Facebook Open Graph
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Notes, observations and insights from Facebook's f8 Conference in
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Facebook Open Graph
- 1. How One Little Button Will Change the Web Jay Feitlinger @jayfeitlinger May 5, 2010
- 3. Web 3.0
- 10. eCommerce
- 11. Social Plugins developers.facebook.com/plugins Like Button The Like button lets users share pages from your site back to their Facebook profile with one click. Activity Feed The Activity Feed plugin shows users what their friends are doing on your site through likes and comments. Recommendations The Recommendations plugin gives users personalized suggestions for pages on your site they might like. Like Box The Like box enables users to like your Facebook Page and view its stream directly from your website. Login with Faces The Login with Faces plugin shows profile pictures of the user's friends who have already signed up for your site in addition to a login button. Facepile The Facepile plugin shows profile pictures of the user's friends who have already signed up for your site. Comments The Comments plugin lets users comment on any piece of content on your site. Live Stream The Live Stream plugin lets your users share activity and comments in real-time as they interact during a live event.
- 12. Profile Updates
- 14. So What? Why This Matters?
- 17. Privacy Concerns
- 19. LikeButton.me
- 20. Let’s Dig Deeper
- 25. Your Next Steps
- 29. Thank You! Jay Feitlinger @jayfeitlinger linkedin .com/in/ jayfeitlinger I Hope You Did This
Editor's Notes
- Web 3.0 promises to “organize the world’s information” in a dramatically more logical way than ever before. The Semantic Web requires the use of a declarative ontological language like OWL to produce domain-specific ontologies that machines can use to reason about information and make new conclusions, not simply match keywords.
- The new protocols will not only allow organizations to have all the features currently found on their Facebook pages page such as being able to “Fan” or now “Like” the organization, allowing that action to show up on people’s profiles, publish that action across their friend’s newsfeeds, but will allow Facebook to start building massive amounts of data on how Facebook users interact with sites within and beyond the Facebook walls. Simply put the “Like” button and Open Graph Protocol will allow Facebook and organizations to understand web users’ habits across the larger web. They want to build not only a social, but personalized web whose hub is Facebook.
- The new Open Graph Protocols were announced less than a week ago and already some 50,000 sites have implemented it and Facebook is seeing over 1 billion “Likes” per day.
- 800,000 Facebook users and more than 125 individual Facebook advertising campaigns from 70 brand advertisers.
- You may not realize it, but News Feed only displays a subset of the stories generated by your friends — if it displayed everything, there’s a good chance you’d be overwhelmed. Developers are always trying to make sure their sites and apps are publishing stories that make the cut, which has led to the concept of “News Feed Optimization”, and their success is dictated by EdgeRank. At a high level, the EdgeRank formula is fairly straightforward. But first, some definitions: every item that shows up in your News Feed is considered an Object. If you have an Object in the News Feed (say, a status update), whenever another user interacts with that Object they’re creating what Facebook calls an Edge, which includes actions like tags and comments.
- You may not realize it, but News Feed only displays a subset of the stories generated by your friends — if it displayed everything, there’s a good chance you’d be overwhelmed. Developers are always trying to make sure their sites and apps are publishing stories that make the cut, which has led to the concept of “News Feed Optimization”, and their success is dictated by EdgeRank. At a high level, the EdgeRank formula is fairly straightforward. But first, some definitions: every item that shows up in your News Feed is considered an Object. If you have an Object in the News Feed (say, a status update), whenever another user interacts with that Object they’re creating what Facebook calls an Edge, which includes actions like tags and comments.