Mobile apps are a major part of the digital landscape, with billions of apps downloaded annually and mobile app revenues expected to reach $46 billion by 2016. Google Analytics provides tools to help app developers and marketers better understand user acquisition, engagement, and monetization across the entire mobile app lifecycle in 3 sentences or less.
SEO in the Age of Apps | Search Engine Strategies NYC 2013Rachel Pasqua
SEO in the Age of Apps
How has the evolution of the mobile apps changed search? Niche mobile search apps are supplying consumers with options to find what they're looking for faster and more efficiently than ever before and to make the most of this opportunity, marketers needs to rethink their approach and expand their efforts beyond the mobile browser.
Ad tech 2013 moving on mobile intro rachel pasquaRachel Pasqua
2013 is shaping up to be a breakout year for mobile advertising. According to eMarketer, the mobile ad market will triple this year to more than $4 Billion and could top $7 Billion next year. While there’s a lot of growth potential, how are marketers preparing for this surge? What technologies and media platforms are critical to your mobile success and how can you stay on top of customer engagement on mobile devices? How are heavyweights such as Google, Facebook, Apple and Twitter embracing this growth and monetizing their investments? Sit in and discover how the mobile landscape is changing, what marketing strategies work, and why the next leap in mobile reach is poised to hit us in the coming year.
RETAIL: The Power of Personalizing The Mobile ExerienceVideoBeet.TV
In questa ricerca i retailers identificano i 3 punti prioritari per una strategia di personalizzazione mobile: informazioni sui nuovi prodotti, disponibilità e prezzo.
Il sondaggio chiamato: The Power Of Personalizing The Mobile Experience, è una guida per i retailer che intendono sviluppare strategie di personalizzazione vincenti.
SEO in the Age of Apps | Search Engine Strategies NYC 2013Rachel Pasqua
SEO in the Age of Apps
How has the evolution of the mobile apps changed search? Niche mobile search apps are supplying consumers with options to find what they're looking for faster and more efficiently than ever before and to make the most of this opportunity, marketers needs to rethink their approach and expand their efforts beyond the mobile browser.
Ad tech 2013 moving on mobile intro rachel pasquaRachel Pasqua
2013 is shaping up to be a breakout year for mobile advertising. According to eMarketer, the mobile ad market will triple this year to more than $4 Billion and could top $7 Billion next year. While there’s a lot of growth potential, how are marketers preparing for this surge? What technologies and media platforms are critical to your mobile success and how can you stay on top of customer engagement on mobile devices? How are heavyweights such as Google, Facebook, Apple and Twitter embracing this growth and monetizing their investments? Sit in and discover how the mobile landscape is changing, what marketing strategies work, and why the next leap in mobile reach is poised to hit us in the coming year.
RETAIL: The Power of Personalizing The Mobile ExerienceVideoBeet.TV
In questa ricerca i retailers identificano i 3 punti prioritari per una strategia di personalizzazione mobile: informazioni sui nuovi prodotti, disponibilità e prezzo.
Il sondaggio chiamato: The Power Of Personalizing The Mobile Experience, è una guida per i retailer che intendono sviluppare strategie di personalizzazione vincenti.
Presentation given at the 12 annual marketing to the Rural Sector Conference, held in Auckland, NZ August 27-28th. This paper looks at latest consumer trends & consumer behaviour, the impact of smartphones and tablets to farmers, and developing campaigns to engage them.
Millennial Media's 2014 State of the Apps Report Vikrant Mudaliar
Millennial Media's 2014 State of the Apps Report
Millennial Media's State of the Apps report takes a closer look into the app economy.
Through a survey of app developers and publishers, this report features insights into monetization trends, as well as developers' goals and priorities for last year and this coming year.
The report also captures what developers are designing for and the platforms on which they see their impressions.
The Mobile Leaders Alliance introduces MLA Sessions, a new educational series developed to help today’s marketers understand the power of mobile and the importance of mobile marketing. Learn proper planning techniques and best practices from seasoned mobile professionals in this innovative new series.
Want an app for your business? Here's how we can help...Jason Cameron
Want a mobile app for your business?
Views this slideshow to see what we've done for our customers.
If you'd like to talk more, just email me at jasoncameron@appitized.com or jason@youneedamobileapp.com
Presentation given at the 12 annual marketing to the Rural Sector Conference, held in Auckland, NZ August 27-28th. This paper looks at latest consumer trends & consumer behaviour, the impact of smartphones and tablets to farmers, and developing campaigns to engage them.
Millennial Media's 2014 State of the Apps Report Vikrant Mudaliar
Millennial Media's 2014 State of the Apps Report
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The Mobile Leaders Alliance introduces MLA Sessions, a new educational series developed to help today’s marketers understand the power of mobile and the importance of mobile marketing. Learn proper planning techniques and best practices from seasoned mobile professionals in this innovative new series.
Want an app for your business? Here's how we can help...Jason Cameron
Want a mobile app for your business?
Views this slideshow to see what we've done for our customers.
If you'd like to talk more, just email me at jasoncameron@appitized.com or jason@youneedamobileapp.com
This paper identifies four key emerging technologies in the IT-sector that are bringing a huge shift in the way information systems are developed and used. The key technologies covered in this paper are Cloud Computing, Mobile Data Networks, Smart-Connected-Devices and Big Data. The paper adopts a holistic view of the changes brought forward by these emerging technologies and presents a detailed analysis of their current performance and future potential.
Amplework Software, a Los Angeles-based mobile app development company, prioritizes user-centric design, efficient testing, and continuous improvement through analytics. Their commitment to excellence ensures their apps consistently exceed user expectations, demonstrating their commitment to excellence in mobile app development.
The mobile space is exploding and affiliates need to avoid mistakes and move quickly to generate revenue. Discuss practical case studies and learn from our real-life client examples.
Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliate/Publisher, Merchant/Advertiser
Niche/vertical: Mobile
Jeff Stevens, Director of Sales, DirectTrack (Twitter @jstevnz )
GfK NIS and nurago: Measuring Digital Consumer Journeysnurago
GfK NIS and nurago are measuring Digital Consumer Journeys across all media types and customer touchpoints.
We combine Network-centered measuring (NIS) with User-centered metering (nurago).
GfK Network Intelligence Solution’s methodology transfers anonymised, real-time IP traffic into fine-grained metrics to understand cross media and long tail consumer behaviour in motion.
GfK nurago‘s LEOtrace® technology measures and tracks individual user behaviour and application usage
on-device within controlled consumer panels.
Measuring and interpreting traffic on mobile network operator’s backbones helps understanding the long tail of Mobile. Currently, data from 5+ million unique users are anonymously evaluated. NIS is new and tested in 7 countries with 8 operators. Data is enriched with demographics, geographics, device features, and content categorisation into a fully consumer privacy proof solution.
nurago‘s LEOtrace® technology provides Holistic Measurement in smaller samples:
Events and data points measured at the point of origin: Web and App Usage, Communication, Location — then enriched with purchase information, attitudinal user feedbacks – and other media usage.
The combination of both results in multidimensional analysis and robust insights.
The presentation was held at M-Days 2012, Feb 1.
In today2023s world, Mobile Application is becoming more and more important skill. In addition to opening up employment opportunities.
Mobile app development helps businesses to offer clients information regarding their business in further than one way.
Yahoo Mobile Meetup: Bangalore & Hyderabad December 2015Flurry, Inc.
Following on from the success of our first Mobile Meetup in June, we are excited to host our second mobile developer event in Bangalore, India.
During this event, we will discuss the latest around the yahoo Mobile Developer Suit, with a deep dive into Flurry Analytics, and the Yahoo App Publishing Platform. We have some our best Flurry and YAP product and engineering people coming in from the US to speak to you.
ISITE Design's Ryan Summers presents "Mobile Analytics Shoot-Out: New Google Analytics for Mobile SDK Hits the Streets" at GAUGE conference, October 2012.
Top 15 Trends in Mobile App Development to Watch in 2023.pdfCerebrum Infotech
We can create top-notch software for smartphones, tablets, and digital assistants, most frequently for the Android and iOS platforms, with the aid of mobile app development.To learn more about it, visit our website.
For creating mobile applications that work on mobile devices, Cerebrum Infotech offers the best services in mobile app development. Visit our website for more information!
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Appnation iv google analytics presentation
1. Metrics for Success in the
Mobile / Apps Ecosystem
@AdamSinger
+GoogleAnalytics
Google Confidential and Proprietary 1
2. Google makes the web work for you
Win moments Enable better Constantly
that matter decisions innovate
by engaging billions of people, by accessing unique by tapping into technology
in the right context, with personalized customer, industry and performance that works together across
experiences they love. insights. your business needs.
Google Confidential and Proprietary 2
3. Agenda
1 State of mobile
2 Mobile app measurement methodology
3 GA Mobile App Analytics
.
1 Including pay-per-download, in-app purchase, subscriptions and in-app advertising. Google Confidential and Proprietary 3
Source: ABI research, eMarketer.com, comscore, Flurry, Gartner, IHS Screen Digest, internet search.
4. Mobile apps are changing the consumer world
667 Minutes the avg. smartphone user spends per month using apps
675K # of mobile apps on Google Play
700K # of mobile apps on Apple iTunes
25B+ # of apps downloaded from Google Play
$46B Mobile app revenue1 expected by 2016 (cross-platforms)
.
1 Including pay-per-download, in-app purchase, subscriptions and in-app advertising. Google Confidential and Proprietary 4
Source: ABI research, eMarketer.com, comscore, Flurry, Gartner, IHS Screen Digest, internet search.
5. From Apps
In-store Cross device
www
On mobile web
Click-to-Call
Mobile is
Spurring
New Types of
Conversions
Google Confidential and Proprietary 5
The Full Value of Mobile
6. Fluency in measuring apps is an emerging skill
Extremely we measure our mobile apps
6% Sophisticated integrated with other initiatives
we measure apps in a comprehensive
12% Advanced manner but the data is in a silo
we measure our apps but feel like we're
23% Intermediate
not seeing the whole picture
we’re starting to measure
36% Novice apps and are just learning
we’re not really sure where to start with
23% No understanding mobile app measurement
Research question: Rate your sophistication of using mobile analytics to measure a mobile app.
Google Confidential and Proprietary 6
Data based on 2318 respondents.
7. Mobile app revenues worldwide:
2011 and 2016
Billions
50.0
$46.0
40.0
30.0
20.0
10.0 $8.5
0.0
2011 2016
Note: Includes per-per-download, in-app purchase, subscriptions, and in-app advertising.
Google Confidential and Proprietary 7
Sources: ABI Research, “Mobile Application Business Models” as cited in press release, Feb. 16, 2012. eMarketer.com
8. In-app purchase revenues worldwide:
2011 and 2015
Millions and % of total smartphone app rev
100%
90%
80%
$5,600
70% (64%)
60%
50% $970
(39%)
40%
30%
20%
10%
0%
2011 2015
Sources: HIS Screen Digest, “Mobile Media Intelligence Services” as cited in press release, Jan. 17, 2012. eMarketer.com Google Confidential and Proprietary 8
9. Lifecycle of a mobile app
The focus
Develop Market Measure
an app an app and iterate
Measuring the
End-to-End
Value of Your App,
improve based on data
Google Confidential and Proprietary 9
10. Understand the end-to-end value of mobile app
App marketplace App sales
download Ad monetization
Acquisition Outcome
New users In-app purchases
Active users Goal conversions
Demographics
Acquisition
channels
Engagement
Engagement flow Top app screens
User loyalty and App crashes
retention Events
Google Confidential and Proprietary 10
11. Marketers want to measure full app lifecycle
Metrics that matter to marketers:
71%
Engagement /
56%
Revenue
51%
Advertising metrics
usage of apps generated revenue generated from
in-app or spent on
from apps acquisition
55%
Insights into app
38%
Cross-device
32%
Crash reporting /
marketplaces tracking troubleshoot
information
& downloads
of apps
Research question: What mobile metrics are important when choosing a mobile app analytics solution? (check all that apply)
Google Confidential and Proprietary 11
Data based on 2318 respondents.
12. GA Mobile App Analytics
New set of reports More powerful
tailored for mobile
app measurement
1 2 mobile SDK (easy
to implement)
New Users: Speaking the
revamped
sign-up flow
3 4 language of the
mobile app world
Google Confidential and Proprietary 12
13. From app download to in-app purchase
App Acquisition Funnel App Analytics
App Promo Outcomes
Impressions Goals
Clicks E-commerce
Lifetime values
Monetization
App Store
Acquisition
Number of views Engagement
Outcomes
Number of installs
Events / screens
Rating / reviews
Loyalty
Crashes
Installs Users
Number of installs
Demographic
Number of opens
Mobile device
Interaction rate
Behavioral
Google Confidential and Proprietary 13
14. Slacker Radio: Beating ROI goals with analytics
70%
Improvement
in Cost per
Download
With the new SDK
tools, robust and reliable
attribution was possible
in new ways.
Marc Drucker, iCrossing
senior Media Analyst
Google Confidential and Proprietary 14
15. Magma Mobile: Driving ad revenue with analytics
Google Analytics helps us analyze
data and draw clear actions from
130m which we can
Android app build a better user experience
and encourage greater usage.
downloads
Using Google Analytics we were
able to see that some marketing
14m channels drove installs but very little
monthly traffic after the download. We now
active focus promotion efforts where we
see the highest growth in loyal
users users that consume more
pageviews and spend more time
using the app.
Google Confidential and Proprietary 15
16. Best practices for mobile app analytics
Track different apps Track different Track app editions
in separate platforms and app based on feature
properties versions in the similarities
same property
Google Confidential and Proprietary 16
17. Two-step app Analytics setup process
Set up a new app Download the
property in your Google
Analytics account Analytics SDK2
Analytics Your app
account developer
manager
Google Confidential and Proprietary 17
18. A more powerful mobile SDK v2.0
Easy Open platform Opt-out Secure
to implement wire-format ready and lean
Easy Tracker library auto API for app-specific Hits to GA backend
tracks Android / iOS Wire-format will user opt-out can be sent through
views and activities be open platform secure HTTP
to support
App developer can customized solution Less data will be sent
implement initial on other mobile –better battery life
tracking in < 5 min. platform
Google Confidential and Proprietary 18
19. The new GA Mobile App
Analytics Reports
Google Confidential and Proprietary 19
20. Benefits
Developers:
• Iterate your application based on data
• Identify and fix problems
• Know when to deprecate old versions
• Understand what features are used
Marketers:
• Optimize high-conversion referral sources & ads
• Report success to stakeholders
• Improve in-app purchases and revenue
• See holistic view of performance
Google Confidential and Proprietary 20
21. Creating a new account in Google Analytics
Google Confidential and Proprietary 21
22. Creating an app account
Google Confidential and Proprietary 22
23. How to use the Google Analytics SDK
Google Confidential and Proprietary 23
33. See highest value users with loyalty reports
Google Confidential and Proprietary 33
34. Avoid user attrition with crash and exception
Google Confidential and Proprietary 34
35. Coming soon: full integration with Google Play
Google Confidential and Proprietary 35
36. Coming soon: full integration with Google Play
Coming Soon
Google Confidential and Proprietary 36
37. Another thing to mention...
Google Confidential and Proprietary 37
38. We have launched the
Analytics Mobile App on Android
See what’s going on and get alerted on important KPIs
Google Confidential and Proprietary 38
39. In Summary
1. See the entire picture of your
application in GA Mobile App
Analytics.
1. View your web or mobile
analytics from anywhere with
Google Analytics Android App.
Google Confidential and Proprietary 39