This assignment brief outlines the tasks and criteria for Stephen Buckley's unit on critical approaches to creative media. He must complete 5 tasks analyzing how media producers define and create products for audiences. The tasks include researching techniques used to define audiences, analyzing an exit poll, promotional materials for a film, and a summary of the success of a promotional campaign. For each task, Buckley must meet different criteria regarding his use of terminology, examples, and explanations to demonstrate his understanding of how media producers target specific audiences. All evidence for the tasks will be submitted on Buckley's blog by the deadline of October 17th.

1. Assignment brief – QCF BTEC
Assignment front sheet
Qualification Unit number and title
180 Credit Diploma in Creative Media Production - Unit 6 – Critical Approaches To Creative Media
Learner name Assessor name
Stephen. Buckley Paul Rossington
Date issued Hand in deadline Submitted on
26/09/2016 17/10/2016 Monday 17th
October
Assignment title PR1: Research Techniques in Film
In this assessment you will have opportunities to provide evidence against the following criteria.
Indicate where the evidence can be found.
Criteria
reference
To achieve the criteria the evidence must show
that the learner is able to:
Task no. Evidence
P1
describe how media producers define audiences with some
appropriate use of subject terminology Task 1 – Research Techniques
http://ste-unit-6-
pr.blogspot.co.uk/
M1
explain how media producers define audiences with reference to
detailed illustrative examples and with generally correct use of
subject terminology Task 2 a– Exit Poll
http://ste-unit-6-
pr.blogspot.co.uk/
D
comprehensively explain how media producers define audiences
with elucidated examples and consistently using subject
terminology correctly Task 2b– Exit Poll report
http://ste-unit-6-
pr.blogspot.co.uk/
Criteria
reference
To achieve the criteria the evidence must show
that the learner is able to: Task no. Evidence
P2
describe how media producers create products for specific audiences with
some appropriate use of subject terminology Task 3: analysis of the promotional
campaign poster
http://ste-unit-6-
pr.blogspot.co.uk/
M2
describe how media producers create products for specific audiences with
some appropriate use of subject terminology Task 4 – Analysis of the
promotional campaign trailer
http://ste-unit-6-
pr.blogspot.co.uk/
D2
comprehensively explain how media producers create products for audiences
with elucidated examples and consistently using subject terminology
correctly
Task 5 – Summary of the success
of the campaign
http://ste-unit-6-
pr.blogspot.co.uk/
Learner declaration
I certify that the work submitted for this assignment is my own. I have clearly referenced any sources used in the
work. I understand that false declaration is a form of malpractice.
Learner signature: Stephen. Buckley Date: 17/10/16