This lesson plan is for a 7th grade class on persuasive writing and radio advertisements. The learning goal is for students to discover the components of a successful radio ad and write their own. Students will design a radio ad using a product they previously created. Formative assessments include an anticipation-question check, teacher questioning, mind maps, and analyzing sample ads. Students will listen to ads and note techniques used. For the lesson, students will write their own radio ad using a model and checklist, with differentiated materials provided. Strategies include collaborative learning, where students discuss advertising ideas. Key terminology includes unique selling point and radio advert. Resources include a PowerPoint and differentiated materials. Homework is to research a TV ad.