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Some Types of Workplace Writings
Business Letters Formal; An external communication
E-mail Transmissions Informal; External correspondence written to business
associates and internal correspondence to personal friends
Memoranda/
Memorandum
Informal style of business letter; Internal correspondence
written to colleagues within a company
Reports Financial, audit, or statistical report that identifies the
specific problem and presents collected data, research, or
recommendations for the change process
Contracts Binding agreements or proposals between two or more
parties that can become legal documents if they include an
offer that is accepted
Manuals A written set of instructions, procedures or policies
PowerPoint A soft-ware generated, visual slide show, with animation
options, that hosts a set of notes or bulleted points, an
agenda, or other information that supports a discussion
1
How to Create Effective
Technical or Workplace Writings:
1. Focus on the purpose of your writing
2. Focus on your readers (Audience)
3. Satisfy document requirements (Documentation style; visuals;
data)
4. Get to the point (Concise, uncluttered sentences)
5. Provide accurate information (Research)
6. Express yourself clearly (Grammar; Proofreading)
7. Format your pages carefully (be neat and leave white space)
8. Manage your time efficiently (Meet deadlines)
2
7 Cs OF BUSINESS WRITING
• COMPLETENESS
• CONCISENESS
• CONSIDERATION
• CLARITY
• CONCRETENESS
• COURTESY
• CORRECTNESS
1- COMPLETENESS
• Answer all questions that are asked
• Give something extra when desirable
• Check for five Ws & one H
• Who What When Where Why
• and How
Provide All Necessary Information
Answering the five W’s helps make messages clear:
Who, What, When, Where, and Why.
Answer All Questions Asked
Look for questions: some may even appear buriedLook for questions: some may even appear buried
within a paragraph. Locate them and then answerwithin a paragraph. Locate them and then answer
precisely.precisely.
Give Something Extra, When Desirable
Use your good judgment in offering additional materialUse your good judgment in offering additional material
if the sender’s message was incomplete.if the sender’s message was incomplete.
5
Exercise-1
• The owner of a mutual fund stock wrote to
the investment department of your bank
,that he wanted to sell his shares. He
asked,” just how does your bank want me to
authorize this sale?”
• How would you reply to this query keeping
the five Ws and one H guideline in mind?
Exercise-2
∀ • You are the president of an industry
association and have received the following
inquiry from an out of town member, “I think I
would like to attend my first meeting of the
association, even though I am not acquainted with
your city. Will you please tell me where the next
meeting is being held?
• How would you reply to this letter keeping in
mind Completeness of the message?
2-CONCISENESS
1. Eliminate wordy expressions
2. Include only relevant statements
– be focussed,
– prune & avoid long explanations
– avoid gushing politemess
3. Avoid unnecessary repetitions
– use short forms the second time
– use pronouns
Exercise -3
• Find single word substitutes for the phrases
 
•    Along the same lines
•    At this time
•    Consensus of opinion
•   Date of policy
•   Due to the fact that
•  During the time of the day
•  During the year of
•  Few and far between
•  For a price of
• For the reason of that
• From the point of view of
•  Have need of
•  In accordance with your request
•   In due course
•   Allow me to say
•   In reply , I wish to say
•   Please be advised
•    Please find attached
•  
CONCISE Answers of a few from above
slides
o Due to the fact that
o Employed the use of
o Basic fundamentals 
Completely eliminate 
o Alternative choices
o Actual experience
o Connected together
o Final result
o Prove conclusively
o In as few words as possible
o Because
o Used
o Fundamentals
o Eliminate
o Alternatives
o Experience
o Connected
o Result
o Prove
o Concisely
12
Exercise -4
• Rewrite the following by omitting articles, write
expressions, rambling sentences and
repetitions:
• At this time I am writing to you to enclose the post 
paid appointment card for the purpose of 
arranging a convenient time when we might get-
together for a personal interview.
– Answer in the next slide 
Exercise –4contd.
• We hereby wish to let you know that we 
fully appreciate the confidence you have 
reposed in us.
 
3- CONSIDERATION
• Focus on YOU instead of I & WE
• Show reader benefit & interest
• Emphasize positive& pleasant
• Apply integrity & ethics
Write with a ‘you ‘ attitude , it shows
consideration
•   I want to send my congratulations for ---
• We will ship soon the goods  your May 4 
order----
• We pay eight percent interest on ----- 
Write with a ‘you ‘ attitude , it shows
consideration ( contd)
• May I take this opportunity to express my thanks 
for the account you recently opened with our 
store.  We are pleased to furnish a wide variety of 
products for the home of the individual customer. 
We want you to take full advantage of the store 
services, for we have the largest store in the city. 
Also we make deliveries for our customer free of 
charge with in a 30 miles radius of our store.We 
welcome you to Ebony. If we can be of additional 
help please let us know .
 
Show reader benefit or interest in the reader ; in
the letter from an insurance company to policy
holders .
• Because we have not written to you in 
sometime , please help us bring our record 
by filling and returning the other half of the 
card .
 
4-CONCRETENESS
• Use specific facts and figures
• Put action into verbs
• Choose vivid image building words by
comparison & figurative language (?)
• Use more adjectives and adverbs
Rewrite the following in concrete form as
the sentences are too general and vague.
• This computer reproduces campaign letters
fast
• Our product has won several prizes.
• These brakes stop a car within a short
distance.
Put action into the words by using active
instead of passive voice.
• Tests were made by us
• A full report will be sent to you by the supervisor.
• The contract had a requirement ….
• Mr. Singh will give consideration to the report ….
Use vivid image building words –
adjectives and adverts , and use less of
abstract nouns
• The camera has a system that gives good
pictures.
5-CLARITY
• Choose short , familiar & conversational
words
• Construct effective sentences and
paragraphs by unity of idea and sequencing
• Achieve appropriate readability by using
formal & informal language
• Include examples, illustrations & visual aids
Use simple words
Circa(L)
Subsequent
Promulgate
Inadvertence
e.g..(L)
Domicile
Remuneration
Choose a conversational style
• After perusal of pertinent data the conclusion is that a
lucrative market exists for the subject property .
• Easement for egress and ingress
• A letter from the quality bureau to a plumber said – “The
efficacy of hydrochloric acid is indisputable, but the
corrosive residue is incompatible with metallic
permanence “.
6-COURTESY
• Be sincere , tactful, thoughtful and
appreciative
• Omit expressions that hurt , irritate, or
insult
• Grant apologies graciously
Show courtesy by avoiding tactless &
blunt language.
• Your letter is not clear at all:
Obviously, if you would read your policy
carefully you will be able to answer these
questions yourself.
Apparently you already forgotten what I
wrote you two weeks ago.
Ex : 14-Use gender friendly substitutes
• Mankind
•  The best man for the job
•  Manmade
•  Manpower
•  Businessman
•  Sales man
•  Chairman
Contd.
• You guys should all be concerned about the 
issue.
• Each manger has an assigned place – he 
should park his car….
• Each customer will have change noted on 
his bill 
SEMANTIC FACTORS IN WRITING
 
 • Meeting room----
•  Dog-----
•   Fair wages----
•  Cheap----
• Speed---
•  Scholar---
•  Fat check---
•  Worm---
•  
7-CORRECTNESS
• Use the right level of language
• Check accuracy of facts, figures and words
• Maintain  acceptable writing mechanics
• Choose non discriminatory language
• Use parallel language
 The right level of language, accuracy,
and acceptable mechanics
• Select  the  right  level  of  language  for  your  communication 
either formal or informal.
• Realize  that  formal  language  is  most  often  used  in  business 
communication.
• Check for correct figures, facts, and words. 
• Apply the principles of accepted mechanics to your writing.  
32
Use the Right Level of Language
• Formal and Less Formal Language
More Formal Less Formal
Participate
Procure
Endeavor
Join
Get
Try
Check Accuracy of Figures, Facts, and Words
A good check of data is to have another person read 
and comment on the validity of the material..
33
Few tips for effective verbal
messages
• Be direct
• Consider your 
audience
• Be clear
• Watch your non-
verbal signals
• Pay attention to the 
receivers
• Repeat when needed
• Communicate bit by 
bit
• Use varying 
techniques
• Auditory/Visual/Kine
sthetic
34

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7 cs communication

  • 1. Some Types of Workplace Writings Business Letters Formal; An external communication E-mail Transmissions Informal; External correspondence written to business associates and internal correspondence to personal friends Memoranda/ Memorandum Informal style of business letter; Internal correspondence written to colleagues within a company Reports Financial, audit, or statistical report that identifies the specific problem and presents collected data, research, or recommendations for the change process Contracts Binding agreements or proposals between two or more parties that can become legal documents if they include an offer that is accepted Manuals A written set of instructions, procedures or policies PowerPoint A soft-ware generated, visual slide show, with animation options, that hosts a set of notes or bulleted points, an agenda, or other information that supports a discussion 1
  • 2. How to Create Effective Technical or Workplace Writings: 1. Focus on the purpose of your writing 2. Focus on your readers (Audience) 3. Satisfy document requirements (Documentation style; visuals; data) 4. Get to the point (Concise, uncluttered sentences) 5. Provide accurate information (Research) 6. Express yourself clearly (Grammar; Proofreading) 7. Format your pages carefully (be neat and leave white space) 8. Manage your time efficiently (Meet deadlines) 2
  • 3. 7 Cs OF BUSINESS WRITING • COMPLETENESS • CONCISENESS • CONSIDERATION • CLARITY • CONCRETENESS • COURTESY • CORRECTNESS
  • 4. 1- COMPLETENESS • Answer all questions that are asked • Give something extra when desirable • Check for five Ws & one H • Who What When Where Why • and How
  • 5. Provide All Necessary Information Answering the five W’s helps make messages clear: Who, What, When, Where, and Why. Answer All Questions Asked Look for questions: some may even appear buriedLook for questions: some may even appear buried within a paragraph. Locate them and then answerwithin a paragraph. Locate them and then answer precisely.precisely. Give Something Extra, When Desirable Use your good judgment in offering additional materialUse your good judgment in offering additional material if the sender’s message was incomplete.if the sender’s message was incomplete. 5
  • 6. Exercise-1 • The owner of a mutual fund stock wrote to the investment department of your bank ,that he wanted to sell his shares. He asked,” just how does your bank want me to authorize this sale?” • How would you reply to this query keeping the five Ws and one H guideline in mind?
  • 7. Exercise-2 ∀ • You are the president of an industry association and have received the following inquiry from an out of town member, “I think I would like to attend my first meeting of the association, even though I am not acquainted with your city. Will you please tell me where the next meeting is being held? • How would you reply to this letter keeping in mind Completeness of the message?
  • 8. 2-CONCISENESS 1. Eliminate wordy expressions 2. Include only relevant statements – be focussed, – prune & avoid long explanations – avoid gushing politemess 3. Avoid unnecessary repetitions – use short forms the second time – use pronouns
  • 9. Exercise -3 • Find single word substitutes for the phrases
  • 10.   •    Along the same lines •    At this time •    Consensus of opinion •   Date of policy •   Due to the fact that •  During the time of the day •  During the year of •  Few and far between •  For a price of
  • 11. • For the reason of that • From the point of view of •  Have need of •  In accordance with your request •   In due course •   Allow me to say •   In reply , I wish to say •   Please be advised •    Please find attached •  
  • 12. CONCISE Answers of a few from above slides o Due to the fact that o Employed the use of o Basic fundamentals  Completely eliminate  o Alternative choices o Actual experience o Connected together o Final result o Prove conclusively o In as few words as possible o Because o Used o Fundamentals o Eliminate o Alternatives o Experience o Connected o Result o Prove o Concisely 12
  • 13. Exercise -4 • Rewrite the following by omitting articles, write expressions, rambling sentences and repetitions: • At this time I am writing to you to enclose the post  paid appointment card for the purpose of  arranging a convenient time when we might get- together for a personal interview. – Answer in the next slide 
  • 15. 3- CONSIDERATION • Focus on YOU instead of I & WE • Show reader benefit & interest • Emphasize positive& pleasant • Apply integrity & ethics
  • 16. Write with a ‘you ‘ attitude , it shows consideration •   I want to send my congratulations for --- • We will ship soon the goods  your May 4  order---- • We pay eight percent interest on ----- 
  • 17. Write with a ‘you ‘ attitude , it shows consideration ( contd) • May I take this opportunity to express my thanks  for the account you recently opened with our  store.  We are pleased to furnish a wide variety of  products for the home of the individual customer.  We want you to take full advantage of the store  services, for we have the largest store in the city.  Also we make deliveries for our customer free of  charge with in a 30 miles radius of our store.We  welcome you to Ebony. If we can be of additional  help please let us know .
  • 18.   Show reader benefit or interest in the reader ; in the letter from an insurance company to policy holders . • Because we have not written to you in  sometime , please help us bring our record  by filling and returning the other half of the  card .  
  • 19. 4-CONCRETENESS • Use specific facts and figures • Put action into verbs • Choose vivid image building words by comparison & figurative language (?) • Use more adjectives and adverbs
  • 20. Rewrite the following in concrete form as the sentences are too general and vague. • This computer reproduces campaign letters fast • Our product has won several prizes. • These brakes stop a car within a short distance.
  • 21. Put action into the words by using active instead of passive voice. • Tests were made by us • A full report will be sent to you by the supervisor. • The contract had a requirement …. • Mr. Singh will give consideration to the report ….
  • 22. Use vivid image building words – adjectives and adverts , and use less of abstract nouns • The camera has a system that gives good pictures.
  • 23. 5-CLARITY • Choose short , familiar & conversational words • Construct effective sentences and paragraphs by unity of idea and sequencing • Achieve appropriate readability by using formal & informal language • Include examples, illustrations & visual aids
  • 25. Choose a conversational style • After perusal of pertinent data the conclusion is that a lucrative market exists for the subject property . • Easement for egress and ingress • A letter from the quality bureau to a plumber said – “The efficacy of hydrochloric acid is indisputable, but the corrosive residue is incompatible with metallic permanence “.
  • 26. 6-COURTESY • Be sincere , tactful, thoughtful and appreciative • Omit expressions that hurt , irritate, or insult • Grant apologies graciously
  • 27. Show courtesy by avoiding tactless & blunt language. • Your letter is not clear at all: Obviously, if you would read your policy carefully you will be able to answer these questions yourself. Apparently you already forgotten what I wrote you two weeks ago.
  • 28. Ex : 14-Use gender friendly substitutes • Mankind •  The best man for the job •  Manmade •  Manpower •  Businessman •  Sales man •  Chairman
  • 30. SEMANTIC FACTORS IN WRITING    • Meeting room---- •  Dog----- •   Fair wages---- •  Cheap---- • Speed--- •  Scholar--- •  Fat check--- •  Worm--- •  
  • 31. 7-CORRECTNESS • Use the right level of language • Check accuracy of facts, figures and words • Maintain  acceptable writing mechanics • Choose non discriminatory language • Use parallel language
  • 32.  The right level of language, accuracy, and acceptable mechanics • Select  the  right  level  of  language  for  your  communication  either formal or informal. • Realize  that  formal  language  is  most  often  used  in  business  communication. • Check for correct figures, facts, and words.  • Apply the principles of accepted mechanics to your writing.   32
  • 33. Use the Right Level of Language • Formal and Less Formal Language More Formal Less Formal Participate Procure Endeavor Join Get Try Check Accuracy of Figures, Facts, and Words A good check of data is to have another person read  and comment on the validity of the material.. 33
  • 34. Few tips for effective verbal messages • Be direct • Consider your  audience • Be clear • Watch your non- verbal signals • Pay attention to the  receivers • Repeat when needed • Communicate bit by  bit • Use varying  techniques • Auditory/Visual/Kine sthetic 34