Think Mobile with Google Event - AppsFlyer Presentation - English
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Think Mobile with Google Event - AppsFlyer Presentation - English
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Think Mobile with Google Event - AppsFlyer Presentation - English
- 1. Mobile Advertising Measurement Platform Mobile Campaign Analytics | Retargeting | Unbiased Attribution
- 2. Mobile App Discovery Fragmentation Social Media Search Direct Ad Networks & Agencies Cross Sale & Publishers Organic, Viral & Burst Effect
- 3. Before Attribution Authority Advertisers Ad Networks Users Ad Network Ad Network Ad Network Ad Network Ad Network Ad Network Ad Network Ad Network Ad Network 广Ad Network Ad Network Ad Network Ad Network Ad Network Ad Network Ad Network Ad Network Ad Network Ad Network Ad Network Adver,ser Advertiser Adver,ser Adver,ser Adver,ser Advertiser Adver,ser Adver,ser
- 4. After Attribution Authority Advertisers Advertiser s Ad Networks Users Agencies Adver,ser Advertiser Adver,ser Adver,ser Campaign Analytics Attribution Authority Ads Validation Optimization CPA Enablement Agencies Retargeting One Universal SDK YOUR DATA Adver,ser Advertiser Ad Network Ad Network Ad Network Ad Network Ad Network Ad Network Ad Network Ad Network Ad Network 广Ad Network Ad Network Ad Network Ad Network Ad Network Ad Network Ad Network Ad Network Ad Network Ad Network Ad Network Agencies Agencies Agencies Agencies
- 5. Global App Market Share 2012 0.8 0.7 0.6 0.5 0.4 0.3 0.2 0.1 0.0 Chinese Based Apps Ø Top 100 Apps Worldwide
- 6. Global App Market Share 2014 60.0 50.0 40.0 30.0 20.0 10.0 0.0 Chinese Based Apps Worldwide Ø Top 100 Apps
- 7. NEW FEATURES
- 8. New integration with Google AdWords ü Install attribution for YouTube campaigns ü Less Discrepancies ü More Accuracy
- 9. Configuring Google AdWords Campaign
- 10. Extracting Postback for Google AdWords (iOS only)
- 11. Placing Postback in Google AdWords Account (iOS only)
- 13. Global Launch AppsFlyer OneLink http://youtu.be/D55tveogaqU
- 14. App Not Installed App Already Installed Get $50 Off San Francisco Hotels Book Now Ad Click You Have $50 Credit Redirect To Appropriate Store Only if app not installed One Smart Link URL § Any Platform: Web, iOS, Android etc. § Any App Store: Apple, Google etc. § Any Scenario: App already installed or not § Same Experience Specific Landing Page § Deeplinking (App Open) § Deferred Deeplinking (Install) § Same Experience Deferred Deeplinking Deeplink One Smart Link to Rule Them ALL
- 15. Get Attribution Data Flow: Providing the users you acquire with relevant content and maximizing your ROI AppsFlyer’s Servers App Store/ Play User Device Ad click Store Redirected Events App Install API’s & Postbacks App Install & First Open Get Attribution Data Advertiser is able to query attribution data in real time, and directly serve relevant content, upon the first app open. Media Sources Hotels New York
- 16. EXCLUSIVE TIPS
- 17. EXCLUSIVE TIP ü 50% Higher CR ü 100% Higher User Quality ü Install 400% More Apps Target New Devices
- 18. EXCLUSIVE TIP Use Rich Media ü 5-8x Higher CR
- 19. EXCLUSIVE TIP Set In-App Events
- 20. EXCLUSIVE TIP Paid/Organic Installs Buy To Fly 30% 25% 20% 15% 10% 5% 0% Feb-‐12 Aug-‐12 Feb-‐13 Aug-‐13 Feb-‐14 Aug-‐14
- 21. THANK YOU 谢谢