The document outlines 15 foundations for building a scalable eCommerce brand, as presented by Alex Brown. It discusses establishing vision and mindset, organizing systems and structures, using data and metrics, acquisition and growth strategies, developing website and technology, branding, content creation, product development, manufacturing, packaging, fulfillment and logistics, building a team, leveraging Amazon, financial management, and retention. Alex emphasizes seeing the big picture, progress over perfection, and ensuring the right roles and responsibilities are assigned to build a sustainable 8-figure business. He offers access to an accelerator program to help attendees further.
Real Deal MeetUp Event | How To Have Success Automating Your Real Estate Busi...Charles Blair
In this presentation you'll learn how a complete real estate newbie wholesaled, rehabbed, land-lorded and raised over 3.4 million dollars in private financing, In her first year as a real estate investor...
Driving SEO strategy by listening to customersAdamMelson
Moving away from checkbox SEO, this presentation goes over how you can save money from departments outside of traditional SEO. From call centers to affiliate programs to PPC spend, learn how to listen to customers to save money in this area.
Online Dental Marketing - 2015 Dallas Dental Society Presentationaoreship
2015 Dallas Dental Society Presentation discussion of what effects dental practices online. How to improve Google rankings and online reputation management. Topics apply to many industries as well as dental.
Real Deal MeetUp Event | How To Have Success Automating Your Real Estate Busi...Charles Blair
In this presentation you'll learn how a complete real estate newbie wholesaled, rehabbed, land-lorded and raised over 3.4 million dollars in private financing, In her first year as a real estate investor...
Driving SEO strategy by listening to customersAdamMelson
Moving away from checkbox SEO, this presentation goes over how you can save money from departments outside of traditional SEO. From call centers to affiliate programs to PPC spend, learn how to listen to customers to save money in this area.
Online Dental Marketing - 2015 Dallas Dental Society Presentationaoreship
2015 Dallas Dental Society Presentation discussion of what effects dental practices online. How to improve Google rankings and online reputation management. Topics apply to many industries as well as dental.
Inbusiness SEO and Internet Marketing Presentation. Using tactical SEO planning and execution to launch companies to the top of Google's Search Engine Results Pages (SERP's). Marketing ROI Delivered!
David Fitzgerald - dfitzgerald@inbis.us
How To Automate Your Real Estate Business Working With Virtual AssisantsCharles Blair
Take from a recent Real Deal Meetup Event - Charles Blair "The Mad Scientist" gives a cutting edge presentation on How to automate your real estate investing business working with virtual assistants.
1. Find Your Niche
2. Know What Your Clients Desire
3. Establish a Presence Where Your Clients Hang Out
4. Use The Right Promotional Tactics
5. Ask for Reviews and Testimonials
To read more details ➡ https://www.slideshare.net/cloudwayshosting/how-to-get-clients-for-your-agency
8 Computer Consulting Services with Great Facebook Pages (Slides)SP Home Run Inc.
http://ITMarketingIdeas.com SUMMARY SLIDES: Own a computer consulting services firm? Do you need better Facebook page results? Discover 8 great Facebook pages from computer consulting services. Copyright (C) SP Home Run Inc.
If you need a website for yourself or your small business, it can be overwhelming and seem next to impossible to figure out the best thing to do. In this presentation, we explain the basics of what you need to do, how to decide if you should hire someone or do it yourself, how to decide who to hire, and what you can expect when working with a web designer.
Join me in this webinar, where I will share with you how to get more clients using your signature story in our next Overcoming Mediocrity anthology book project, because it DOES WORK!
Why on earth would you want to share your personal story?
When it comes to your story, here’s the million-dollar truth:
You must tell your story because your signature story builds trust and creates a memorable brand for YOU. It positions you!
There are three reasons for this:
1. People Remember Stories
Your prospect might not remember the first thing you said with your facts, features or data, but tell her your story of how you lost over 100 pounds and are now a dedicated weight-loss coach who knows how to get proven results because THAT is what she will remember.
Because stories are visceral, stories are universal and they connect with our hearts.
2. People Need Personal Connection
More than ever, we are all seeking deeper connections beyond reading today’s Facebook news feed. When it comes to your marketing materials, always think in terms of connection with your prospects and clients. And make sure you learn how to use your signature story as a part of your marketing.
Your story builds trust. It tells your prospect that you’re real and that you “get” her.
3. People Need Trusted Resources
Knowing how to position yourself is crucial in your marketing. Sharing your signature story will allow you to speak into your prospect’s head and their heart at the same time. When you are honest enough to share your story, they recognize that you are a vulnerable and “real” person and this will help them to feel comfortable working with you (HEART). This, of course, is also an opportunity to share your results, numbers, certifications, publications, sales, speaking dates, etc. in your story and also in your author bio (HEAD).
Both head and heart matter to your clients.
So, when it comes to your work in the world – whether you’re trying to get customers, clients, readers or patients – your story, your vulnerability has to be a piece of the puzzle.
Let me help you bring it all together by featuring you in our next Overcoming Mediocrity book project. Not only will we do everything for you (except write your story) to publish and print your new book, but we have many avenues that we implement to market you and your brand where we highlight your new “Published Author” status.
NEED TO KNOW MORE?
All of the details for this project are housed in our project website. http://www.dpwnpublishing.com/
http://mybusinesscardbook.com/
http://youtu.be/EB0P_snpvV8
\'3 Online Anchors Every Business Needs\' was written to streamline the process for entrepreneurs and business owners to establish an internet presence, brand and following quickly and correctly.
The ultimate guide to getting more clients for your web design businessMatthew Needham
The ultimate guide to getting more clients for your web design business
http://bigredtomatocompany.co.uk/posts/the-ultimate-guide-to-getting-more-clients-for-your-web-design-business/
For most entrepreneurs, marketing tends to take a back seat to the more pressing needs of running a business. Likewise, most people didn’t start their business because they couldn’t wait to build their website or launch a marketing campaign. But the fact remains, marketing is essential and it works – if you approach it the right way. In this presentation, you’ll learn how to identify your marketing style; what marketing tools are a good fit for your business and how to make the right marketing investment.
Review Tactics for Local Rankings - SearchFest 2013Darren Shaw
My talk from SearchFest 2013 in Portland. Mostly focused on reviews, and I announce two new and free seo tools that Whitespark recently developed. Here's the outline:
Tracking Offline Conversions
Google+ Local Reviews
1. Why I’m Focusing on Reviews
2. Review Acquisition Tactics
3. Business to Business Reviews
4. Finding Top Reviewers
5. Review Filtering Factors
6. Review Tips
Yelp
1. Why It’s Awesome
2. How To Improve Your Yelp Rankings
Agile Search Strategy - Let the Data Decide!Grant Simmons
Multi-Channel Marketing is often the best way to accomplish your marketing goals, but which channels? And what mix? In this presentation, I use real-world examples of 'fail fast' agile search strategy in demonstrating how to build an effective channel mix to drive optimal traffic & conversions. All this, and a little Star Wars magic. What could be better? :-)
Learn how to get more web design, writing, SEO, and consulting clients. Read the full article here: https://carminemastropierro.com/how-to-get-more-clients-full-step-by-step-guide/
Joe will be showing us how Homes.com has a solution to all your real estate challenges. There are great products for new Agents to Brokers and everyone in between.
In this webinar you'll learn:
Insider tips that can double your conversion rate on ALL lead sources
How to get a twelvefold return using 4 Top Agent sources
SEO secrets (with an 86% success rate) to organically land your website on page 1 of Google!
How Top Agents utilize Social Media to increase engagement & leads by up to 269%
Joe Sesso
Homes.com National Sales Director. Author of up coming book "Secrets Of Top Selling Agents, Real Estate Titans Reveal the Play Book for Sales Success".
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.John Walsh
April 15th 2014 - Dublin
www.insideecommerce.ie
@insideecommerce
Inside eCommerce has partnered with online retailers, MicksGarage.com, to share their experiences in Building for Scale Internationally.
This one day event will provide invaluable insights into the strategy, innovation and technical implementation behind creating a successful eCommerce offering. Six speakers from the company’s top management team including the two founders will give masterclass sessions focusing on key areas of the business. Attendees will learn over the course of the day how all these functions fit together to form a well oiled machine.
MicksGarage, car parts experts and now one of Irelands leading “eTailers”, was started 10 years ago in the bedroom of company founder, Mick Crean. Mick and his brother, Ciaran, now ship over 1000 products daily to more than 70 countries worldwide and employ 48 people in their Dublin headquarters.
Inbusiness SEO and Internet Marketing Presentation. Using tactical SEO planning and execution to launch companies to the top of Google's Search Engine Results Pages (SERP's). Marketing ROI Delivered!
David Fitzgerald - dfitzgerald@inbis.us
How To Automate Your Real Estate Business Working With Virtual AssisantsCharles Blair
Take from a recent Real Deal Meetup Event - Charles Blair "The Mad Scientist" gives a cutting edge presentation on How to automate your real estate investing business working with virtual assistants.
1. Find Your Niche
2. Know What Your Clients Desire
3. Establish a Presence Where Your Clients Hang Out
4. Use The Right Promotional Tactics
5. Ask for Reviews and Testimonials
To read more details ➡ https://www.slideshare.net/cloudwayshosting/how-to-get-clients-for-your-agency
8 Computer Consulting Services with Great Facebook Pages (Slides)SP Home Run Inc.
http://ITMarketingIdeas.com SUMMARY SLIDES: Own a computer consulting services firm? Do you need better Facebook page results? Discover 8 great Facebook pages from computer consulting services. Copyright (C) SP Home Run Inc.
If you need a website for yourself or your small business, it can be overwhelming and seem next to impossible to figure out the best thing to do. In this presentation, we explain the basics of what you need to do, how to decide if you should hire someone or do it yourself, how to decide who to hire, and what you can expect when working with a web designer.
Join me in this webinar, where I will share with you how to get more clients using your signature story in our next Overcoming Mediocrity anthology book project, because it DOES WORK!
Why on earth would you want to share your personal story?
When it comes to your story, here’s the million-dollar truth:
You must tell your story because your signature story builds trust and creates a memorable brand for YOU. It positions you!
There are three reasons for this:
1. People Remember Stories
Your prospect might not remember the first thing you said with your facts, features or data, but tell her your story of how you lost over 100 pounds and are now a dedicated weight-loss coach who knows how to get proven results because THAT is what she will remember.
Because stories are visceral, stories are universal and they connect with our hearts.
2. People Need Personal Connection
More than ever, we are all seeking deeper connections beyond reading today’s Facebook news feed. When it comes to your marketing materials, always think in terms of connection with your prospects and clients. And make sure you learn how to use your signature story as a part of your marketing.
Your story builds trust. It tells your prospect that you’re real and that you “get” her.
3. People Need Trusted Resources
Knowing how to position yourself is crucial in your marketing. Sharing your signature story will allow you to speak into your prospect’s head and their heart at the same time. When you are honest enough to share your story, they recognize that you are a vulnerable and “real” person and this will help them to feel comfortable working with you (HEART). This, of course, is also an opportunity to share your results, numbers, certifications, publications, sales, speaking dates, etc. in your story and also in your author bio (HEAD).
Both head and heart matter to your clients.
So, when it comes to your work in the world – whether you’re trying to get customers, clients, readers or patients – your story, your vulnerability has to be a piece of the puzzle.
Let me help you bring it all together by featuring you in our next Overcoming Mediocrity book project. Not only will we do everything for you (except write your story) to publish and print your new book, but we have many avenues that we implement to market you and your brand where we highlight your new “Published Author” status.
NEED TO KNOW MORE?
All of the details for this project are housed in our project website. http://www.dpwnpublishing.com/
http://mybusinesscardbook.com/
http://youtu.be/EB0P_snpvV8
\'3 Online Anchors Every Business Needs\' was written to streamline the process for entrepreneurs and business owners to establish an internet presence, brand and following quickly and correctly.
The ultimate guide to getting more clients for your web design businessMatthew Needham
The ultimate guide to getting more clients for your web design business
http://bigredtomatocompany.co.uk/posts/the-ultimate-guide-to-getting-more-clients-for-your-web-design-business/
For most entrepreneurs, marketing tends to take a back seat to the more pressing needs of running a business. Likewise, most people didn’t start their business because they couldn’t wait to build their website or launch a marketing campaign. But the fact remains, marketing is essential and it works – if you approach it the right way. In this presentation, you’ll learn how to identify your marketing style; what marketing tools are a good fit for your business and how to make the right marketing investment.
Review Tactics for Local Rankings - SearchFest 2013Darren Shaw
My talk from SearchFest 2013 in Portland. Mostly focused on reviews, and I announce two new and free seo tools that Whitespark recently developed. Here's the outline:
Tracking Offline Conversions
Google+ Local Reviews
1. Why I’m Focusing on Reviews
2. Review Acquisition Tactics
3. Business to Business Reviews
4. Finding Top Reviewers
5. Review Filtering Factors
6. Review Tips
Yelp
1. Why It’s Awesome
2. How To Improve Your Yelp Rankings
Agile Search Strategy - Let the Data Decide!Grant Simmons
Multi-Channel Marketing is often the best way to accomplish your marketing goals, but which channels? And what mix? In this presentation, I use real-world examples of 'fail fast' agile search strategy in demonstrating how to build an effective channel mix to drive optimal traffic & conversions. All this, and a little Star Wars magic. What could be better? :-)
Learn how to get more web design, writing, SEO, and consulting clients. Read the full article here: https://carminemastropierro.com/how-to-get-more-clients-full-step-by-step-guide/
Joe will be showing us how Homes.com has a solution to all your real estate challenges. There are great products for new Agents to Brokers and everyone in between.
In this webinar you'll learn:
Insider tips that can double your conversion rate on ALL lead sources
How to get a twelvefold return using 4 Top Agent sources
SEO secrets (with an 86% success rate) to organically land your website on page 1 of Google!
How Top Agents utilize Social Media to increase engagement & leads by up to 269%
Joe Sesso
Homes.com National Sales Director. Author of up coming book "Secrets Of Top Selling Agents, Real Estate Titans Reveal the Play Book for Sales Success".
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.John Walsh
April 15th 2014 - Dublin
www.insideecommerce.ie
@insideecommerce
Inside eCommerce has partnered with online retailers, MicksGarage.com, to share their experiences in Building for Scale Internationally.
This one day event will provide invaluable insights into the strategy, innovation and technical implementation behind creating a successful eCommerce offering. Six speakers from the company’s top management team including the two founders will give masterclass sessions focusing on key areas of the business. Attendees will learn over the course of the day how all these functions fit together to form a well oiled machine.
MicksGarage, car parts experts and now one of Irelands leading “eTailers”, was started 10 years ago in the bedroom of company founder, Mick Crean. Mick and his brother, Ciaran, now ship over 1000 products daily to more than 70 countries worldwide and employ 48 people in their Dublin headquarters.
Join two SAP hybris execs who will explore the 10 stages of transforming your B2B organization to a digital business, based on their experiences implementing hybris commerce and other digital systems prior to joining SAP | hybris, when they were execs at Bobcat and Aramark. You will leave with a B2B e-commerce roadmap and best practices that you can apply immediately to your organization. Participants will also receive a complimentary copy of hybris’ 30-page guide “How to Transform Your Business for Omni-Channel Success.”
A presentation given to Kindermusik Educators by Yvette Adams of The Creative Collective in July 2009. The topic of the presentation was low cost and no cost marketing strategies to market your Kindermusik classes. A heavy focus was given to online marketing strategies including social media such as Facebook, Twitter and others.
Launching A Startup in 2017: A Founder's Pocket GuideBrian Kelly
I gave this talk at Blue Water Startup School in September 2017. It is a high level overview of what it is like to start a software company in 2017 and where to focus your time, energy and money. Credit to my co-founder, David Corcoran, for the original talk from which I derived this content.
This training session will give you insight into Facebook for business and how you can best optimise your profile, behind the scenes and settings of Facebook, recommendations on marketing, PPC and Ads Manager and more.
Get the most out of your social media channels and maximise your return on investment.
Things you can learn include:
Setting up a Facebook business page
Useful plugins and features
Content marketing strategy
Social media strategy
Pay-per-click advertising
Useful tools
How to grow your marketing contribution to sales through growth optimization ...Eduardo Esparza
Maximizing Your Marketing Contribution to Sales -
Unpack the 6-step growth-driven marketing process that rapidly growing SaaS, enterprise software, and high-value B2C companies are using to blow past their competitors.
There are many marketing tools to pick from: Search Optimisation, Social Media, Paid Ads, Email and Blogging for small and mid sized businesses.
Learn from a seasoned pro the pitfalls of marketing in the digital age and how you can implement real solutions within your budget.
What you'll learn:
• The major marketing errors made by small business
• Practical solutions to implement
• How to figure out what is important and what is not
• Action steps to develop a marketing plan
Iowa REALTOR Convention - Digital MarketingMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. The class will teach you to:
* Develop an online brand that expresses who you are and helps you maintain a consistent online presence. * Create a social media strategy that works for you and incorporates the platforms with which you are most comfortable. * Combine “old school” techniques, like direct mail and print advertising, with new school opportunities, like your Facebook business page and blogging, to create a more cost-effective and optimized approach to marketing. * Incorporate public relations strategies into your marketing plan and be your own publicist.
Marketers know their role has changed dramatically in the last few years – once upon a time the sales person controlled the sales cycle. Today, because of online research, buyers are much more informed about what they want to buy before that first sales contact. Marketing now educates the buyers in the early sales cycle. Ensure your sales people don’t miss the ‘hidden sales cycle’.
This discussion will help you understand:
- How to get sales and marketing to jointly identify those they’re targeting
- How to develop content that’s compelling to potential customers
- How you track and monitor the content your prospect engage with
12 Rules for Building Your Product Management PlaybookJeremy Horn
Slides Ian Moulton recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
Digital Strategy Executive Boardroom Strategy Session With Doyle Buehler Doyle Buehler
Digital Strategy And Marketing Executive Boardroom Strategy Session With Doyle Buehler
We often focus on the wrong things, at the wrong time, and leave too much up to chance or hope. Build it and they will come doesn’t work in the digital space. Content is king doesn’t work either. Automation is not a full solution either. There are sometimes too many factors to try to consider all at once. We fundamentally are missing some of the key ingredients to be able to build a clear and compelling marketing message, without the fluff.
Here's some of what we're going to be covering...
How to build a persuasive digital platform that speaks to your target audience
How to create a strategy and execute tactics so you can surround your buyers with a complete and experiential journey
How to position yourself in the top 3% of online businesses
How to create, drive and schedule your content that reflects your audience and their buying journey
How to maximise your content’s reach with a strategic alignment
How to generate more warm referrals and attract more prospects, and the underlying process that allows you to sell more
Your digital toolkit that will save you time and make you more productive
How to understand, develop and enhance the way that you manage your digital assets and ecosystem, through your DigitalGenius
This presentation will cover the basics for all of your internet marketing needs. Learn the inbound strategies and web design tricks that increase internet traffic and let your customers find you.
Check out more at http://www.designandpromote.com
A look at the various online advertising options available to businesses regardless of budget. Broken up into three sections, we cover everything from Facebook business pages and online local listings to PPC campaigns and direct buy advertising. This presentation was originally delivered at the Hawthorne Hotel in Salem, MA on March 25, 2014 as part of Salem State's Enterprise Center business workshop series. Originally presented by Tom Stirling, Brian Hanna and Chris Paganelli, employees of Stirling Technologies, a Wincester, MA based web consulting and web design firm.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
10. We scaled ALL of our problems with our
business - it was a disaster….truly!
11. The Acquisition Fetish
We were acquiring a ton of customers, but they weren’t sticking
around long
Our organic reach was shrinking
If we turned off our ads, we stopped making money (sound
familiar?)
12. The Video View Fetish
Guess who cared most about how many views our
videos were getting?
We were obsessed with vanity metrics
We fully lost connection with what our brand was as
we started to learn how to scale our marketing
13. We Plateau’d
We were working ourselves into the ground
The novelty wore off
We couldn’t grow any more
The reality: we weren’t really building a brand
14. A REAL Brand in
eCommerce
Means getting good at
business, and enjoying the
process
15. You HAVE to see the big
picture
If you don’t know how to put the
right hats on the right people,
you end up wearing them all
16.
17. Important Notes
Do NOT get overwhelmed – because if you don’t
see the big picture you WILL get overwhelmed
Progress over Perfection – If any of these will break,
and then you will be able to strengthen them
18. Don’t Take Notes on
the Slides
Write down ideas that come up as they relate to
YOUR business
Email me and I’ll send you this presentation deck
and whatever else you need
alex@eCommerceRockstars.co
19. I have an offer…
But I am here to help you FIRST and FOREMOST.
If you want to join my accelerator program, you can
do so at 50% off the regular price for those who
attend this talk - $1,000 for lifetime access
Allow me to give you as much gold as I can first
20. The Road To an 8 Figure eCommerce Brand:
• Foundation #1: Introduction, Vision & Mindset
• Foundation #2: Organization, Systems & Structures
• Foundation #3: Data, Metrics & Analytics
• Foundation #4: Acquisition & Growth
• Foundation #5: Website & Tech
• Foundation #6: Branding
• Foundation #7: Content
• Foundation #8: Product Development
• Foundation #9: Manufacturing
• Foundation #10: Packaging
• Foundation #11: Fulfillment & Logistics
• Foundation #12: Building a Team
• Foundation #13: Amazon Basics & Scaling
• Foundation #14: Finance
• Foundation #15: Retention
22. Foundation #2: Organization, Systems & Structures
• Organization 101 - Project Management Software, GDrive Organization, etc
• Process Development – everything in your business is a process
• Tracking your daily activities - group into what could be a role
alex@ecommercerockstars.co
23. Foundation #3: Data, Metrics & Analytics
• Get proper tracking in place - GA + UTM’s
• Acquisition Metrics vs. Retention Metrics
• Business optimization metrics
• babakazad.com - download his free scaling guide - absolutely incredible
• PraxisMetrics.com
alex@eCommerceRockstars.co
25. Foundation #5: Website & Tech
• Website Platforms
• Roadmapping – many ways up the mountain
• Working with an Agency
• Working with a technical advisor
• "Cancellation Funnel" - For Subscriptions
alex@eCommerceRockstars.co
26. The Road To an 8 Figure eCommerce Brand:
• Foundation #1: Introduction, Vision & Mindset
• Foundation #2: Organization, Systems & Structures
• Foundation #3: Data, Metrics & Analytics
• Foundation #4: Acquisition & Growth
• Foundation #5: Website & Tech
• Foundation #6: Branding
• Foundation #7: Content
• Foundation #8: Product Development
• Foundation #9: Manufacturing
• Foundation #10: Packaging
• Foundation #11: Fulfillment & Logistics
• Foundation #12: Building a Team
• Foundation #13: Amazon Basics & Scaling
• Foundation #14: Finance
• Foundation #15: Retention
alex@eCommerceRockstars.co
Ecommercerockstars.co/accelerator
Code: ASW2020 - 50% off
28. Foundation #7: Content
• Types of content: photos, videos & copy
• Working with creative teams
• Defining brand guidelines
• Defining content objectives
• Engage & Filter
alex@eCommerceRockstars.co
29. Foundation #8: Product Development
• Working with sourcing agents
• Finding what you can do better or what is missing
• Understanding your audience
• Working with manufacturers
• Advanced/Technical Product Development
alex@eCommerceRockstars.co
30. Foundation #9: Manufacturing
• Decreasing risk + increasing leverage
• The manufacturer search database – will email you an example
• Pitching the vision & humble posturing
• Renegotiating with manufacturers
• Manufacturing agreements
alex@eCommerceRockstars.co
32. Foundation #11: Fulfillment & Logistics
• Working with a 3PL - agreements, terms, rates
• Fulfilling in-house
• International fulfillment
alex@eCommerceRockstars.co
33. The Road To an 8 Figure eCommerce Brand:
• Foundation #1: Introduction, Vision & Mindset
• Foundation #2: Organization, Systems & Structures
• Foundation #3: Data, Metrics & Analytics
• Foundation #4: Acquisition & Growth
• Foundation #5: Website & Tech
• Foundation #6: Branding
• Foundation #7: Content
• Foundation #8: Product Development
• Foundation #9: Manufacturing
• Foundation #10: Packaging
• Foundation #11: Fulfillment & Logistics
• Foundation #12: Building a Team
• Foundation #13: Amazon Basics & Scaling
• Foundation #14: Finance
• Foundation #15: Retention
alex@eCommerceRockstars.co
Ecommercerockstars.co/accelerator
Code: ASW2020 - 50% off
34. Foundation #12: Building a Team
• Outsourcing & Hiring VA’s - freeeup.com
• Brining on full-time members - have a process, always be hiring, outside the box applications
• Retaining good people
alex@eCommerceRockstars.co
36. Foundation #14: Finance
• Are you a finance person?
• Finance Foundations - Who and What
• Sources of Capital - fundraising, loans, etc
• Cashflow forecasting & inventory planning
alex@eCommerceRockstars.co
37. Foundation #15: Retention
• All scalable businesses thrive on repeat business
• Retention starts before the sale
• Never lose a customer again - Joey Coleman
• +30% sales from email/repeat customers
• "Residual Influence"
alex@eCommerceRockstars.co
38. The Road To an 8 Figure eCommerce Brand:
• Foundation #1: Introduction, Vision & Mindset
• Foundation #2: Organization, Systems & Structures
• Foundation #3: Data, Metrics & Analytics
• Foundation #4: Acquisition & Growth
• Foundation #5: Website & Tech
• Foundation #6: Branding
• Foundation #7: Content
• Foundation #8: Product Development
• Foundation #9: Manufacturing
• Foundation #10: Packaging
• Foundation #11: Fulfillment & Logistics
• Foundation #12: Building a Team
• Foundation #13: Amazon Basics & Scaling
• Foundation #14: Finance
• Foundation #15: Retention
alex@eCommerceRockstars.co
Ecommercerockstars.co/accelerator
Code: ASW2020 - 50% off
39. Remember - you HAVE to
see the big picture
If you don’t know how to put the
right hats on the right people,
you end up wearing them all
alex@eCommerceRockstars.co
And these strategies got us on shark tank, and got to see many celebrities, etc..
But here’s the thing…when you don’t know how to really run a business, you can only get so far. Also just because you are doing a ton of top-line revenue doesn't mean you are banking all of that…not only that but you end up living a pretty miserable existence.
But here’s the thing…when you don’t know how to really run a business, you can only get so far. Also just because you are doing a ton of top-line revenue doesn't mean you are banking all of that…not only that but you end up living a pretty miserable existence.
We were in the same position as many of you watching this…you are good at selling something, but as soon as you turn off your
(Engage with the audience for this question “How are sales going once you turn off the ads?”)
We were in the same position as many of you watching this…you are good at selling something, but as soon as you turn off your
(Engage with the audience for this question “How are sales going once you turn off the ads?”)
Do NOT get overwhelmed. Your job as an entrepreneur and business owner is to understand the big picture in order to get the right people in the right place.
And this is the ultimate 4 steps to grow and scale your eCommerce business to 8 figures and beyond…
More importantly, you’ll be able to do that without hustling or grinding or burning yourself out.
We were in the same position as many of you watching this…you are good at selling something, but as soon as you turn off your
(Engage with the audience for this question “How are sales going once you turn off the ads?”)