This lesson plan is for a Year 7 class and focuses on persuasive writing through designing TV advertisements. The learning objective is for students to produce a TV advert to persuade people to buy a product. Students will work in groups to brainstorm ideas for selling a sweet on their table. They will analyze features of sample TV ads and then design their own ad. Formative assessments include an anticipation guide, identifying features in ads, and sharing feedback on advertisement ideas. The lesson employs collaborative learning and questioning to scaffold students in developing their creative advertising concepts.