks
• 43. Your metrics will be different
• 44. Compare yourself to yourself
• 45. 5 Guiding Principles to Find Treasure
• 46. 4 Google Analytics Tactics
• 47. WHAT’S THENext Step?
• 48. Get customer analytics
• 49. Get reports on real people
• 50. Every point of engagement for a customer
• 51. Why is customer analytics so great?
• 52. Who offers customer analytics?
• 53. Other options? Pay an engineer $100,000+ in salary to build it for you.
Email Optimization: A discussion about how A/B testing generated $500 million...MarketingSherpa
In this webinar you’ll hear from Amelia Showalter, who headed the email and digital analytics teams for President Barack Obama’s 2012 presidential campaign.
They’ll discuss how they maintained a breakneck testing schedule for its massive email program with Daniel Burstein, Director of Editorial Content, MECLABS. Take an inside look at the campaign headquarters, detailing the thrilling successes and informative failures Obama for America encountered at the cutting edge of digital politics.
In this session, you'll learn:
• Why subject lines mattered so much, and the back stories behind some of the most memorable ones
• Why the prettiest email isn’t always the best email
• How a free bumper sticker offer can pay for itself many times over
• The most important takeaway from all those tests and trials
Using Single Keyword Ad Groups To Drive PPC PerformanceSam Owen
A look at how a simplified campaign structure can improve PPC results through top performer single keyword ad group campaigns. From Sam Owen at Hero Conf 2014.
The Social Consumer, study explores the factors that inform, impact and shape trust, loyalty and preferences of the digitally connected consumer.
In this study, we tested the belief that brands which can tap into emotions about and awareness of their values (human/social) are most likely to inspire positive action and loyalty from consumers.
Our view is that the super-connectedness of global communications has challenged how companies interact, engage and maintain relevance and trust with their key audiences and the public-at-large. As such, the reputation of a company is no longer defined by what they “report” or what they “say” they stand for. Instead, they are increasingly defined by the shared opinions and experiences of socially-connected consumers.
The findings reflect a number of surprising and validating insights, informed by surveys completed by 927 respondents mostly from the U.S. with about 10 percent from rest-of-world with great distribution and balance across age and gender.
Case study detailing Affinitive's work on Prevacid®24HR Panel, an online consumer trial panel developed around the launch of new OTC heartburn product.
I put together a presentation for the Facebook Developers Garage in Santa Monica to open up a discussion about how to market your Facebook application. The premise was this: if you understand all the integration points and apply some “Marketing 101″ you have a much better chance of making a viral application.
Facebook Connect 5 Things You Wish You Had Known Before You StartedToby Beresford
A light look at five aspects of a Facebook Connect roll out you might not have thought of - as told to the Facebook Developer Garage London on 11 Feb 2009
10 practical questions for designing a reputation system. This talk was (partially!) given at the 2008 IA Summit.
Some of the themes and points from this presentation are expanded on in our book, Building Web Reputation Systems (O'Reilly, 2010) See more at http://oreilly.com/catalog/9780596159801
5 behavioral actions to automate silverpop behavioral marketing automationSilverpop
Presented at Silverpop's launch event in Sao Paulo, Brazil on October 24, 2012. I quick over view of behavioral marketing automation and examples of 5 customer/prospect behaviors that can drive automated marketing programs.
In this presentation, our experts share the inside scoop on what drives essential lifecycle messaging and how to engage your key segments. These high ROI campaigns are vital to your communication portfolio.
Along with examples and very tactical discussions, you'll learn:
- Types of engagement activation campaigns (with examples!)
- Developing activation campaigns as part of your lifecycle strategy
- Setting it all in motion with Yesmail Engagement Analyzer
Automated lifecycle email messages are critical to delivering on the email marketer’s dream of the “right time, right message.” Many marketers, however, get caught in the rut of simply churning out more broadcast messages rather than adding these more sophisticated messages based on customer behavior and data.
In this session from the DMA 2012 conference, you’ll learn how to deploy high ROI, low volume triggered emails through a case study and examples from Carey Marston with SmartPak Equine. In addition, Loren McDonald of Silverpop will share best practices and additional client examples of automated programs such as:
• Cross sell and upsell
• Browse abandonment
• Cart abandonment
• Post-purchase series
• Onboarding programs
• Re-engagement programs
• And many more
Learning Points
• Email customers based on customer behavior and data
• Hear how SmartPak deployed high ROI, low volume triggered emails
• See additional examples of best in class automated email programs
• 3. We’ll cover...1 What’s the point of analytics?2 A treasure map for dealing with data3 4 Google Analytics tactics you can use right now
• 4. How do you know what works? In business, we build as fast as we can. New projects, new products, and new customers.
• 5. 8*6*(9:&$2#;(/(4&6-<&><+(92=$&"#2#6>
• 6. Build
• 7. Measure
• 8. Learn
• 9. If you want to win, focus on speed The more times you go through the cycle, the better your business will be.
• 10. Analytics is critical for measuring and learning Analytics makes the Measure and Learn steps MUCH faster.
• 11. TIME FOR THETreasure Map
• 12. Guiding Principle #1 AVOID VANITY Metrics
• 13. These are vanity metrics
• 14. No connection to your business Vanity metrics make us feel good when they improve but they don’t help us grow our business.
• 15. Web analytics is vanity metrics In Google Analytics, vanity metrics are everywhere.
• 16. Vanity metrics are a distraction
• 17. Difficult to take action If pageviews go up, what should you do?
• 18. Be careful with web analytics Improving traffic doesn’t necessarily improve your business.
• 19. Google Analytics Tactic #1 1 Pageviews 2 Time on site 3 Pages/visit 4 Visits 5 Bounce rate
• 20. Guiding Principle #2 FOCUS ON Customers
• 21. How do we focus on our customers? Using customer analytics is the easiest way.
• 22. What if I don’t have customer analytics?
• 23. How can we tell what’s working?
• 24. This tells us where our customers come from
• 25. Google Analytics Tactic #2 How to Setup Google Analytics Goals
• 26. Google Analytics Tactic #3
• 27. Always ask yourself this question: I see all this data on my traffic. But where are my customers?
• 28. Guiding Principle #3 DO CUSTOMERS COME Back?
• 29. Who gets credit?
• 30. Conversions get split up
• 31. Only possible when tracking real people
• 32. This data include returning customers
• 33. Stop guessing
• 34. Guiding Principle #4 TRACK YOUR Funnel
• 35. Define your funnel
• 36. Funnels track two metrics at each step
• 37. Google Analytics Tactic #4
• 38. How to setup Google Analytics Funnels
• 39. Most businesses don’t have a single path
• 40. A customer analytics funnel
• 41. Focus on your business Instead of forcing your business to match a Google Analytics funnel, use customer analytics funnels to match your business.
• 42. Guiding Principle #5 START WITH YOUR Benchmarks
• 43. Your metrics will be different
• 44. Compare yourself to yourself
• 45. 5 Guiding Principles to Find Treasure
• 46. 4 Google Analytics Tactics
• 47. WHAT’S THENext Step?
• 48. Get customer analytics
• 49. Get reports on real people
• 50. Every point of engagement for a customer
• 51. Why is customer analytics so great?
• 52. Who offers customer analytics?
• 53. Other options? Pay an engineer $100,000+ in salary to build it for you.
Email Optimization: A discussion about how A/B testing generated $500 million...MarketingSherpa
In this webinar you’ll hear from Amelia Showalter, who headed the email and digital analytics teams for President Barack Obama’s 2012 presidential campaign.
They’ll discuss how they maintained a breakneck testing schedule for its massive email program with Daniel Burstein, Director of Editorial Content, MECLABS. Take an inside look at the campaign headquarters, detailing the thrilling successes and informative failures Obama for America encountered at the cutting edge of digital politics.
In this session, you'll learn:
• Why subject lines mattered so much, and the back stories behind some of the most memorable ones
• Why the prettiest email isn’t always the best email
• How a free bumper sticker offer can pay for itself many times over
• The most important takeaway from all those tests and trials
Using Single Keyword Ad Groups To Drive PPC PerformanceSam Owen
A look at how a simplified campaign structure can improve PPC results through top performer single keyword ad group campaigns. From Sam Owen at Hero Conf 2014.
The Social Consumer, study explores the factors that inform, impact and shape trust, loyalty and preferences of the digitally connected consumer.
In this study, we tested the belief that brands which can tap into emotions about and awareness of their values (human/social) are most likely to inspire positive action and loyalty from consumers.
Our view is that the super-connectedness of global communications has challenged how companies interact, engage and maintain relevance and trust with their key audiences and the public-at-large. As such, the reputation of a company is no longer defined by what they “report” or what they “say” they stand for. Instead, they are increasingly defined by the shared opinions and experiences of socially-connected consumers.
The findings reflect a number of surprising and validating insights, informed by surveys completed by 927 respondents mostly from the U.S. with about 10 percent from rest-of-world with great distribution and balance across age and gender.
Case study detailing Affinitive's work on Prevacid®24HR Panel, an online consumer trial panel developed around the launch of new OTC heartburn product.
I put together a presentation for the Facebook Developers Garage in Santa Monica to open up a discussion about how to market your Facebook application. The premise was this: if you understand all the integration points and apply some “Marketing 101″ you have a much better chance of making a viral application.
Facebook Connect 5 Things You Wish You Had Known Before You StartedToby Beresford
A light look at five aspects of a Facebook Connect roll out you might not have thought of - as told to the Facebook Developer Garage London on 11 Feb 2009
10 practical questions for designing a reputation system. This talk was (partially!) given at the 2008 IA Summit.
Some of the themes and points from this presentation are expanded on in our book, Building Web Reputation Systems (O'Reilly, 2010) See more at http://oreilly.com/catalog/9780596159801
5 behavioral actions to automate silverpop behavioral marketing automationSilverpop
Presented at Silverpop's launch event in Sao Paulo, Brazil on October 24, 2012. I quick over view of behavioral marketing automation and examples of 5 customer/prospect behaviors that can drive automated marketing programs.
In this presentation, our experts share the inside scoop on what drives essential lifecycle messaging and how to engage your key segments. These high ROI campaigns are vital to your communication portfolio.
Along with examples and very tactical discussions, you'll learn:
- Types of engagement activation campaigns (with examples!)
- Developing activation campaigns as part of your lifecycle strategy
- Setting it all in motion with Yesmail Engagement Analyzer
Automated lifecycle email messages are critical to delivering on the email marketer’s dream of the “right time, right message.” Many marketers, however, get caught in the rut of simply churning out more broadcast messages rather than adding these more sophisticated messages based on customer behavior and data.
In this session from the DMA 2012 conference, you’ll learn how to deploy high ROI, low volume triggered emails through a case study and examples from Carey Marston with SmartPak Equine. In addition, Loren McDonald of Silverpop will share best practices and additional client examples of automated programs such as:
• Cross sell and upsell
• Browse abandonment
• Cart abandonment
• Post-purchase series
• Onboarding programs
• Re-engagement programs
• And many more
Learning Points
• Email customers based on customer behavior and data
• Hear how SmartPak deployed high ROI, low volume triggered emails
• See additional examples of best in class automated email programs
Email Marketing Metrics That Matter WebinarSilverpop
In this 60-minute Webinar, you'll learn the difference between process and output metrics, gain insight in how to more effectively communicate email success to management, examples of how to use metrics to drive email improvement, the impact of social media on email metrics and discover how one marketer measures and communicates email success. Will Stacy, director of marketing for Santander Consumer USA / Drive®, will explore key metrics and sample emails that are delivering substantial results, such as reduced call center volume, increased data quality, lower customer communication costs and increased online customer payments.
[Webcast] How to Get Your Email Marketing Off the GroundSendGrid
Are you seeing a 4,000% return on investment with your email program? If not, your program is achieving below average performance.
Get the tools to:
Create cost effective transactional and marketing email programs
Get your emails delivered to the inbox
Analyze the performance of your programs
Scale your program to meet the needs of your growing business
Email marketing is one of the oldest digital marketing tactics, yet it continues to deliver a higher ROI than just about any other online strategy. But this is not your father's email marketing anymore. That's right: this strategy has matured, and if you haven't revisited how you create email content since the early 2000's, you're most likely missing out on the major ROI and benefits of email. This topic takes an in depth look into six key areas of email marketing and how each has evolved. It's time to update your old email marketing strategy and move it to 2016 and beyond.
Similar to Inactive Email Subscribers Reactivation Strategies (20)
2014 holiday online shopping mobile trends silverpopSilverpop
As mobile devices -- including both smartphones and tablets -- continue to grow in sophistication, they increasingly become a central part of consumers' daily routines. In fact, two out of three people now keep a mobile device within reach at all times (IBM). Checking email remains one of the most common uses of mobile devices, with nearly 50 percent of opens occurring on a smartphone or tablet (Litmus).
So, you know many of your customers are viewing your emails and hitting your website from their smartphones, but how many of them are actually converting? If an individual encounters a poor mobile experience, whether it's a non-mobile friendly email or website or an awkward payment process on a small screen, it's likely the shopper will abandon the effort. So, how can you ensure your mobile-inclined shoppers are getting a seamless experience? Using data collected from the most recent holiday season, Silverpop's Loren McDonald covered key holiday shopping trends and tactics using email and push notifications to help remove the friction from smartphone shopping.
Consumers are increasingly researching and buying from mobile devices, and they are shopping earlier and making last minute purchases using gift cards and via multiple channels, so solidifying your email plans and programs early is especially important in 2014.
In this session, Loren McDonald, Vice President of Industry Relations, Silverpop, an IBM Company, and Meredith Gertz, Email Marketing Manager, Fabric.com, an Amazon Company, share ideas and tactics to help ensure that online retailers get the most out of their email marketing programs during the critical holiday shopping season. You’ll come away with actionable holiday promo next steps to easily integrate into your existing holiday marketing plan.
Discussion topics include:
Developing a holiday-specific welcome program
Segmentation and frequency considerations
Optimizing emails for mobile conversions
Revising templates with information about details such as shipping, return policy, and gift cards
Designing emails to better enable mobile navigation and browsing
Using content and personality to increase engagement
Creating high-converting gift card programs
Launching post-purchase programs
How to integrate your holiday subscribers into your regular non-holiday communication stream
Personalisation silverpop festival of marketingSilverpop
Back in the days of the mom-and-pop shop, you could enter a business and the owner would instantly know who you were and what you liked. As business models changed and more companies started interacting with thousands and then millions of people, marketers couldn't maintain the personal conversations of the past. So they shifted to sending generic messages that could reach the masses. But today's customers expect a more personal touch. Learn why now is the time to start using everything you know about each customer in order to deliver the perfect customer experience.
Batch and blast email to behavioural marketing automation silverpop festival ...Silverpop
Contrary to popular reports, email is not dead; but it is changing. In this session, Silverpop will highlight the move smart marketers are making from batch and blast static email to behaviour-driven integrated marketing initiatives. Using case studies and examples that illustrate how transformed marketing initiatives are delivering amazing customer experiences including on-the-go mobile/smartphone marketing. Silverpop will share how leveraging customer behaviour from online browsing, offline activities, past purchases, app usage and more drives increased engagement and revenue. The session will also cover how to get more done using automation techniques to allow your marketing efforts to continue to run without your continuous manual effort.
Smartphone mobile browse to buy email tactics silverpop etailSilverpop
Successfully Use Email to Close the Smartphone Browse-To-Buy Gap - presented by Loren McDonald at eTail East, August 2014
It’s likely that many people are viewing your emails and visiting your website on their smartphones. But how many of them are converting? Conversions can be negatively impacted by various factors, including clicking from a mobile-friendly email to a non-mobile website or landing page, distractions and multitasking on the part of the recipient and the awkward or time-consuming registration and payment process on a small screen.
While addressing some conversion roadblocks might require extensive website and ecommerce makeovers, email can be a key tool in helping to take the friction out of smartphone shopping.
In this session, McDonald highlighted tactics designed to make your emails an engaging (and mobile-friendly) experience that will lead consumers to keep your messages in their inboxes until they're ready to act, including:
• Use responsive design techniques
• Add an email message to your onboarding program that encourages customers to register an account and/or store payment information
• Promoting social sign-in
• Creating educational emails for your shoppers
• Re-sending
• And much more
7 email marketing programs to automate silverpop dma14Silverpop
Loren McDonald with Silverpop, an IBM Company, shared the latest best practices, trends and client case study examples for 7 emails you can automate to help invigorate your marketing programs and drive more revenue:
1. Welcome and onboarding programs
2. Nurture and remarketing messages
3. Post-purchase messages
4. Cross-sell/Upsell messages
5. Event/Date-based emails
6. Transactional messages
7. Lapsed customer/reengagement
Measuring engagement and revenue throughout the customer lifecycle by SilverpopSilverpop
In this presentation, Silverpop highlights several steps marketers should be taking in order to ensure engagement levels and the bottom line continue to rise, including the following:
Connecting revenue to the specific marketing channels and campaigns driving it
Integrating digital marketing and ecommerce systems
Developing campaigns targeted at crucial points in the buyer journey, such as first purchase, repeat customer and win back
Measuring and tracking customer engagement levels in order to target communications and understand resulting impact on engagement
Gmail tabs promotions to primary tab emails silverpopSilverpop
Since the launch of Gmail Tabs on May 29, 2013 many email marketers have been worried about how “Tabs” will impact engagement, conversions and revenue from Gmail Subscribers.
A tactical response by many brands has been to send to Gmail subscribers an “Instructions” email outlining how to move their emails from the recipients Promotions tab to the Primary tab.
While this is not likely to significantly “move-the-needle” – for brands considering this approach, here are several examples…
Shopping cart abandonment real time webtrends silverpopSilverpop
When customers abandon a shopping cart, their customer journey isn't over—and your relationship with them has just begun. Your next move is critical.
This webinar explored:
Why cart remarketing
How Webtrends Streams enables highly-relevant real-time remarketing with email marketing partners such as Silverpop
Best practices for cart remarketing.
Presenters
Rick Weithas, Sr. Solution Marketing Manager, Webtrends
Loren McDonald, Email/Marketing Automation Evangelist, Silverpop
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
12. Impact of Inactives
Lost potential revenue
Inefficiencies/Reduced ROI
Fuzzy metrics
Potential reduced deliverability
13. Retailer X Inactives Challenge
450,000 Subscribers
40%-50% Inactive (no opens
+ clicks for 12 months)
200K-250K non-responders
14. Hypothetical Revenue Loss
Actives Inactives
# Subscribers 250,000 200,000
Average Revenue Per
$0.12
Email Delivered
4 X week X 53 weeks
$6.4M
~ 212 emails
Potential Lost
Revenue $5.1M
16. About Our Email Program
• ~1MM emails sent, per month
Email Volume
Transactional
• Email generates 34% of all online Promotional
& Triggered
Email, 11%
marketing channel revenue Email, 89%
• Healthy transactional and triggered
email program drives high return
• Email team comprised of:
– Email Marketing Manager
Email Revenue Transactional
– Email Designer & Triggered
… and three businesses to support! Promotional Email, 37%
Email, 63%
In 2010, launched 11
automated campaigns with
Silverpop, growing revenue
40% year-over-year
16
17. SmartPak’s Email Program Framework
Email Channel
Promotions Transactional Lifecycle
SmartPaks On-Hold SmartPaks
Newsletters Confirmation Welcome
Order Confirmation Order Reminder
Offers
Shipment Abandoned Cart
Confirmation
SmartPaks SmartPaks On-Hold
Confirmation/Welcome
Today, 26 transactional
Post Purchase
and lifecycle emails per Password Review
day, and 10+ promotional Recovery
emails per month
Credit Card Failure SmartPaks Up-sell
Notification
SmartPaks Cancel
Confirmation 17
18. SmartPak: Inactives History
Became aware of impact in 2007
Analyzed database = ~50% inactive
Tested suppressing inactives = exact
same number of opens/clicks
19. SmartPak: Current View
Win-back = Revenue
opportunity
Potential deliverability
impact
Reach through other
channels
23. Why Recipients Go Inactive
Never fully engaged - just wanted the incentive
Interests / needs have changed
Content did not meet expectations
Emails are being routed to junk folder
You send too often for their taste
You send un-personalized, irrelevant emails
Long sales/purchase cycle
Inability to update email address / change preferences
24. Determine Root Causes
Are certain acquisition sources producing a higher rate of
inactives?
Has increased frequency numbed them?
Is your email program stale and boring?
Are you attracting the right audience?
Are you delivering against expectations?
Do you have deliverability issues?
25. Analyze…
By list source
Age on file
Customer segment/profile
Subscriber survey responses
Creative test results
Response by message type/frequency changes
30. Understand Your Inactive Segments
More Potential? Less Potential?
Past customer Never purchased
Organic Opt-in Sweepstakes
Recent purchase Long ago purchased
High customer value Low customer value
Engaged in other No engagement
channels anywhere
32. Predicting Subscriber Value Potential
• Leading online retailer
• Suppressing inactive subscribers
• Hypothesis that “high value potential” subscribers
existed among inactives
• Leveraged third party data (purchase behavior,
demographics, etc.) and advanced modeling to predict
Subscriber Value Potential.
33. Approach & Results
• Segmented inactive Campaign Revenue per
subscribers by Value Subscriber
Potential and conducted $0.18
reactivation test
8.4x
• Results: High vs. Low $0.02
segment
• 1.8x higher Open Rate Low Potential High Potential
Segment Segment
• 8.4x higher Revenue per subscriber
43. SmartPak: Attempt #1
We miss hearing from you!
As a valued customer and subscriber to our e-newsletters, you are the first to
learn about new products, promotions, sales and healthcare
information. Don’t miss out on all of this valuable insight that comes straight
to your email inbox. If you prefer to receive your e-newsletters at a different
email address, please click here to update your profile.
We hate to see you go! But if you choose to no longer receive our e-
newsletters, please click here to unsubscribe. We hope to hear from you
again soon.
As a thank you for being our valued customer, please use this code (xxxx) to
apply free shipping to your next order with us.
- Your Friends at SmartPak
48. Automate: Activate Early Inactives
New subscribers don’t
open/click first XX messages/X
weeks
Move these early inactives into
“activation” track
Send survey, different offers;
best of, diff subject
lines, testimonials, etc.
49. Sample “Month 4” and “Month 7” Program
Broadcast emails: 3-5 per week
No activity for 3 months – moved to reactivation track
Month 4: 1 email per week
Update
Sweepstakes Unique Offer New Brands
Preferences
Month 5-6: Normal 3-5/week
Month 7: 1 email per week
Promote other What You Are
Unique Offer Survey
channels Missing
64. Remove, suppress or retain?
• Send less
• Treat differently
Retain •
•
Monitor reactivation
Have resources to deal with
• Deliverability
• Business decisions / low value
Remove subscribers
• Cost/Resource Savings
• Make sure they are truly inactive
70. Resources
• Resource Center
• White papers
• Webinars
• Blogs
• Case studies
• Newsletters
• http://www.silverpop.com/marketing-resources/index.html
• Many presentations on SlideShare
• www.slideshare.net/Silverpop
71. Thank you!
On Twitter: @Silverpop
www.slideshare.net/silverpop
www.silverpop.com
Editor's Notes
Campaign centric currently. Through re-engagement campaigns, we have reactivated about 13,000 names back onto our active mailing list. We reactivated about 5x more names when we targeted those who hadn’t opened in 6 months vs our current definition of open + purchase history.
We have learned that it is OK to suppress these recipients from the file. Through reactivation campaigns, we win back very few subscribers and have proven that much of our inactive list is truly inactive. We have also learned that you need to have the right message as to not confuse current customers. Before we integrated purchase data into email, we only looked at open rates as our inactive indicator (customers who had not opened/clicked in 6+ months). Our first attempt at a reactivation campaign did get some recipients’ attention by us indicating that we missed them and hadn’t heard from them in a while…there was a response from customers getting our monthly automated shipments who were quite confused. We tweaked the next campaign’s messaging by focusing it solely on the fact that they had not been viewing our emails and they were missing out on great offers, healthcare tips, etc. A bit more “big brother” but there was less of a response from current customers, if any at all. Our current creative (now that we also take into account purchase history) ties a message of both email non-responsiveness and come back and buy from SmartPak. Lesson learned: know your audience and tailor your messages to all potential recipients. A reactivation campaign can certainly be confusing if the recipient is not truly inactive, and you could potentially be throwing a reactivation offer to customers currently buying from you.
*Automation and identifying these subscribers earlier in their email life to attempt to wake them up before we view them as inactive. We know we have them on our list, and it’s a problem for all companies, but how can we do something about it to prevent such a dramatic loss of recipients? Send them exclusive offers to entice them to make another purchase or open the email. Subject line and offer testing with inactives. What entices them to open and make a purchase? Looking forward to testing some programs with Silverpop. I would also like to set up a process that tracks these recipients. After reactivation, are they more likely to fall into the definition of inactive again? Are they serial inactive email recipients who constantly need a jolt?