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5. evaluation

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5. evaluation

  1. 1. EVALUATION TIPS FOR YOUR EVALUATION POWERPOINT <ul><li>Don’t write too much on a slide – the PowerPoint is a prompt to help you give your presentation </li></ul><ul><li>Have a design template/theme rather than making every slide different </li></ul><ul><li>No WordArt, ClipArt or 80’s colour schemes(!) </li></ul><ul><li>Use your work to illustrate your points </li></ul><ul><li>Refer frequently to your research and planning </li></ul><ul><li>We will ask questions to help you extend on what you are saying – remember not to worry, we want you to do well! </li></ul>
  2. 2. <ul><li>In the evaluation the following questions must be answered: </li></ul><ul><li>In what ways does your media product use, develop or challenge forms and conventions of real media products? </li></ul><ul><li>How does your media product represent particular social groups? </li></ul><ul><li>What kind of media institution might distribute your media product and why? </li></ul><ul><li>Who would be the audience for your media product? </li></ul><ul><li>How did you attract/address your audience? </li></ul><ul><li>What have you learnt about technologies from the process of constructing this product? </li></ul><ul><li>Looking back at your preliminary, what do you feel you have learnt in the progression from it to the full product? </li></ul>
  3. 3. <ul><li>In what ways does your media product use, develop or challenge forms and conventions of real media products? </li></ul><ul><li>Discuss generic conventions </li></ul><ul><li>Use your radial analyses as examples </li></ul><ul><li>Show your product and discuss where you have used, developed or challenged conventions and explain why you have made these decisions referring back to your product and audience research (you could even refer to your preliminary) </li></ul>
  4. 4. EVALUATION EXAMPLE: GENERIC CONVENTIONS <ul><li>In my research of existing products, I became familiar with the following generic conventions: </li></ul><ul><li>Titles </li></ul><ul><li>Images </li></ul><ul><li>Layout </li></ul><ul><li>Colours </li></ul><ul><li>Language </li></ul><ul><li>Details such as... </li></ul>
  5. 5. EVALUATION EXAMPLE: GENERIC CONVENTIONS My product has used a number of generic conventions including...
  6. 6. <ul><li>How does your media product represent particular social groups? </li></ul><ul><li>Choose two or three social groups; age and gender are particularly effective choices. </li></ul><ul><li>Considering mise-en-scene, colours, fonts, language, camera work and editing, analyse the representation of your chosen social groups. </li></ul>
  7. 7. EVALUATION EXAMPLE: REPRESENTATION <ul><li>Colours </li></ul><ul><li>Font </li></ul><ul><li>Use of medium two-shot </li></ul><ul><li>Topic </li></ul><ul><li>Genre </li></ul>
  8. 8. <ul><li>What kind of media institution might distribute your media product and why? </li></ul><ul><li>Think about what size the institution would be – multi-national or small, independent company? </li></ul><ul><li>Profit – is it purely a profit-driven exercise or is there an ideological purpose (e.g. to promote Western values…)? </li></ul><ul><li>Google ‘magazine distributors’ and choose perhaps one or two which would be appropriate. </li></ul>
  9. 9. EVALUATION EXAMPLE: MEDIA INSTITUTIONS <ul><li>The kind of media institution that might distribute my magazine would be… </li></ul><ul><li>This is the company behind… </li></ul><ul><li>Their priorities are… </li></ul><ul><li>Their mission statement is… </li></ul><ul><li>Target audience </li></ul>
  10. 10. <ul><li>Who would be the audience for your media product? </li></ul><ul><li>Use audience theory </li></ul><ul><li>State who you believe your target audience is and say why </li></ul>
  11. 11. EVALUATION EXAMPLE: IDENTIFICATION OF TARGET AUDIENCE According to Burton’s theory, I believe my target audience is ... Taking this a step further, ... Would identify my audience to be...
  12. 12. <ul><li>How did you attract/address your audience? </li></ul><ul><li>Discuss how you believe you have appealed to your target audience </li></ul><ul><li>Point out the strengths of your product and discuss why these features would appeal to an audience. </li></ul><ul><li>Refer back to your questionnaires and interviews – you could use quotes, discuss/show your results and perhaps, if time permits, ask a few people now what they think of your product and get feedback. </li></ul>
  13. 13. EVALUATION EXAMPLE: APPEALING TO MY TARGET AUDIENCE <ul><li>Genre – how does it conform? </li></ul><ul><li>Image </li></ul><ul><li>Colour </li></ul><ul><li>Font </li></ul><ul><li>Layout </li></ul><ul><li>Language/content </li></ul><ul><li>Any other design features </li></ul><ul><li>Refer back to questionnaires and interviews </li></ul>
  14. 14. <ul><li>What have you learnt about technologies from the process of constructing this product? </li></ul><ul><li>Discuss programme software you have used, as well as your use of a digital camera. </li></ul><ul><li>Point out your ICT skills – discuss the editing process </li></ul>
  15. 15. EVALUATION EXAMPLE: TECHNOLGICAL SIDE Cutting and pasting (say which tool you used) Columns – justified
  16. 16. <ul><li>Looking back at your preliminary, what do you feel you have learnt in the progression from it to the full product? </li></ul><ul><li>How did doing a preliminary help? </li></ul><ul><li>Discuss the stages inbetween? </li></ul><ul><li>Your strengths and targets? </li></ul>
  17. 17. EVALUATION EXAMPLE: FROM PRELIMINARY TO MAIN PRODUCT My Preliminary task compared to My final product <ul><li>Discuss your </li></ul><ul><li>Font </li></ul><ul><li>Colour </li></ul><ul><li>Genre - refer to magazine terminology e.g. puffs anchorage text etc </li></ul><ul><li>Direct mode of address </li></ul><ul><li>Layout </li></ul>

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