The document outlines essential marketing strategies for medical professionals, emphasizing the importance of having a website and utilizing social media effectively. It categorizes websites into resource, marketing, and interactive types, highlighting the necessity of a functional online presence for attracting patients. Additionally, it stresses the significance of local search marketing and patient expectations regarding transparency and accessibility of information.

1. Building YO Brand
Marketing Essentials
randall v. wong, m.d.
medical marketing enterprises, llc
aao 2014

2. Financial Disclosure
 I have the financial interests to disclose;
1. Medical Marketing Enterprises, LLC – Partner
2. Kiwi Splash, LLC - Partner

3. What is Marketing?
 Advertising
 Marketing – understanding the needs of your
customers
 Saturday hours
 Retina Specialist
 Website

4. Marketing Essentials
 Website
 Social Media
 Twitter
 LinkedIn
 Google +
 Facebook
 Local Search
 Review Sites

5. Website
 “Customers” expect a website
 Can your “patients” find you or your goods and
services?
 If you can not be found on the Internet, you
basically don’t exist.

6. 3 Types of Websites
1. Resource (static, doesn’t rank)
2. Marketing (dynamic, ranks with Google)
3. Interactive (ranks and engages patients)
 Doesn’t matter which you have – just have one.

7. Social Media
 Social media (however you define it) is simply a
preferred way to communicate and share
information
 Different platforms appeal to different people
 vs

8. Social Media Marketing
 Don’t bother with social media unless you have a
website
 Engaging social media prematurely simply
highlights your lack of a website or….worse.

9. Social Media Platforms
local search; friends
local search, savvy Internetters
professionals/colleagues
real-time news, e.g. AAO

10. Local Search
 Internet search whereby the user inputs restricted
geographic constraints (e.g. city, county, zip code)
 Your next patient will be using “local search”
techniques to find your services. Where will you
rank?

11. Local Search

12. Marketing for YO’s
 Marketing is Expected
 Your next patients want:
 Transparency as a business (review sites)
 Personal Transparency
 Health Information
 Information about your practice
 Information about how you practice

13. Thank YOu
Best of Luck!
Randall Wong, M.D.
Medical Marketing Enterprises, LLC
Randall.V.Wong@gmail.com