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7 cs
The document outlines the 7 Cs of effective communication: completeness, conciseness, consideration, clarity, concreteness, courtesy, and correctness. It provides examples and exercises for each C to demonstrate how to effectively communicate by being complete yet concise, showing consideration for the reader, using concrete and clear language, displaying courtesy, and ensuring factual and grammatical correctness.
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7 cs
- 1. 7 CS OFEFFECTIVE COMMUNICATION A practical perspective
- 2. 7 Cs OFEFFECTIVE COMMUNICATION • COMPLETENESS • CONCISENESS • CONSIDERATION • CLARITY • CONCRETENESS • COURTESY • CORRECTNESS
- 3. COMPLETENESS • Answer allquestions that are asked • Give something extra when desirable • Check for five Ws and one H Who What When Where Why and How
- 4. Exercise-1 • Your BusinessCommunication teacher wants to take leave from the next class. How will you communicate the message to your classmates keeping the five Ws and one H in mind?
- 5. Exercise-2 • You arethe president of an industry association and have received the following inquiry from an out of town member, “I think I would like to attend my first meeting of the association, even though I am not acquainted with your city. Will you please tell me where the next meeting is being held? How would you reply to this letter keeping in mind Completeness of the message?
- 6. CONCISENESS 1. Eliminate wordyexpressions 2. Include only relevant statements • Be focused • Prune and avoid long explanations • Avoid gushing politeness 3. Avoid unnecessary repetitions • Use short forms the second time • Use pronouns
- 7. Exercise-3 Find single wordsubstitutes for the phrases Along these lines During the time of the day At this time Allow me to say Consensus of opinion In due course Date of policy Few and far between Due to the fact that During the year of
- 8. Exercise-4 • Rewrite thefollowing by omitting articles, trite expressions, rambling sentences and repetitions: We hereby wish to let you know that we fully appreciate the confidence you have reposed in us.
- 9. CONSIDERATION • Focus onYOU instead of I and WE • Show reader benefit and interest • Emphasize on positivity and pleasantries • Apply integrity and ethics
- 10. Exercise-5 Rewrite the sentenceswith a ‘YOU’ attitude to show consideration. •I want to send my congratulations for --- •We will ship soon the goods your May 4 order---- •We pay eight percent interest on -----
- 11. Exercise-6 Avoid negative –unpleasant words to show consideration • It is impossible to open an account for you today. • We don’t refund if the returned item is soiled and unusable. • When you travel on company expense, you will not receive approval for first class fare.
- 12. CONCRETENESS • Use specificfacts and figures • Put action into verbs • Choose vivid image building words by comparison and figurative language (?) • Use more adjectives and adverbs
- 13. Exercise-8 • This computerreproduces campaign letters fast. • Our product has won several prizes. • These brakes stop a car within a short distance. Rewrite the following in concrete form as the sentences are too general and vague.
- 14. CLARITY • Choose short,familiar and conversational words. • Construct effective sentences and paragraphs by unity of idea and sequencing. • Achieve appropriate readability by using formal and informal language. • Include examples, illustrations and visual aids.
- 15.
- 16. COURTESY • Be sincere, tactful, thoughtful and appreciative. • Omit expressions that hurt, irritate or insult. • Grant apologies graciously.
- 17. Exercise-10 • Your letteris not clear at all. • Obviously, if you would read your policy carefully you will be able to answer these questions yourself. • Apparently you have already forgotten what I wrote you two weeks ago. Show courtesy by avoiding tactless and blunt language
- 18. Exercise-11 • Mankind • Thebest man for the job • Manmade • Manpower • Businessman • Sales man • Chairman Use gender friendly substitutes
- 19. CORRECTNESS • Use theright level of language. • Check accuracy of facts, figures and words. • Maintain acceptable writing mechanics. • Choose non-discriminatory language.