Mobile Affiliate Marketing
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A presentation on mobile affiliate marketing covering affiliate marketing on android and iphone given at the London Affiliate Conference.
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Mobile Affiliate Marketing
- 1. Affiliate Marketing on the Mobile Platform London Affiliate Conference Presentation January 2011
- 2. Overview Affiliate marketing on the mobile platform The mobile opportunity Key players in mobile affiliate marketing Traffic sources 1 2 3
- 4. Boom time for mobile UK Mobile Internet Usage + 1/3 in a year
- 7. New affiliate networks emerging in mobile New affiliate networks specialising in mobile
- 8. Existing affiliate networks moving in Generalists Specialists
- 9. Sources of mobile traffic Search Ad Networks App Stores Social Direct Buys
- 10. Search – SEO and PPC
- 11. Mobile ad networks Blind Premium Specialist Buy-side Agencies and Platforms
- 12. Effective Targeting makes all the difference Targeting clicks Conversion Rate Payout ($) Revenue per Click Handset 725 2% 4.95 0.01 Handset + Network 564 19% 48.15 0.09
- 13. Buying Direct
- 14. Appstores – not just itunes
- 15. Social media – huge mobile traffic generating opportunity
- 17. Thank you! mobyaffiliates.com mjelly.com [email_address] twitter.com/mobyaffiliates
Editor's Notes
- Recovering consultant – in the past worked for big brands These days more shorter projects for startups
- But others are starting to follow the lead of the casino affiliate networks Firstly some specialist mobile internet affiliate markeitng networks have begun to emerge So people like Mobpartner which has … Sponsormob based in Berlin is a CPA-based ad network working on mobile Mobile revs is an adult-focused mboile affiliate network Also the big mainstream networks are getting in on the act Linkshare runs the iphone appstore affiliate program - Zaonox ,
- But others are starting to follow the lead of the casino affiliate networks Firstly some specialist mobile internet affiliate markeitng networks have begun to emerge So people like Mobpartner which has … Sponsormob based in Berlin is a CPA-based ad network working on mobile Mobile revs is an adult-focused mboile affiliate network Also the big mainstream networks are getting in on the act Linkshare runs the iphone appstore affiliate program - Zaonox ,
- Search volumes limited no. of searches ad units search words High cost / CPC High click through 5-20% Converts very well Future growth will unlock the market
- Probably the biggest source of traffic is ad networks in absence of any scale in mobile search However, there’s well over 30 different networks – vary quite a bit First are the general or blind networks Cost per click varies massively depending on level of targeting and the country – can be as low as 1c per click and up to 30c per click Can target by country, handset, type of site – not specific sites Premium networks – some CPM advertising on there £2 to £20 Higher quality sites, brands Can specify day part, positioning etc Specialist Networks
- Probably the biggest source of traffic is ad networks in absence of any scale in mobile search However, there’s well over 30 different networks – vary quite a bit First are the general or blind networks Cost per click varies massively depending on level of targeting and the country – can be as low as 1c per click and up to 30c per click Can target by country, handset, type of site – not specific sites Premium networks – some CPM advertising on there £2 to £20 Higher quality sites, brands Can specify day part, positioning etc Specialist Networks