This slide deck was presented at AAO 2016. You can easily monitor your online reputation and dominate local search at the same time. The review sites which harbor your online reputation also influence your local SEO or local search.

1. DOMINATE LOCAL SEARCH
MONITOR ONLINE REPUTATION
Managing Your Online Reputation
AAO 2016, Tech 15
Randall Wong, M.D.

2. Financial Disclosure
• I have the following financial interests or relationships to
disclose:
• Co-Founder:
• Medical Marketing Enterprises, LLC
• RussandRandy.com

3. Randall Wong, M.D.
• Ophthalmologist (Retina Specialist)
• Online Marketing
• Medical Marketing Enterprises, LLC
• Healthcare & Medical Internet Marketing
• Reputation Management

4. “Two Birds…One Throw”

5. Managing Your Online Reputation
Monitor the Internet –
automated process
Looking for both positive
and negative comments
or reviews.
How to Respond

6. Local Search

7. Online Reputation
“With or without a
website or social
media, every
business has an
online reputation to
maintain.”

8. What is Online Reputation?
• Whatever people are saying about you on the Internet
• Review sites
• Bulletin Boards
• Chat Rooms
• Websites
• Social Media

9. Why Respond?
Acknowledge
Engage
Transparency
The act of “responding”
shows that you are
interested and ...you
care.

10. Where to Look for Reviews
• On Page (you own)
• Off Page Reviews

11. Off-Page Sources
Review Sites
Local Directories
Business “Aggregators”
BBB
Consumer Reports
Washington Checkbook
Chat Rooms
Bulletin Boards

12. On-Page Reviews
Testimonials/Comments left on your website
Facebook?
LinkedIn
Platforms you Own and Control
Ability to Edit or Delete all comments.

13. Google Alert | Automate Monitoring
www.Google.Com/Alerts
Google emails (the “alert”) anytime
you are mentioned on the Internet.
Includes most sites which are indexed.
Google Plus Account (accrues all reviews in one place)
Angie’s List
What About Yelp?

15. Angie’s List
Subscription Based
Not indexed
Set up Free Account
Receive email to your inbox

16. Yelp?
Free
Emails you when comment is left
Often indexed by Google
Business may “upgrade” membership

17. Monitor
Google Alert
Email from non-indexed sites
Google Plus
Your Website
Social Media
Monitoring the entire online reputation can be done
automatically!

18. What is Local Search?
Board Certified Ophthalmologist
vs.
Board Certified Ophthalmologist 60611

21. Off-Page | Aggregators | Directories
Bing Local
Best of the Web
Citysearch
DexKnows
FourSquare
Google +
Insider Pages
Judy’s Book
Kudzu
Manta
Merchant Circle
Super Pages
Yahoo! Local
Yellow Bot
Yellowee
Yellow Pages
Yelp
Healthgrade
s
Vitals
Rate MDS
Doctorbase
WebMD
Docshop
Local.AARP
Mapquest
Realself
LocalMed

22. Local Search = Off-Page
• Claim your accounts
• NAP
• Link to Your Website

23. Improve Local SEO and Search

24. AAO 2016 | My Schedule
I’ll be teaching several courses and will also be speaking at the Technology Pavilion
Saturday | October 15, 2016
9:30 – 10:30 AM | TECH 01 | Tech Pav
Developing Effective Content for Your Website
1-4 PM | SPE09 | Rm: N427A
“Use Blogging and Social Networking to Super Charge Website”
Sunday | October 16, 2016
11:30 - Noon | TECH 09 | Tech Pav
”Search Engine Optimization Made Easy

25. AAO 2016 | Schedule
Monday | November 17, 2016
11:30 – Noon | TECH 15 | Tech Pav
Dominate Local Search and Monitor Your Online Reputation
Tuesday | November 18, 2016
9-10 AM| 672 | Rm: S504BC
“Live Website Analysis: Critique Your Own Website”

26. To Your Success!
Randall V. Wong, M.D.
www.MedicalMarketingEnterprises.com
www.RussandRandy.com
Randall.V.Wong@gmail.com