Socializing your-site-with-facebook-connect-

1. Facebook Connect
1800 Abbot Kinney Blvd. Suite E | Venice, CA 90291 | (310)-482-3750 | www.bigMETHOD.com

2. Why facebook?
• According to comScore, Facebook drew more than 200 million
unique visitors in December of 2008 compared to MySpace's
roughly 115 million.
• Just six months ago received around 100 million visitors.

3. What is Facebook Connect?
• The next evolution of Facebook Platform
• It enables the integration of the Facebook Platform
into your own site, allowing your users to:
– Seamlessly "connect" their Facebook account and
information with your site
– Connect and find their friends who also use your site
– Share information and actions on your site with their
friends on Facebook through their profile pages &
newsfeeds

4. How does it work?

5. What does it bring to my site?
• Identity: Seamlessly connect the user's Facebook account and
information with your site.
• Friends: Bring a user's Facebook friends into your site. You can
even link friends that have existing accounts.
• Discovery: Publish information back into their friends' News
Feeds on Facebook.
• Privacy: Bring dynamic privacy to your site using XFBML.
• Reliability: The full power and flexibility of Facebook
Platform.

6. Trusted Authentication
• Users can connect their Facebook
account with any partner Web site
using their simplified and trusted
authentication.
• Whether at login, or anywhere else a
developer would like to add social
context, the user can authenticate and
connect their account in a trusted
environment.
• The user will have total control of the
permissions granted.

7. Real Identity
• Facebook users represent themselves with their real names
and real identities. With Facebook Connect, users can bring
their real identity information with them wherever they go on
the Web, including: basic profile information, profile picture,
name, friends, photos, events, groups, and more.

8. Friend Linking
• People count on Facebook to stay
connected to their friends and family.
• With Facebook Connect, they can
take their friends with them
wherever they go on the Web.
• Developers can add rich social
context to their sites.
• Developers even can dynamically
show which of their Facebook friends
already have accounts on their sites.

9. Dynamic Privacy
• As a user moves around the open Web, their privacy settings will follow
them, ensuring that users' information and privacy rules are always up to
date. For example, if a user changes their profile picture, or removes a
friend connection, this will be automatically updated in the external site.
And the users can control who can see what pieces of their information -
the same rules that they set on Facebook can be applied through your site
too using our dynamic privacy controls.

10. Social Distribution
• As a user moves around the open Web, they discover
interesting content, share information about themselves, and
engage in a lot of experiences. With Facebook Connect, users
can easily share and distribute this information and actions to
their friends via Facebook Feed, requests, and notifications.

11. Websites Using Facebook Connect
• San Francisco Chronicle
• TechCrunch
• CNET
• RedBull.com
• CNN
• Gawker Media
• CBS – The Insider
• Citysearch

12. FACEBOOK CONNECT: CNN

13. CNN
• With the success of CNN's Inauguration Facebook integration,
companies, properties and brands should be asking how they
can put Facebook Connect to work for themselves and their
marketing
programs.

14. CNN
• 600,000 status updates posted through the CNN.com Live Facebook feed
• Facebook averaged 4,000 status updates per minute during the broadcast
• 8,500 status updates were posted during the first minute of Obama’s
speech
• “Millions” of people logged into Facebook during the broadcast
• Over 18.8 million individuals viewed the speech and recorded 1.3 million
status updates during the speech.
• Obama’s Facebook fan page now has over 4 million fans and over
5,000,000 wall posts.

15. Why Should I Use Facebook Connect?
• One-click Login: Allow users to log in with their Facebook identity and
allow your site to access their Facebook profile information.
• Increased engagement: Leverage users' personal interests to show more
relevant information and surface personalized content from friends such
as reviews or comments.
• New forms of distribution: Users can share content and actions taken on
your site with friends back on Facebook through feed, invites, and other
social communication channels on Facebook.
• Access to Facebook Platform: Use the same APIs that have allowed more
than 670,000 developers to build more than 52,000 engaging applications
for Facebook users since May 2007.

16. Where do I begin?
• Getting Started Guide:
– http://wiki.developers.facebook.com/index.php/Trying_Ou
t_Facebook_Connect
• Facebook Connect Policies:
– http://wiki.developers.facebook.com/index.php/Facebook
_Connect_Policies

17. Facebook Connect Resources
• Facebook Connect: Developers Central
– http://developers.facebook.com/connect.php
• Websites using Facebook Connect sorted by active
monthly users
– http://www.allfacebook.com/facebook-connect-sites/
• Facebook Connect Live Sites
– http://wiki.developers.facebook.com/index.php/Facebook
_Connect_Live_Sites

18. Thanks!
Presentation brought to you by:
Greg Cargill
greg@bigmethod.com
(310) 482-3750
1800 Abbot Kinney Blvd. Suite E | Venice, CA 90291 | (310)-482-3750 | www.bigMETHOD.com