What is online ad fraud and what does um do about itAlan King
Presentation on Brand Safety measures undertaken by UM London.
It's our view that agencies need to lead the charge against ad fraud. We use brand safety software as standard to protect clients' interests.
Apsalar App Fraud Index Report - July 2015James Nichols
A global study of click and IAP fraud that identifies that rates of fraud globally and in a broad range of countries in the Americas, Europe, and Australasia.
Presentación de Denyson Machado, Director Senior de Ventas de Soluciones de Seguridad en CA Technologies para América Latina.
15º Congreso Internacional de Tecnología para el Negocio Financiero.
29 y 30 de junio de 2015
Presented at the European Parliament, by Roi Carthy (www.twitter.com/roi), on behalf of Shine Technologies (www.twitter.com/getshine).
Questions? Contact: roi@getshine.com
What is online ad fraud and what does um do about itAlan King
Presentation on Brand Safety measures undertaken by UM London.
It's our view that agencies need to lead the charge against ad fraud. We use brand safety software as standard to protect clients' interests.
Apsalar App Fraud Index Report - July 2015James Nichols
A global study of click and IAP fraud that identifies that rates of fraud globally and in a broad range of countries in the Americas, Europe, and Australasia.
Presentación de Denyson Machado, Director Senior de Ventas de Soluciones de Seguridad en CA Technologies para América Latina.
15º Congreso Internacional de Tecnología para el Negocio Financiero.
29 y 30 de junio de 2015
Presented at the European Parliament, by Roi Carthy (www.twitter.com/roi), on behalf of Shine Technologies (www.twitter.com/getshine).
Questions? Contact: roi@getshine.com
Adblocking Goes Mobile - 2016 PageFair Mobile ReportPageFair
In this report, PageFair, in partnership with Priori Data, reveals how adblock adoption is spreading to mobile devices across the globe. This analysis is based on empirical data, and demonstrates that twice as many people are blocking ads on mobile browsers than on desktop browsers worldwide.
Adsota is the number-one mobile advertising and app monetization platform in Vietnam that gives advertisers and deverlopers the power to maximize their earnings through the biggest mobile content distribution platform in Southeast Asia.
Presented by Jonathan Kim: December 2015
The most talked about, hyped, and controversial ad tech today is Ad Blocking. Just how fast is it growing, and how is it going to be dealt with?
This presentation will address the present state of ad blocking while making a few educated guesses on how the online ad industry will evolve from this.
Mobile DMP: It's time to end mobile blindness across marketingJim Nichols
Provides a vision and a set of products for using mobile and mobile app data as the foundation for an omni-channel data management platform and approach.
Digital ad fraud continues to increase, as more ad dollars shift into digital. This is a recap of current forms of ad fraud and current techniques and technologies being used to combat it.
THE BEST OF MOBILE MARKETING 2014.
The list of projects, campaigns and concepts from 2014. Only a little bit subjective. In random order. Definitely worth remembering. By Monika and Karolina from mobee dick. Enjoy!
The state of ad blocking - September 2015sourcepoint
Sourcepoint and comScore have worked together to research and measure the growing ad blocking trend. This document highlights some initial findings and is focused on the incidence of ad blocking from several perspectives.
With recent and continued publicity on the topic of ad-blocking you will likely have heard the expression, "Ad-blockers are a blunt instrument". Generally what this statement referred to is the fact that ad-blocking software does not differentiate between good and bad advertising, it simply blocks all ads. However, it doesn't stop there. Ad-blocking is blocking a lot more than just adverts.
My presentation on Oct 1, 2011 at the BarkWorld Expo in Atlanta, GA titled "LBS & the Check-In Revolution". Presentation covers LBS apps like Foursquare & Gowalla as well as in-store exploration apps Checkpoints and Shopkick. I also touch on consumption based check-in apps with Untappd along with the rise of Social TV applications such as GetGlue, Miso, and Shazam.
Important statistics that every business should know about the direction of mobile. This slide deck takes you through 8 different things that will impact how businesses connect with their customers through iPhone and Android mobile apps. This presentation is provided by Copper Mobile, a Dallas TX based enterprise mobile application solutions company.
This is the 2014 adblocking report by PageFair and Adobe. We reveal the facts concerning the size and growth of adblocking, and also include an analysis of a survey of attitudes towards advertising among US adblock users.
Driving Traffic to Your Mobile Apps & SitesDMIMarketing
Many Brands, Businesses and Mobile Developers make the mistake of developing and launching their apps without planning how to reach their target audience.
display ads, video ads, mobile vs desktop, clicks and click through rates, time in view, human session duration, viewability and ad blocking, collected in once place, and compared to other studies for context. Not meant to be complete, and NOT meant to be extrapolated to the entire market.
Don't miss the definitive report on affiliate marketing during the holiday season. This report contains powerful and actionable insights for affiliate marketers and publishers alike. Understand key sales periods, best sales days, and more as the 2014 holiday season approaches.
What is Mobile App Retargeting and Why Should You Care?Jim Nichols
Lots of people have been asking questions about the ins and outs of mobile app retargeting, remarketing and re-engagement. This short explanation is designed to help clarify some of the basic questions people have about this important and fast-growing marketing tactic.
10 Best Practices for Brand App MarketingJim Nichols
Launching an app these days is tough. It’s critical that brands utilize best practices to give their apps a strong start.
This eguide provides simple, actionable advice to help you maximize installs, engagement and profitability for your apps.10 time-tested strategies and how to implement them, including:
- How to take a data-driven approach to app marketing
- Where to invest to get your app store presences right
- Why "quality installs" is the new industry manta
- How to measure and optimize your install process
Download this fast-reading guide now.
Adblocking Goes Mobile - 2016 PageFair Mobile ReportPageFair
In this report, PageFair, in partnership with Priori Data, reveals how adblock adoption is spreading to mobile devices across the globe. This analysis is based on empirical data, and demonstrates that twice as many people are blocking ads on mobile browsers than on desktop browsers worldwide.
Adsota is the number-one mobile advertising and app monetization platform in Vietnam that gives advertisers and deverlopers the power to maximize their earnings through the biggest mobile content distribution platform in Southeast Asia.
Presented by Jonathan Kim: December 2015
The most talked about, hyped, and controversial ad tech today is Ad Blocking. Just how fast is it growing, and how is it going to be dealt with?
This presentation will address the present state of ad blocking while making a few educated guesses on how the online ad industry will evolve from this.
Mobile DMP: It's time to end mobile blindness across marketingJim Nichols
Provides a vision and a set of products for using mobile and mobile app data as the foundation for an omni-channel data management platform and approach.
Digital ad fraud continues to increase, as more ad dollars shift into digital. This is a recap of current forms of ad fraud and current techniques and technologies being used to combat it.
THE BEST OF MOBILE MARKETING 2014.
The list of projects, campaigns and concepts from 2014. Only a little bit subjective. In random order. Definitely worth remembering. By Monika and Karolina from mobee dick. Enjoy!
The state of ad blocking - September 2015sourcepoint
Sourcepoint and comScore have worked together to research and measure the growing ad blocking trend. This document highlights some initial findings and is focused on the incidence of ad blocking from several perspectives.
With recent and continued publicity on the topic of ad-blocking you will likely have heard the expression, "Ad-blockers are a blunt instrument". Generally what this statement referred to is the fact that ad-blocking software does not differentiate between good and bad advertising, it simply blocks all ads. However, it doesn't stop there. Ad-blocking is blocking a lot more than just adverts.
My presentation on Oct 1, 2011 at the BarkWorld Expo in Atlanta, GA titled "LBS & the Check-In Revolution". Presentation covers LBS apps like Foursquare & Gowalla as well as in-store exploration apps Checkpoints and Shopkick. I also touch on consumption based check-in apps with Untappd along with the rise of Social TV applications such as GetGlue, Miso, and Shazam.
Important statistics that every business should know about the direction of mobile. This slide deck takes you through 8 different things that will impact how businesses connect with their customers through iPhone and Android mobile apps. This presentation is provided by Copper Mobile, a Dallas TX based enterprise mobile application solutions company.
This is the 2014 adblocking report by PageFair and Adobe. We reveal the facts concerning the size and growth of adblocking, and also include an analysis of a survey of attitudes towards advertising among US adblock users.
Driving Traffic to Your Mobile Apps & SitesDMIMarketing
Many Brands, Businesses and Mobile Developers make the mistake of developing and launching their apps without planning how to reach their target audience.
display ads, video ads, mobile vs desktop, clicks and click through rates, time in view, human session duration, viewability and ad blocking, collected in once place, and compared to other studies for context. Not meant to be complete, and NOT meant to be extrapolated to the entire market.
Don't miss the definitive report on affiliate marketing during the holiday season. This report contains powerful and actionable insights for affiliate marketers and publishers alike. Understand key sales periods, best sales days, and more as the 2014 holiday season approaches.
What is Mobile App Retargeting and Why Should You Care?Jim Nichols
Lots of people have been asking questions about the ins and outs of mobile app retargeting, remarketing and re-engagement. This short explanation is designed to help clarify some of the basic questions people have about this important and fast-growing marketing tactic.
10 Best Practices for Brand App MarketingJim Nichols
Launching an app these days is tough. It’s critical that brands utilize best practices to give their apps a strong start.
This eguide provides simple, actionable advice to help you maximize installs, engagement and profitability for your apps.10 time-tested strategies and how to implement them, including:
- How to take a data-driven approach to app marketing
- Where to invest to get your app store presences right
- Why "quality installs" is the new industry manta
- How to measure and optimize your install process
Download this fast-reading guide now.
Mobile App Industry Survey: What's Ahead for App Marketing in 2017Jim Nichols
A global survey of mobile app marketers reveals rich insights into what’s ahead for app marketing in 2017. Learn about how apps make money and where they are investing. Understand which media will attract more app marketing dollars in 2017. See how re-engagement marketing is changing the priorities of the industry – for the better. See what's on the minds of senior app marketers in this fast-reading survey of app marketing leaders.
This paper:
- Reviews data on the changes in customer behavior that are driving the need for a holistic approach to data including mobile app event data
- Summarizes the current state of customer data management and its limitations, using a simple COLLECT|ORGANIZE|ANALYZE|ACTION model
- Using the same model, it outlines the necessary characteristics of a data management platform that can meet the needs of enterprise in this rapidly changing consumer media environment
With Digital's increased importance in the marketing mix, brand leaders are naturally concerned with measuring and proving its efficacy. With Digital, there is no shortage of data to evaluate as part of this process. But all that data brings with it a new challenge – identifying which metrics we should care about, and how to best measure them. This paper examines the current state of digital measurement and opines for more scientific measurement approach utilizing a test and control methodology.
Unless you and your company collect and incorporate in-app behavior activity into your DMP and customer modeling, you don’t have visibility into this important set of
customer touch points. You could be missing half of your
customer data! FInds out how to fix the problem with this paper.
From the beginning Apsalar has focused major attention on understanding the needs of mcommerce app measurement and how they differ from the needs of gaming
companies. Our solution is designed to meet the specific needs of four leading mcommerce business types: ecommerce companies, retailers, travel companies, personal finance companies, and on-demand services.
Whether or not you choose Apsalar as your attribution and
measurement provider, choosing a product that is right for mcommerce will make a big difference to your business.
There are eight questions that we believe you need to ask potential attribution partners in order to suss out which solution is right for your business.
The Ultimate Bare-Knuckle Boxing Match: Attribution vs. MeasurementJim Nichols
With digital marketing, there’s no shortage of data to evaluate. But all of that information brings with it the real challenge of identifying both the metrics we should care about and the best way to measure them. Brands are in the metaphorical seats of a great ROI assessment boxing match: a fight between attribution – focused on assigning credit for sales – and causal measurement – focused on measuring sales actually caused by a program. Sound the same? Nope. They’re as different as Tyson and Ali.
Focused on India, this presentation provides an examination of key market trends in the app industry in this dynamic and fast-growing market. Apsalar has leveraged its unique quantitative perspective to identify some of the most salient trends and opportunities in the market, and provided them here in this easy to read presentation.
These days it seems as if everyone is talking about how much a brand should be spending on smartphone and tablet advertising. We all need to stop thinking about smartphone allocations. Thanks to advances in user-to-device mapping, it’s now possible to understand all of the signals people send about what they want - regardless of the device they send them on. As a result, we now need to stop thinking about devices, and put our focus back where it belongs – on the consumer. Brands must learn to plan and execute programs “person-first,” letting the individual’s personal behavior govern the particular
spend level for each device channel.
Need to get more of your app users to become buyers? This new study uncovers how. For app marketers, the pressure for more revenue is intense. This eguide will help you spot and understand your biggest app growth challenges, and how you can use in-app consumer data and marketing attribution to increase ROI now.
Based upon an examination of the the conversion paths of dozens of apps worldwide, this paper will reveal the four most common PROBLEM FUNNELS - where real impediments are preventing all the purchases that these businesses need.
Which of the problem funnels is most like your business? Is it:
The "Blown-Out Umbrella" Funnel - What happens when marketers focus solely on installs
The "Where Is It? Funnel" - Where the ratios of install to engagement to purchase are good but the user base is too small
The "Bulging" Funnel - where your app drives great engagement but falls down at the purchase stage
The "Python" Funnel - you've found a responsive core audience, but haven't expanded beyond that
Understand the bottlenecks that limit your app revenue, and how you can use in-app consumer data and marketing attribution to increase ROI now.
6 Ways to Improve the Quality of Your App UsersJim Nichols
As someone who works for a large app marketing measurement company, I see how many apps set their goals and strategies. A few years ago, app marketing focused almost exclusively on driving massive install counts. But the industry has matured. Many brand leaders now focus on attracting fewer but higher quality users. High quality users stick with an app. Most important: they make purchases and drive revenue. After all, 100,000 regular buyers beat 10 million installers that don’t use an app. Here are six great strategies to get you started improving your app user quality.
Strategies to Improve App Revenue Via User QualityJames Nichols
As someone who works for a large app marketing measurement company, I see how many apps set their goals and strategies. A few years ago, app marketing focused almost exclusively on driving massive install counts. But the industry has matured. Many brand leaders now focus on attracting fewer but higher quality users. High quality users stick with an app. Most important: they make purchases and drive revenue. After all, 100,000 regular buyers beat 10 million installers that don’t use an app. Here are six great strategies to get you started improving your app user quality.
This step-by-step "Mobile Apps" Training System will take you by the hand and show you how to quickly skyrocket your business success in the shortest time ever by creating mobile apps
Fabian Schaeffer (Adjust): Adjust topic - Mobile Measurement 2.0: What it rea...TargetSummit
Sales Director EMEA of Adjust Fabian Schaeffer presented his keynote at the international mobile marketing conference TargetSummit Moscow Early 2017 (http://targetsummit.com).
Real-Time Fraud Prevention: Why a Clean, High-Quality Mobile AdTech Ecosyste...AppLift
Here is the presentation that AppLift held a Work Lab together with Smaato on mobile fraud detection and preventions at dmexco 2015.
During this presentation, Tim Koschella, AppLift CEO and Ragnar Kruse, Smaato CEO, went through the most common types of mobile fraud and then explore ways to fight them, both on the advertiser and publisher sides.
Strategies to improve the ROI on your enterprise applicationPixel Crayons
Read the full blog here: https://bit.ly/34IUN7a
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Contact us : https://bit.ly/2Ew2GDx
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The mobile applications have made success stories for the individuals who turned them into a monthly revenue stream. For every success story you hear, there are hundreds whose mobile applications went bust. Many questions like common trends between success and failure in mobile app development? overall business plan and lots of other questions are asked.
Mobile Banking App Development A Complete Guide.pdfSuccessiveDigital
This is an article about mobile banking app development. It discusses the benefits and challenges of mobile banking apps. It also details the steps involved in developing a mobile banking app. Some of the important points from this website are that mobile banking apps offer convenience and security for users. They can also help banks save money. However, there are also challenges to developing mobile banking apps, such as data security and regulatory compliance.
Mobile applications are a vital piece of our regular routine. As indicated by Statista, there are more than 2.7 billion mobile phone users on the planet.We utilize our mobile devices more often in a day and 90% of this mobile time is utilized for different applications.
To know more visit at https://www.thinktanker.io/blog/15-things-you-probably-dont-know-about-mobile-app-development.html
Apsalar Advertising Click Fraud and IAP Fraud Index for AppsJim Nichols
A comprehensive study of app add click fraud and IAP fraud, both globally and in many countries in the Americas, Europe, and Australasia. More than 10 billion clicks and 100 million in-app virtual goods purchse events.
State of Supply Quality in Mobile ProgrammaticMoPub
In our recent whitepaper series on the state of supply quality, we investigate three particularly salient topics to marketers today: fraud, viewability, and ad blocking. While these issues aren’t new to digital advertising, they are a new issue for mobile — particularly because they manifest in mobile differently than other digital advertising supply sources.
It's Time to Fix Your Conversion FunnelJames Nichols
Everyone's familiar with the simple concept of a buying funnel. But unfortunately, not everyone's funnel is shaped like it should be. Especially in the mcommerce app business. Apsalar has analyzed dozens of leading apps to uncover the key bottlenecks that stand between an install and a purchase.
Which of the buying funnels is most like your business? Is it:
The "Blown-Out Umbrella" Funnel - What happens when marketers focus solely on installs
The "Where Is It? Funnel" - Where the ratios of install to engagement to purchase are good but the user base is too small
The "Bulging" Funnel - where your app drives great engagement but falls down at the purchase stage
The "Python Funnel" - you've found a responsive core audience, but haven't expanded beyond that
For app marketers, the pressure for more revenue is intense. This eguide will help you spot and understand the bottlenecks that limit your app revenue, and how you can use in-app consumer data and marketing attribution to increase ROI now.
How Insurers Can Leverage Social and Messaging Apps to Enhance Digital ValueCognizant
Insurance carriers looking to bolster their digital ROI and reach their clientele of millennials most effectively must look beyond mobile apps and online portals, into social and messaging apps. We offer a roadmap and use cases for enhancing insurers' digital presence.
16. Apsalar is the leading mobile app marketing measurement and optimization company that helps app
marketers drive maximum return from all their marketing investments. With Apsalar attribution and
audiences, app marketers can optimize their media allocation and empower their partners and platforms to
deliver customized communications, for better results at every step in the customer journey.
With Apsalar, mobile-first companies get the data, information and insights they need to drive maximum
ROI. Apsalar offers powerful and proven solutions that help companies capitalize on many of their biggest
app growth opportunities.
App Media
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Optimization
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Remarketing
App CRM and
Prospecting
Audiences
ABOUT APSALAR
FOR MORE INFORMATION ABOUT THE APSALAR MOBILE ROI PLATFORM,
contact us at
info@apsalar.com or visit our website at
https://Apsalar.com