The document discusses how businesses can use various social media platforms like Facebook, Twitter, YouTube, and Foursquare to connect with customers and promote their brand. It provides tips on setting up business pages and profiles, using hashtags and check-ins, and offers etiquette guidelines for appropriate social media use. The overall message is that social media provides opportunities for businesses to interact with customers and share information in new ways.

1. Karlton Utter
Visit www.karltonutter.com
Twitter @karltonutter
Email karlton@kuttertech.com

2. What is Web 2.0?
What has changed?
YOU ARE THE NEWS
THE NEWS COMES TO YOU
FULLY INTERACTIVE
GIVE YOUR BUSINESS A
PERSONALITY

6. Create a Page

8. Drop Down Boxes

12. Why Facebook
 900 Million Active Users
 50% of the internet users are on facebook
 Average user has 130 friends
 Business Postings, Updates, Specials
 Postings become Viral
 Interaction
Opportunity to stay in
front of consumers

14. Why Twitter for Business?
Twitter users are far more likely to follow Brands/
Companies than social networkers in general. Twitter
users frequently exchange information about products
and services.
25% of active Twitter users follow and interact with
companies, brands or products on social networks.
Awareness of Twitter has exploded over the past twelve
months. The percentage of Americans who are familiar with
Twitter has surged from 5% in 2008 to 87% in 2011. Twitter
is a natural ―companion medium‖ to other media channels
— in particular, as an accompaniment to live TV.

16. Instant Sharing
37% of users tweet with their smart phone
That means that people can instantly tweet
about their experience with a business.

17. Why Twitter
 100+ Million Active User Accounts
 50 Million DAILY active Users
 Average of 200 Million Tweets Per Day
 460,000 New Accounts Every Day
 Shared Common interests
 Breaking News, Updates
 Microblogging (tweets) - you are the news
 140 Characters or less
 Business Networking (Local Tweet Ups)
 Streamlining your news channels
 Popular Topics (follow conversations on topics or become
involved)
 # = hashtag
 Direct Messaging
 @mentions
 Make connections outside your sphere of influence

19.  #3 Visited Website (after Google & FB)
 Create your own page
 Easy to upload and tag
 Cloud saving for all your videos
 FLIP Video, Webcam, Smart Phone
 Interacts with all Social Media Sites
 SEO and Viral Opportunities
PEOPLE ARE TWICE AS LIKELY
TO CLICK ON VIDEO IN SEARCH ENGINES

25. Photo Sharing Sites
• Flickr
• Photobucket
• Pinterest
• Picasa
• Instagram

28. Why It’s Fun For The Consumer?
People Earn Badges For Visits

29. See What Your Friends Are Up
To

30. Select Manager Tools

31. Claim Your Venue, Run a
Campaign, and Offer a Special
(Incentive To Check In)

35. Add Your Business

36. - Post a Reminder To Check In
on Yelp and Foursquare
Why?
 500 Million Users on Facebook
 100 Million Users on Twitter
 When people check into your business or
event, they can share it on Facebook and
Twitter.
 Remarks and Interaction

37. Check Ins on Facebook &
Twitter
Facebook
Twitter

38. Making it Easy
• Tweetdeck – Free, unlimited
accounts, free download on
smart phone
• Hootsuite – 5 free accounts or
$5.99 /month for PRO version

43. Patch
Craigslist, Facebook
Marketplace, Twitter, and Local News All
In On e Place
Extremely Localized
Powered by AOL
Advertising Opportunities
Register Yourself for Free
Claim/Edit Your Business

44.  Blogger
 Analytics
 News (local settings to share on social
media)
 Alerts
 Calendar (Public, Shared, or Private)
 Docs
 Places – Claim your business

45. QR Codes

46. QR Codes
 Mobile Marketing
 50% of internet usage will be on a
mobile device by 2015
 Direct link to email, web site, blog, text,
 phone number, etc.
 Use on signs, advertising, business
cards, flyers, email signature, etc.

47. Landing
Page

48. Landing Page

49. Social Media Etiquette
Fill out your online profiles completely with information
about you and your business. Use your real name and your
own photo.
Use a different profile or account for your personal
connections. Business and pleasure do not mix in this medium.
Create a section on your main profile detailing who you are
seeking to befriend and ask that visitors abide by that
information.

50. Social Media Etiquette
Offer information of value. Don't talk just about yourself and
your company.
Don't approach strangers and ask them to be friends with
you just so you can then try to sell them on your products
or services. No Spam or auto direct messages.
Pick a screen name that represents you and your company
well.
Don't send out requests for invitations to play games or
other timewasters for those using the site.

51. Social Media Etiquette
Don't put anything on the Internet that you don't want your
current boss, future boss, current client or potential clients
to read.
Check out the people who want to follow you or be your
friend.
If someone does not want to be your friend, accept their
decision gracefully.
Never post when you're overly-tired, jet
lagged, intoxicated, angry or upset.
Always check grammar and spelling before you send
postings.

52. Social Media Etiquette
Always give more than you receive = good
relevant news or postings. If people aren't
commenting, they aren't interested.
Listen and read twice as much as you post
Don't become white noise

53. Questions?
• Twitter - @karltonutter
• Visit - www.karltonutter.com
• Email – karlton@kuttertech.com
• Call – 908-797-6650