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Think Mobile with Google Event - AppsFlyer Presentation - English
The document discusses a mobile advertising measurement platform that provides analytics, attribution, and retargeting capabilities. It allows advertisers to measure campaign performance across different ad networks and platforms. The platform also includes features like OneLink that provides a single smart link for apps regardless of platform or installation status, and gets attribution data in real time to serve relevant content to users. It shows how the platform has improved accuracy over time and provides tips to increase conversion rates and user quality.
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Think Mobile with Google Event - AppsFlyer Presentation - English
- 1. Mobile Advertising MeasurementPlatform Mobile Campaign Analytics | Retargeting | Unbiased Attribution
- 2. Mobile App DiscoveryFragmentation Social Media Search Direct Ad Networks & Agencies Cross Sale & Publishers Organic, Viral & Burst Effect
- 3. Before Attribution Authority Advertisers Ad Networks Users Ad Network Ad Network Ad Network Ad Network Ad Network Ad Network Ad Network Ad Network Ad Network 广Ad Network Ad Network Ad Network Ad Network Ad Network Ad Network Ad Network Ad Network Ad Network Ad Network Ad Network Adver,ser Advertiser Adver,ser Adver,ser Adver,ser Advertiser Adver,ser Adver,ser
- 4. After Attribution Authority Advertisers Advertiser s Ad Networks Users Agencies Adver,ser Advertiser Adver,ser Adver,ser Campaign Analytics Attribution Authority Ads Validation Optimization CPA Enablement Agencies Retargeting One Universal SDK YOUR DATA Adver,ser Advertiser Ad Network Ad Network Ad Network Ad Network Ad Network Ad Network Ad Network Ad Network Ad Network 广Ad Network Ad Network Ad Network Ad Network Ad Network Ad Network Ad Network Ad Network Ad Network Ad Network Ad Network Agencies Agencies Agencies Agencies
- 5. Global App MarketShare 2012 0.8 0.7 0.6 0.5 0.4 0.3 0.2 0.1 0.0 Chinese Based Apps Ø Top 100 Apps Worldwide
- 6. Global App MarketShare 2014 60.0 50.0 40.0 30.0 20.0 10.0 0.0 Chinese Based Apps Worldwide Ø Top 100 Apps
- 7.
- 8. New integration withGoogle AdWords ü Install attribution for YouTube campaigns ü Less Discrepancies ü More Accuracy
- 9. Configuring Google AdWordsCampaign
- 10. Extracting Postback forGoogle AdWords (iOS only)
- 11. Placing Postback inGoogle AdWords Account (iOS only)
- 12.
- 13. Global Launch AppsFlyerOneLink http://youtu.be/D55tveogaqU
- 14. App Not Installed App Already Installed Get $50 Off San Francisco Hotels Book Now Ad Click You Have $50 Credit Redirect To Appropriate Store Only if app not installed One Smart Link URL § Any Platform: Web, iOS, Android etc. § Any App Store: Apple, Google etc. § Any Scenario: App already installed or not § Same Experience Specific Landing Page § Deeplinking (App Open) § Deferred Deeplinking (Install) § Same Experience Deferred Deeplinking Deeplink One Smart Link to Rule Them ALL
- 15. Get Attribution DataFlow: Providing the users you acquire with relevant content and maximizing your ROI AppsFlyer’s Servers App Store/ Play User Device Ad click Store Redirected Events App Install API’s & Postbacks App Install & First Open Get Attribution Data Advertiser is able to query attribution data in real time, and directly serve relevant content, upon the first app open. Media Sources Hotels New York
- 16.
- 17. EXCLUSIVE TIP ü50% Higher CR ü 100% Higher User Quality ü Install 400% More Apps Target New Devices
- 18. EXCLUSIVE TIP UseRich Media ü 5-8x Higher CR
- 19. EXCLUSIVE TIP SetIn-App Events
- 20. EXCLUSIVE TIP Paid/OrganicInstalls Buy To Fly 30% 25% 20% 15% 10% 5% 0% Feb-‐12 Aug-‐12 Feb-‐13 Aug-‐13 Feb-‐14 Aug-‐14
- 21.