Brand equity is an intangible asset that has psychological and financial value for an organization. It is measured using three metrics: knowledge, preference, and financial consideration. Knowledge metrics measure brand awareness and association through recall and brand-product connections. Preference metrics evaluate customer loyalty and purchasing behavior. Financial metrics assess a brand's monetary value in terms of market share, price premiums, and revenue generation. High scores across these metrics optimize a brand's financial performance.
The customers overall commitment to the brand or service, in part because of an emotional attachment to that relationship, and the consistency of the brand that ensures an elite level of trust between the brand and the consumer.
Presentation explaining Brand Loyalty and how to maintain it. Also explains the benefits of loyal customers to an organisation and the recent problems they have been facing.
The customers overall commitment to the brand or service, in part because of an emotional attachment to that relationship, and the consistency of the brand that ensures an elite level of trust between the brand and the consumer.
Presentation explaining Brand Loyalty and how to maintain it. Also explains the benefits of loyal customers to an organisation and the recent problems they have been facing.
The following slide describes Promotion Mix of Marketing Mix which is the Market Promotion consisting of Promotion strategy and its elements such as Personal selling, Sale promotion, Advertising, Publicity, Public relations, etc and it's meaning, merits and demerits. course - Agricultural Marketing, Trade and Prices of Agricultural Economics Department
Carmen Neghina, Alina Oprea, Myriam Suidan - Case study - Marketing and Psychology
Who Influences Decisions?
Who Is in the Buying-Center?
Who Are the Powerful Buyers?
What Do Buyers Want?
Diagnosing Motivation
The Buyers’ Decision-making Process
Possible Outcomes
How Do Buyers Perceive a Company?
MADE BY:
My Lovely Group Studied In Sindh University Jamshoro, Mirpurkhas Campus.
By this Presentation your concept will clear easily.
Comment plz if u like :)
Ethics First... Then Customer Relationships - Chapter 3 of Fundamentals of Selling by Charles M. Futrell. Presented to the students of Tolani Institute of Adipur as a part of their Sales Management Course
NEED OF BRAND VALUATION: A brand can be valued anytime and for many reasons, that includes- Brand strategy, Financial Reporting, Mergers and acquisitions, value reporting, licensing, legal transaction, accounting, strategic planning, management information, taxation planning and compliance, liquidation.
LinkedIn Anatomy Workshop at Digital Marketing Summit AfricaFocus Social Academy
LinkedIn Anatomy Workshop at Digital Marketing Summit Africa aka #DMSudan 14.02.2016 by LinkedIn top trainer in MENA Anas Almarie.
Important Notes:
★ Summit Website: http://digitalmarketingafrica.net/
★ Speaker Website: www.AnasAlmarie.com
★ Conference Management: www.LutfiSDC.net
For more tips on LinkedIn, here's Social Media platforms:
★ http://www.meetup.com/fsacademyme/
★ https://periscope.tv/FSAcademyME
https://www.facebook.com/FSAcademyME
★ https://twitter.com/FSAcademyME
★ https://www.youtube.com/channel/UC9hihlac5MIxU18NA3ShtWA
★ https://www.instagram.com/FSAcademyME/
Email Optimization: A discussion about how A/B testing generated $500 million...MarketingSherpa
In this webinar you’ll hear from Amelia Showalter, who headed the email and digital analytics teams for President Barack Obama’s 2012 presidential campaign.
They’ll discuss how they maintained a breakneck testing schedule for its massive email program with Daniel Burstein, Director of Editorial Content, MECLABS. Take an inside look at the campaign headquarters, detailing the thrilling successes and informative failures Obama for America encountered at the cutting edge of digital politics.
In this session, you'll learn:
• Why subject lines mattered so much, and the back stories behind some of the most memorable ones
• Why the prettiest email isn’t always the best email
• How a free bumper sticker offer can pay for itself many times over
• The most important takeaway from all those tests and trials
The following slide describes Promotion Mix of Marketing Mix which is the Market Promotion consisting of Promotion strategy and its elements such as Personal selling, Sale promotion, Advertising, Publicity, Public relations, etc and it's meaning, merits and demerits. course - Agricultural Marketing, Trade and Prices of Agricultural Economics Department
Carmen Neghina, Alina Oprea, Myriam Suidan - Case study - Marketing and Psychology
Who Influences Decisions?
Who Is in the Buying-Center?
Who Are the Powerful Buyers?
What Do Buyers Want?
Diagnosing Motivation
The Buyers’ Decision-making Process
Possible Outcomes
How Do Buyers Perceive a Company?
MADE BY:
My Lovely Group Studied In Sindh University Jamshoro, Mirpurkhas Campus.
By this Presentation your concept will clear easily.
Comment plz if u like :)
Ethics First... Then Customer Relationships - Chapter 3 of Fundamentals of Selling by Charles M. Futrell. Presented to the students of Tolani Institute of Adipur as a part of their Sales Management Course
NEED OF BRAND VALUATION: A brand can be valued anytime and for many reasons, that includes- Brand strategy, Financial Reporting, Mergers and acquisitions, value reporting, licensing, legal transaction, accounting, strategic planning, management information, taxation planning and compliance, liquidation.
LinkedIn Anatomy Workshop at Digital Marketing Summit AfricaFocus Social Academy
LinkedIn Anatomy Workshop at Digital Marketing Summit Africa aka #DMSudan 14.02.2016 by LinkedIn top trainer in MENA Anas Almarie.
Important Notes:
★ Summit Website: http://digitalmarketingafrica.net/
★ Speaker Website: www.AnasAlmarie.com
★ Conference Management: www.LutfiSDC.net
For more tips on LinkedIn, here's Social Media platforms:
★ http://www.meetup.com/fsacademyme/
★ https://periscope.tv/FSAcademyME
https://www.facebook.com/FSAcademyME
★ https://twitter.com/FSAcademyME
★ https://www.youtube.com/channel/UC9hihlac5MIxU18NA3ShtWA
★ https://www.instagram.com/FSAcademyME/
Email Optimization: A discussion about how A/B testing generated $500 million...MarketingSherpa
In this webinar you’ll hear from Amelia Showalter, who headed the email and digital analytics teams for President Barack Obama’s 2012 presidential campaign.
They’ll discuss how they maintained a breakneck testing schedule for its massive email program with Daniel Burstein, Director of Editorial Content, MECLABS. Take an inside look at the campaign headquarters, detailing the thrilling successes and informative failures Obama for America encountered at the cutting edge of digital politics.
In this session, you'll learn:
• Why subject lines mattered so much, and the back stories behind some of the most memorable ones
• Why the prettiest email isn’t always the best email
• How a free bumper sticker offer can pay for itself many times over
• The most important takeaway from all those tests and trials
Leading in the new world of work – Human Resonance
With so many models and approaches – from large firms to business schools to boutiques – it is hard for companies to architect the tailored yet integrated experiences they need.
In our “Human Resonance” approach we offer what is needed.
Next level practice instead of best practice!
In this new world of work, the barriers between work and life are eliminated. The “new world of work” is one that requires a dramatic change in strategies for leadership, talent, and human resources.
A new playbook for new times
Growth, volatility, change, and disruptive technology drive companies to shift their underlying business model. It is time to address this disruption, transforming the leaders from a transaction-execution function into a dominant partner who pushes innovative solutions to managers at all levels. Unless c-level managers embraces this transformation, they will struggle to solve problems at the pace the business demands.
Today’s challenges require a new playbook – one that makes leaders more agile, forward thinking, bolder and more pushy in their solutions. Our goal in this presentation is to give business leaders fresh ideas and perspectives to shape thinking about priorities for 2015. In a growing, changing economy, business challenges abound. Yet few can be addressed successfully without new approaches to solving the people challenges that accompany them— challenges that have grown in importance and complexity.
• 3. We’ll cover...1 What’s the point of analytics?2 A treasure map for dealing with data3 4 Google Analytics tactics you can use right now
• 4. How do you know what works? In business, we build as fast as we can. New projects, new products, and new customers.
• 5. 8*6*(9:&$2#;(/(4&6-<&><+(92=$&"#2#6>
• 6. Build
• 7. Measure
• 8. Learn
• 9. If you want to win, focus on speed The more times you go through the cycle, the better your business will be.
• 10. Analytics is critical for measuring and learning Analytics makes the Measure and Learn steps MUCH faster.
• 11. TIME FOR THETreasure Map
• 12. Guiding Principle #1 AVOID VANITY Metrics
• 13. These are vanity metrics
• 14. No connection to your business Vanity metrics make us feel good when they improve but they don’t help us grow our business.
• 15. Web analytics is vanity metrics In Google Analytics, vanity metrics are everywhere.
• 16. Vanity metrics are a distraction
• 17. Difficult to take action If pageviews go up, what should you do?
• 18. Be careful with web analytics Improving traffic doesn’t necessarily improve your business.
• 19. Google Analytics Tactic #1 1 Pageviews 2 Time on site 3 Pages/visit 4 Visits 5 Bounce rate
• 20. Guiding Principle #2 FOCUS ON Customers
• 21. How do we focus on our customers? Using customer analytics is the easiest way.
• 22. What if I don’t have customer analytics?
• 23. How can we tell what’s working?
• 24. This tells us where our customers come from
• 25. Google Analytics Tactic #2 How to Setup Google Analytics Goals
• 26. Google Analytics Tactic #3
• 27. Always ask yourself this question: I see all this data on my traffic. But where are my customers?
• 28. Guiding Principle #3 DO CUSTOMERS COME Back?
• 29. Who gets credit?
• 30. Conversions get split up
• 31. Only possible when tracking real people
• 32. This data include returning customers
• 33. Stop guessing
• 34. Guiding Principle #4 TRACK YOUR Funnel
• 35. Define your funnel
• 36. Funnels track two metrics at each step
• 37. Google Analytics Tactic #4
• 38. How to setup Google Analytics Funnels
• 39. Most businesses don’t have a single path
• 40. A customer analytics funnel
• 41. Focus on your business Instead of forcing your business to match a Google Analytics funnel, use customer analytics funnels to match your business.
• 42. Guiding Principle #5 START WITH YOUR Benchmarks
• 43. Your metrics will be different
• 44. Compare yourself to yourself
• 45. 5 Guiding Principles to Find Treasure
• 46. 4 Google Analytics Tactics
• 47. WHAT’S THENext Step?
• 48. Get customer analytics
• 49. Get reports on real people
• 50. Every point of engagement for a customer
• 51. Why is customer analytics so great?
• 52. Who offers customer analytics?
• 53. Other options? Pay an engineer $100,000+ in salary to build it for you.
Using Single Keyword Ad Groups To Drive PPC PerformanceSam Owen
A look at how a simplified campaign structure can improve PPC results through top performer single keyword ad group campaigns. From Sam Owen at Hero Conf 2014.
The Social Consumer, study explores the factors that inform, impact and shape trust, loyalty and preferences of the digitally connected consumer.
In this study, we tested the belief that brands which can tap into emotions about and awareness of their values (human/social) are most likely to inspire positive action and loyalty from consumers.
Our view is that the super-connectedness of global communications has challenged how companies interact, engage and maintain relevance and trust with their key audiences and the public-at-large. As such, the reputation of a company is no longer defined by what they “report” or what they “say” they stand for. Instead, they are increasingly defined by the shared opinions and experiences of socially-connected consumers.
The findings reflect a number of surprising and validating insights, informed by surveys completed by 927 respondents mostly from the U.S. with about 10 percent from rest-of-world with great distribution and balance across age and gender.
Case study detailing Affinitive's work on Prevacid®24HR Panel, an online consumer trial panel developed around the launch of new OTC heartburn product.
I put together a presentation for the Facebook Developers Garage in Santa Monica to open up a discussion about how to market your Facebook application. The premise was this: if you understand all the integration points and apply some “Marketing 101″ you have a much better chance of making a viral application.
Facebook Connect 5 Things You Wish You Had Known Before You StartedToby Beresford
A light look at five aspects of a Facebook Connect roll out you might not have thought of - as told to the Facebook Developer Garage London on 11 Feb 2009
Inactive Email Subscribers: Tips for Taming the Beast
Inactive email customers and subscribers are potentially the largest pain in the posterior of many digital marketers today. However your organization defines "inactives," they often can comprise one-third to one-half of your database. These unengaged subscribers are costing you significant resources: money, time, potentially inbox deliverability and, most importantly, revenue.
In this Webinar, Carey Marston, email marketing manager with SmartPak, presents a case study on how they've attacked the non-engaged challenge' and Silverpop's vice president of industry relations Loren McDonald covers several aspects and ideas for dealing with the inactivity beast, including:
Defining what is an "inactive"
Determining root causes of non-engagement
Steps to minimize inactivity
"Activating" never-engaged subscribers earlier in the process
Segmenting types of inactives
Reactivation tactics and programs
When/whether to suppress inactives
10 practical questions for designing a reputation system. This talk was (partially!) given at the 2008 IA Summit.
Some of the themes and points from this presentation are expanded on in our book, Building Web Reputation Systems (O'Reilly, 2010) See more at http://oreilly.com/catalog/9780596159801
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Delivering Micro-Credentials in Technical and Vocational Education and TrainingAG2 Design
Explore how micro-credentials are transforming Technical and Vocational Education and Training (TVET) with this comprehensive slide deck. Discover what micro-credentials are, their importance in TVET, the advantages they offer, and the insights from industry experts. Additionally, learn about the top software applications available for creating and managing micro-credentials. This presentation also includes valuable resources and a discussion on the future of these specialised certifications.
For more detailed information on delivering micro-credentials in TVET, visit this https://tvettrainer.com/delivering-micro-credentials-in-tvet/
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
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