This document provides 11 tips for improving affiliate marketing performance from 3 expert coaches. The tips include choosing the right affiliate program and partners, optimizing websites, using tools and best practices, maximizing conversions, negotiating commissions, using metrics, communication, taking risks, and running profitable campaigns. Each tip is explained over 1-3 slides with bullet points and examples. The overall document aims to help affiliates "knock it out of the park" with their performance.
Discover what affiliate marketing is, and why it can be such a great oppportunity to earn money online. To learn more, please visit: http://eternalspiralbooks.com/courses/course/affiliate-commissions-101/
Optimization Summer Games - Test Ideation Ella Quivooij
In this webinar, Hazjier will help you:
- Discover common challenges that keep visitors from converting
- Understand what tests will actually impact your revenue goals
- Learn how other businesses have used A/B testing to drive results
Discover what affiliate marketing is, and why it can be such a great oppportunity to earn money online. To learn more, please visit: http://eternalspiralbooks.com/courses/course/affiliate-commissions-101/
Optimization Summer Games - Test Ideation Ella Quivooij
In this webinar, Hazjier will help you:
- Discover common challenges that keep visitors from converting
- Understand what tests will actually impact your revenue goals
- Learn how other businesses have used A/B testing to drive results
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: 5 things you can change TODAY. Maximize your revenue without creating any new content or even generating more traffic. Get smart about making more money with what you already have.
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: Do more than just boost your vanity numbers. Get tools and strategies to amplify your reach to get your content in front of more people
5 common PPC mistakes that the team at Vantage have noticed after seven years in the industry. Highlighting each mistake, this powerpoint also gives tips on how to avoid them.
SAAL B - 09:00 The Ultimate Guide to Email Acquisition Marketing – Top 10 Tip...PerformanceIN
Email can prove an effective way of reeling in new customers, but there is a fine science behind making the most of the direct connection it provides.
Effective acquisition comes as a result of small but significant changes in the way email campaigns are run, and there is no better time to improve your quality of leads and drive down the cost of acquiring customers than now.
This session provides a step-by-step guide to email marketing success, covering the all-important issues of real-time communication, enhancing your creative, utilising additional features such as click-to-call and the tricky decision between CPA and CPM.
2017 06-test withintelligence-conversioneliteTim Stewart
Full deck from Conversion Elite 2017 with additional slides and further on slide notes added. Covers the concept of understanding where you are in the user relationship and which additional metrics to consider when planning tests as well as those which you are trying to optimise in an MVT or AB test
Forget everything you know about conventional valuations.
Valuing internet businesses with a value below $250K can seem a little random when you look at what's currently being sold, but there is some logic to the process.
This presentation, given at the 2012 Internet Investment Summit, delves into site valuations and also gives some practical advice on how to improve the value of an asset you intend to keep for a while.
Marketing & CS Aligning The Path To A Better Customer ExperienceInfluitive
More and more, CMOs are expected to be responsible for the customer experience, but they can't do it alone. Learn how a strong partnership between marketing and customer success impacts the customer experience -- and your revenue.
Startup Customer Acquisition - Marketing Channels for StartupsIvan Lim
My Startup Customer Acquisition presentation given to the AngelCube Startup Accelerator teams for 2013.
I give an overview of the various startup customer acquisition channels available as well as pros and cons of each channel. We cover things such as PPC, SEO, Facebook ads, Retargeting, Email, Business Development and Growth Hacking.
I also jump into the importance of building great marketing systems so that founders can fire themselves from the process and scale up fast.
The Ultimate Investor Pitch Deck TemplateCrowdfunder
Great startups don’t fund themselves. Raising money from investors requires a great pitch, even for experienced founders with significant traction in their startup.
There’s a formula for pitching your startup that has helped startup founders raise millions.
In short, this formula involves crafting a larger story / narrative, while speaking directly to what investors are looking for and need to know about you, your company, your market, and your plan.
Digital marketing is important for any website For an ecommerce website it is much more than just important Preparing a digital marketing plan for your eCommerce business can be a daunting task
Brisbane Shopify Meetup - 1st December 2016Reload Media
Slides from the first Brisbane Shopify Meetup. Special guest speakers include Cal Wilson (The Working Party), Simon Byrne (Andzen) and Jason Bowman (Shopify Plus).
Product Management and the Search for Product Market Fit Intelligent_ly
Jeff Bussgang on Product Management and the Search for Product-Market Fit
Startup product management is both an art and a science.
We're thrilled to host Jeff Bussgang - author, blogger, professor, VC partner, and generally one of the best all round startup minds we know - for an in-depth dive into best practices in product management as well as tactics to achieve product-market fit.
You'll Learn:
-The skills that characterize great product managers
-Tactics and techniques for finding product-market fit
About Jeff Bussgang:
Jeff Bussgang is a general partner at Flybridge Capital, a senior lecturer at Harvard Business School and an author/blogger (book: Mastering the VC Game, blog: Seeing Both Sides). He was previously an entrepreneur, cofounding Upromise (acquired by SallieMae) and serving as VP of marketing and products at Open Market (IPO 1996).
Why the best B2B buyer experience wins - Louis Jonckheere CPO - ShowpadB2B Marketing Forum
Our consumer experiences and expectations are influencing our behaviour as a B2B buyer. Most sales reps however have not adapted their way of working to this shift in buyer expectations.
For simple purchases, B2B buyers increasingly prefer ecommerce with no salesperson involved. Complex sales on the other hand still requires sales intervention.
As consumers we shop online and use apps, e.g. Amazon, Netflix, and Booking.com, and we expect to find the information we need when we want it. Sales reps play no role or a minimal role in this process. As the current sales practices aren’t in line with B2B buyer expectations, many sales reps are boring their buyers.
How can you stop boring your buyers and start delivering a better buyer experience?
33% & growing – According to Euromonitor International, that was Amazon’s 2016 Ecommerce Market Share in the U.S. – A scary thought for many ecommerce executives. Yet, it’s also a great opportunity for executives to learn Amazon’s strategies to acquire, grow & retain customers, to use for your own.
While most retailers cannot compete with Amazon on operations and fulfillment, where you have opportunity is with advancing your approach to personalization and cross-channel campaign management.
Visualsoft Affiliate Marketing for SME's Workshop - How Affiliate Marketing W...Visualsoft Marketing
Visualsoft's continuing efforts to educate users of their highly successful e-commerce platform lead to a client forum event held at the NEC in Birmingham during 2012. It was here that some of the more complex website marketing practices were explained in workshop format. This workshop lead by Affiliate Manager Luke Atherton gives small to medium businesses an introduction to Affiliate Marketing with steps on how to set a website up on an affiliate network as well as how this is used to generate leads and revenue.
Recruiting Non-Traditional Value Added AffiliatesAffiliate Summit
Getting low values affiliates to join you program is easy. We’ll give you examples of outside the box recruiting ideas to find non-traditional affiliates to add value and drive incremental sales.
Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Recruiting
Robert Glazer, Founder, Accelertion Partners (Twitter @affiliatemgr) (Moderator)
Angel Djambazov, OPM, Custom Tailored Marketing (Twitter @djambazov)
How Top Brands Ensure Affiliate Revenue is Incremental Affiliate Summit
This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: Successful affiliate programs create incremental revenue and don’t cannibalize other channels. Presenters will show case studies of how top merchants focus on quality affiliates who enhance the brand.
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: 5 things you can change TODAY. Maximize your revenue without creating any new content or even generating more traffic. Get smart about making more money with what you already have.
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: Do more than just boost your vanity numbers. Get tools and strategies to amplify your reach to get your content in front of more people
5 common PPC mistakes that the team at Vantage have noticed after seven years in the industry. Highlighting each mistake, this powerpoint also gives tips on how to avoid them.
SAAL B - 09:00 The Ultimate Guide to Email Acquisition Marketing – Top 10 Tip...PerformanceIN
Email can prove an effective way of reeling in new customers, but there is a fine science behind making the most of the direct connection it provides.
Effective acquisition comes as a result of small but significant changes in the way email campaigns are run, and there is no better time to improve your quality of leads and drive down the cost of acquiring customers than now.
This session provides a step-by-step guide to email marketing success, covering the all-important issues of real-time communication, enhancing your creative, utilising additional features such as click-to-call and the tricky decision between CPA and CPM.
2017 06-test withintelligence-conversioneliteTim Stewart
Full deck from Conversion Elite 2017 with additional slides and further on slide notes added. Covers the concept of understanding where you are in the user relationship and which additional metrics to consider when planning tests as well as those which you are trying to optimise in an MVT or AB test
Forget everything you know about conventional valuations.
Valuing internet businesses with a value below $250K can seem a little random when you look at what's currently being sold, but there is some logic to the process.
This presentation, given at the 2012 Internet Investment Summit, delves into site valuations and also gives some practical advice on how to improve the value of an asset you intend to keep for a while.
Marketing & CS Aligning The Path To A Better Customer ExperienceInfluitive
More and more, CMOs are expected to be responsible for the customer experience, but they can't do it alone. Learn how a strong partnership between marketing and customer success impacts the customer experience -- and your revenue.
Startup Customer Acquisition - Marketing Channels for StartupsIvan Lim
My Startup Customer Acquisition presentation given to the AngelCube Startup Accelerator teams for 2013.
I give an overview of the various startup customer acquisition channels available as well as pros and cons of each channel. We cover things such as PPC, SEO, Facebook ads, Retargeting, Email, Business Development and Growth Hacking.
I also jump into the importance of building great marketing systems so that founders can fire themselves from the process and scale up fast.
The Ultimate Investor Pitch Deck TemplateCrowdfunder
Great startups don’t fund themselves. Raising money from investors requires a great pitch, even for experienced founders with significant traction in their startup.
There’s a formula for pitching your startup that has helped startup founders raise millions.
In short, this formula involves crafting a larger story / narrative, while speaking directly to what investors are looking for and need to know about you, your company, your market, and your plan.
Digital marketing is important for any website For an ecommerce website it is much more than just important Preparing a digital marketing plan for your eCommerce business can be a daunting task
Brisbane Shopify Meetup - 1st December 2016Reload Media
Slides from the first Brisbane Shopify Meetup. Special guest speakers include Cal Wilson (The Working Party), Simon Byrne (Andzen) and Jason Bowman (Shopify Plus).
Product Management and the Search for Product Market Fit Intelligent_ly
Jeff Bussgang on Product Management and the Search for Product-Market Fit
Startup product management is both an art and a science.
We're thrilled to host Jeff Bussgang - author, blogger, professor, VC partner, and generally one of the best all round startup minds we know - for an in-depth dive into best practices in product management as well as tactics to achieve product-market fit.
You'll Learn:
-The skills that characterize great product managers
-Tactics and techniques for finding product-market fit
About Jeff Bussgang:
Jeff Bussgang is a general partner at Flybridge Capital, a senior lecturer at Harvard Business School and an author/blogger (book: Mastering the VC Game, blog: Seeing Both Sides). He was previously an entrepreneur, cofounding Upromise (acquired by SallieMae) and serving as VP of marketing and products at Open Market (IPO 1996).
Why the best B2B buyer experience wins - Louis Jonckheere CPO - ShowpadB2B Marketing Forum
Our consumer experiences and expectations are influencing our behaviour as a B2B buyer. Most sales reps however have not adapted their way of working to this shift in buyer expectations.
For simple purchases, B2B buyers increasingly prefer ecommerce with no salesperson involved. Complex sales on the other hand still requires sales intervention.
As consumers we shop online and use apps, e.g. Amazon, Netflix, and Booking.com, and we expect to find the information we need when we want it. Sales reps play no role or a minimal role in this process. As the current sales practices aren’t in line with B2B buyer expectations, many sales reps are boring their buyers.
How can you stop boring your buyers and start delivering a better buyer experience?
33% & growing – According to Euromonitor International, that was Amazon’s 2016 Ecommerce Market Share in the U.S. – A scary thought for many ecommerce executives. Yet, it’s also a great opportunity for executives to learn Amazon’s strategies to acquire, grow & retain customers, to use for your own.
While most retailers cannot compete with Amazon on operations and fulfillment, where you have opportunity is with advancing your approach to personalization and cross-channel campaign management.
Visualsoft Affiliate Marketing for SME's Workshop - How Affiliate Marketing W...Visualsoft Marketing
Visualsoft's continuing efforts to educate users of their highly successful e-commerce platform lead to a client forum event held at the NEC in Birmingham during 2012. It was here that some of the more complex website marketing practices were explained in workshop format. This workshop lead by Affiliate Manager Luke Atherton gives small to medium businesses an introduction to Affiliate Marketing with steps on how to set a website up on an affiliate network as well as how this is used to generate leads and revenue.
Recruiting Non-Traditional Value Added AffiliatesAffiliate Summit
Getting low values affiliates to join you program is easy. We’ll give you examples of outside the box recruiting ideas to find non-traditional affiliates to add value and drive incremental sales.
Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Recruiting
Robert Glazer, Founder, Accelertion Partners (Twitter @affiliatemgr) (Moderator)
Angel Djambazov, OPM, Custom Tailored Marketing (Twitter @djambazov)
How Top Brands Ensure Affiliate Revenue is Incremental Affiliate Summit
This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: Successful affiliate programs create incremental revenue and don’t cannibalize other channels. Presenters will show case studies of how top merchants focus on quality affiliates who enhance the brand.
How to Make a Killer Landing Page: Critical Best Practices for Converting Org...lorloski
Originally presented at #inbound13.
All the website traffic in the world isn’t worth a dime if you can’t convert it to leads. As a marketer, landing pages are the most powerful conversion tool you have. In this presentation, you’ll learn the critical elements of landing page design for both organic and paid traffic (yes, they’re different!). It covers everything from best practices of page structure, content, and style to different strategies for successful lead capture and subsequent engagement. You’ll get the tools you need to pump up the conversion power of your website -- and lower your cost per lead!
The Metrics Diamond – The 4C’s of Affiliate RevenueAffiliate Summit
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: For bottom line clarity, learn the hidden internal metrics of the 4C’s – Clickthrough, Conversion, Cancellation and Commission – that can produce flawless results.
Analytics for Customer Acquisition - Presentation at Nasscom Product Conclave...Arun Agrawal
Don't jump into Google Analytics without defining your KPIs first. Set your targets and analyse with this guide.
Includes strategies and tactics to solve the low traffic and low web site conversion problems. Apply these ideas to improve your sales and leads by a huge margin at a low cost.
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: From choosing a merchant to link strategies to reporting to commissions, we’ll answer a baker’s dozen of the most frequent affiliate questions, with time to ask your #1 question too.
Lead Generation presentation by C1 Partners (www.c1-partners.com) to the Denver Digital Marketing for Small Business meetup group.
http://www.meetup.com/Denver-Digital-Marketing-for-Small-Business
Optimizing Landing Pages presentation from Affiliate Summit West 2007, which took place January 21-23, 2007 in Las Vegas, NV.
- Choots Humphries, Co-President, LinkConnector Corporation
- Mark Widawer, Author, Landing Page Cash Machine
Learn how merchants can raise conversion rates and can work together with affiliates to increase sales, and how affiliates can update their sites to meet Google’s new rules & lower their PPC costs.
Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.
From building AI chatbots to using quiz-like lead forms, Marcus will share 20 lessons & strategies that have enabled Venture Harbour to become one of the world’s fastest-growing networks of affiliate websites.
Marcus Taylor, CEO & Founder, Venture Harbour
How traffic acquisition and engagement drive digital marketing strategies.
Guest lecture for Assistant Professor of Marketing, Brian Spaid, Ph.D. for October 2015
Similar to Knock it Out of the Park: 11 Pro Tips to Improve your Game! (20)
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
3. Tip #1
Get the ball rolling:
Start with the right
program source
Slides at go.affgeek.com/asw20
4. Tip #1 – The Right Program Source
Slides at go.affgeek.com/asw20
Network vs. In-House – Which should I choose?
• Interface
• Technology
• Minimum payout threshold
• Program management
Which Network to choose?
• Support
• Tracking
• Interface
• Features
Don’t just choose Amazon!
• Lowest commissions/shortest cookie
• Weaker technologies
5. Tip #2
Next man up:
Improve your
traffic & ROI
Slides at go.affgeek.com/asw20
6. Tip #2 – Traffic & ROI
Slides at go.affgeek.com/asw20
Traffic = People
• Readers, shoppers, clients, etc. – they are investments!
• Make sure you own the source(s)
• Pay attention to their CR (conversion rate) – it’s like a “satisfaction rate”
• Win with stellar customer support
• Build your brand for the long game
ROI = Return on Investment
• Reality: Negative returns (losses) are unsustainable
• Look for opportunities but “fail fast”
• The direction things go might surprise you (embrace it if you can)
• Predetermine “your number” for success
• Application / Analogy: Goose & Golden Egg…
7. The direction things go might surprise you!
Image credit: Namecheap
Slides at go.affgeek.com/asw20
8. Tip #3
Hit a home run:
Recruit the
right partners
Slides at go.affgeek.com/asw20
9. Tip #3 – The Right Partners
Slides at go.affgeek.com/asw20
How to Choose the Right Merchant
• Product selection
• Product promotions
• Buying process
• Technology
• Publisher communication
• Publisher support
10. Tip #4
Game of inches:
Deploy effective
site optimization
Slides at go.affgeek.com/asw20
11. Tip #4 – Site Optimization (Part 1)
Slides at go.affgeek.com/asw20
Spring Training: Learn to Optimize
• Establish what value your website provides to your audience
• Define your website. Topic based, Promotion based, Product based?
• Understand why your target audience will click to your website and what makes them
do it more.
• Understand the market and competition. Look for similar websites and identify best
practices.
• Add merchants that fit your business. Excites you? How can I promote?
• Best way to find and drive the right traffic to my merchants? (Price, reviews, unique
offers?)
12. Tip #4 – Site Optimization (Part 2)
Slides at go.affgeek.com/asw20
The Fundamentals
Traffic
• Does the traffic convert & is it a match to the campaign?
• Are you using SEM or SEO and is it profitable?
• Use Social Media, Email or other non-traditional methods?
Content
• Add value to the user experience and promotes the advertiser
• Is it creating SEO relevance and improves organic search results
• Does it provide the user with a unique benefit and create loyalty?
Review
• Review the metrics and determine if your traffic is converting
• Compare your site’s conversion rate to the Advertiser's overall CR
• Work with Advertiser for the best practices
• A-B Test different links, products and promos. Develop new ideas.
13. Tip #5
Par for the course:
Enhance your toolset (use
best practices)
Slides at go.affgeek.com/asw20
14. Tip #5 – Tools & Best Practices
Slides at go.affgeek.com/asw20
Affiliate Tech
• Ultimately about relationships… but technology can help!
• Marketing calendar
• Coupon tracking
• Premium Tools: FMTC, datafeedr, Skimlinks (alternatives), Affluent
• FTC disclosure (it’s required!)
• Site: Email newsletter, SSL, uptime, hosting, contact info, about/privacy pages
WordPress Tech
• Be careful what plugins and theme you use
• Pretty Links (or Switchy.io or RocketLink.io)
• SEO (Yoast, SEOPress, Rank Math)
• WordPress-optimized hosting (staging, backups, updates, support)
• Global blocks and calls to action
15. Tip #6
Full court press:
Maximize your
conversions
Slides at go.affgeek.com/asw20
16. Tip #6 – Maximize Conversions (Part 1)
Slides at go.affgeek.com/asw20
Watch the Replay
• How much am I making and who are the top partners?
• What products or services are selling the most?
• What is not selling at all or has a high cancelation rate?
• Understanding where traffic is coming from and where it is going.
• Is the Product or Service accurately described on my site and frequently updated?
17. Tip #6 – Maximize Conversions (Part 2)
Slides at go.affgeek.com/asw20
Move the Ball: Why clicking to co-branded pages/promos are
important
• Validates you as a referral source for the Merchant
• They are usually the Merchants' highest converting pages
• It creates SEO relevance and improves organic search results
• Provides the user with a unique benefit and creates loyalty
• Custom pages have competitive pricing and unique offers
• Builds a closer relationship with the Merchant
18. Tip #7
The ball is in their court:
Negotiate commission
Slides at go.affgeek.com/asw20
19. Tip #7 – Negotiate Commission (Part 1)
Slides at go.affgeek.com/asw20
How do you get paid?
• CPS/Rev Share – Cost per sale. Paid a portion of sale amount
• CPL – Cost per lead. Usually paid a fixed amount
• CPI – Cost per install. Paid when an app is successfully installed.
What is the EPC (Earning Per Click)?
• What products or services are selling the most & not selling at all?
• Do I get paid on gross or net sale and what is the validation period?
• How do cancelations & return rates effect my commission?
• Am I getting paid on gross or net sale and what is the validation period?
Do you understand how Click-Through, Conversions and
Cancelations effect commissions and revenue?
20. Tip #7 – Negotiate Commission (Part 2)
Slides at go.affgeek.com/asw20
Impressions 25,000 Results
CTR - Click Through
Rate
4% 1000
CR - Conversion Rate 3% 30
CX - Cancelation Rate 10% -3
CPA - Cost Per Action $200 27 x 200
Publisher Revenue $5,400
Impressions 25,000 Results
CTR - Click Through
Rate
4% 1000
CR - Conversion Rate 1% 10
CX - Cancelation Rate 20% -2
CPA - Cost Per Action $200 8 x 200
Publisher Revenue $1,600
Example A: EPC $5.40
High Volume (Optimized)
Example B: EPC $1.60
Low Volume
Performance dramatically effects Publisher’s Revenue
21. Tip #7 – Negotiate Commission (Part 3)
Slides at go.affgeek.com/asw20
What is the current EPC for each Merchant?
• Is the reversal rate (cancelation/ fraud) low or high?
• Are you seeing higher value orders and only paid a flat fee?
• What is the current & historical click through rate?
• What is the current & historical conversion rate?
• What is the Average Order Value?
Create a compelling reason to increase commission:
• Develop ideas for a win-win joint venture
• Established a relationship with the Merchant and discuss their model
• Share the competitive landscape with your Merchants
• Explain how more commission can be turned into increased sales volumes
• Create an opportunity for an exclusive or premium placement
• Participate and excel in Merchant Commission Boost Programs & Contents
• Identify commission attribution model and discuss how it impacts you
23. Tip #8 – Vital Metrics
Slides at go.affgeek.com/asw20
Affiliate Metrics
• Simple vs. Complex? (KISS wins!)
• Key indicators: Clicks, Pageviews, CR, EPC
• Affluent – tracks across multiple affiliate networks & programs
Site Metrics
• Your visitors: Google Analytics, Clicky, Visitor Analytics
• Server load at web host
• Page load testing (recommend GTMetrix)
Financial Metrics
• You have a business!
• Bookkeeping: QuickBooks, Wave Accounting, Kashoo
• Tax time – hire an accountant
24. Tip #9
Don’t drop the ball:
Communicate and
participate
Slides at go.affgeek.com/asw20
25. Tip #9 – Communicate & Participate
Slides at go.affgeek.com/asw20
Read merchant emails
• Specials
• Contests
• New products
Reach out to the affiliate manager or program manager
• Seasonality
• Most popular products
• Special opportunities
Raise your profile
• Special deals
• Commission bumps
• Tester
27. Tip #10 – Take Some Chances
Slides at go.affgeek.com/asw20
• Always watch new merchant announcements for hot new opportunities
• Quickly build a website about the “new hot thing”
• Try out new technologies
• Work with Merchants that you may not usually engage
• Accept a lower CPA and work with a lower ROI at first
• Invest in campaigns that look interesting or unique
• Share ideas/collaborate/create something new (get NDAs signed first)
• Get noticed by Top Merchants in your vertical
• Walk away if not working even if you need it (free up resources)
• Spend money on great ideas. Try to share costs when possible.
• Look for co-branded opportunities to cross-promote
• Is it time to hire help?
29. Tip #11 – Profitable Campaigns
Slides at go.affgeek.com/asw20
• Pay attention to seasonality
• Consistent Testing and Optimization of your site and business model will yield the
best possible results for your campaigns.
• Publishers & Advertisers must work closely together to find out what works and
what doesn’t.
• Each campaign is unique and sometimes you need to walk away and try again
with another partner or partners.
• Once a working model is developed, duplicate, duplicate, duplicate.
• Look for ways to scale (without adding more of your labor)