This document provides guidance for evaluating a media production campaign, asking the student to summarize their chosen brief and how each piece achieved the aims of the audience and platform conventions. It also asks the student to analyze their decision making based on research, identify strengths and weaknesses and opportunities for improvement, and discuss what they learned throughout the process regarding independent learning, time management, media text conventions, and new skills and technologies.

1. MEST 2 - Evaluation
1. State clearly which brief you chose to address and your
intentions with each piece or your campaign.
1. Explain how each piece of production work achieved the
aims of the brief, in terms of meeting the requirements of
the target audience and fitting the conventions of your
chosen platforms. (Use the brief to refer to)
1. Refer to your research (textual analysis, audience and
institutional research) and analyse your decision making in
wanting to meet the needs of your audience.

2. MEST 2 - Evaluation
4. Clearly explain what the strengths and weaknesses of your
campaign are. Why? Be critical and reflective. What could
you have done to improve? How does it compare with real
media texts?
1. The 3rd Platform – What would you have included in your
campaign on another platform? This must compliment your
ideas and can include big budget plans should your brand
become successful.
1. Conclusion: What have you learnt from the project from
research to final productions? Refer to independent
learning, time keeping, forms and conventions of media
texts and the technologies and skills you have gained.