1) The document provides an overview of four major types of mobile fraud: incentivized install fraud, falsified install fraud, mobile purchase fraud, and mobile app advertising fraud.
2) Incentivized install fraud involves media vendors obscuring that their traffic is incentivized by rewarding users to install apps, while marketers pay for regular installs. Falsified install fraud fakes app install signals when no install occurred.
3) Mobile purchase fraud involves the theft of virtual goods or IAPs in games, while real goods fraud includes identity theft and unauthorized credit card use.
4) Mobile app advertising fraud delivers fake or invalid ad impressions and clicks using fraudulent apps/malware or simulated devices
What is online ad fraud and what does um do about itAlan King
Presentation on Brand Safety measures undertaken by UM London.
It's our view that agencies need to lead the charge against ad fraud. We use brand safety software as standard to protect clients' interests.
Apsalar App Fraud Index Report - July 2015James Nichols
A global study of click and IAP fraud that identifies that rates of fraud globally and in a broad range of countries in the Americas, Europe, and Australasia.
Presentación de Denyson Machado, Director Senior de Ventas de Soluciones de Seguridad en CA Technologies para América Latina.
15º Congreso Internacional de Tecnología para el Negocio Financiero.
29 y 30 de junio de 2015
Presented at the European Parliament, by Roi Carthy (www.twitter.com/roi), on behalf of Shine Technologies (www.twitter.com/getshine).
Questions? Contact: roi@getshine.com
What is online ad fraud and what does um do about itAlan King
Presentation on Brand Safety measures undertaken by UM London.
It's our view that agencies need to lead the charge against ad fraud. We use brand safety software as standard to protect clients' interests.
Apsalar App Fraud Index Report - July 2015James Nichols
A global study of click and IAP fraud that identifies that rates of fraud globally and in a broad range of countries in the Americas, Europe, and Australasia.
Presentación de Denyson Machado, Director Senior de Ventas de Soluciones de Seguridad en CA Technologies para América Latina.
15º Congreso Internacional de Tecnología para el Negocio Financiero.
29 y 30 de junio de 2015
Presented at the European Parliament, by Roi Carthy (www.twitter.com/roi), on behalf of Shine Technologies (www.twitter.com/getshine).
Questions? Contact: roi@getshine.com
Adblocking Goes Mobile - 2016 PageFair Mobile ReportPageFair
In this report, PageFair, in partnership with Priori Data, reveals how adblock adoption is spreading to mobile devices across the globe. This analysis is based on empirical data, and demonstrates that twice as many people are blocking ads on mobile browsers than on desktop browsers worldwide.
Adsota is the number-one mobile advertising and app monetization platform in Vietnam that gives advertisers and deverlopers the power to maximize their earnings through the biggest mobile content distribution platform in Southeast Asia.
Presented by Jonathan Kim: December 2015
The most talked about, hyped, and controversial ad tech today is Ad Blocking. Just how fast is it growing, and how is it going to be dealt with?
This presentation will address the present state of ad blocking while making a few educated guesses on how the online ad industry will evolve from this.
Mobile DMP: It's time to end mobile blindness across marketingJim Nichols
Provides a vision and a set of products for using mobile and mobile app data as the foundation for an omni-channel data management platform and approach.
Digital ad fraud continues to increase, as more ad dollars shift into digital. This is a recap of current forms of ad fraud and current techniques and technologies being used to combat it.
THE BEST OF MOBILE MARKETING 2014.
The list of projects, campaigns and concepts from 2014. Only a little bit subjective. In random order. Definitely worth remembering. By Monika and Karolina from mobee dick. Enjoy!
The state of ad blocking - September 2015sourcepoint
Sourcepoint and comScore have worked together to research and measure the growing ad blocking trend. This document highlights some initial findings and is focused on the incidence of ad blocking from several perspectives.
With recent and continued publicity on the topic of ad-blocking you will likely have heard the expression, "Ad-blockers are a blunt instrument". Generally what this statement referred to is the fact that ad-blocking software does not differentiate between good and bad advertising, it simply blocks all ads. However, it doesn't stop there. Ad-blocking is blocking a lot more than just adverts.
My presentation on Oct 1, 2011 at the BarkWorld Expo in Atlanta, GA titled "LBS & the Check-In Revolution". Presentation covers LBS apps like Foursquare & Gowalla as well as in-store exploration apps Checkpoints and Shopkick. I also touch on consumption based check-in apps with Untappd along with the rise of Social TV applications such as GetGlue, Miso, and Shazam.
Important statistics that every business should know about the direction of mobile. This slide deck takes you through 8 different things that will impact how businesses connect with their customers through iPhone and Android mobile apps. This presentation is provided by Copper Mobile, a Dallas TX based enterprise mobile application solutions company.
This is the 2014 adblocking report by PageFair and Adobe. We reveal the facts concerning the size and growth of adblocking, and also include an analysis of a survey of attitudes towards advertising among US adblock users.
Driving Traffic to Your Mobile Apps & SitesDMIMarketing
Many Brands, Businesses and Mobile Developers make the mistake of developing and launching their apps without planning how to reach their target audience.
display ads, video ads, mobile vs desktop, clicks and click through rates, time in view, human session duration, viewability and ad blocking, collected in once place, and compared to other studies for context. Not meant to be complete, and NOT meant to be extrapolated to the entire market.
What does it mean to be a professional translator or interpreter? Since we all have different backgrounds and there are quite a few paths one can take to get there, I think we can safely agree that there’s no such thing as a universal ‘recipe’. However, there are a few common ‘ingredients’.
So, is being a professional just about qualifications, skills and experience or is there more to it? What other aspects do clients look at and use as criteria to choose one professional over another?
Sometimes the devil is in the details and small aspects can make a big difference. In my presentation, I will discuss various ways of how you can ensure you are perceived as a professional, from the way you approach clients to invoicing and beyond, with a few statistics thrown in for good measure, some real examples from our day-to-day work to spice things up and some recommendations to help you and ultimately the entire profession.
attention on understanding the needs of mcommerce app measurement and how they differ from the needs of gaming companies. Our solution is designed to meet the specific needs of four leading mcommerce business types: ecommerce companies,retailers, travel companies, personal finance companies, and on-demand services.
Whether or not you choose Apsalar as your attribution and measurement provider, choosing a product that is right for mcommerce will make a big difference to your business. There are eight questions that we believe you need to ask potential attribution partners in order to suss out which solution is right for your business:
Médico Especialista Álvaro Miguel Carranza Montalvo, soy Médico General Alto, Rubio, de Piel Blanca, ojos claros , soy Atlético Simpático, me esmero a seguir Adelante solucionando los Problemas de las demás Personas para salvar su Vida en Salud y en Enfermedades. Internet, Networds….
Médico Especialista Álvaro Miguel Carranza Montalvo, la VIDA es una VIRTUD que cada Humano, Persona tiene es Valeroso y Digno lograr SALVAR la VIDA de una Persona que está en Peligro, cada Persona es una sóla Unidad único no hay nadie como esa persona somos distintos. Internet, Networds….
Médico Especialista Álvaro Miguel Carranza Montalvo, la NATURALEZA es Bella y Linda Vivirla al Aire Libre, con Agua, la Vegetación, los Bellos Animales en el Ecosistema la Biodiversidad hay que Valorar y Gozar lo que hay en el Mundo Vivirla y Disfrutarla. Internet, Networds….
Médico Especialista Álvaro Miguel Carranza Montalvo, ME GUSTA LO QUE SOY MI FORMA DE SER ME ENCANTA LO QUE SOY YÓ MI FÍSICO, MENTE, PENSAMIENTOS, ALMA Y CUERPO, FÍSICO. Y VIVIR LA VIDA, NATURALEZA LA BELLEZA. Web, Redes Sociales….
Médico Especialista Álvaro Miguel Carranza Montalvo, Me gusta la Naturaleza y la Vida. VIVIR LA VIDA RESPETANDO A LOS DEMÁS CHICAS Y CHICOS A TODAS LAS PERSONAS LES RESPETO Y ADMIRO PORQUE TIENEN SUS VALORES Y DONES. HACER EL BIEN NUNCA EL MAL A LA PERSONA TRATAR COMO A UNO LE GUSTARÍA QUE LE TRATEN. Web, Redes Sociales….
Médico Especialista Álvaro Miguel Carranza Montalvo, "creo que las artes marciales mixtas sirven principalmente para desarrollar la energía. A veces es necesario darse cuenta de un peligro y conocer el medio para salvar la vida. Web, Redes Sociales….
Médico Especialista Álvaro Miguel Carranza Montalvo, La Energía es Vital para lograr una Meta con Fuerza y Salud es lo más Importante en la Vida. ", Web, Internet….
Médico Especialista Álvaro Miguel Carranza Montalvo, "es necesario realizar ejercicios determinados en la columna, para proporcionar oxígeno al cerebro y ayudarle a descansar totalmente", Web, Internet….
Médico Especialista Álvaro Miguel Carranza Montalvo, "hay tres palabras que aprendemos a gritar que llevan consigo descanso y energía; fuerza, valor y convicción", Web, Internet….
Adblocking Goes Mobile - 2016 PageFair Mobile ReportPageFair
In this report, PageFair, in partnership with Priori Data, reveals how adblock adoption is spreading to mobile devices across the globe. This analysis is based on empirical data, and demonstrates that twice as many people are blocking ads on mobile browsers than on desktop browsers worldwide.
Adsota is the number-one mobile advertising and app monetization platform in Vietnam that gives advertisers and deverlopers the power to maximize their earnings through the biggest mobile content distribution platform in Southeast Asia.
Presented by Jonathan Kim: December 2015
The most talked about, hyped, and controversial ad tech today is Ad Blocking. Just how fast is it growing, and how is it going to be dealt with?
This presentation will address the present state of ad blocking while making a few educated guesses on how the online ad industry will evolve from this.
Mobile DMP: It's time to end mobile blindness across marketingJim Nichols
Provides a vision and a set of products for using mobile and mobile app data as the foundation for an omni-channel data management platform and approach.
Digital ad fraud continues to increase, as more ad dollars shift into digital. This is a recap of current forms of ad fraud and current techniques and technologies being used to combat it.
THE BEST OF MOBILE MARKETING 2014.
The list of projects, campaigns and concepts from 2014. Only a little bit subjective. In random order. Definitely worth remembering. By Monika and Karolina from mobee dick. Enjoy!
The state of ad blocking - September 2015sourcepoint
Sourcepoint and comScore have worked together to research and measure the growing ad blocking trend. This document highlights some initial findings and is focused on the incidence of ad blocking from several perspectives.
With recent and continued publicity on the topic of ad-blocking you will likely have heard the expression, "Ad-blockers are a blunt instrument". Generally what this statement referred to is the fact that ad-blocking software does not differentiate between good and bad advertising, it simply blocks all ads. However, it doesn't stop there. Ad-blocking is blocking a lot more than just adverts.
My presentation on Oct 1, 2011 at the BarkWorld Expo in Atlanta, GA titled "LBS & the Check-In Revolution". Presentation covers LBS apps like Foursquare & Gowalla as well as in-store exploration apps Checkpoints and Shopkick. I also touch on consumption based check-in apps with Untappd along with the rise of Social TV applications such as GetGlue, Miso, and Shazam.
Important statistics that every business should know about the direction of mobile. This slide deck takes you through 8 different things that will impact how businesses connect with their customers through iPhone and Android mobile apps. This presentation is provided by Copper Mobile, a Dallas TX based enterprise mobile application solutions company.
This is the 2014 adblocking report by PageFair and Adobe. We reveal the facts concerning the size and growth of adblocking, and also include an analysis of a survey of attitudes towards advertising among US adblock users.
Driving Traffic to Your Mobile Apps & SitesDMIMarketing
Many Brands, Businesses and Mobile Developers make the mistake of developing and launching their apps without planning how to reach their target audience.
display ads, video ads, mobile vs desktop, clicks and click through rates, time in view, human session duration, viewability and ad blocking, collected in once place, and compared to other studies for context. Not meant to be complete, and NOT meant to be extrapolated to the entire market.
What does it mean to be a professional translator or interpreter? Since we all have different backgrounds and there are quite a few paths one can take to get there, I think we can safely agree that there’s no such thing as a universal ‘recipe’. However, there are a few common ‘ingredients’.
So, is being a professional just about qualifications, skills and experience or is there more to it? What other aspects do clients look at and use as criteria to choose one professional over another?
Sometimes the devil is in the details and small aspects can make a big difference. In my presentation, I will discuss various ways of how you can ensure you are perceived as a professional, from the way you approach clients to invoicing and beyond, with a few statistics thrown in for good measure, some real examples from our day-to-day work to spice things up and some recommendations to help you and ultimately the entire profession.
attention on understanding the needs of mcommerce app measurement and how they differ from the needs of gaming companies. Our solution is designed to meet the specific needs of four leading mcommerce business types: ecommerce companies,retailers, travel companies, personal finance companies, and on-demand services.
Whether or not you choose Apsalar as your attribution and measurement provider, choosing a product that is right for mcommerce will make a big difference to your business. There are eight questions that we believe you need to ask potential attribution partners in order to suss out which solution is right for your business:
Médico Especialista Álvaro Miguel Carranza Montalvo, soy Médico General Alto, Rubio, de Piel Blanca, ojos claros , soy Atlético Simpático, me esmero a seguir Adelante solucionando los Problemas de las demás Personas para salvar su Vida en Salud y en Enfermedades. Internet, Networds….
Médico Especialista Álvaro Miguel Carranza Montalvo, la VIDA es una VIRTUD que cada Humano, Persona tiene es Valeroso y Digno lograr SALVAR la VIDA de una Persona que está en Peligro, cada Persona es una sóla Unidad único no hay nadie como esa persona somos distintos. Internet, Networds….
Médico Especialista Álvaro Miguel Carranza Montalvo, la NATURALEZA es Bella y Linda Vivirla al Aire Libre, con Agua, la Vegetación, los Bellos Animales en el Ecosistema la Biodiversidad hay que Valorar y Gozar lo que hay en el Mundo Vivirla y Disfrutarla. Internet, Networds….
Médico Especialista Álvaro Miguel Carranza Montalvo, ME GUSTA LO QUE SOY MI FORMA DE SER ME ENCANTA LO QUE SOY YÓ MI FÍSICO, MENTE, PENSAMIENTOS, ALMA Y CUERPO, FÍSICO. Y VIVIR LA VIDA, NATURALEZA LA BELLEZA. Web, Redes Sociales….
Médico Especialista Álvaro Miguel Carranza Montalvo, Me gusta la Naturaleza y la Vida. VIVIR LA VIDA RESPETANDO A LOS DEMÁS CHICAS Y CHICOS A TODAS LAS PERSONAS LES RESPETO Y ADMIRO PORQUE TIENEN SUS VALORES Y DONES. HACER EL BIEN NUNCA EL MAL A LA PERSONA TRATAR COMO A UNO LE GUSTARÍA QUE LE TRATEN. Web, Redes Sociales….
Médico Especialista Álvaro Miguel Carranza Montalvo, "creo que las artes marciales mixtas sirven principalmente para desarrollar la energía. A veces es necesario darse cuenta de un peligro y conocer el medio para salvar la vida. Web, Redes Sociales….
Médico Especialista Álvaro Miguel Carranza Montalvo, La Energía es Vital para lograr una Meta con Fuerza y Salud es lo más Importante en la Vida. ", Web, Internet….
Médico Especialista Álvaro Miguel Carranza Montalvo, "es necesario realizar ejercicios determinados en la columna, para proporcionar oxígeno al cerebro y ayudarle a descansar totalmente", Web, Internet….
Médico Especialista Álvaro Miguel Carranza Montalvo, "hay tres palabras que aprendemos a gritar que llevan consigo descanso y energía; fuerza, valor y convicción", Web, Internet….
Learning lessons from a Cochrane review of school based sexual abuse preventi...BASPCAN
Six key challenges for evaluation and research.
Kerryann Walsh, Queensland University of Technology, Brisbane Australia
Karen Zwi, School of Women's and Children's Health, University of New South Wales
Sue Woolfenden, School of Women's and Children's Health, University of New South Wales
Aron Shlonsky, School of Health Sciences, The University of Melbourne, Australia
Exploring screencast From Microsoft Powerpoint.
The result impressing me.
just to point out. I did get back in Adobe Audition (Boost the male voice) and Added background sound in Adobe Premiere Pro.
6 Ways to Improve the Quality of Your App UsersJim Nichols
As someone who works for a large app marketing measurement company, I see how many apps set their goals and strategies. A few years ago, app marketing focused almost exclusively on driving massive install counts. But the industry has matured. Many brand leaders now focus on attracting fewer but higher quality users. High quality users stick with an app. Most important: they make purchases and drive revenue. After all, 100,000 regular buyers beat 10 million installers that don’t use an app. Here are six great strategies to get you started improving your app user quality.
Strategies to Improve App Revenue Via User QualityJames Nichols
As someone who works for a large app marketing measurement company, I see how many apps set their goals and strategies. A few years ago, app marketing focused almost exclusively on driving massive install counts. But the industry has matured. Many brand leaders now focus on attracting fewer but higher quality users. High quality users stick with an app. Most important: they make purchases and drive revenue. After all, 100,000 regular buyers beat 10 million installers that don’t use an app. Here are six great strategies to get you started improving your app user quality.
This step-by-step "Mobile Apps" Training System will take you by the hand and show you how to quickly skyrocket your business success in the shortest time ever by creating mobile apps
Fabian Schaeffer (Adjust): Adjust topic - Mobile Measurement 2.0: What it rea...TargetSummit
Sales Director EMEA of Adjust Fabian Schaeffer presented his keynote at the international mobile marketing conference TargetSummit Moscow Early 2017 (http://targetsummit.com).
Real-Time Fraud Prevention: Why a Clean, High-Quality Mobile AdTech Ecosyste...AppLift
Here is the presentation that AppLift held a Work Lab together with Smaato on mobile fraud detection and preventions at dmexco 2015.
During this presentation, Tim Koschella, AppLift CEO and Ragnar Kruse, Smaato CEO, went through the most common types of mobile fraud and then explore ways to fight them, both on the advertiser and publisher sides.
Strategies to improve the ROI on your enterprise applicationPixel Crayons
Read the full blog here: https://bit.ly/34IUN7a
Connect with us through:
Contact us : https://bit.ly/2Ew2GDx
Facebook : https://www.facebook.com/PixelCrayons
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LinkedIn : https://www.linkedin.com/company/pixelcrayons
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Pinterest : https://in.pinterest.com/pixelcrayons/
The mobile applications have made success stories for the individuals who turned them into a monthly revenue stream. For every success story you hear, there are hundreds whose mobile applications went bust. Many questions like common trends between success and failure in mobile app development? overall business plan and lots of other questions are asked.
Mobile Banking App Development A Complete Guide.pdfSuccessiveDigital
This is an article about mobile banking app development. It discusses the benefits and challenges of mobile banking apps. It also details the steps involved in developing a mobile banking app. Some of the important points from this website are that mobile banking apps offer convenience and security for users. They can also help banks save money. However, there are also challenges to developing mobile banking apps, such as data security and regulatory compliance.
Mobile applications are a vital piece of our regular routine. As indicated by Statista, there are more than 2.7 billion mobile phone users on the planet.We utilize our mobile devices more often in a day and 90% of this mobile time is utilized for different applications.
To know more visit at https://www.thinktanker.io/blog/15-things-you-probably-dont-know-about-mobile-app-development.html
Apsalar Advertising Click Fraud and IAP Fraud Index for AppsJim Nichols
A comprehensive study of app add click fraud and IAP fraud, both globally and in many countries in the Americas, Europe, and Australasia. More than 10 billion clicks and 100 million in-app virtual goods purchse events.
State of Supply Quality in Mobile ProgrammaticMoPub
In our recent whitepaper series on the state of supply quality, we investigate three particularly salient topics to marketers today: fraud, viewability, and ad blocking. While these issues aren’t new to digital advertising, they are a new issue for mobile — particularly because they manifest in mobile differently than other digital advertising supply sources.
Need to get more of your app users to become buyers? This new study uncovers how. For app marketers, the pressure for more revenue is intense. This eguide will help you spot and understand your biggest app growth challenges, and how you can use in-app consumer data and marketing attribution to increase ROI now.
Based upon an examination of the the conversion paths of dozens of apps worldwide, this paper will reveal the four most common PROBLEM FUNNELS - where real impediments are preventing all the purchases that these businesses need.
Which of the problem funnels is most like your business? Is it:
The "Blown-Out Umbrella" Funnel - What happens when marketers focus solely on installs
The "Where Is It? Funnel" - Where the ratios of install to engagement to purchase are good but the user base is too small
The "Bulging" Funnel - where your app drives great engagement but falls down at the purchase stage
The "Python" Funnel - you've found a responsive core audience, but haven't expanded beyond that
Understand the bottlenecks that limit your app revenue, and how you can use in-app consumer data and marketing attribution to increase ROI now.
It's Time to Fix Your Conversion FunnelJames Nichols
Everyone's familiar with the simple concept of a buying funnel. But unfortunately, not everyone's funnel is shaped like it should be. Especially in the mcommerce app business. Apsalar has analyzed dozens of leading apps to uncover the key bottlenecks that stand between an install and a purchase.
Which of the buying funnels is most like your business? Is it:
The "Blown-Out Umbrella" Funnel - What happens when marketers focus solely on installs
The "Where Is It? Funnel" - Where the ratios of install to engagement to purchase are good but the user base is too small
The "Bulging" Funnel - where your app drives great engagement but falls down at the purchase stage
The "Python Funnel" - you've found a responsive core audience, but haven't expanded beyond that
For app marketers, the pressure for more revenue is intense. This eguide will help you spot and understand the bottlenecks that limit your app revenue, and how you can use in-app consumer data and marketing attribution to increase ROI now.
How Insurers Can Leverage Social and Messaging Apps to Enhance Digital ValueCognizant
Insurance carriers looking to bolster their digital ROI and reach their clientele of millennials most effectively must look beyond mobile apps and online portals, into social and messaging apps. We offer a roadmap and use cases for enhancing insurers' digital presence.
Mobile App Marketing Predictions for 2017James Nichols
See how the app marketing environment may change in this compelling guide from Apsalar. From changes in the media environment to how marketers are using first-party user data to improve marketing results.
Mobile App Industry Survey: What's Ahead for App Marketing in 2017James Nichols
A global survey of mobile app marketers reveals rich insights into what’s ahead for app marketing in 2017. Learn about how apps make money and where they are investing. Understand which media will attract more app marketing dollars in 2017. See how re-engagement marketing is changing the priorities of the industry – for the better. See what's on the minds of senior app marketers in this fast-reading survey of app marketing leaders.
Remarketing is the fastest growing arena of mobile app marketing. On our platform, for example, the volume of remarketing activity has increased more than 800% in the past year. It’s time you and your app had a robust remarketing strategy and plan in place, to maximize your revenue and nail your KPIs. This paper is designed to:
• Identify the underlying forces contributing to this important trend
• Outline the remarketing opportunity for mobile app marketers
• Present a framework for strategic remarketing planning and
execution
Launching an app these days is tough. It’s critical that brands utilize best practices to give their apps a strong start.
This eguide provides simple, actionable advice to help you maximize installs, engagement and profitability for your apps.10 time-tested strategies and how to implement them, including:
- How to take a data-driven approach to app marketing
- Where to invest to get your app store presences right
- Why "quality installs" is the new industry manta
- How to measure and optimize your install process
Download this fast-reading guide now.
Beyond Installs - Key Insights on Mobile Apps in IndiaJames Nichols
Identifies many of the key market trends in the Indian app business, and what leaders in the market can do to capitalize on these shifts and openings in the market.
Unless you and your company collect and incorporate
in-app behavior activity into your DMP and customer
modeling, you don’t have visibility into this important set of
customer touch points. You could be missing half of your
customer data!
This paper:
Reviews data on the changes in customer behavior that are driving the need for a holistic approach to data including mobile app event data
Summarizes the current state of customer data management and its limitations, using a simple COLLECT|ORGANIZE|ANALYZE|ACTION model
Using the same model, it outlines the necessary characteristics of a data management platform that can meet the needs of enterprise in this rapidly changing consumer media environment
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
16. Apsalar is the leading mobile app marketing measurement and optimization company that helps app
marketers drive maximum return from all their marketing investments. With Apsalar attribution and
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With Apsalar, mobile-first companies get the data, information and insights they need to drive maximum
ROI. Apsalar offers powerful and proven solutions that help companies capitalize on many of their biggest
app growth opportunities.
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