The document discusses various social media platforms and provides tips for running successful social media campaigns and measuring their effectiveness. It focuses on key platforms like Facebook, Twitter, YouTube and LinkedIn and how to leverage them for business purposes like marketing, customer engagement, and brand building. Guidelines and best practices are outlined for using different platforms and tools.

1. Social Media Platforms Keith Feighery

2. Platforms

3. Social Media Landscape

5. Running a social media campaign

8. Facebook Pages

10. The Rise of Facebook

12. Online Shoppers Active Social Media

13. Numbers of Brands Followed

14. More Likely To Buy After Liking

15. Reasons you Liked

16. Best Time To Engage on Facebook

17. Breakdown of Conversations

18. Daily Activity

19. Per Hour Breakdown of Activity

20. Highest Vs Lowest Activity

21. Irish Facebook Pages

22. Irish Political Parties

23. Charities & Not for Profit

24. Bars - Facebook

25. Business Pages

27. Asos

28. Puddleducks

29. Nestle

30. Victorias Secrets

31. TOMS Shoes

32. 1800Flowers.com

33. Four Seasons

34. Toyota

35. Pampers

36. Chevron

37. Macy’s

38. Honda

39. Kohls

40. Target

41. Facebook Competitions

44. Third Party Tools

45. Wildfire Apps

46. Involver

47. Fanappz

48. Facebook eCommerce Apps

49. Payvment

50. Payvment Facebook App

51. ShopTab

52. Yardsellr

53. Usablenet

54. New Page Layout

58. Showcase Photos

60. Blogging Overview

61. Wordpress.org & .com

65. Reputable Digital Marketing Blogs

67. Some Irish Blogs

68. Irish Blogs

69. Wordpress Backend

70. Wordpress Dashboard

71. Add New Post

72. Manage Themes

73. Twitter

75. Lucinda Creighton

76. Twitter Clients

77. Big Biz

78. Releax

79. SMEs

80. Micro-Business

81. Marketing Resources

82. Journalists

83. Useful Small Biz Resources

84. Review Sites

85. Yelp

86. Photosites

87. Photosharing Sites

88. Video Sites YouTube, Vimeo, Blip.tv

90. Video Sites

91. LinkedIn

92. Professional Networking

93. Social Bookmarking, RSS and Sharing

95. Bookmarking, Sharing & RSS

96. Mobile Apps

97. Mobile PhotoApps