This assignment brief outlines two tasks for a unit on digital graphics for computer games. Students must research techniques used by film producers to define audiences and how they target specific audiences. For task one, students need to create a report detailing different research techniques and include a survey monkey exit poll on a new film. For task two, students need to add to their report an analysis of at least one poster and trailer for a new film. They must also summarize the full marketing campaign and comment on the success of each method based on their exit poll findings. The report should comprehensively explain how producers reach audiences using subject-specific terminology and examples.