The mobile space is exploding and affiliates need to avoid mistakes and move quickly to generate revenue. Discuss practical case studies and learn from our real-life client examples.
Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliate/Publisher, Merchant/Advertiser
Niche/vertical: Mobile
Jeff Stevens, Director of Sales, DirectTrack (Twitter @jstevnz )
Are you looking for new ways to promote your app outside of social and app store optimization? Read how you can get partners and publishers to sell your app for you. What's best is that you only have to pay when you earn revenue. Learn how to set up an affiliate program for your mobile app!
The Nitty Gritty of Affiliate Marketing ComplianceAffiliate Summit
We’ll review the ground-up approach for implementing compliance methods for your affiliate program, from setting policies to how-to’s of monitoring and detection.
Experience level: Beginner
Target audience: Merchants/Advertisers
Niche/vertical: Compliance
Kellie Stevens, President, AffiliateFairPlay.com (Twitter @KellieAFP)
All You Need To Know About Ad Network MediationInMobi
The mobile advertising ecosystem has exploded. With hundreds of mobile ad networks out there - each with a unique set of advertisers, mobile app entrepreneurs find that to maximize yield, they must work with multiple ad networks concurrently. Ad Network Mediation is the technology that is used to accomplish this.
This presentation will cover the key components developers need to know in order to fully understand ad network mediation, its benefits and how to choose the right mediation platform.
AppsFlyer performance index российское издание appdflyer_катерина шапироAppsFlyer
AppsFlyer Performance Index, российское издание – это обзор рекламных сетей и агентств, работающих с российской аудиторией, которые показывают лучшие результаты в привлечении качественного трафика для неигровых приложений: eCommerce, путешествия, агрегированные сервисы и т.д.
The AppsFlyer Performance Index, Russia Edition, is a comprehensive report on ad networks and agencies that work with Russian mobile audience and show exceptional results in acquiring quality users for non-gaming apps’ categories such as eCommerce, Travel and Utility.
Are you looking for new ways to promote your app outside of social and app store optimization? Read how you can get partners and publishers to sell your app for you. What's best is that you only have to pay when you earn revenue. Learn how to set up an affiliate program for your mobile app!
The Nitty Gritty of Affiliate Marketing ComplianceAffiliate Summit
We’ll review the ground-up approach for implementing compliance methods for your affiliate program, from setting policies to how-to’s of monitoring and detection.
Experience level: Beginner
Target audience: Merchants/Advertisers
Niche/vertical: Compliance
Kellie Stevens, President, AffiliateFairPlay.com (Twitter @KellieAFP)
All You Need To Know About Ad Network MediationInMobi
The mobile advertising ecosystem has exploded. With hundreds of mobile ad networks out there - each with a unique set of advertisers, mobile app entrepreneurs find that to maximize yield, they must work with multiple ad networks concurrently. Ad Network Mediation is the technology that is used to accomplish this.
This presentation will cover the key components developers need to know in order to fully understand ad network mediation, its benefits and how to choose the right mediation platform.
AppsFlyer performance index российское издание appdflyer_катерина шапироAppsFlyer
AppsFlyer Performance Index, российское издание – это обзор рекламных сетей и агентств, работающих с российской аудиторией, которые показывают лучшие результаты в привлечении качественного трафика для неигровых приложений: eCommerce, путешествия, агрегированные сервисы и т.д.
The AppsFlyer Performance Index, Russia Edition, is a comprehensive report on ad networks and agencies that work with Russian mobile audience and show exceptional results in acquiring quality users for non-gaming apps’ categories such as eCommerce, Travel and Utility.
Care about learning 'Mobile App Marketing 101' You will find this deck presented by Binay Tiwari, Mobile Internet Evangelist during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Overview and some tactical advice for folks looking to put out a new mobile service or product. This presentation was given at the Women 2.0 Founder Lab Mobile event. Most of the folks were already working in mobile, but hadn't necessarily run their own projects. I'm not sure it'll make sense as a standalone set of data without me talking about it. But hopefully it will.
이스라엘의 떠오르는 벤처 20중 하나인 AppsFlyer 서비스에 대한 자료. AppsFlyer는 app사용자가 어떤 ad network를 통해서 접속하고, 얼마나 click을 했는지, 얼마나 다운로드 받았는지, 얼마나 설치를 했는지 tracking할 수 있다. App store운영하는 사업자나 app개발자에게 매우 유용한 서비스이다.
Mobile Product & Marketing Best Practices After A/B Testing +200 Features By ...Gilad Bechar
The presentation that was given by Gilad Bechar, Moburst CEO at Microsoft Think Next Academy
On-boarding experience that converts more than 85% of the users with Facebook connect.
Increase your virality K factor.
Mobile gamification rules.
In app purchase best practices.
The ASO factor.
About the speaker:
Gilad Bechar- Mobile Product & Marketing Mentor
Gilad is MOBurst Founder & CEO. (A Mobile Success Agency with branches in NYC and Ra'anana)
Gilad is also a mobile marketing mentor at Microsoft Accelerator and Academic director for New-Media & Mobile Marketing courses at Tel-Aviv University.
As MOBurst CEO - Gilad is helping more than 60 companies to grow on a daily basis.
Mappdom is a Martech company. We specialize in bringing top tier Wall Street digital marketing strategies to small business owners so they can scale their business and grow. We specialize in digital marketing, and customer engagement to increase profits. Mappdom’s leadership team brings over 15 years of experience to our clients. If you are an entrepreneur, small or medium sized business looking to compete on a large scale and take your business to the next level, get in touch with us. We’d love to help you.
Visit us at: http://www.Mappdom.com or book a free consultation at https://mappdommobileapps.setmore.com/
All you need to know about Facebook's Conversions APILaunch Online
In this deck, our Creative Director Becky walks through everything you need to know about Facebook's Conversion API – and we promise it's not as dry as it sounds!
You could see your conversions swiftly improve – especially after Apple's iOS14 update caught some businesses out. Leaf through our slides to learn more.
Beginner's guide to user acquisition for mobile apps and gamesRohit Nair
With over a million apps on iOS and Android, the biggest problem that developers face is User Acquisition. A quick guide to help indi developers on user acquisition and the most cost-effective ways to do it
The Leading Platform That Every Mobile App Developer Should IntegrateGame-Consultant.com
UNPRECEDENTED ORGANIC GROWTH.
People trust recommendations from friends 7X more than traditional advertising. A referred customer has 16% higher lifetime value. Consumers around the world trust recommendations from friends and family, above all other forms of advertising. Consumers say friends and family are their top sources of brand awareness.
Fully automated, Customizable and easy to run in-app referral system to boost your app installs and engagement. Encourage users to invite their friends via a large variety of popular invite providers like Whatsapp, Kik, Kakao etc besides Facebook and Twitter.
Our smart links push metadata through the App Stores and right into the app to improve new user engagement. Using our smart links you can bundle any metadata (key-value pairs) inside individual invites which can later be retrieved when the invitee launches the app post install. This enables you to provide a custom experience to every individual. Personalizing the first app experience after install delivers a better user experience and increases your sign-up conversions.
Our dashboard gives you powerful insights into which users are sharing your app and driving the most downloads.Track invite sent, clicked and accepted per invite provider and reward your users for successful invites.
Our webhooks and referral data includes sender and receiver info, so you are in control on who to reward, when and how much (capping).


Appsfire SDK. The growth engine for your appAppsfire
Appsfire introduces a single and powerful library that will boost your user acquisition growth, engagement, feedbacks, app store merchandising and monetization. Designed with care.
Care about learning 'Mobile App Marketing 101' You will find this deck presented by Binay Tiwari, Mobile Internet Evangelist during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Overview and some tactical advice for folks looking to put out a new mobile service or product. This presentation was given at the Women 2.0 Founder Lab Mobile event. Most of the folks were already working in mobile, but hadn't necessarily run their own projects. I'm not sure it'll make sense as a standalone set of data without me talking about it. But hopefully it will.
이스라엘의 떠오르는 벤처 20중 하나인 AppsFlyer 서비스에 대한 자료. AppsFlyer는 app사용자가 어떤 ad network를 통해서 접속하고, 얼마나 click을 했는지, 얼마나 다운로드 받았는지, 얼마나 설치를 했는지 tracking할 수 있다. App store운영하는 사업자나 app개발자에게 매우 유용한 서비스이다.
Mobile Product & Marketing Best Practices After A/B Testing +200 Features By ...Gilad Bechar
The presentation that was given by Gilad Bechar, Moburst CEO at Microsoft Think Next Academy
On-boarding experience that converts more than 85% of the users with Facebook connect.
Increase your virality K factor.
Mobile gamification rules.
In app purchase best practices.
The ASO factor.
About the speaker:
Gilad Bechar- Mobile Product & Marketing Mentor
Gilad is MOBurst Founder & CEO. (A Mobile Success Agency with branches in NYC and Ra'anana)
Gilad is also a mobile marketing mentor at Microsoft Accelerator and Academic director for New-Media & Mobile Marketing courses at Tel-Aviv University.
As MOBurst CEO - Gilad is helping more than 60 companies to grow on a daily basis.
Mappdom is a Martech company. We specialize in bringing top tier Wall Street digital marketing strategies to small business owners so they can scale their business and grow. We specialize in digital marketing, and customer engagement to increase profits. Mappdom’s leadership team brings over 15 years of experience to our clients. If you are an entrepreneur, small or medium sized business looking to compete on a large scale and take your business to the next level, get in touch with us. We’d love to help you.
Visit us at: http://www.Mappdom.com or book a free consultation at https://mappdommobileapps.setmore.com/
All you need to know about Facebook's Conversions APILaunch Online
In this deck, our Creative Director Becky walks through everything you need to know about Facebook's Conversion API – and we promise it's not as dry as it sounds!
You could see your conversions swiftly improve – especially after Apple's iOS14 update caught some businesses out. Leaf through our slides to learn more.
Beginner's guide to user acquisition for mobile apps and gamesRohit Nair
With over a million apps on iOS and Android, the biggest problem that developers face is User Acquisition. A quick guide to help indi developers on user acquisition and the most cost-effective ways to do it
The Leading Platform That Every Mobile App Developer Should IntegrateGame-Consultant.com
UNPRECEDENTED ORGANIC GROWTH.
People trust recommendations from friends 7X more than traditional advertising. A referred customer has 16% higher lifetime value. Consumers around the world trust recommendations from friends and family, above all other forms of advertising. Consumers say friends and family are their top sources of brand awareness.
Fully automated, Customizable and easy to run in-app referral system to boost your app installs and engagement. Encourage users to invite their friends via a large variety of popular invite providers like Whatsapp, Kik, Kakao etc besides Facebook and Twitter.
Our smart links push metadata through the App Stores and right into the app to improve new user engagement. Using our smart links you can bundle any metadata (key-value pairs) inside individual invites which can later be retrieved when the invitee launches the app post install. This enables you to provide a custom experience to every individual. Personalizing the first app experience after install delivers a better user experience and increases your sign-up conversions.
Our dashboard gives you powerful insights into which users are sharing your app and driving the most downloads.Track invite sent, clicked and accepted per invite provider and reward your users for successful invites.
Our webhooks and referral data includes sender and receiver info, so you are in control on who to reward, when and how much (capping).


Appsfire SDK. The growth engine for your appAppsfire
Appsfire introduces a single and powerful library that will boost your user acquisition growth, engagement, feedbacks, app store merchandising and monetization. Designed with care.
If you’re responsible for creating diverse, scalable automated tests but don’t have the time, budget, or a skilled-enough team to create yet another custom test automation framework, then you need to know about Robot Framework!
In this webinar, Bryan Lamb (Founder, RobotFrameworkTutorial.com) and Chris Broesamle (Solutions Engineer, Sauce Labs) will reveal how you can use this powerful, free, open source, generic framework to create continuous automated regression tests for web, batch, API, or database testing. With the simplicity of Robot Framework, in conjunction with Sauce Labs, you can improve your test coverage and time to delivery of your applications.
Management 315: International Management, Professor In Hyeock Lee
Loyola University Chicago Spring 2013
This case study analyzes Honda's overall performance as a multinational enterprise using the company's revenue data, 4 distances, firm specific advantages, country specific advantages, foreign direct investment, and much more.
Sham Hassan Chikkegowda, CS Engineer, and Timothee Maret, Senior Developer, of Adobe provide a review of using Security Assertion Markup Language (SAML) with your Experience Manager deployments. SAML is an XML-based, open-standard data format for exchanging authentication and authorization data between parties, in particular, between an identity provider and a service provider. SAML is a product of the OASIS Security Services Technical Committee. To watch the session on demand at http://bit.ly/AEMGems72016 or the MP4 version http://bit.ly/AEMGem72016
If you can't measure it, you can't improve it and you can't prove your return on investment. Join us for a session highlighting the power of ad tracking within your mobile campaigns. With multiple tracking points in your mobile campaigns you'll be able to:
- Know where users are coming from to capture more precise targeting
- Enable campaign optimization so that you get the most value from your campaigns
- Know the most valuable customer segments to hone in on the right audience
- Track against campaign goals to report progress, conversion and brand lift
In this webinar, we'll demonstrate how InMobi Ad Tracker can solve these problems and help you get the most out of your mobile ad spend.
This session is led by François Deschênes, Product Manager for InMobi.
A Practical Guide for Integrating Mobile into your B2B Business Strategy & Marketing Mix. Presented by Will Keible, Manager of Digital Sales and Marketing for WCNC.com, the digital arm of Charlotte’s NBC affiliate, WCNC-TV.
Boost Retention on Mobile and Keep Users Coming Back for More!InMobi
More than half of mobile app users today lose interest or uninstall within a week. In such a transient environment, the onus is on the app developer to ensure that active users continue to engage and dormant users re-engage with the app. But what steps do you need to take to achieve this? Well, the good thing is that mobile is one of the most measurable ecosystems in the world! Going beyond just app installs, deep dive into your in-app user data to measure and optimize for maximizing retention.
Download this slide to learn:
1. Importance of Mobile Retention
2. Insights into retention rates across different app categories in India
3. How to leverage tracking and attribution partners to boost user retention
4. Evolution of mobile retention from last click attribution to multi-touch attribution
The Art and Science of Mobile App Success - Seattle Interactive Conference 20...Jennifer Wong
If you build it they may not come. If you promote it, you may not retain them. If you retain them, you may never make money. With over 20,000 apps added to app stores each month, to remain competitive, a skillful approach to running an app business is required - and it all needs to be measurable. In an industry where there is no standardized tracking method, many mobile app marketers still face challenges in measuring and and reporting on actionable results of their app campaigns This session will highlight the key elements in a success mobile app marketing campaign: discoverability, advertising, attribution, and monetization.
In this comprehensive guide, we will delve into the world of mobile app development for businesses, exploring its significance, the development process, current trends, common pitfalls, selecting the right development partner, and the associated costs.
Launched in 2010, Omnego Inc. has created a comprehensive mobile platform that delivers a white-label mobile app with comprehensive mobile wallet and mobile marketing functionality. Businesses can issue digital cards, tickets, documents and coupons to consumers on the go and leverage their existing mobile web and business platforms for on-going dynamic engagement.
Fabian Schaeffer (Adjust): Adjust topic - Mobile Measurement 2.0: What it rea...TargetSummit
Sales Director EMEA of Adjust Fabian Schaeffer presented his keynote at the international mobile marketing conference TargetSummit Moscow Early 2017 (http://targetsummit.com).
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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1. The Top Five
Mistakes in Mobile
Affiliate Marketing 1 2 3 4 5
Jeff Stevens
Director of Sales
DirectTrack / Direct Response Technologies
January 2013
2. DirectTrack: Our point of view.
POWERING:
Affiliate Networks
Display Networks
Tier-1 Brands
High-Volume Publishers
Mobile Marketers
Social Media Marketers
Channel Partner Programs
2
3. Annually, DirectTrack Accounts For:
“Up to 30% of all clicks
tracked are being generated
from a mobile device or
tablet.”
3
5. Affiliate Challenges: App Overload
“26,000 applications were
submitted to the iTunes App
store in each of the first seven
months of 2012.” -
That’s a lot of Apps!
Affiliates must choose a Cost Per Install
(CPI) App offer carefully or risk being
burned.
Ask the right questions, and use the same
vetting process that you would use for
traditional affiliate offers.
5
6. Affiliate Challenges: Mobile vs. PC
Mobile users and PC users are
effectively now one and the
same. The user experience of
all affiliate driven offers
should account for this fact.
Traditional Email Marketing:
“We have seen upwards of 40% of clicks
driven by a mobile device rather than a
PC when an offer is sent via mass email”
6
7. Affiliate Opportunity
Affiliate Mobile Opportunities Go
Beyond Apps
Ensure that ALL offers are properly
formatted to accept a mobile user click.
Test the offer end to end on both
PC, mobile handheld, and tablet.
Thrive From Others’
Past Mistakes!
7
8. 1 Mobile Device Recognition Upon Redirect
COMMON MISTAKE:
Rely on the advertiser (or App developer) to handle device recognition at the
landing-page level.
SOLUTION:
Affiliate and network controls landing-page optimization at the redirect level.
Issues and Risks
PC and mobile users Low conversion rate All parties in
sent to one shared due to poor user transaction
landing page experience chain suffer
8
9. 1 Mobile Device Recognition Upon Redirect
Conversion
User Receives Tracking System Redirects User to Tracked
Email and Clicks Identifies Device Device-Specific Successfully With
Landing Page Shared Tracking
Code
Confirmation Page
9
10. 1 Mobile Device Recognition Upon Redirect
Navigate Here: http://pdt.directtrack.com/test
From PC From Mobile
Arrive at http://www.google.com Arrive at http://m.yahoo.com
10
11. 2 Poor App Tracking User Experience
COMMON MISTAKE:
The affiliate offer uses a “web page pop” back-door tracking mechanism to
track an App install.
SOLUTION:
Ensure the App install is using a “fingerprint” tracking method with formatted
SDK. Ensure tracking occurs without affecting user experience.
Issues and Risks
Tracking becomes Loss of Affiliates and networks fail
100% reliant tracking to collect on commission
on end user accuracy rightfully owed
11
12. 2 Poor App Tracking User Experience
USER
Web Browser User Taken
EXPERIENCE USER CLICKS App STORE INSTALL
Loads Back to App
Poor Tracking Accuracy.
Reliant on User.
12
13. 3 Lack of Post-App Install Tracking
COMMON MISTAKE:
Affiliate Cost Per App Install (CPI) offers that lack post-install payout
opportunities. Awareness that these opportunities even exist.
SOLUTION:
Use technology to track and pay affiliates on transactions that occur after the
initial App install.
Issues and Risks
Limited affiliate earning Networks lose Loss of user
opportunities affiliates to Lifetime Value
competition (LTV) analytics
13
14. 3 Lack of Post-App Install Tracking
Traditional CPI
App Payout
Post App-Install
Payouts
In-App
App Upgrade
Purchase
14
15. 4 Failure to Use Mobile Ad Rotators
COMMON MISTAKE:
Relying on one creative to generate conversions without split testing or
optimizing.
SOLUTION:
Use mobile ad rotators to ensure the highest performing creative is being
served across all channels.
Issues and Risks
Lack of optimization “All eggs in one
Lose advanced
means less commission basket” approach
earned by affiliate and targeting controls at
produces lower
network creative level
conversion rates
15
17. 4 Mobile Ad Rotator: Inventory Management
Ads in rotation: Mobile publisher landing page:
1. .
2. .
3. .
4. .
5. .
17
18. 4 Mobile Ad Rotator: Optimize on Performance
Views Clicks Revenue
1. . 1 million 40,000 $650
2. . 1 million 26,000 $910
3. . 1 million 11,000 $250
4. . 1 million 82,000 $2,000
5. . 1 million 31,000 $4,200
Optimized based on revenue
generated per creative
18
19. 5 Lack of In-House Mobile Performance Tracking
COMMON MISTAKE:
Engaging in mobile marketing efforts without an in-house mobile tracking
platform.
SOLUTION:
Use a tracking engine to serve as the hub for all mobile-related traffic buys
and affiliate-tracked transactions.
Issues and Risks
Lack of control – Will “throw spaghetti Loss of centralized
spend, optimization, at the wall and reporting for all mobile
ROI, attribution hope it sticks” marketing channels
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20. 5 Lack of In-House Mobile Performance Tracking
Mobile Distribution Mobile Ad
Channels Affiliates Social Media
Networks
Central In-House
Tracking Engine
Affiliate Performance
Real-Time Tracking
Social Performance
Value Gained Mobile Channel Attribution
Ad Rotators
Mobile Analytics
Optimization
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21. Conclusion: Takeaways
• Affiliates: Mobile users must be
accounted for in all scenarios going
forward. Force the network or advertiser
to make changes to optimize for a mobile
experience.
• Networks: Arm yourself now and stay
up to date with the latest in mobile-
tracking technology. Late comers will be
bypassed.
• Advertisers / App Developers:
The affiliate channel will fast become one
of the most cost effective and productive
mediums for generating user installs.
Prepare now.
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According to a 2012 survey by RadiumOne, 55% of those surveyed made a purchase from a mobile device in the last six months.47% had clicked on a mobile ad in the past three months.50% had shared offers such as coupons, sales, and ads via their smartphones.
According to a 2012 survey by RadiumOne, 55% of those surveyed made a purchase from a mobile device in the last six months.47% had clicked on a mobile ad in the past three months.50% had shared offers such as coupons, sales, and ads via their smartphones.
According to a 2012 survey by RadiumOne, 55% of those surveyed made a purchase from a mobile device in the last six months.47% had clicked on a mobile ad in the past three months.50% had shared offers such as coupons, sales, and ads via their smartphones.
According to a 2012 survey by RadiumOne, 55% of those surveyed made a purchase from a mobile device in the last six months.47% had clicked on a mobile ad in the past three months.50% had shared offers such as coupons, sales, and ads via their smartphones.
According to a 2012 survey by RadiumOne, 55% of those surveyed made a purchase from a mobile device in the last six months.47% had clicked on a mobile ad in the past three months.50% had shared offers such as coupons, sales, and ads via their smartphones.
According to a 2012 survey by RadiumOne, 55% of those surveyed made a purchase from a mobile device in the last six months.47% had clicked on a mobile ad in the past three months.50% had shared offers such as coupons, sales, and ads via their smartphones.
Lack of Proper Mobile redirect functionality to send all mobile traffic to a specific mobile page vs. web traffic being sent to a web page. This will provide a great lead-in from the example above. Will keep users engaged while they test both.
Lack of Proper Mobile redirect functionality to send all mobile traffic to a specific mobile page vs. web traffic being sent to a web page. This will provide a great lead-in from the example above. Will keep users engaged while they test both.
Lack of Proper Mobile redirect functionality to send all mobile traffic to a specific mobile page vs. web traffic being sent to a web page. This will provide a great lead-in from the example above. Will keep users engaged while they test both.
Lack of a mobile optimized landing page – when a campaign goes out, send web traffic to web landing page and any mobile traffic should be redirected to a landing page that is optimized for a mobile device or tablet (would be great to have a live example for people to try while I am presenting. “For those with a laptop, go to this link – directtrack.com/test. Now on your mobile, go to the same link.” We can show two different pages and clearly outline the differences
Lack of a mobile optimized landing page – when a campaign goes out, send web traffic to web landing page and any mobile traffic should be redirected to a landing page that is optimized for a mobile device or tablet (would be great to have a live example for people to try while I am presenting. “For those with a laptop, go to this link – directtrack.com/test. Now on your mobile, go to the same link.” We can show two different pages and clearly outline the differences
Lack of proper ad-sizing per individual device. Banners and creatives will each be rendered differently depending on the mobile screen size. Utilize a smart adserver to pull from a pool of creatives to display correct sizes per device.
Strategic use of click-to-call in mobile campaigns. While a standalone mobile banner ad certainly has its role in mobile marketing, advertisers should be open to split testing click-to-call phone numbers in their ads to test performance. (We may want to pull in Ring Revenue to throw some stats out there… and we can reference their service.
Lack of targeting in a mobile ad rotator – Similar to the value ad rotators bring to web ads, we can first explain why a rotation of ads is important in mobile marketing – optimization on revenue or click-through, easily swap out new ads without modifying code, etc. The key takeaway will be targeting each ad within ad ad rotator to such factors as time of day, day of week, and eliminate individual ads that are not performing (ie. removal of an ad that dips below a given conversion rate percentage).
Lack of targeting in a mobile ad rotator – Similar to the value ad rotators bring to web ads, we can first explain why a rotation of ads is important in mobile marketing – optimization on revenue or click-through, easily swap out new ads without modifying code, etc. The key takeaway will be targeting each ad within ad ad rotator to such factors as time of day, day of week, and eliminate individual ads that are not performing (ie. removal of an ad that dips below a given conversion rate percentage).