This document discusses how integrating Facebook with websites can provide benefits for businesses. It recommends using Facebook pages, applications, widgets, and the Open Graph protocol to engage customers and spread word-of-mouth marketing. The core of a business's Facebook presence is its page, where it can customize its brand and interact with customers. Widgets and badges can also be used on websites and blogs to encourage people to like the page and access another point of engagement.

1. Integrating Facebook with Your Websites
Presented by:
& courtesy of:

2. WHY?

3. Why Facebook &
What Can It Do for ME?

4. Word-of-Mouth Marketing

5. Online social networking platforms (like
Facebook,) allow word-of-mouth
marketing to spread farther, faster!

6. I wouldn’t do this:

7. But I would do this:

8. It’s also about:
Location, Location, Location!

9. Prime Real Estate on
Facebook is the Newsfeed ...
Your brand, your info .... right in the
heart of the people & information
that matter most.

10. In order to have access to this prime real
estate.... you need to have people “like”
your page....

11. We’ve covered why.... so, HOW do we
do it?

12. 1. Facebook Page
2. Applications
3. Widgets
4. Open Graph

13. The Facebook “Page” is at the Core of a
Business’s Facebook Presence

14. Brand
engage
engage
interact
access

15. You can customize your page...

16. This is (now) done via apps & iframes

17. iframes = awesome

18. Widgets & Badges
Use on websites & blogs.
Just one click to “like” and you have
access to another newsfeed!
Communicates you’re on FB & you
value interaction & engagement.

19. The “Open Graph”

20. The “like” button......

21. comments....

22. recommendations, login & registration

23. Integrating Facebook with Your Websites
More info available:
in the white paper
online at www.newnectar.com
on Facebook at www.facebook.com/newnectar
on twitter at @smmjenn