Case-control studies have strengths such as the ability to assess multiple exposures and outcomes efficiently with lower costs than cohort studies. However, they also face challenges such as finding a control group that accurately represents the exposure experience of the study base and avoiding differential recall bias between cases and controls when using self-reported exposure data. Additionally, rare exposures may be inefficient to study and outcomes must be dichotomized as present or absent. Overall, ensuring an unbiased control group and accurate exposure data are two major issues that can introduce bias if not properly addressed in case-control study designs.