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I am inspired by the super-connectedness of global communication and the inherent opportunities to create economic and societal value - at scale. A more globally connected world has challenged how companies interact, engage and maintain relevance and trust with their key audiences and the public-at-large. The reputation of a company is no longer defined by what they “report” or what they “say” they stand for. Instead, they are increasingly defined by the shared opinions and experiences of socially-connected consumers. I believe that purpose, values, and cause, matters. Taking time to understand what people care about and relating to them on their terms, in a frictionless way, is the di...