Optimization is a legitimate promotion strategy that involves customizing a website for better search engine ranking through an ongoing process. Key aspects of optimization include relevant and keyword-rich content, proper use of meta tags and images, formatting text with headings and emphasis, gaining relevant inbound links, transparency, following submission guidelines, focusing efforts, and maintenance checks. Pay-per-click campaigns involve bidding for paid search listings. While challenging, Flash sites can also be optimized through metadata, alternative HTML pages, and other techniques. Companies offer various SEO packages and services to help websites achieve higher search rankings.

1. Search Engine Optimization Optimization is a legitimate promotion strategy

2. W3 & SEO W3 has over 10 years of research and experience getting our clients´ sites to the top of the search engines Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “organic” search results. The organic search results are the ones that pull up in the main body of the search results page. Studies have shown that these organic search listings are clicked on more often than the sponsored search listings–which is why it is so crucial that companies optimize their websites for the best possible placement. SEO is an ongoing, continuously evolving, high maintenance process that includes the customization of a site for better search engine ranking.

3. SEO

5. Valuable information, ensure it is relevant to the subject and that it contains popular keywords and phrases in relation to the title or industry

6. Ensure to use correct meta tags

7. Meta tags are the sections of your HTML that provide direction and information for search engine robots. To get the best rankings possible in some search engines keywords, description and title tags every web page must be used. Meta tags are not viewable to Internet users unless they examine the source code of your pages

8. Alt text for images

10. It's important to use heading tags (h1, h2 etc.), bolding and italicizing in the content. Heading tags are used for breaking up your page content into subject areas. Bolding and italicizing should be used for emphasizing key points, preferably words that are related to queries you wish to rank well for

11. Inbound Links

13. Search engines do factor in some degree such items as the presence of privacy pages, company profile pages, and contact forms when raking as they could be perceived to be indicators of quality and trust

14. Study Submission Guidelines

15. Before submitting any URL, guidelines should be carefully read not to miss important information that might prevent the site from being listed

16. Target Optimization Efforts

18. Framed sites can be optimized, but they can be time consuming. Consider implementing server side includes (SSI) or FrontPage Includes as an alternative instead of frames to edit common elements

19. Maintenance Checks

21. What you have marked as of particular importance on your pages

22. Making the search engines “crawlers” (i.e. the ‘robots’ that trawl the web looking for information to index) notice you

23. Ensuring that they like your website better than other pages with the same information

25. Google AdWords Program

26. Yahoo´s Overture Program

27. Yahoo´s Directory Program

29. This is a very important approach, although it is often underestimated and misunderstood. Although metadata is not as important to search engines as it used to be, Flash development tools allow easily to add metadata to your movies, so there is no excuse to leave the metadata fields empty.

30. Provide Alternative Pages

32. In-Depth Web Traffic Statistics

33. Domain name consulting

34. Discovery - to understand your positioning points and objectives

35. Keyword Research And Selection - identifying the best keywords to use for your search engine optimization given your products or services, your target audience, your points of differentiation and your competition;

37. Preliminary keyword research

38. Optimization of up to 10 pages of the website (titles, tags, content)

39. HTML site map creation if needed

40. Load time check

41. Code check and validation

43. Optimization of up to 15 pages of the website (titles, tags, content)

44. 10 one way links from quality relevant websites

45. Service also includes all the functionality of the Basic SEO Package

46. Executive SEO Package

47. Optimization of up to 20 pages of the website (titles, tags, content)

48. 40 one way links from quality relevant websites

49. 5 article media campaign

50. Social Bookmark campaign