The document describes the process taken to create various media assets for a horror/thriller project. It involved tracing and editing character and logo designs, experimenting with backgrounds and layouts, and developing disturbing yet intriguing content. Key elements like static, glitches and unsettling imagery were incorporated throughout to set an ominous tone. The document outlines an iterative creative process of testing designs and refining elements until a cohesive style and narrative were achieved across trailer, poster, magazine and website formats.